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International business analysis report of the Cirque du Soleil company and brand.
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International Business | Full Sail U. | Jessica NortheyThe Cirque du Soleil Report
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Topic: Global Workforce
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Canada to LA
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influence
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Internationally successful? Transcend cultural differences?
Good corporate citizens? They strive to fulfill this role.
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5,000employees
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World Class Circus NameTranslates to
“Circus of the Sun”
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$600 million17 showsworldwide
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peopleworkingtogether
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NATFA &European Union
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wholelife
approach
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reduction inbarriers to
trade
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paid$80 million
in taxes
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privatization
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localmarkets
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employeewelfare
24/7
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newmarkets
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Daniel LamarreCEO, Cirque Du Soleil
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luxuryentertainment
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cost savings&
cut backs
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in demand!
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geographicaldiversification
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Culture & ArtAround the World
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rare abilities&
special talents
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win-win
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visual vs.
verbal
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culturalharmony
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www.jessicanorthey.com
• Blue ocean strategic moves. (n.d.). Retrieved from http://www.blueoceanstrategy.com/abo/cds.html
• Rare look behind the scenes at cirque du soleil. (2010, January 27). Retrieved from http://news.bbc.co.uk/2/hi/
8481523.stm • CNN and Orlando Sentinel – Cirque du Soleil and today’s
economy” (March 30, 2009). Retrieved on March 30, 2009 from: http://www.cnn.com/video/#/video/world/2009/03/29/
yoon.intv.macua.cirque.cnn• You Tube (2010, November 11). "A visit of Cirque du Soleil's Studio in Montreal". Retrieved 2010, November 16 from http://www.youtube.com/watch?v=VzV8VVuRdUc&feature=related
• Multimedia gallary . (n.d.). Retrieved from http://www.cirquedusoleil.com/en/home.aspx
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