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Andrew GrillEngagement in the Real WorldSocial Media '09a mashup* eventmashupevent.com
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@andrewgrill
LondonCalling.mobi
Engagement in the real world
Why are we here?
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversationon the social Web.
Dave Evans bit.ly/nublack
4 rules
Listen
Learn
Engage
Integrate
bit.ly/4rules
ListenListen
Learn
Engage
Who do we engage with?
Just like in real life…
Integrate
@andrewgrill
LondonCalling.mobi
andrew@andrewgrill.com
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