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Gullive Presentation
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“We do not care what car you drive or
where you live. If you know someone who
knows someone who knows someone. If
your clothes are this years cutting edge or if
your dad could beat up my dad. If your A-
list, B-list or nonconformist. We just care
about where you have been, where you will
be and how you will get there. These are the
only things you truly own. The places you
will always remember.”
Missio
n sta
tem
en
t
• No travel publication in the UK truly inclusive of people aged 18-25.
• People of this age have a passion to travel.
• Sta-Travel: 30% under 26.
• Last year over 500,000 people took their first holiday without their parents.
• International Students in the EU: Up 64% in 5 years
• Between 18-25: 200,000 people will take time out to work and travel abroad.
• Estimated 32,000 students will defer university place next year.
Who w
e a
re
161
718
19
20
23
21 24
25
22
2627
.
The a
ud
ien
ce
0 100
• Travel magazines purchased in last 3 years.
4% “Aren’t aware of any good titles”
“Don’t cover the things I’m
interested in”
“Holidays out of my price range”
“No articles which really appeal to me”
The a
ud
ien
ce
89%
The a
ud
ien
ce
0 100
Gap Year / Work Abroad/ International Students
Holidays For Young People
Practical TravelAdvice
The a
ud
ien
ce
Com
petitio
n
Age
Income
Com
petitio
n
OtherMagazines
Travel Agencies
Forums
First-hand Experiences
Blogs Websites
Con
tent
Con
tent
£0.00
£1.00
£2.00
£3.00
£4.00
£5.00
£6.00
The Travel & Leisure Magazine
Travel Weekly
The Sunday Times Travel Magazine
Lonely Planet
Rendez-Vous
Conde Nast
Wanderlust
Escapism
Small World
Cost
40,000 copies @ £3 = £120,000
18 Adverts/12 Pages = £75,000
Total Income£195,000 per issue
Overheads = £19,000
Promotions = £19,000
Production40,000 copies @ £.039
= £15,450
Editorial = £19,000
Distribution = £58,500Advertising = £25,000
Total Expenses£156,000 per issue
Cost
Profit
£39,000 per issue
0
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Cost
Questio
ns?
