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Gallery of Great Sponsored Updates
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INCLUDE IMAGES &RICH MEDIA TO STAND OUT
Sponsored Updates Best Practices:
Targeted to marketing professionals
Adobe included a compelling image to reinforce a point
Samsung included a video that expressed
product benefits
Targeted to professionals globally
Targeted to professionals in the banking and
investment industry
BlackRock added a video tackling a tough issue
Mercedes-Benz embedded a video showcasing
a new product
Targeted to professionals in the United States
Nissan attached a compelling image to show
what inspires their products
Targeted to professionals globally
WRITE A COMPELLINGINTRODUCTION & HEADLINE
Sponsored Updates Best Practices:
Targeted to senior leadership at very large companies
INSEAD asked a thought-provoking question about
a hot topic
Telstra asked about common business behaviour to
introduce product tips
Targeted to professionals in Australia
POST TOPICS THATAPPEAL TO THE NEEDSOF THE AUDIENCE
Sponsored Updates Best Practices:
Targeted to IT professionals
Dell wrote tips to help IT professionals better secure
their data
Targeted to professionals in the insurance industry
AIG shared a timely whitepaper with
insurance professionals
Targeted to IT, engineering, operations and marketing
Professionals at very large companies
AT&T shared industry insights to help enterprise
companies with tablet strategy
Targeted to IT and consulting directors and above
Hortonworks illuminated a technical topic for a
technical audience
SHARE THOUGHT LEADERSHIP & ADVICE
Sponsored Updates Best Practices:
Targeted to senior level professionals
Citi asked senior professionals to share advice
IBM offered guidance to enable innovation
Targeted to IT professionals
Intuit offered career advice for entrepreneurs
Targeted to professionals at small companies
HubSpot shared practical tips on
creating infographics
Targeted to professionals in sales and marketing
at small to mid-sized companies
The Content Marketing Institute offered guidance on
successful content marketing
Targeted to management in marketing and media
Domo promoted product benefits that make COO’s
jobs easier
Targeted to senior leadership in operations
Xerox shared advice on enabling risk-taking
Targeted to individual contributors
SHARE THOUGHT LEADERSHIP ON FUTURE TRENDS
Sponsored Updates Best Practices:
Lenovo linked to a survey on the future of
device interaction
Targeted to professionals in Asia-Pacific
Microsoft shared a provocative prediction from
an expert
Targeted to senior level professionals
in the United States
Shell featured an interactive map on the future
of energy
Targeted government, media, and education professionals
in the Middle East
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