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Capstone ppt on CdS.
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ContentCompany profile
PEST analysisFive forces analysis
Market lifecycle modelValue chain
Canvas modelStrategy
Mission and goal
GoalBe a responsible proponent of change.
MissionTo invoke the imagination, to provoke the senses and to evoke the emotions of people around the world.
Company profileCircus of the Sun
1984, Baie-Saint-Paul, Canada
Guy Laliberté and Gilles Ste-Croix
73 5.000 employees
>100M spectators
31 shows
Annual revenue $1Billion
31 Shows:Cirque du SoleilLa Magie ContinueLe Cirque Réinventé
Nouvelle ExpérienceSaltimbancoMystèreAlegríaQuidamOLa NoubaDralionVarekaiZumanityKàCorteoDeliriumLove
KoozåWintukZaiaZedCriss Angel BelieveOvoBanana ShpeelViva ElvisTotemZarkanaIrisImmortal World TourAmalunaOne
Pest analysis
Political Ban on animals in circus in 33 countries (whole or part) Social
Circus less popular
TechnologicalMaterials becoming lighter and stronger
EconomicalGlobal economic slowdownLess budget for entertainment, especially high-end
Porters five forcesThreat of new entrants – low (high cost)
Threat of substitutes – high (plurality of entertainment option)
Bargaining power of customers – high (no switching cost)
Bargaining power of suppliers – low (no major suppliers)
Intensity of rivalry – high (circusses and many other shows)
Complementors – low (no major partners)
CANVAS MODEL
Value chain MODEL
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