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Renee Veldman-Tentori, Zestee
Social Media StrategyConnecting Women Workshop - 13 April 2015
Who am I?
✤ Dutch Australian International with 2 little Dutch Australians
✤ Social media trainer and also lecturer at The Hague University of Applied Sciences
✤ Community manager of several online/offline communities (worldwide)
✤ Love to connect, share, learn and teach.
What is Social Media anyway?
✤ Co-creation of content online using a variety of tools.
✤ An undeniable trend worldwide for all ages
✤ Massive power & potential to bring information, individuals, and organisations together.
✤ Can do great things on a limited budget
What’s your WHY?
✤ Connect with friends & family
✤ Promote your business
✤ Keep in touch with the world
✤ See what the fuss is about
✤ ???????????????
Where are you at?
✤ Current skills
✤ Interest in Social Media
✤ Belief that it can help you achieve your objectives
✤ Resources
Where do you want to be?
✤ Set some goals
✤ Make them SMART
✤ Personal?
✤ Business?
Example Social Media Goals
✤ Develop and deepen relationships - personally or professionally
✤ Ensure branding and presence grows brand awareness across all major social media channels and provides opportunities for engagement with and within target market
✤ Increase followers/likers across various social media platforms
✤ Increase direct traffic from social media to website
✤ Provide increased value to advertisers by providing additional channels for their messages
Choose your tools
What’s next?
✤ Take 20 minutes to fill out your basic strategy in pairs
✤ Begin to create your top 3 social media goals
✤ Molly will then help you avoid some of the common mistakes
✤ We will answer some questions tonight & you can ask online
✤ E-learning offers amazing opportunities to grow your skills
✤ Blog at www.zestee.com has free tips & information
Let’s help each other (online & offline!)
✤ Online & offline should compliment each other
✤ Connect with others online (you choose which platforms)
✤ Write a LinkedIn Recommendation for another person
✤ Friend Friday - I contact at least 5 people online or off on Fridays
✤ Use the Connecting Women Facebook group
✤ Good luck developing your social media superpowers!