Bips Deck Presentation

PAGE: 1 of 16

Project

ISCTE-IUL MIT Portugal Venture Competition

Diana Almeida Suzy Vasconcelos Roberto di Cera Maria FerrazProduct Development Project Manager IT Research Manager UI Development

Lisbon, October 27th, 2010

PAGE: 2 of 16 ISCTE-IUL MIT Portugal Venture Competition

Is this what you want for your investment?

the problem


Important questions to answer...

the problem

Visitors only crossing through

Density maps

Ranking of the most visited places

Percentage of Employees vs Visitors

True footfall

Average visiting time

How can you answer them?


Times Square counting - summer 2010

this is the reality


actual solutions

Passive counters

Facial recognition

Mobility market studies

Observation studies

Body temperature observation

How can you answer them?

Time Cost?


the solution

we proudly present you

Tagless Real Time Location System

PAGE: 7 of 16

how it works


How it works

✓ Bluetooth

PAGE: 7 of 16

how it works

2011 GSM


How it works

✓ Bluetooth

PAGE: 7 of 16

how it works

2011 GSM


How it works

✓ Bluetooth

2011 CDMA

PAGE: 7 of 16

how it works

2011 GSM


How it works

✓ Bluetooth

2012 Wi-Fi

2011 CDMA

PAGE: 7 of 16

how it works

2011 GSM


How it works

✓ Bluetooth

2012 Wi-Fi

privacy is never compromised

2011 CDMA

PAGE: 8 of 16

who can benefit


architecture

retail

real estate

safety

security

brands

airports

traffic

PAGE: 9 of 16

opportunity


What Google & Amazon did in the virtual world

google analytics - web analyticsfor the real world

Imagine we can do it in the real world

ISCTE-IUL MIT Portugal Venture CompetitionPAGE: 10 of 16

business model - Multi-Site Data Aggregation

One location - Multiple clients

Additional revenue stream

Multiplier effect

Information is valuable

!"#$%&'()*+,&'+%&,-)

*.%/"')0,.1(2#3)

4&%"1"33)5.'.)0,.1(3&3)

*+6&1")078"%23&,-)

9':"%)3;"#&<#).;;1&#.2+,3)

=++')>%.?#)@";+%2,-)

BIPS Network Revenue Streams

Integrated Data Service


Portugal Technological Fair - September 2010

Average visit duration: 34 min.

Ratio exhibitors: 24 %

Proof of concept at Pav. 3 FIL

people/hours


Benefits of Tagless Real Time System

BIPS vs Actual Solutions

Lower Cost (up to 89% savings)Real Time dataScalable & PrecisePervasive (always tracking)Multi TechnologyPrivacy aware

0

50

100

150

200

LiteNormal

Premium

BIPS traditional market studies

89 %

€


potential market

1b USD World Wide Market Potential

Total Market (market research): 33.9b USD *

Sales projections of almost 1b USD (gtmp)

* “Gartner Reveals Five Business Intelligence Predictions for 2009 and Beyond”, Gartner, 2009

By Market 42 % Retail

29 % Security & Safety

11 % Traffic Control

18 % Other applications

By Region46% North America

31% Europe

23 % Asia

PAGE: 14 of 16

our team, accomplishments and future

4 full-time team members Networks & Telecommunications background

20k € founder investment for research & 200k € IVC award

Indoor Positioning Patent pending US #61378936

Advisory Board:FCUP | INESC-Porto | SERRALVES

Accolades • 2008 - 1st Prize “Securitas Niscaya Systems”

• 2008/2009 - 3 projects selected to Sapo Summerbits

• 2010 - Finalist of “Criative Industries National Prize” - Selected to be Incubated at INSerralves

• 2010 - Selected as one of the 20 most innovative projects of NEW NORTH by CCDR-N

• 2010 - Winner of the ISCTE | MIT Portugal Caixa Empreender + Award


node prototype


how we will invest your money

Funds used to establish an investable company

Prove Model:

3 customers by the end of 2011

(33% achieved)

GSM/CDMA prototype:

Q4 - 2011Productenhancement:

-> system extensions -> analytics-> web reporting

Tagless Real Time Location System


for your attention

Thank you

PAGE: 16 of 16

Travel

Bips Deck Presentation