2015 Social Media Strategy at Connecting Women

Renee Veldman-Tentori, Zestee

Social Media StrategyConnecting Women Workshop - 13 April 2015

Who am I?

✤ Dutch Australian International with 2 little Dutch Australians

✤ Social media trainer and also lecturer at The Hague University of Applied Sciences

✤ Community manager of several online/offline communities (worldwide)

✤ Love to connect, share, learn and teach.

What is Social Media anyway?

✤ Co-creation of content online using a variety of tools.

✤ An undeniable trend worldwide for all ages

✤ Massive power & potential to bring information, individuals, and organisations together.

✤ Can do great things on a limited budget

What’s your WHY?

✤ Connect with friends & family

✤ Promote your business

✤ Keep in touch with the world

✤ See what the fuss is about

✤ ???????????????

Where are you at?

✤ Current skills

✤ Interest in Social Media

✤ Belief that it can help you achieve your objectives

✤ Resources

Where do you want to be?

✤ Set some goals

✤ Make them SMART

✤ Personal?

✤ Business?

Example Social Media Goals

✤ Develop and deepen relationships - personally or professionally

✤ Ensure branding and presence grows brand awareness across all major social media channels and provides opportunities for engagement with and within target market

✤ Increase followers/likers across various social media platforms

✤ Increase direct traffic from social media to website

✤ Provide increased value to advertisers by providing additional channels for their messages

Choose your tools

What’s next?

✤ Take 20 minutes to fill out your basic strategy in pairs

✤ Begin to create your top 3 social media goals

✤ Molly will then help you avoid some of the common mistakes

✤ We will answer some questions tonight & you can ask online

✤ E-learning offers amazing opportunities to grow your skills

✤ Blog at www.zestee.com has free tips & information

Let’s help each other (online & offline!)

✤ Online & offline should compliment each other

✤ Connect with others online (you choose which platforms)

✤ Write a LinkedIn Recommendation for another person

✤ Friend Friday - I contact at least 5 people online or off on Fridays

✤ Use the Connecting Women Facebook group

✤ Good luck developing your social media superpowers!