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Routine-organizations do very often have no room left for disruptive ideas. However, since the world is going more competetive, the internationalization of business is also risky and time-intensive, the urge and need to create meaning for customers is getting more and more important. Get an overview about core, every corporate innovation project has to respect to become successful.
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ADAPT OR DIE VENTURES LTD
DesignThinkingEssentials TEAM
REALIZING NEW BUSINESS MODELS
CORPORATE
Donnerstag, 31. Oktober 13
DESIGN THINKINGESSENTIALS
ADAPT OR DIE
Ventures Ltd
ADAPTORDIEVENTURES20132
“The capabilities of an organization are becoming incumbrances, if disruption is beginning.”Prof. Clayton Christensen, “The Innovator’s Solution”
Donnerstag, 31. Oktober 13
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“Each new idea passes three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident”Arthur Schopenhauer (1788–1860)
Donnerstag, 31. Oktober 13
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…then competition is likely to be ahead before we even start.
If an idea first needs to go through those states and become “self-evident” to the many in a company …
That is why development of disruptive innovations in a big company rarely works!
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DO CORPORATIONS NEED INTERNAL START-UPS?
5
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Problems
! Top management needs to maximize profit as quick as possible (shareholders)
! Top management often uses the same management methodologies to evaluate and support new business models
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Quarterly profits VSOrganical growth
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FACTS TOCONSIDER
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Organizational responsibilities! Direct organizational positioning! Create the right environment (space)! Remove organizational and cultural barriers,
like risk aversity and that failing is only negative
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Guidance! Executive managers needed (no
development project for “newbies”)! Motivate the new team via new
incentive models, new styles of working
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Internal marketing
! Reduce in-house competition! Reduce prejudices against “privileged”
projects, increase transparency! Create interfaces within your team
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Team
! The best skilled team is needed (not a team consisting of people with free capacities)
! Create specifications and requirements to identify the ideal candidates
! Look also externally for the right candidates
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Routine organization VSEntrepreneurship
! Define and establish entrepreneurial measurements, not only corporate ones
! Apply the new measurements on your start-up
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ENTREPRENEURIALMEASUREMENTS
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! Customer problems / insights! Value proposition! Value creation! Validated prototypes
! Market stress-test! Market segmentation! Business plan! GTM Strategy / Action plan
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Disclosure obligation! Start-ups have different, unpredictable needs
and can not be compared to corporate! Decouple start-up projects from your
organizational financial planning
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! Create synergies between the new project and existing projects; Leverage your strengths
! Allow little changes if your start-up has to use different methods to create insights
! Prioritize the project, to support other departments not to lose their focus
Double-sided knowledge transfer
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ADAPT OR DIEVENTURES LTD
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Donnerstag, 31. Oktober 13
