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Presentación de Peter Walton " El turismo de golf" en la jornada Monitor de Mercados (especial producto golf) celebrado en el CDT de Valencia el 5 de octubre de 2010.
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1500 member companies in 80 Countries
Global Trade Organisation of the Golf Tourism Industry
355+ in 51 countries
Controlling >80% of golfholiday package sales
3029 19
17 14 10
98
8 66555444443
IcelandItalyPolandPortugalEstoniaSlovakiaThailandBulgariaChinaColombiaCosta RicaCroatiaIndiaKenyaLatviaMalaysiaNigeriaNorwaySingaporeUSA
GermanyUnited KingdomSwedenSpainNetherlandsSwitzerland Czech RepublicDenmarkFranceAustriaIrelandArgentinaAustraliaFinlandBelgiumBrazilCanadaRussian FederationSouth AfricaDominican Republic
3333222111111111111
32
256 operators in 39 countries currently sell Spain
20 17
11 10
866
4 433
AustriaBrazilFinlandFranceRussian FederationAustraliaBulgariaItalyNorwayPortugalSouth Africa
United KingdomGermanySpainNetherlandsSwedenDenmarkSwitzerland Czech RepublicUSABelgiumIreland
22222111111
108 operators in 22 countries currently sell Valencia
50-250% more per person per day
12% of Americans play golf
They are responsible for 27%of America’s travel expenditure
2% of adult Europeans play golf
It is likely that they are responsible for 5%of Europe’s travel expenditure
Direct Golf Tourism Revenue
Golf Delivers Conventions & Incentives
Golf Generates Real Estate Sales
Golf Changes Perception of Destination
Golf Facilitates Inward Investment
Percentage of golfers lookingfor new golf destinations
Growth is no longer reliable, consistent or predictable
Consumers
Travel Agents
GolfPros
GolfCourses Airlines
Hotels
Golf TourOperators
Press Release Distribution
Press Trips
Approved Publications TV & Websites
Identifying Best Promotional Channels
Conventions
Workshops
Surgeries