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COMPANIES DOING SOCIAL
MEDIA RIGHT
More and more companies are turning to social
media for effective and meaningful campaigns.
These five companies have shown that an
effective social media campaign can be highly
beneficial to the organization and increase
revenue.
5 EXAMPLES OF
COMPANIES
USING SOCIAL
MEDIA
EFFECTIVELY
1 OLD SPICE:
SHOULD YOUR MAN SMELL LIKE
AN OLD SPICE MAN?
In 2010, Old Spice launched a new advertising
campaign, Should your man smell like an old spice
man?
- The “Old Spice Man” (Isaiah Mustafa) urged
viewers to respond to the question within the
TV advert; Should your man smell like an
old spice man?
- 186 personal video messages were sent to
Twitter followers
- The advert had 65 Million Views, and in the
first day alone the TV advert generated 5.9
Million YouTube views.
- Twitter followers for Old Spice increased
2,700%, Facebook rose 800%, and YouTube
subscribers rose from 65,000 to 150,000
SHOULD YOUR
MAN SMELL LIKE
AN OLD SPICE
MAN...?
"It's always our goal to engage our
consumers in a way that’s not only
entertaining but also relevant,
humorous in our own Old Spice
tone and worthy of their attention.
Digital is perfect because you can
quickly gauge the reaction as
people are very open to providing
feedback to the advertising."
James Moorhead, Brand Manager
,Old Spice
2 ASOS:
LIVE TWITTER GAMES
TOTALLY LIVE &
INTERACTIVE
TWITTER GAMES
ASOS have recently launched live and interactive
(Via social media) games. The games were created
to reach ASOS’s target audience of 20-somethings.
- There has been 8 games ,with 70,000 people
showcasing 350+ products.
- ASOS were able to record that 45% of viewers
streamed the events on their smartphone or
tablets
- The games have increase of sales by 774%
during the gaming periods
- ASOS’s version of pass the parcel was played
by 37,000 people over a three hour period.
The game reached a seriously impressive
516,000 tweets.
- The games are now have a media value of
£500,000
“An innovative series of live Twitter
games to entertain our followers;
driving advocacy and awareness
of our products and brand. “
3 BRITISH AIRWAYS:
Social Symphony, #homeadvantage
British wanted to help promote the 2012 British
Olympics and told British customers; “don't fly
support team GB #homeadvantage”
- These Olympics were billed as the social
olympics
- BA turned every mention of the Olympic game
on social media into a soundwave, the more
people that mentioned the Olympic games the
louder and more complex the music became.
- More than 50,000 people visited the Social
Symphony during the Games.
- more than 65,000 sounds generated with
700,000 tweets and posts collected and
tagged, including some from the athletes
themselves.
Social Symphony
#homeadvantage
“Tweets sang, facebook updates
cheered and when Jess Ennis won
gold we joined in with singing her
name ”
4 KERN & SOHN:
GLOBE-TROTTING GNOMES AND
SCALES
Kern & Sohn; a precision scale company wanted
to grow their reputation in the education and lab
sector.They sent a gnome and a set of scales to
multiple places around the world to show they will
take into consideration the earth differing
gravitational force.
- When people received the gnome they happily
took him out to landmarks giving him the full
tourist experience.
- Within two days the story had reached an
audience of over 355m in 152 countries, with
a request every minute from people wanting to
weigh the gnome.
- The story was Twitter Top News and after one
month, 16,386 websites had linked to
GnomeExperiment.com, pushing Kern to page
one on Google for ‘precision scales’
- 21% sales uplift and a 1042% ROI.
GLOBE-
TROTTING
GNOMES AND
THEIR SCALES
“Gravity, the force that draws
objects together in proportion to
their mass, varies depending on
where you're standing on Earth.
We wanted to show our scales
could take this into consideration,
so sent out Kern the gnome to
investigate”
5 NEWCASTLE ALE:
#IFWEMADEIT
Newcastle Ale couldn't afford to advertise at the
superbowl so made an “if we made it” campaign,
showing what they would do if they could afford the
space. Creating outrageous content such as a
“conga line of dancing sharks and skate boarding
cats”
- It generated 600 organic media mentions
- Number one trending topic on facebook for 2
days
- Increased their Twitter following from 7,500 to
over 15,000, in 30 days
- more than 7,000,000 YouTube Veiws
- Newcastle Ale didn't pay anything for media
placements, all the behind the scenes were
shot with one camera angle and celebrities
joined in on Twitter, tweeting that they would
“act” in the “commercial”
- All of this social media directed a ton of
viewers directly to their site.
#IFWEMADEIT
(A SUPER BOWL
COMMERCIAL)
“The whole concept and the meta wormhole that it went down was
just too beautiful not to do,”
Quinn Kilbury, Newcastle Brand director.
