ContentCompany profile

PEST analysisFive forces analysis

Market lifecycle modelValue chain

Canvas modelStrategy

Mission and goal

GoalBe a responsible proponent of change.

MissionTo invoke the imagination, to provoke the senses and to evoke the emotions of people around the world.

Company profileCircus of the Sun

1984, Baie-Saint-Paul, Canada

Guy Laliberté and Gilles Ste-Croix

73 5.000 employees

>100M spectators

31 shows

Annual revenue $1Billion

31 Shows:Cirque du SoleilLa Magie ContinueLe Cirque Réinventé

Nouvelle ExpérienceSaltimbancoMystèreAlegríaQuidamOLa NoubaDralionVarekaiZumanityKàCorteoDeliriumLove

KoozåWintukZaiaZedCriss Angel BelieveOvoBanana ShpeelViva ElvisTotemZarkanaIrisImmortal World TourAmalunaOne

Pest analysis

Political Ban on animals in circus in 33 countries (whole or part) Social

Circus less popular

TechnologicalMaterials becoming lighter and stronger

EconomicalGlobal economic slowdownLess budget for entertainment, especially high-end

Porters five forcesThreat of new entrants – low (high cost)

Threat of substitutes – high (plurality of entertainment option)

Bargaining power of customers – high (no switching cost)

Bargaining power of suppliers – low (no major suppliers)

Intensity of rivalry – high (circusses and many other shows)

Complementors – low (no major partners)

CANVAS MODEL

Value chain MODEL

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