Companies using social media effectively

COMPANIES DOING SOCIAL

MEDIA RIGHT

More and more companies are turning to social

media for effective and meaningful campaigns.

These five companies have shown that an

effective social media campaign can be highly

beneficial to the organization and increase

revenue.

5 EXAMPLES OF

COMPANIES

USING SOCIAL

MEDIA

EFFECTIVELY

1 OLD SPICE:

SHOULD YOUR MAN SMELL LIKE

AN OLD SPICE MAN?

In 2010, Old Spice launched a new advertising

campaign, Should your man smell like an old spice

man?

- The “Old Spice Man” (Isaiah Mustafa) urged

viewers to respond to the question within the

TV advert; Should your man smell like an

old spice man?

- 186 personal video messages were sent to

Twitter followers

- The advert had 65 Million Views, and in the

first day alone the TV advert generated 5.9

Million YouTube views.

- Twitter followers for Old Spice increased

2,700%, Facebook rose 800%, and YouTube

subscribers rose from 65,000 to 150,000

SHOULD YOUR

MAN SMELL LIKE

AN OLD SPICE

MAN...?

"It's always our goal to engage our

consumers in a way that’s not only

entertaining but also relevant,

humorous in our own Old Spice

tone and worthy of their attention.

Digital is perfect because you can

quickly gauge the reaction as

people are very open to providing

feedback to the advertising."

James Moorhead, Brand Manager

,Old Spice

2 ASOS:

LIVE TWITTER GAMES

TOTALLY LIVE &

INTERACTIVE

TWITTER GAMES

ASOS have recently launched live and interactive

(Via social media) games. The games were created

to reach ASOS’s target audience of 20-somethings.

- There has been 8 games ,with 70,000 people

showcasing 350+ products.

- ASOS were able to record that 45% of viewers

streamed the events on their smartphone or

tablets

- The games have increase of sales by 774%

during the gaming periods

- ASOS’s version of pass the parcel was played

by 37,000 people over a three hour period.

The game reached a seriously impressive

516,000 tweets.

- The games are now have a media value of

£500,000

“An innovative series of live Twitter

games to entertain our followers;

driving advocacy and awareness

of our products and brand. “

3 BRITISH AIRWAYS:

Social Symphony, #homeadvantage

British wanted to help promote the 2012 British

Olympics and told British customers; “don't fly

support team GB #homeadvantage”

- These Olympics were billed as the social

olympics

- BA turned every mention of the Olympic game

on social media into a soundwave, the more

people that mentioned the Olympic games the

louder and more complex the music became.

- More than 50,000 people visited the Social

Symphony during the Games.

- more than 65,000 sounds generated with

700,000 tweets and posts collected and

tagged, including some from the athletes

themselves.

Social Symphony

#homeadvantage

“Tweets sang, facebook updates

cheered and when Jess Ennis won

gold we joined in with singing her

name ”

4 KERN & SOHN:

GLOBE-TROTTING GNOMES AND

SCALES

Kern & Sohn; a precision scale company wanted

to grow their reputation in the education and lab

sector.They sent a gnome and a set of scales to

multiple places around the world to show they will

take into consideration the earth differing

gravitational force.

- When people received the gnome they happily

took him out to landmarks giving him the full

tourist experience.

- Within two days the story had reached an

audience of over 355m in 152 countries, with

a request every minute from people wanting to

weigh the gnome.

- The story was Twitter Top News and after one

month, 16,386 websites had linked to

GnomeExperiment.com, pushing Kern to page

one on Google for ‘precision scales’

- 21% sales uplift and a 1042% ROI.

GLOBE-

TROTTING

GNOMES AND

THEIR SCALES

“Gravity, the force that draws

objects together in proportion to

their mass, varies depending on

where you're standing on Earth.

We wanted to show our scales

could take this into consideration,

so sent out Kern the gnome to

investigate”

5 NEWCASTLE ALE:

#IFWEMADEIT

Newcastle Ale couldn't afford to advertise at the

superbowl so made an “if we made it” campaign,

showing what they would do if they could afford the

space. Creating outrageous content such as a

“conga line of dancing sharks and skate boarding

cats”

- It generated 600 organic media mentions

- Number one trending topic on facebook for 2

days

- Increased their Twitter following from 7,500 to

over 15,000, in 30 days

- more than 7,000,000 YouTube Veiws

- Newcastle Ale didn't pay anything for media

placements, all the behind the scenes were

shot with one camera angle and celebrities

joined in on Twitter, tweeting that they would

“act” in the “commercial”

- All of this social media directed a ton of

viewers directly to their site.

#IFWEMADEIT

(A SUPER BOWL

COMMERCIAL)

“The whole concept and the meta wormhole that it went down was

just too beautiful not to do,”

Quinn Kilbury, Newcastle Brand director.

Sophie Gladstone-Sutcliffe

Communication Executive

hello@socialsignin.co.uk