Design thinking in startups

Presentation DesignBy simon galico

300 million persons

trying to start about 150 million businesses…

300 million persons

1/3

WILL BE LAUNCHED!

1/3

WILL BE LAUNCHED

=5o million new firms birth per year

1/3

WILL BE LAUNCHED

=5o million new firms birth per year

= 137,000 per day

death rates are about equal...

death rates are about equal...

120,000 probably terminate trading each day

How may we help them live?

Key word:

Key word:CREATIVITY

Tool:

Tool: DESIGN THINKING

why design thinking?

Simple

why design thinking?

because is:

Creative

why design thinking?

because is:

Different

why design thinking?

because is:

Appealing

why design thinking?

because is:

Simple:

Lets analyze our team...

Creative Problem Solving Profiles:

Creative Problem Solving Profiles:

Strong Generator

Strong Conceptualizer

Strong Optimizer

Strong Implementer

Strong Generator

Strong Conceptualizer

Strong Optimizer

Strong Implementer

• Initiator• Comfortable with ambiguity• Very sensitive to the surrounding environment• Likes to get things started

• Idea developer• Patient thinker• Able to put pieces to form the “big picture”• Develops understanding

• Testing and experimenting• Practical solutions• Thorough analysis• Confirms ideas and notions• Creating step-by-step plans

• Gaining acceptance from others for changes• Making changes work and stick• Will do anything and try anything to make the solution work• Experiments and alters plans to make them work in the ‘real’ world

Creative Problem Solving Profiles:

FIND THE PROFILES IN YOUR TEAM

Creative Problem Solving Profiles:

combine them

&

Creative Problem Solving Profiles:

FIND THE PROFILES IN YOUR TEAM

combine them

&

Creative Problem Solving Profiles:

FIND THE PROFILES IN YOUR TEAM

combine them

&

Simple!!!!

Creative

Diverge

Creative

Converge

&

Creative

Crazy

ideas a

re

allowed

Do not regroup

the ideas

Diferent

Use Post-Its

Post-Its

Write the idea

Post-Its

Review it with the

team

Post-Its

Why Post Its?

Post-Its

Because its cool!

Post-Its

& effective

Appealing

Involve your team in the

whole process

Appealing

TEAMWork

Appealing

Makes the DREAM Work!!!

http://www.deinterfaz.com/blog/design-thinking-estrategia-empresarial-que-piensa-en-el-diseno

http://www.graymaine.org/Pages/GrayME_RecNews/I0314FBC5.0/sad%2Bface.jpg

Data: http://www.moyak.com/papers/business-startups-entrepreneurs.html

http://why-create.com/wp-content/uploads/2010/11/6a00d8341d4dc653ef0133f43f55ad970b-500wi.png

PICS:http://blog.innovationcreation.us/2006/06/innovation-tip-divergence-and.html

http://3.bp.blogspot.com/_gVwha6ZQ_0o/TMvrO0GijEI/AAAAAAAABmc/gitwd5T5sI4/s1600/thats-all-folks.jpg