Comparative report on oversea travel behavior study in thailand indonesia and vietnam in 2015

Comparative report

on Oversea Travel Behavior Study

in Thailand, Indonesia and Vietnam in 2015

October 2015

Table of content

2

A. Research Design (P.3)

B. Respondent profile (P.4)

C. Summary (P.5)

D. Detail Findings (P.9)

3

Research Method Online research

Fieldwork Period September 2015

Research Area Nationwide - Vietnam, Indonesia, Thailand

Respondent CriteriaMale / Female, 17 years old and above. Ever travel to International destination for family events, religious trip,

national holidays and leisure in the past 3 year.

Sample Size 600 samples

Qouta

Number of

Questions5 Screening Questions, 12 Main Questions

Survey ContentOversea Travelling Frequency, Past Destination Country, Travelling Behavior, Travelling Source of Information,

Next Destination Country

A. Research design

Gender x Age Thailand Indonesia Vietnam

Male17 – 29 years old 50 50 50

Over 30 years old 50 50 50

Female17 – 29 years old 50 50 50

Over 30 years old 50 50 50

Total 200 200 200

4

C. Summary

Singapore was the major country of the past destination from Thailand, Indonesia and

Vietnam.

Japan becomes the top country which visited for overseas vacation by 59.0% of Thailand’s

respondents. Meanwhile, Singapore is leading in Indonesia’s target as main country which

visited for overseas vacation by 75.0% of respondents. Moreover, Thailand is the most

chosen country to visit by 56.0% of Vietnam’s respondents.

39.0% of Vietnam respondents prefer to travel in July, 35.5% of Thailand respondents prefer

to travel in April, and 32.5% of Indonesia respondents prefer to travel in December as their

best month to travel.

Indonesia has the shortest time of travelling, they prefer to travel for 3 – 4 days for oversea

vacation. Furthermore, Vietnam has the longest time to travel, they spend more than 7 days

when they’re on oversea vacation. At last, most people in Thailand spend around 5 days on

oversea vacation.

5

C. Summary

Booking hotel by online is the main method which are used by respondents among 3

countries, especially in Indonesia which is up to 72.5% among others.

Travelling by using Tour services is top chosen by 37.5% respondents in Thailand, while

49.5% respondents in Indonesia and 47.5% respondents in Vietnam chose self-organized

trip when they were travelling to oversea.

Among 3 countries, they have same country options to be visited for the next destination,

such as Japan, South Korea and Singapore.

Japan and South Korea are the top among 2 countries respondents in Thailand and

Indonesia. In addition, Singapore is the top destination for Vietnamese’s next trip.

6

D. Detail findings

1. Oversea Travelling Frequency

2. Past Destination Country

3. Travelling Behavior

4. Travelling Source of Information

5. Next Destination Country

Oversea Travelling Frequency

10

1 - 2 times 3 - 4 times 5 - 6 times More than 6 times

Thailand 49.5 33.0 12.0 5.5

Indonesia 52.0 36.5 9.0 2.5

Vietnam 59.0 31.5 5.5 4.0

49.5

33.0

12.0

5.5

52.0

36.5

9.0

2.5

59.0

31.5

5.54.0

0.0

20.0

40.0

60.0

Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September 2012 - 31 August 2015)? [SA] N=600

Almost half of the respondents from Thailand, Indonesia and Vietnam had a vacation travelling trip at oversea once to twice within these 3

years. It showed that Vietnam has the highest percentage among 3 countries with percentage of 59.0.

(Unit: %)

8

Indonesia(N=200)Thailand(N=200) Vietnam(N=200)

(Unit: %)Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September 2012 - 31 August 2015)? [SA] N=600

Oversea Travelling Frequency - Male

40.0

40.0

12.0

8.0

46.0

36.0

12.0

6.0

0 20 40 60 80

1 - 2 times

3 - 4 times

5 - 6 times

More than 6 times

38.0

48.0

12.0

2.0

56.0

32.0

8.0

4.0

0 20 40 60 80

60.0

28.0

8.0

4.0

60.0

32.0

4.0

4.0

0 20 40 60 80

17 - 29 years old 30 years old and above

9


(Unit: %)Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September 2012 - 31 August 2015)? [SA] N=600

Oversea Travelling Frequency - Male

56.0

28.0

10.0

6.0

56.0

28.0

14.0

2.0

0 20 40 60 80

1 - 2 times

3 - 4 times

5 - 6 times

More than 6 times

58.0

28.0

10.0

4.0

56.0

38.0

6.0

0.0

0 20 40 60 80

56.0

36.0

4.0

4.0

60.0

30.0

6.0

4.0

0 20 40 60 80


10






D. Detail findings

59.0

37.5

31.5

25.5

21.0

21.0

15.5

14.5

14.5

63.0

0 20 40 60 80

Japan

South Korea

Singapore

China

Laos

Hong Kong

Malaysia

Vietnam

Myanmar

Others

75.0

53.5

29.0

29.0

16.0

13.0

12.0

10.0

10.0

47.0

0 20 40 60 80

Singapore

Malaysia

Thailand

Japan

Australia

South Korea

Hong Kong

Saudi Arabia

China

Others

56.0

41.5

31.5

21.0

19.0

17.5

12.5

11.5

9.5

46.5

0 20 40 60 80

Thailand

Singapore

China

Japan

South Korea

Cambodia

USA

Malaysia

Laos

Others

10

Past Destination Country


(Unit: %)Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September 2012 - 31 August 2015)? [FA] N=600

Singapore was the major country of the past destination from Thailand, Indonesia and Vietnam

apan become the top country which visited for overseas vacation travelling by 59.0% of Thailand’s respondents. Meanwhile, Singapore is

leading on Indonesia’s target as main country which visited for overseas vacation travelling by 75.0% respondents. Moreover, Thailand is

the most chosen country to be visited by 56.0% of Vietnam’s respondents.

58.0

34.0

40.0

32.0

28.0

24.0

22.0

20.0

16.0

80.0

68.0

36.0

24.0

26.0

14.0

14.0

16.0

14.0

22.0

58.0

0 20 40 60 80 100

Japan

South Korea

Singapore

China

Laos

Hong Kong

Malaysia

Vietnam

Myanmar

Others

74.0

56.0

30.0

32.0

26.0

10.0

14.0

6.0

12.0

74.0

76.0

58.0

30.0

34.0

14.0

8.0

8.0

12.0

10.0

30.0

0 20 40 60 80 100

Singapore

Malaysia

Thailand

Japan

Australia

South Korea

Hong Kong

Saudi Arabia

China

Others

58.0

48.0

32.0

20.0

22.0

20.0

20.0

6.0

18.0

56.0

54.0

44.0

28.0

22.0

6.0

18.0

12.0

14.0

8.0

52.0

0 20 40 60 80 100

Thailand

Singapore

China

Japan

South Korea

Cambodia

America

Malaysia

Laos

Others

12

Past Destination Country - Male




56.0

42.0

26.0

26.0

18.0

20.0

16.0

10.0

6.0

80.0

54.0

38.0

36.0

18.0

24.0

26.0

8.0

14.0

14.0

34.0

0 20 40 60 80 100

Japan

South Korea

Singapore

China

Laos

Hong Kong

Malaysia

Vietnam

Myanmar

Others

72.0

60.0

28.0

22.0

6.0

24.0

8.0

8.0

4.0

44.0

78.0

40.0

28.0

28.0

18.0

10.0

18.0

14.0

14.0

40.0

0 20 40 60 80 100

Singapore

Malaysia

Thailand

Japan

Australia

South Korea

Hong Kong

Saudi Arabia

China

Others

60.0

46.0

34.0

20.0

24.0

10.0

10.0

12.0

6.0

42.0

52.0

28.0

32.0

22.0

24.0

22.0

8.0

14.0

6.0

36.0

0 20 40 60 80 100

Thailand

Singapore

China

Japan

South Korea

Cambodia

USA

Malaysia

Laos

Others

13

Past Destination Country - Female




14






D. Detail findings

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Thailand 30.5 25.0 21.0 35.5 27.5 16.5 16.0 20.0 15.0 27.5 23.5 31.5

Indonesia 25.5 18.0 19.0 19.5 18.5 26.0 27.0 21.5 20.5 16.5 12.5 32.5

Vietnam 13.5 21.0 14.0 17.5 17.0 25.5 39.0 23.0 20.5 16.0 15.5 16.5

30.5

25.0

21.0

35.5

27.5

16.5 16.0 20.015.0

27.5

23.5

31.5

25.5

18.0

19.019.5

18.5

26.027.0

21.520.5

16.5

12.5

32.5

13.5

21.0

14.0 17.517.0

25.5

39.0

23.0

20.5

16.0

15.516.5

10.0

20.0

30.0

40.0

15

Favorite Month to Travel

(Unit: %)Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September 2012 - 31 August 2015)? [MA] N=600

There are some different habits of respondents from Thailand, Indonesia and Vietnam as researched of selecting favorite month to travel

for vacation. 39.0% of Vietnam respondents prefer in July, 35.5% of Thailand respondents prefer in April, and 32.5% of Indonesian

respondents prefer in December as their best month to travel.

16


Favorite Month to Travel - Male

34.0

22.0

24.0

32.0

34.0

20.0

24.0

22.0

12.0

44.0

30.0

36.0

24.0

28.0

16.0

42.0

22.0

14.0

22.0

16.0

20.0

12.0

28.0

34.0

0 20 40 60

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec



44.0

20.0

22.0

26.0

14.0

28.0

24.0

32.0

16.0

18.0

20.0

30.0

30.0

20.0

18.0

18.0

12.0

20.0

26.0

18.0

28.0

22.0

12.0

26.0

0 20 40 60

16.0

22.0

14.0

12.0

14.0

28.0

58.0

30.0

14.0

16.0

14.0

28.0

16.0

22.0

18.0

14.0

16.0

24.0

28.0

20.0

22.0

18.0

16.0

10.0

0 20 40 60

17


Favorite Month to Travel - Female



40.0

20.0

28.0

34.0

34.0

14.0

10.0

28.0

18.0

24.0

26.0

28.0

24.0

30.0

16.0

34.0

20.0

18.0

8.0

14.0

10.0

30.0

10.0

28.0

0 20 40 60

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

16.0

16.0

24.0

14.0

24.0

32.0

28.0

26.0

26.0

10.0

8.0

34.0

12.0

16.0

12.0

20.0

24.0

24.0

30.0

10.0

12.0

16.0

10.0

40.0

0 20 40 60

16.0

24.0

16.0

16.0

14.0

32.0

44.0

18.0

18.0

16.0

22.0

12.0

6.0

16.0

8.0

28.0

24.0

18.0

26.0

24.0

28.0

14.0

10.0

16.0

0 20 40 60

15

1 day (0 night)

2 days (1 night)

3 days (2 nights)

4 days (3 nights)

5 days (4 nights)

6 days (5 nights)

7 days (6 nights)

More than 7days

(6 nights)

Thailand 1.0 3.5 20.0 20.5 27.5 7.0 8.5 12.0

Indonesia 1.5 4.0 19.0 19.0 15.5 13.0 13.5 14.5

Vietnam 0.0 4.5 9.5 14.0 23.5 10.0 14.5 24.0

1.0 3.5

20.0 20.5

27.5

7.08.5

12.0

1.54.0

19.0 19.0

15.513.0

13.514.5

0.0

4.5

9.5

14.0

23.5

10.0

14.5

24.0

0.0

10.0

20.0

30.0

Length of Time to Travelling

Indonesia has the shortest time of travelling, they prefer to travel for 3 – 4 days for oversea vacation travelling trip. Furthermore, Vietnam

has the longest time of travelling, they spend more than 7 days when they’re on oversea vacation. At last, most people in Thailand spend

around 5 days to have oversea vacation.

(Unit: %)Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600

19


Length of Time to Travelling - Male

0.0

4.0

24.0

16.0

28.0

6.0

12.0

10.0

2.0

4.0

12.0

22.0

32.0

4.0

8.0

16.0

0 20 40

1 day(0 night)

2 days(1 night)

3 days(2 nights)

4 days(3 nights)

5 days(4 nights)

6 days(5 nights)

7 days(6 nights)

More than 7days

(6 nights)



4.0

6.0

28.0

16.0

16.0

10.0

10.0

10.0

0.0

4.0

14.0

22.0

24.0

10.0

12.0

14.0

0 20 40

0.0

8.0

14.0

10.0

16.0

10.0

20.0

22.0

0.0

6.0

14.0

12.0

34.0

8.0

10.0

16.0

0 20 40

20


Length of Time to Travelling - Female

2.0

4.0

18.0

24.0

28.0

0.0

10.0

14.0

0.0

2.0

26.0

20.0

22.0

18.0

4.0

8.0

0 20 40

1 day(0 night)

2 days(1 night)

3 days(2 nights)

4 days(3 nights)

5 days(4 nights)

6 days(5 nights)

7 days(6 nights)

More than 7days

(6 nights)


2.0

4.0

18.0

18.0

8.0

20.0

16.0

14.0

0.0

2.0

16.0

20.0

14.0

12.0

16.0

20.0

0 20 40

0.0

2.0

6.0

14.0

24.0

6.0

18.0

30.0

0.0

2.0

4.0

20.0

20.0

16.0

10.0

28.0

0 20 40


16

I don't reserve Ticket agent Online Others

Thailand 13.0 44.0 42.5 0.5

Indonesia 4.5 35.0 56.5 4.0

Vietnam 7.5 49.5 35.5 7.5

13.0

44.0

42.5

0.54.5

35.0

56.5

4.0

7.5

49.5

35.5

7.5

0.0

20.0

40.0

60.0

(Unit: %)Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600

Booking Method (Transportation)

Most respondents in Thailand and Indonesia book transportation by using online method, which accounts 42.5% and 56.5% respectively.

On the other side, respondents in Vietnam prefer to book transportation via Ticket Agent.

16

Total I don't reserve Ticket agent Online Others

Thailand

N=200

Total 200 13.0 44.0 42.5 0.5

Male

17 - 29 years old 50 20.0 30.0 50.0 0.0

30 years old and above 50 8.0 44.0 48.0 0.0

Female

17 - 29 years old 50 6.0 56.0 38.0 0.0


Indonesia

N=200

Total 200 4.5 35.0 56.5 4.0

Male

17 - 29 years old 50 4.0 34.0 62.0 0.0


Female

17 - 29 years old 50 6.0 32.0 58.0 4.0


Vietnam

N=200

Total 200 7.5 49.5 35.5 7.5

Male

17 - 29 years old 50 6.0 58.0 36.0 0.0


Female

17 - 29 years old 50 4.0 36.0 54.0 6.0


Booking Method (Transportation)


Percentage lower 10% than total Percentage higher10% than total

16

I don't reserve Online At hotel Others

Thailand 16.0 42.0 41.0 1.0

Indonesia 4.5 72.5 17.0 6.0

Vietnam 14.5 40.5 38.5 6.5

16.0

42.0 41.0

1.04.5

72.5

17.0

6.0

14.5

40.538.5

6.5

0.0

20.0

40.0

60.0

80.0

Booking Method (Hotel)

Booking hotel by online is the main method which are used by respondents among 3 countries, especially in Indonesia which is up to

72.5% among others.

Besides that, booking directly at the hotel is an alternative method which are also used by respondents in Thailand, and Vietnam.


16

Total I don't reserve Ticket agent Online Others

Thailand

N=200

Total 200 16.0 42.0 41.0 1.0

Male

17 - 29 years old 50 20.0 30.0 50.0 0.0


Female

17 - 29 years old 50 16.0 46.0 36.0 2.0


Indonesia

N=200

Total 200 4.5 72.5 17.0 6.0

Male

17 - 29 years old 50 6.0 70.0 24.0 0.0


Female

17 - 29 years old 50 6.0 76.0 12.0 6.0


Vietnam

N=200

Total 200 14.5 40.5 38.5 6.5

Male

17 - 29 years old 50 14.0 58.0 28.0 0.0


Female

17 - 29 years old 50 8.0 48.0 40.0 4.0




Booking Method (Hotel)

17

Type of Travelling

(Unit: %)Q6 Please tell us what kind of overseas vacation travelling did you manage last time? [MA] N=600


Travelling by using Tour services is top chosen by 37.5% respondents in Thailand, while 49.5% respondents in Indonesia and 47.5%

respondents in Vietnam are mostly choose self-organized trip when they travelling to oversea.

27.5

37.5

35.0

Self-organized trip Tour Both

49.5

25.0

25.5


47.5

29.5

23.0


17

Total Self-organized trip Tour Both

Thailand

N=200

Total 200 47.5 29.5 23.0

Male

17 - 29 years old 50.0 50.0 30.0 20.0

30 years old and above 50.0 44.0 20.0 36.0

Female

17 - 29 years old 50.0 42.0 28.0 30.0


Indonesia

N=200

Total 200 49.5 25.0 25.5

Male

17 - 29 years old 50.0 62.0 14.0 24.0


Female

17 - 29 years old 50.0 54.0 20.0 26.0


Vietnam

N=200

Total 200 27.5 37.5 35.0

Male

17 - 29 years old 50.00 18.0 42.0 40.0


Female

17 - 29 years old 50.00 24.0 34.0 42.0



Type of Travelling

(Unit: %)Q6 Please tell us what kind of overseas vacation travelling did you manage last time? [MA] N=600

27

Indonesia(N=200)

1USD=13,613IDR

Thailand(N=200)

1USD=35.6 THB

Vietnam(N=200)

1USD=22222.2VND

Travelling Cost

2.5

11.5

22.0

13.5 16.0

13.5 12.5

7.0

1.5

0.0

10.0

20.0

30.0

Under Rp2,500,000(184 USD)

Rp 2,500,001 -5,000,000

(184-367 USD)

Rp 5,000,001 -7,500,000

(367-551 USD)

Rp 7,500,001 -10,000,000

(551-735 USD)

Rp 10,000,001 -15,000,000

(735-1,102 USS)

Rp 15,000,001 -20,000,000

(1,102-1,469 USD)

Rp 20,000,001 -30,000,000

(1,469-2,204 USD)

Above Rp30.000.000

(2,204 USD-)

I do not know / notsure

1.5

5.5

12.0 9.0

17.5 15.0 13.5

25.0

1.0

0.0

10.0

20.0

30.0

Under THB 5,000(140 USD)

THB 5,001 -10,000

(140-281 USD)

THB 10,001 -15,000

(281-421 USD)

THB 15,001 -20,000

(421-562 USD

THB 20,001 -30,000

(562-843 USD)

THB 30,001 -40,000

(843-1,124USD)

THB 40,001 -50,000

(1,124-1,404 USD)

Above THB50,000

(1404 USD-)


1.5 0.5 2.0

11.5

22.0

11.0

18.0 18.0 15.0

0.5

0.0

10.0

20.0

30.0

Under 3.000.000VND

(135 USD)

3.000.000 -5.000.000 VND(135-225 USD)

5.000.001 -7.000.000 VND(225-315 USD)

7.000.001 -10.000.000 VND(315-450 USD)

10.000.001 -15.000.000 VND(450-675 USD)

15.000.001 -20.000.000 VND(675-900 USD)

20.000.001 -30.000.000 VND(900-1350 USD)

30.000.000 -50.000.000 VND

(1,350-2,250USD)

50.000.000 VNDand above

(2,250 USD)

I don't know /not sure

(Unit: %)Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600

1USD=35.5THB

1USD=13,572.0 IDR

1USD=22,230 VND

17

Travelling Cost – Thailand / Male


1.5 5.5 12.0 9.0 17.5 15.0 13.5 25.0 1.0 0.0

10.0

20.0

4.0

8.0

18.0

16.0

24.0

0.0

2.0

6.0

10.0 10.0

20.0

12.0

14.0

26.0

0.0

0.0

10.0

20.0

30.0

40.0


THB 5,001 - 10,000(140-281 USD)

THB 10,001 -15,000

(281-421 USD)

THB 15,001 -20,000

(421-562 USD

THB 20,001 -30,000

(562-843 USD)

THB 30,001 -40,000

(843-1,124USD)

THB 40,001 -50,000

(1,124-1,404 USD)

Above THB 50,000(1404 USD-)



1USD=35.5THB

17

Travelling Cost – Thailand / Female


1.5 5.5 12.0 9.0 17.5 15.0 13.5 25.0 1.0

2.0 2.0

6.0

10.0

20.0

14.0

16.0

28.0

2.0 2.0

4.0

12.0 12.0

22.0

16.0

8.0

22.0

2.0

0.0

10.0

20.0

30.0

40.0


THB 5,001 - 10,000(140-281 USD)

THB 10,001 -15,000

(281-421 USD)

THB 15,001 -20,000

(421-562 USD

THB 20,001 -30,000

(562-843 USD)

THB 30,001 -40,000

(843-1,124USD)

THB 40,001 -50,000

(1,124-1,404 USD)

Above THB 50,000(1404 USD-)



1USD=35.5THB

17

Travelling Cost – Indonesia / Male


2.5 11.5 22.0 13.5 16.0 13.5 12.5 7.0 1.5 0.0

10.0

32.0

12.0

16.0

14.0

12.0

4.0 0.0 0.0

10.0

14.0

18.0

24.0

12.0

14.0

6.0

2.0

0.0

10.0

20.0

30.0

40.0

Under Rp2,500,000(184 USD)

Rp 2,500,001 -5,000,000

(184-367 USD)

Rp 5,000,001 -7,500,000

(367-551 USD)

Rp 7,500,001 -10,000,000

(551-735 USD)

Rp 10,000,001 -15,000,000

(735-1,102 USS)

Rp 15,000,001 -20,000,000

(1,102-1,469 USD)

Rp 20,000,001 -30,000,000

(1,469-2,204 USD)

Above Rp30.000.000

(2,204 USD-)



1USD=13,572.0 IDR

17

Travelling Cost – Indonesia / Female


2.5 11.5 22.0 13.5 16.0 13.5 12.5 7.0 1.5

6.0

20.0

20.0 12.0

4.0

12.0

14.0

8.0

4.0 4.0

6.0

22.0

12.0

20.0

16.0

10.0 10.0

0.0

0.0

10.0

20.0

30.0

40.0

Under Rp2,500,000(184 USD)

Rp 2,500,001 -5,000,000

(184-367 USD)

Rp 5,000,001 -7,500,000

(367-551 USD)

Rp 7,500,001 -10,000,000

(551-735 USD)

Rp 10,000,001 -15,000,000

(735-1,102 USS)

Rp 15,000,001 -20,000,000

(1,102-1,469 USD)

Rp 20,000,001 -30,000,000

(1,469-2,204 USD)

Above Rp30.000.000

(2,204 USD-)



1USD=13,572.0 IDR

17

Travelling Cost – Vietnam / Male


1.5 0.5 2.0 11.5 22.0 11.0 18.0 18.0 15.0 0.5

4.0

0.0

2.0

12.0

22.0

14.0

12.0

14.0

20.0

0.0

2.0 0.0

4.0

8.0

24.0

10.0

14.0

26.0

10.0

2.0

0.0

10.0

20.0

30.0

40.0

Under 3.000.000VND

(135 USD)

3.000.000 -5.000.000 VND(135-225 USD)

5.000.001 -7.000.000 VND(225-315 USD)

7.000.001 -10.000.000 VND(315-450 USD)

10.000.001 -15.000.000 VND(450-675 USD)

15.000.001 -20.000.000 VND(675-900 USD)

20.000.001 -30.000.000 VND(900-1350 USD)

30.000.000 -50.000.000 VND

(1,350-2,250USD)


(2,250 USD)

I don't know / notsure


1USD=22,230 VND

17

Travelling Cost – Vietnam / Female


1.5 0.5 2.0 11.5 22.0 11.0 18.0 18.0 15.0 5.0 0.0

0.0 2.0

18.0

12.0

6.0

26.0

14.0

22.0

0.0

0.0 2.0 0.0

8.0

30.0

14.0

20.0

18.0

8.0

0.0

0.0

10.0

20.0

30.0

40.0

Under 3.000.000VND

(135 USD)

3.000.000 -5.000.000 VND(135-225 USD)

5.000.001 -7.000.000 VND(225-315 USD)

7.000.001 -10.000.000 VND(315-450 USD)

10.000.001 -15.000.000 VND(450-675 USD)

15.000.001 -20.000.000 VND(675-900 USD)

20.000.001 -30.000.000 VND(900-1350 USD)

30.000.000 -50.000.000 VND

(1,350-2,250USD)


(2,250 USD)

I don't know / notsure


1USD=22,230 VND

34






D. Detail findings

18

(Unit: %)Q8. Please tell us how could you find your target oversea country information for vacation travelling last time? [MA & SA] N=600

Source of Information (Main source)

78.5

61.5

88.5

34.0

42.0

51.0

56.5

74.0

45.0

83.0

36.5

16.0

7.5

0 20 40 60 80 100

Travel sites

Travel agency

Social media

Tourism books

Travel blogs

Travel communities sites

Tourism magazine

Search engines

TV

Recommended by others

Printed media(Newspaper)

Radio

Others


64.0

68.5

69.5

37.0

41.5

41.5

37.0

59.5

73.5

46.0

58.5

29.0

13.5

4.0

0 20 40 60 80 100

Travel sites

Travel agency

Social media

Tourism books

Travel blogs


Tourism magazine

Search engines

Tourism board

TV



Radio

Others

75.5

58.5

58.0

55.5

55.0

48.0

48.0

46.5

40.5

37.5

37.0

25.0

16.0

9.0

0 20 40 60 80 100

Travel sites

Travel agency

Social media

Tourism books

Travel blogs


Tourism magazine

Search engines

Tourism board

TV



Radio

Others

18

I don't access the internetI bought the SIM card

when I arrived at overseaairport directly.

I bought the SIM card atmy country just before I go

on trip

I didn't buy a SIM cardsince it was easily to

access the WIFI in thecountry that I visited

Other

Thailand 12.0 27.5 21.5 35.0 4.0

Indonesia 4.5 37.0 14.0 44.0 0.5

Vietnam 3.5 39.0 11.5 44.0 2.0

12.0

27.5

21.5

35.0

4.04.5

37.0

14.0

44.0

0.5

3.5

39.0

11.5

44.0

2.0

0.0

20.0

40.0

60.0

Overseas Internet Connection

(Unit: %)Q9. Please tell us how could you have the internet connection while you had oversea vacation travelling last time? [SA] N=600

37






D. Detail findings

19

(Unit: %)Q10. Please tell us do you have any intention to travel oversea for a vacation reason in the next 1 year (September 1, 2015 - August 31, 2016)? [SA] N=600

Potential oversea traveler in the next 1 year

86.0

100.0

88.5

13.5

0.0

11.0

0.5

0.0

0.5

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Thailand

Indonesia

Vietnam

ThailandIndonesiaVietnam

Yes, I will. 86.0100.088.5

I do not know / I don't have any plans 13.50.011.0

No, I will not 0.50.00.5

Yes, I will. I do not know / I don't have any plans No, I will not

62.2

30.8

18.6

17.4

15.1

13.4

9.9

8.7

7.6

7.6

(10) 10 30 50 70

Japan

South Korea

Singapore

Hong Kong

China

England

Laos

USA

Vietnam

Australia

29.5

21.5

21.0

18.0

13.5

13.5

11.5

9.5

9.5

8.5

(10) 10 30 50 70

Japan

South Korea

Singapore

Thailand

Malaysia

Australia

China

Saudi Arabia

Hong kong

USA

29.4

27.1

26.6

23.2

14.1

13.6

11.9

11.3

10.7

7.9

(10) 10 30 50 70

Singapore

South Korea

Japan

Thailand

USA

China

Hong Kong

France

England

Australia

10

Preferred Country for Next Destination – TOP10


(Unit: %)Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=549

Among 3 countries, they have the same country options to be visited for next destination, such as Japan, South Korea and Singapore.

Japan and South Korea is the top priority among 2 countries respondents in Thailand and Indonesia.

In addition, Singapore is the top trigger for Vietnamese’s next destination.

50.0

32.6

21.7

19.6

23.9

13.0

10.9

6.5

13.0

8.7

64.4

22.2

17.8

13.3

17.8

15.6

11.1

11.1

8.9

11.1

0 20 40 60

Japan

South Korea

Singapore

Hong Kong

China

England

Laos

USA

Vietnam

Australia

32.0

16.0

18.0

18.0

18.0

16.0

10.0

10.0

6.0

6.0

36.0

16.0

20.0

12.0

16.0

14.0

16.0

14.0

12.0

10.0

0 20 40 60

Japan

South Korea

Singapore

Thailand

Malaysia

Australia

China

Saudi Arabia

Hong kong

USA

50.0

32.6

21.7

19.6

23.9

13.0

10.9

6.5

13.0

6.8

64.4

22.2

17.8

13.3

17.8

15.6

11.1

11.1

8.9

4.7

0 20 40 60

Singapore

South Korea

Japan

Thailand

USA

China

Hong Kong

France

England

Australia

40

Preferred Country for Next Destination – TOP10(Male)




69.6

37.0

15.2

19.6

0.0

15.2

6.5

10.9

6.5

6.5

65.7

31.4

20.0

17.1

20.0

8.6

11.4

5.7

0.0

2.9

0 20 40 60

Japan

South Korea

Singapore

Hong Kong

China

England

Laos

USA

Vietnam

Australia

22.0

32.0

26.0

22.0

12.0

8.0

12.0

6.0

8.0

14.0

28.0

22.0

20.0

20.0

8.0

16.0

8.0

8.0

12.0

4.0

0 20 40 60

Japan

South Korea

Singapore

Thailand

Malaysia

Australia

China

Saudi Arabia

Hong kong

USA

69.6

37.0

15.2

19.6

0.0

15.2

6.5

10.9

6.5

13.0

65.7

31.4

20.0

17.1

20.0

8.6

11.4

5.7

0.0

6.8

0 20 40 60

Singapore

South Korea

Japan

Thailand

USA

China

Hong Kong

France

England

Australia

41

Preferred Country for Next Destination – TOP10(Female)




48.3

8.7

5.8

5.2

5.2

4.7

4.1

2.3

2.3

2.3

0 20 40 60

Japan

South Korea

Hong Kong

France

England

China

Shingapore

Vietnam

America

New Zealand

22.5

11.5

8.5

8.0

7.5

6.5

5.0

4.0

4.0

3.5

0 20 40 60

Japan

South Korea

Singapore

Saudi Arabia

Australia

France

America

New Zealand

Malaysia

Thailand

22.6

14.1

13.6

6.8

6.2

5.6

5.1

4.5

3.4

3.4

0 20 40 60

Japan

Singapore

South Korea

China

America

Thailand

France

Indonesia

Australia

UK

10

Most Preferred Country for Next Destination – TOP10


(Unit: %)Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA] N=549

Japan is the most preferred country for next destination of overseas vacation travelling among Thailand, Indonesia and Vietnam.

Furthermore, South Korea become the top 3 as country preferred which accounts 8.7%, 11.5% and 13.6% respectively for Thailand,

Indonesia and Vietnam.

34.8

10.9

6.5

2.2

8.7

6.5

4.3

6.5

0.0

2.2

53.3

4.4

4.4

8.9

6.7

4.4

2.2

2.2

2.2

4.4

0 20 40 60

Japan

South Korea

Hong Kong

France

England

China

Shingapore

Vietnam

America

New Zealand

18.0

6.0

8.0

6.0

10.0

8.0

6.0

0.0

8.0

6.0

18.0

12.0

8.0

12.0

6.0

8.0

8.0

6.0

4.0

2.0

0 20 40 60

Japan

South Korea

Singapore

Saudi Arabia

Australia

France

America

New Zealand

Malaysia

Thailand

15.9

18.2

15.9

9.1

4.5

0.0

11.4

11.4

0.0

4.5

23.3

9.3

7.0

11.6

9.3

11.6

2.3

0.0

2.3

0.0

0 20 40 60

Japan

Singapore

South Korea

China

America

Thailand

France

Indonesia

Australia

UK

43

(Unit: %)Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA ] N=278



Most Preferred Country for Next Destination – TOP10（Male)

54.3

10.9

10.9

4.3

4.3

0.0

4.3

0.0

4.3

0.0

51.4

8.6

0.0

5.7

0.0

8.6

5.7

0.0

2.9

2.9

0 20 40 60

Japan

South Korea

Hong Kong

France

England

China

Shingapore

Vietnam

America

New Zealand

24.0

18.0

8.0

6.0

4.0

8.0

2.0

2.0

2.0

2.0

30.0

10.0

10.0

8.0

10.0

2.0

4.0

8.0

2.0

4.0

0 20 40 60

Japan

South Korea

Singapore

Saudi Arabia

Australia

France

America

New Zealand

Malaysia

Thailand

26.1

13.0

17.4

2.2

4.3

4.3

0.0

6.5

6.5

8.7

25.0

15.9

13.6

4.5

6.8

6.8

6.8

0.0

4.5

0.0

0 20 40 60

Japan

Singapore

South Korea

China

America

Thailand

France

Indonesia

Australia

UK

44

(Unit: %)Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA] N=271



Most Preferred Country for Next Destination – TOP10（Female)

N Good Scenery

Many

Interested

Tourists

Places

Food

Beautiful

culture / Old

Culture

ShoppingClean

Environment

Good

Atmosphere

Learn new

Culture

I have been

there beforeLove to travel

Total 172 33.7 27.3 14.0 14.0 11.0 9.9 9.3 8.1 6.4 5.2

Make

17 - 29 years old 46 32.6 26.1 4.3 15.2 13.0 15.2 8.7 8.7 6.5 6.5

30 years old and above 45 40.0 20.0 13.3 8.9 13.3 15.6 8.9 6.7 4.4 2.2

Female

17 - 29 years old 46 30.4 26.1 17.4 6.5 15.2 2.2 13.0 6.5 4.3 6.5


19

(Unit: %)Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=172

Reason to Travelling for Next Destination – TOP10(Thailand)


33.7

27.3

14.0 14.0

11.0 9.9 9.3

8.1 6.4

5.2

0.0

20.0

40.0

N

I want to see

the city culture

and culinary

One of the

most favourite

place for

tourist

attraction

I like to see

the panorama

of the country

Pilgrimage

Beautiful city

and

developed

country

Never been

there

Nearest

country from

my city and

affordable

price

I want to meet

my relative

Comfortable

and cozy

ambience

country

I want to

participate on

certain event

Total 200 15.5 13.0 12.0 8.0 8.0 6.0 4.5 4.5 4.0 3.5

Make

17 - 29 years old 50 10.0 14.0 12.0 6.0 6.0 8.0 6.0 6.0 8.0 8.0


Female

17 - 29 years old 50 24.0 10.0 8.0 10.0 6.0 2.0 4.0 4.0 2.0 0.0


19


Reason to Travelling for Next Destination – TOP10(Indonesia)


15.5

13.0 12.0

8.0 8.0 6.0

4.5 4.5 4.0 3.5

0.0

20.0

40.0

19


Reason to Travelling for Next Destination – TOP10(Vietnam)

N

I want to see

the city culture

and culinary

Beautiful city

and

developed

country

I want to go

shopping

there

Holiday

One of the

most favourite

place for

tourist

attraction

Looking for

new

experience

I want to see

historical

place

Nearest

country from

my city and

affordable

price

Friendly /

modern

citizen

Culinary

Total 177 31.6 27.1 12.4 10.7 9.0 7.3 6.8 5.6 5.1 4.5

Make

17 - 29 years old 44 22.7 31.8 9.1 15.9 13.6 6.8 0.0 4.5 6.8 2.3


Female

17 - 29 years old 46 37.0 23.9 21.7 15.2 17.4 2.2 4.3 2.2 6.5 6.5



31.6

27.1

12.4 10.7

9.0 7.3 6.8

5.6 5.1 4.5

0.0

20.0

40.0

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