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H O W D O E S T H E C H A I N U S E S O C I A L N E T W O R K S ?
NH Hoteles
Pfeiffer ThomasPoisson MehdiRospars Sophia April 1st 2010
Fans: 728
Not so many compared to other chain hotels
The chain does not post any information
Few posts of the fans: 11 posts in 2010
Only basic information of the chain
No pictures (only the logo of the chain …)
No facebook link on the homepage
=> Facebook is not an effectif SN for this chain
Followers: 873
Not enough compared to other chain hotels
120 tweets
The chains twits a lot: promotions, hotel’s events, recruitments … and respond to the follower’s questions
No twitter link on the homepage
=> Quite a good use of Twitter
More than 500 employees present in this SN
Employees can stay easily in contact
Well structured: statistics, job opportunities …
Links to the chain’s blog
=> Good use of Linkedin
Blog
Good amount of posts: information about different countries, cities, festivals and the chain in general
Links to the chain’s website
RSS feeds available for anyone
It works, compared to the RSS’ of the homepage
No link of the blog on the homepage
=> Very good use of the blog
Conclusion
Present on the main social networks but the chain could do more to stay in contact with the followers
Homepage:
No links to any of the social networks
RSS feeds don’t work
Recommendations:
Use “Ping.fm” to post the same information on several social networks on one click only
