INCLUDE IMAGES &RICH MEDIA TO STAND OUT

Sponsored Updates Best Practices:

Targeted to marketing professionals

Adobe included a compelling image to reinforce a

point

Samsung included a video that expressed product benefits

Targeted to professionals globally

Targeted to professionals in the banking and investment industry

BlackRock added a video tackling a tough issue

Mercedes-Benz embedded a video showcasing a new product

Targeted to professionals in the United States

Nissan attached a compelling image to showwhat inspires their products

Targeted to professionals globally

WRITE A COMPELLINGINTRODUCTION & HEADLINE

Sponsored Updates Best Practices:

Targeted to senior leadership at very large companies

INSEAD asked a thought-provoking question about

a hot topic

Telstra asked about common business behavior to introduce product tips

Targeted to professionals in Australia

POST TOPICS THATAPPEAL TO THE NEEDSOF THE AUDIENCE

Sponsored Updates Best Practices:

Targeted to IT professionals

Dell wrote tips to help IT professionals better secure

their data

Targeted to professionals in the insurance industry

AIG shared a timely whitepaper with insurance professionals

Targeted to IT, engineering, operations and marketing

professionals at very large companies

AT&T shared industry insights to help enterprisecompanies with tablet strategy

Targeted to IT and consulting directors and above

Hortonworks illuminated a technical topic for atechnical audience

SHARE THOUGHT LEADERSHIP & ADVICE

Sponsored Updates Best Practices:

Targeted to senior level professionals

Citi asked senior professionals to share advice

IBM offered guidance to enable innovation

Targeted to IT professionals

Intuit career advice for entrepreneurs

Targeted to professionals at small companies

HubSpot shared practical tips on creating infographics

Targeted to professionals in sales and marketingat small to mid sized companies

The Content Marketing Institute offered guidance on

successful content marketing

Targeted to management in marketing and media

Domo promoted product benefits that make COO’s

jobs easier

Targeted to senior leadership in operations

Xerox shared advice on enabling risk-taking

Targeted to individual contributors

SHARE THOUGHT LEADERSHIP ON FUTURE TRENDS

Sponsored Updates Best Practices:

Lenovo linked to a survey on the future of device interaction

Targeted to professionals in Asia-Pacific

Microsoft shared a provocative prediction from an expert

Targeted to senior level professionalsin the United States

Shell featured an interactive map on the futureof energy

Targeted to government, media, and education professionals in the Middle East