RippedLinks presentation deck

DISRUPTIVELY INNOVATING GOLF FOR A YOUNGER AUDIENCE

Colin Weston

Our Management Team

CEO and Co-founder REVIVER Sport Entertainment and RippedLinks 27 years as an architectural and urban design professional, with expertise in sport venue and sport event experience design. (Vancouver 2010 Olympic Games, International Triathlon Union World Cup and Championship races, GolfBC)

Philip Davis

CMO, Venue Experience Designer and Co-founder REVIVER Sport Entertainment and RippedLinks

25 years as an architectural designer and computer-generated

animator, with expertise in sport stadia design, sport event experience design and large healthcare infrastructure projects.

(Vancouver 2010 Olympic Games, 2015 Toronto PanAm Games)

So where is the PAIN?

And how do we RELIEVE it?

The Problem and Our Solution

For the declining golf industry, which looks to solve the problem of how to attract a younger audience to the game,

18 to 36 year olds, both men and women

provides a live and for-broadcast golf tour format that creates a fun and engaging action sport/music festival-like experience.

Unlike the PGA and LPGA Tours, our sport property is built to appeal to a globally under-served and lucrative market segment:


What is RippedLinks manufacturing?

We aren't manufacturing stuff.

We are manufacturing connections.

An interconnected, convenient and engaging golf delivery system.


SLOW QUIET

CONSERVATIVE EXPENSIVE

HARD TO LEARN STUFFY

COMPLICATED

Golf is too….

FAST LOUD

IRREVERENT GOOD VALUE

EASY TO ENJOY AUDACIOUS

ELEGANTLY SIMPLE

So is going to make it…

Over the last 10 years in the US, 20% of recreational golfers have stopped playing. That's over 5 million people! 18 to 36 year-olds aren't picking up the game and they certainly aren't watching the pros on TV.

Golf has a big problem.

Millennials think golf takes too long to play and to watch, so we’re going to change that.

After our “AHA” moment, we spent the next year developing the concept and researching to see if the concept already existed.

What we found was the emerging trends and patterns in action sport, music, fashion, entertainment and

contemporary lifestyle all aligned with the RippedLinks vision.

To make the golf experience more appealing to a younger audience, we looked outside of golf for inspiration and solutions.

We are inspired by the popularity of both Dew Tour and The X Games.

And draw inspiration from the most engaging elements of Red Bull Crashed Ice.

We are drawn to the story arc, athlete character development, cinematography, atmosphere and energy of American Ninja Warrior.

And are heavily influenced by the success of music festivals and happenings like Burning Man and Coachella.

We have spent time at the 16th hole at the WM Phoenix Open to observe and learn what resonates with fans of golf, sport and fun.

But as much fun as the 16th hole is, the PGA tour still enforces it’s antiquated policy of “Keep quiet and no pictures!!”.

We have something different in mind…

Rob Dyrdek created Street League Skateboarding as a response to what ails the broadcast and fan experience of the sport he loves.

RippedLinks is designed to do the exact same for golf.

Younger fan base

Older fan base

Music/Entertainment/Sport space

Golf space

Validators and Competitors

Customer Value

118 million Americans

ages 6 and older having participated in action sports

($15 billion 2015 estimated revenue) North American Sports Sponsorship Market

Fuel a $70 billion / year industry

AMERICAN TOUR

80 million American 16 to 36 year olds

$200 billion/year in spending

29 million American golfers

RippedLinks is the conduit, the platform connecting brands to Millennials

Professional Golf has an established tradition that appeals mainly to a middle aged audience.

Then the Champions Tour was created to align with an older, mostly male audience.

TOUR

There is a huge, uncontested opportunity to create a sport property that resonates with 18 to 36 year olds. RippedLinks is ready to unlock this market.

TOUR

We will combine the best aspects of golf, contemporary lifestyle, action sport, music and popular culture to

create the RippedLinks Experience.

TOUR

Live sports viewership time commitment

3 hrs

THE SWEET SPOT!

4 hrs 5 hrs 2 hrs 1 hr 0 hrs 6 hrs

THE DISRUPTIVE LOOK OF

27 to 30 Player Tour Event on Huntington Beach

27 to 30 Player Tour Event in a major Urban Center

Event Venue Design – Squamish Valley Music Festival





Portable “Pop Up” Event Venue Design




The Competitor Profile Young, elite level golfers, both women and men playing three par 3 holes in

groups of 3. The winner moves on. The losers go home.

•  18-30 years old, elite level players (0 to 10 handicappers) •  Our players are fun, easygoing and articulate, a bit irreverent with a confident swagger. Charismatic with a big

personality, they aren’t afraid of being in the spotlight or playing in front of loud music and a screaming crowd. •  The competition field is evenly divided between women and men playing straight up against each other.

9 Player Demonstration Event Competition Format

Demonstration Competition Event




Market Size: Total Available Market

*Source: PriceWaterhouseCoopers Source: statista.com

Global Sports Sponsorship Market

2012 Estimated Value of $40 billion USD

Estimated to reach $45 billion USD by 2015*










2012 Estimated Revenue of $13.5 billion USD

North American Sports Sponsorship Market






2013 Growth of 5.5%



Market Opportunity

Source: www.statisticbrain.com/golf-player-demographic-statistics/

2012 Golf Participation Statistics in the US

Total number of golfers* in the US Percent of the population who play golf Percent of golfers who are male Percent of golfers who are female Percent who are married Percent of golfer who attended or graduated college Percent who are employed in a white collar occupation Percent who use the internet on a regular basis Age Breakdown Under 30 5 % 30-39 12 % 40-49 22 % 50-59 24 % 60-69 18 % 70+ 19 %

*A golfer is defined as anyone having played an 18-hole round in the last 12 months.

29,000,000 9.6 % 77.5 % 22.5 % 68 % 67 % 50 % 90 %

Under 35 = 11%

MEASURING GOLF’S ECONOMIC IMPACT

Golf is a major contributor to the American economy and in 2011 was a $68.8 billion industry, bigger than the motion picture and recording industries combined with a total impact on the U.S. economy of $167.8 billion.**

**Source: www.golf2020.com/research/economic-impact-reports.aspx

Over 50 = 61%

Growth in action sports has been driven by the consumption

habits of Millennials

They are a US population segment of over

80 million

Millennials are an Experience Culture

Market Opportunity

In the US, Millennials (16 to 36 year olds) have a significant purchase power of more than $200 Billion annually.

This generation differs completely from their predecessors.

Growing up in a digital world holding new beliefs and ideologies, marketers must fully understand their thoughts, interests, attitudes, values,

and way of life in order to appeal these individuals.

Their purchasing power and the interest of the industry trying to reach them presents massive sponsorship opportunities waiting to be unlocked.

Source: Martin Jäger, “Reaching Generation Y through Action Sports”

Source: Martin Jäger, “Reaching Generation Y through Action Sports”

They spend $150 billion a year and influence another $50 billion in family purchases.

They get more of their information from each other through social networking than they do from

business or traditional media.

They influence each other by sharing stories and unique personal and collective experiences to their peers and community, NOT by

marketers pushing products and brands at them.

Market Size: Total Accessible Market

80 million American 16 to 36 year olds 118 million Americans

ages 6 and older have participated in one or

more action/extreme sports

Command $200 billion USD/year in spending



Fuel a $70 billion

USD/year industry

29 million American golfers

Total Accessible Market

AMERICAN TOUR

The Evolution of Sport

Traditional Test Cricket

Case Study #1 The evolution and popularity growth of Cricket

5 days 1 day 3 hours

1876 1971

50 Overs Cricket

2008 Inception

Duration

Game style

How it was…

And how it is now.

A"eronly6years,theIPLhasarabidfanbasethatnowexceedsonebillion.Ratherthancannibalizeorreplacetradi>onalCricket,theIPLhashelpedgrowthegameandhasintroducedayoungeraudiencetothemoretradi>onalformatof5daytestmatches.

BOOMBOX Media http://www.boomboxgroup.com/ Hangman Productions http://www.hangmanproductions.ca/

Our Development and Delivery Partners

•  They work with NBC, Red Bull and The X Games shooting live events for streaming and broadcast. •  Write, shoot and produce athlete background stories for action sport events. •  They have agreed to create, shoot and post-produce our Demonstration and Tour Events. •  Have helped create our Financial Plan to ensure that we get the scope and pricing right.

•  Over 15 of experience focusing on the conceptualization, build and operation of action sport events. •  Portfolio includes building Red Bull Crashed Ice and free ride mountain bike tracks, wake boarding

installations, Red Bull Flugtag air shows and World Snowboard Tour events. •  Hangman has committed to handle event construction, project management and operations along

with providing key input to our Business and Financial Plan.

We have committed strategic partners who provide a significant level of credibility, experience and value to our efforts.

With close to 20 years of experience on the front lines of the biggest action sport & music "happenings" on the planet, BOOMBOX provides their expertise to help

clients produce events, TV shows, and live stream webcasts.

They have many world-class organizations in their client roster.

They do TV and digital, live and post. But above all – they do sports and tell stories.

Hangman Productions has over 15 years of experience conceptualizing, planning, organizing, building and delivering

world class action sport event venue installations.

Clients and Events

Synthetic Turf International http://synthetic-turf.com/

IDS (Information and Display Systems) http://www.ids-sports.com/

Our Development and Delivery Partners

•  STI designs and manufactures industry-leading synthetic surfaces for elite level performance. •  Their putting, chipping and target greens are used by professionals, amateurs and golf

instructors worldwide.

•  Provide live and broadcast scoring, display, graphics, statistics and data capture services and solutions for the sports industry worldwide.

•  Their goal is to enhance the sports experience for fans, sponsors, organizers and participants. •  They focus their services on the collection, distribution, storage and presentation of sports content.

We have committed strategic partners who provide a significant level of credibility, experience and value to our efforts.

Defensibility / Barriers to Entry

Proprietary Synthetic Turf Technology

We have a 3 year Licensing Agreement with for exclusive use of their innovative turf technology in our event and gameplay market space. STI has made the R+D effort to product a high performance product that does not exist elsewhere in the turf industry. This product has bee rigorously tested to meet the RippedLinks specification requirements for putting, chipping, pitching and lofted approach shots. Not only has STI created the hybrid turf product we need to meet our gameplay performance standards, but they are the only supplier with the customized machines to fabricate it.

PUTTING CHIPPING/PITCHING LOFTED APPROACH SHOTS

Video clips of our STI prototype turf testing can be viewed on Instragram: @RippedLinksTour

Defensibility / Barriers to Entry First to Market in Every Market: The Scalability Model TOUR

Q1 Q1Q2 Q3 Q4Year 4

Q1 Q2 Q3 Q4Year 3

Q1 Q2 Q3 Q4Year 2

Q1 Q2 Q3 Q4Year 1

Dem

o Ev

ent

#1

Dem

o Ev

ent

#2

Dem

o Ev

ent

#3

Dem

o Ev

ent

#4

Business to Consumer Revenue ActivationFan Monetization once brand value and social traction have been established

Version 3.2 - March 20, 2016

2017 American Tour

2016 American Tour

2015 American Tour

5 Events 8 Events 8 Events

4 Year Expense ModelAmerican Tour

Asian Tour

Asi

an D

emo

Even

t #

1

Asi

an D

emo

Even

t #

2

Asi

an C

ompe

titio

n Ev

ent

#1

5 Events

Euro

Dem

o Ev

ent

#1

Euro

Dem

o Ev

ent

#2

Euro

Com

petit

ion

Even

t #

1 2017 European Tour

5 Events

World Championship

Page 08

4 Year World Tour Events

This is our 4 year milestone roadmap, that starts with a series of Demonstration Events in Year 1, followed by the launch of the RippedLinks American Tour. In Year 3 we plan to scale up and introduce RippedLinks to the European and Asian markets while expanding the American Tour. Year 4 looks to have all three tours running simultaneously, culminating in

the best players competing in our first RippedLinks World Championship.

Market Traction / Validators We are building Strategic Partnership relationships with many brands who are

excited to be aligned with the business model, including…

Media Coverage RippedLinks continues to gain traction through positive magazine articles and radio interviews

Event Sponsors/B2B Customers Products, services and brands that are (or want to be) aligned with the 18 to 36 year old demographic

TOUR

James Lepp

Our Supporters and Advisors

Founder and owner, Kikkor Golf Professional Golfer Two-time Big Break participant 13.5k Social Media followers

Devun Walsh Professional Snowboarder 4 handicap golf nut Sponsored by DC 20.8k Social Media followers

Meghan Hardin Professional Golfer Two-time Big Break participant Model/Actor 39.5k Social Media followers

Shawn Pozer Founder, POZER.CO Co-founder, Boombox Group Action Sport visual storyteller

Kelley James Professional singer/songwriter #87 on Golf Digest’s “Top 100 in Music” list

Andrew Markey President and owner, Hangman Productions Action Sport venue build guru

John Kawaja President, VIKTRE Former President, TaylorMade addidas Golf 2x World Curling Champion

Maggie Noel Professional Golfer Golf Instructor/Accountant Model/Actor 32.8k Social Media followers

Celebrity Brand Ambassadors

Famous golfers are great, but the “Face of RippedLinks” could also be a music, entertainment or action sport celebrity that loves golf. Our ambassadors will introduce their large fan following to golf by connecting their personal brand to the experience.

Q1 Q1Q2 Q3 Q4Year 4

Q1 Q2 Q3 Q4Year 3

Q1 Q2 Q3 Q4Year 2

Q1 Q2 Q3 Q4Year 1

Dem

o Ev

ent

#1

Dem

o Ev

ent

#2

Dem

o Ev

ent

#3

Dem

o Ev

ent

#4


2017 American Tour

2016 American Tour

2015 American Tour



Asian Tour

Asi

an D

emo

Even

t #

1

Asi

an D

emo

Even

t #

2

Asi

an C

ompe

titio

n Ev

ent

#1

5 Events

Euro

Dem

o Ev

ent

#1

Euro

Dem

o Ev

ent

#2

Euro

Com

petit

ion

Even

t #

1 2017 European Tour

5 Events

World Championship

4 Year World Tour Events

Financial Projections

Financial Projections How RippedLInks creates, delivers and captures value…..and makes money

$17k

$1.25m

$1.20m

$0.30m$0.30m

$0.60m

$0.60m

$0.80m

$0.80m

$1.0m

$1.0m

$0.30m

$0.15m

$1.5m

$1.8m

$0.5m

$0.2m

$0.8m

$0.3m

$0.3m

$0.15m

$0.1m$0.2m

$0.2m

$0.2m

$0.1m

$0.10m

$0.4m

$0.5m

$0.5m

$0.5m

$2.0m

$2.5m

$1.5m

$1.25m

$1.25m

$1.0m

$1.0m

$1.5m

$2.0m

$0.4m

$1.5m

$1.5m

$3.5m

$3.0m

$1.0m

$3.0m $3.0m

$4.0m $4.0m

$5.0m

Page 03

Competition Event Elite Sponsors - 3 per event

Competion Event Alliance Sponsors - 10 per event

Fan Experience Premium and VIP seating

Merchandise (pre-event, on-site, post-engagement)

Digital and Broadcast Distribution deals

City Tour Event Hosting Fee

Corporate Event Days (pre-competition)

- No Hosting Fee (Year 1 early Alliance Partner)

- Hosting Fee (starting with Year 2 Championship Event)

- Hosting Fee (Year 3 American Tour and beyond)

Tour and Competition Events Title Sponsor

American Tour Presenter Sponsorship

American Tour Exclusive Player golf club supplier deal

American Tour Exclusive Player golf ball supplier deal

Q1 Q1Q2 Q3 Q4

Year 4Q1 Q2 Q3 Q4

Year 3Q1 Q2 Q3 Q4

Year 2Q1 Q2 Q3 Q4

Year 1

$5.00m

$4.75m

$5.25m

$5.50m

$ 5.75m

$6.00m

$6.25m

$6.50m

$6.75m

$7.00m

$1.25m

$1.00m

$1.50m

$1.75m

$2.00m

$2.25m

$2.50m

$2.75m

$3.00m

$3.25m

$3.50m

$3.75m

$4.00m

$4.25m

$4.50m

$7.25m

$750k

$500k

$250k

$5.00m

$4.75m

$5.25m

$5.50m

$ 5.75m

$6.00m

$6.25m

$6.50m

$6.75m

$7.00m

$1.25m

$1.00m

$1.50m

$1.75m

$2.00m

$2.25m

$2.50m

$2.75m

$3.00m

$3.25m

$3.50m

$3.75m

$4.00m

$4.25m

$4.50m

$7.25m

$750k

$500k

$250k

De

mo

Eve

nt #

1

De

mo

Eve

nt #

2

De

mo

Eve

nt #

3

De

mo

Eve

nt #

4



2017 American Tour

2016 American Tour

2015 American Tour




Q1 Q1Q2 Q3 Q4Year 4

Q1 Q2 Q3 Q4Year 3

Q1 Q2 Q3 Q4Year 2

Q1 Q2 Q3 Q4Year 1

$5.00m

$4.75m

$5.25m

$5.50m

$ 5.75m

$6.00m

$6.25m

$6.50m

$6.75m

$7.00m

$1.25m

$1.00m

$1.50m

$1.75m

$2.00m

$2.25m

$2.50m

$2.75m

$3.00m

$3.25m

$3.50m

$3.75m

$4.00m

$4.25m

$4.50m

$7.25m

$750k

$500k

$250k

$5.00m

$4.75m

$5.25m

$5.50m

$ 5.75m

$6.00m

$6.25m

$6.50m

$6.75m

$7.00m

$1.25m

$1.00m

$1.50m

$1.75m

$2.00m

$2.25m

$2.50m

$2.75m

$3.00m

$3.25m

$3.50m

$3.75m

$4.00m

$4.25m

$4.50m

$7.25m

$750k

$500k

$250k

Dem

o Ev

ent

#1

Dem

o Ev

ent

#2

Dem

o Ev

ent

#3

Dem

o Ev

ent

#4



2017 American Tour

2016 American Tour

2015 American Tour


4 Year Revenue ModelAmerican Tour

$2.8m

$3.6m

$3.2m

$4.0m $4.35m

$5.0m

$4.55m

$5.85m

$5.7m

$6.4m

$5.4m

$7.2m

$2.5m

Year 1 Revenues: $0.0 million Year 2 Revenues: $12.10 million Year 3 Revenues: $17.90 million Year 4 Revenues: $23.35 million

4 Year Revenues = $53,350,000


Year 3 Revenues: $5.00 million Year 4 Revenues: $15.90 million

Year 3 Expenses: $2.50 million Year 4 Expenses: $9.60 million

European Tour

Year 3 Revenues: $5.10 million Year 4 Revenues: $16.40 million

Year 3 Expenses: $2.60 million Year 4 Expenses: $10.20 million

Asian Tour

American Tour

Year 1 Revenues: $0.00 million Year 2 Revenues: $12.10 million Year 3 Revenues: $17.90 million Year 4 Revenues: $23.35 million

Year 1 Expenses: $2.45 million

Year 1 Revenues: $0.00 million


Year 2 Expenses: $9.30 million Year 3 Expenses: $13.40 million Year 4 Expenses: $14.25 million

Year 1 Loss = $2.45 million

Year 1 Financial Projection Year 2 Financial Projection Year 3 Financial Projection Year 4 Financial Projection

Year 2 Profit = $2.80 million Year 3 Profit = $5.50 million Year 4 Profit = $9.10 million

Year 3 Profit = $2.50 million Year 4 Profit = $6.30 million

Year 3 Profit = $2.50 million

Revenues: $28.00 million

Expenses: $18.50 million

Profit = 9.50 million



Year 4 Revenues: $5.00 million


Profit = $23.40 million



Loss = $2.45 million Profit = $2.80 million



World Championship

4 Year Profit = $33.25 million4 Year Expenses = $67.50 million4 Year Revenues = $100.75 million

4 Year Financials Y1

$0 $0 $0 $0 $0 $0 $0

$0

$160,000 $980,000

$80,000 $120,000

$90,000 $180,000 $300,000 $140,000 $330,000

$0 $70,000

$2,450,000 -$2,450,000

6

Revenues

Total

Operating Expenses

Total EBITDA Head Count

Tour and Event Corporate Sponsorships Event Premium Fan and VIP Broadcast Rights / Advertising Corporate Pre-competition Events Merchandise City Hosting Fees B2C Fan Monetization Co-founders (CEO and CMO VP) Event Venue Design/Build/Operate Legal/Accounting/Consulting Fees Travel Engineering / R+D / Insurance Social Media Management / Website Sales, Marketing and Advertising Admin, Office Manager and Staff Video Capture, Live Stream, Post Prod CFO Corporate Space Rental + Equipment

Y2

$7,050,000 $300,000

$3,000,000 $1,200,000

$450,000 $100,000

TBD

$12,100,000

$200,000 $4,200,000

$150,000 $410,000 $400,000 $400,000

$1,400,000 $720,000

$1,100,000 $120,000 $200,000

$9,300,000 $2,800,000

12

Y3

$11,700,000 $600,000

$6,000,000 $1,600,000

$650,000 $400,000

TBD

$28,000,000

$250,000 $8,400,000

$320,000 $1,700,000

$800,000 $750,000

$2,000,000 $1,500,000 $2,200,000

$130,000 $450,000

$18,500,000

$9,500,000 22

Y4

$34,500,000 $2,400,000

$17,500,000 $2,000,000 $1,550,000 $1,300,000

TBD

$60,650,000

$300,000 $19,200,000

$900,000 $3,200,000 $1,800,000 $1,200,000 $2,500,000 $2,880,000 $4,200,000

$140,000 $930,000

$37,250,000 $23,400,000

36


Sponsorship Opportunities

$17k

$1.25m

$1.20m

$0.30m$0.30m

$0.60m

$0.60m

$0.80m

$0.80m

$1.0m

$1.0m

$0.30m

$0.15m

$1.5m

$1.8m

$0.5m

$0.2m

$0.8m

$0.3m

$0.3m

$0.15m

$0.1m$0.2m

$0.2m

$0.2m

$0.1m

$0.10m

$0.4m

$0.5m

$0.5m

$0.5m

$2.0m

$2.5m

$1.5m

$1.25m

$1.25m

$1.0m

$1.0m

$1.5m

$2.0m

$0.4m

$1.5m

$1.5m

$3.5m

$3.0m

$1.0m

$3.0m $3.0m

$4.0m $4.0m

$5.0m

Page 03

Competition Event Elite Sponsors - 3 per event

Competion Event Alliance Sponsors - 10 per event

Fan Experience Premium and VIP seating

Merchandise (pre-event, on-site, post-engagement)

Digital and Broadcast Distribution deals

City Tour Event Hosting Fee

Corporate Event Days (pre-competition)

- No Hosting Fee (Year 1 early Alliance Partner)

- Hosting Fee (starting with Year 2 Championship Event)

- Hosting Fee (Year 3 American Tour and beyond)

Tour and Competition Events Title Sponsor

American Tour Presenter Sponsorship

American Tour Exclusive Player golf club supplier deal

American Tour Exclusive Player golf ball supplier deal

Q1 Q1Q2 Q3 Q4

Year 4Q1 Q2 Q3 Q4

Year 3Q1 Q2 Q3 Q4

Year 2Q1 Q2 Q3 Q4

Year 1

$5.00m

$4.75m

$5.25m

$5.50m

$ 5.75m

$6.00m

$6.25m

$6.50m

$6.75m

$7.00m

$1.25m

$1.00m

$1.50m

$1.75m

$2.00m

$2.25m

$2.50m

$2.75m

$3.00m

$3.25m

$3.50m

$3.75m

$4.00m

$4.25m

$4.50m

$7.25m

$750k

$500k

$250k

$5.00m

$4.75m

$5.25m

$5.50m

$ 5.75m

$6.00m

$6.25m

$6.50m

$6.75m

$7.00m

$1.25m

$1.00m

$1.50m

$1.75m

$2.00m

$2.25m

$2.50m

$2.75m

$3.00m

$3.25m

$3.50m

$3.75m

$4.00m

$4.25m

$4.50m

$7.25m

$750k

$500k

$250k

De

mo

Eve

nt #

1

De

mo

Eve

nt #

2

De

mo

Eve

nt #

3

De

mo

Eve

nt #

4



2017 American Tour

2016 American Tour

2015 American Tour



RippedLInks provides the platform to align corporate brands with our 18-36 year old fan base audience.

Sponsorship Opportunities RippedLInks provides the platform to align corporate brands with our 18-36 year old fan base audience.

We are embellishing the

“Freemium” model, where general admission fans get in for free.

So that sponsor partner opportunities could look like this…

2016 US TOUR presented by!

EVENT #2 LAS VEGAS SEPTEMBER 7-11

Official Tour Partners

Exclusive Tour Club and Ball Supplier

Supplemental Information

Event Venue Layouts

Event Venue Layouts

Demonstration Event Venue Design

Tour Event Venue Design – San Diego

Tour Event Venue Design – San Diego

Tour Event Venue Design – Phoenix



Demo Event Venue Design – San Francisco

“Disruptive Innovations are technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offer less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only to emerging markets remote from, and unimportant to, the mainstream.”

Clayton M. Christensen writes on how the corporate leaders in the Hard Disk Drive industry failed to catch the next disruptive innovation by focusing on their existing customer’s feature enhancement requests.

Sustaining and Disruptive Innovations

Case Study: Performance oversupply in the product lifecycle of insulin Year Insulin Impurity in ppm (parts per million) 1925 50,000 ppm 1950 10,000 ppm 1980 10 ppm Although the purity of animal-based insulin increased exponentially over six decades, a very small fraction of diabetics built up a resistance and could not be treated. In 1978 Eli Lily contracted Genentech to create a 100% pure synthetically-based insulin. 4 years and a $1billion investment later, Lily introduced a product priced 25% higher than animal-based insulin. Sales were disappointing as the vast majority of diabetics were satisfied with the less expensive pork-based insulin. Lily allocated significant amounts of financial and organization capital by overshooting the market’s demand for product purity. Their assumption that purity was the missing attribute needed to unlock a new market was incorrect. Insulin purity created a sustaining innovation.


Case Study: Performance oversupply in the product lifecycle of insulin Meanwhile Novo, a small insulin maker was busy developing a line of insulin pens, a more convenient way to take insulin. Novo’s pens reduced a complex, multi step, two minute insulin injecting process down to a simple, accurate 10 second task. Diabetics had no issues paying a 30% per insulin unit premium for the pens, so Novo’s share of the worldwide insulin market increased significantly. Whereas Lily’s synthetic insulin suffered from commodity-like pricing, Novo’s line of pens were a disruptive product that commanded a premium because they redefined the basis of competition. Their assumption that convenience was the missing attribute needed to unlock a new market was correct. Insulin convenience created a disruptive innovation.


Extracted from pages 224-226 of The Innovator’s Dilemma

So how does performance oversupply in the product lifecycle of insulin relate to the golf industry?

The Innovator’s Dilemma

Small increases in performance through equipment enhancement is a quality existing golfers, especially at the high end of the market, appreciate and demand. This an example of sustaining innovation.

Golf Course Design

Driver, Hybrid and Iron Design

Putter Design

Ball Design

Straighter

Longer

More Accurate

More Loft

Less Spin

More Challenging

More Forgiving

Qualities

Non-golfing Millennials see little value in equipment enhancements, since they are not drawn to the game for many other reasons. They want to be offered a different package of attributes valued only to

emerging markets remote from, and unimportant to, the mainstream.

RippedLinks instead captures attributes that are desired by Millennials

and is poised to deliver a disruptive innovation.

Blue Ocean Strategy The traditional circus industry model was no longer profitable or sustainable,

due to high operational costs and declining venue.

Their business model relied on ticket and concession sales to young families, who now had dozens of other entertainment options to choose from.

Pushback from animal rights groups also eroded value, by branding the circus as unethical and out of touch with modern life.

Blue Ocean Strategy The traditional circus industry was ripe for disruptive change. Rather than

appealing to the same audience, Cirque Du Soleil unlocked a new, uncontested market space that enhanced the best aspects of the circus, while reducing, eliminating and adding other elements to greatly increase customer value.

Our Blue Ocean Strategy

BY REINVENTING THE CIRCUS INDUSTRY AND UNLOCKING AN UNCONTESTED MARKET SPACE

JUST AS

IS TO THE

IS TO

TO DO EXACTLY THE SAME FOR THE GAME OF GOLF

Our Blue Ocean Strategy

This is achieved by creating VALUE INNOVATION

http://www.blueoceanstrategy.com/concepts/bos-tools/value-innovation/

RippedLinks analyzed the golf industry and eliminated some factors, reduced the significance of others, raised or enhanced the best components, and created new qualities that the industry has never offered.

Our Blue Ocean Strategy Eliminate

Reduce

Enhance

Create

• The Golf Course

does not require the 70 acres of land or the water, fertilizer and maintenance required to support it.

Can you create an exciting golf experience that is environmentally sustainable? Yes we can.


Reduce

Enhance

Create

• The Golf Course • Cumbersome Governing Body

• Time to play a round and tournament

• Time to watch a live, streaming or broadcast tour event

Live sports viewership time commitment

3 hrs 4 hrs 5 hrs 2 hrs 1 hr 0 hrs 6 hrs

THE SWEET SPOT!


Reduce

Enhance

Create


• Time to play a round and tournament • Time to watch a live, streaming or broadcast tour event • Time to learn • Cost to play

• Rule complexity and ambiguity

Rules of The Sport and Gameplay

Rule 1 – Game

Rule 2 – Match play

Rule 3 – Stroke play

Rule 4 – Clubs

Rule 5 – Ball

Rule 6 – Player

Rule 7 – Practice

Rule 8 – Advice

Rule 9 – Information as to strokes taken

Rule 10 – Order of play

Rule 11 – Teeing ground

Rule 12 – Searching for and identifying ball

Rule 13 – Ball played as it lies

Rule 14 – Striking the ball

Rule 15 – Substituted or wrong ball

Rule 16 – Putting green

Rule 17 – Flagstick

Rule 19 – Ball in motion stopped or deflected

Rule 18 – Ball at rest moved

Rule 20 – Lifting, dropping and placing

Rule 21 – Cleaning ball

Rule 22 – Ball assisting or interfering with play

Rule 23 – Loose impediments

Rule 24 – Obstructions

Rule 25 – Abnormal ground conditions, wrong green

Rule 26 – Water hazards

Rule 27 – Ball lost or out of bounds; provisional ball

Rule 28 – Ball unplayable

Rules of The Sport and Gameplay

Rule 1 – Game

Rule 2 – Match play

Rule 3 – Stroke play

Rule 4 – Clubs

Rule 5 – Ball

Rule 6 – Player

Rule 7 – Practice

Rule 8 – Advice

Rule 9 – Information as to strokes taken

Rule 10 – Order of play

Rule 11 – Teeing ground

Rule 12 – Searching for and identifying ball

Rule 13 – Ball played as it lies

Rule 14 – Striking the ball

Rule 15 – Substituted or wrong ball

Rule 16 – Putting green

Rule 17 – Flagstick

Rule 19 – Ball in motion stopped or deflected

Rule 18 – Ball at rest moved

Rule 20 – Lifting, dropping and placing

Rule 21 – Cleaning ball

Rule 22 – Ball assisting or interfering with play

Rule 23 – Loose impediments

Rule 24 – Obstructions

Rule 25 – Abnormal ground conditions, wrong green

Rule 26 – Water hazards

Rule 27 – Ball lost or out of bounds; provisional ball

Rule 28 – Ball unplayable


Reduce

Enhance

Create


• Time to play a round and tournament • Time to watch a live, streaming or broadcast tour event • Time to learn • Cost to play • Rule complexity and ambiguity

• Number of strokes per hole

STROKE MAXIMUM ON EACH HOLE


Reduce

Enhance

Create


• Time to play a round and tournament • Time to watch a live, streaming or broadcast tour event • Time to learn • Cost to play • Rule complexity and ambiguity • Maximum number of strokes per hole

Fun. Speed. Excitement. • Environmental Sustainability

• Increase the hole size


Reduce

Enhance

Create


• Time to play a round and tournament • Time to watch a live, streaming or broadcast tour event • Time to learn • Cost to play • Rule complexity and ambiguity • Maximum number of strokes per hole

Fun. Speed. Excitement.

• Increase the hole size • Environmental Sustainability

• Demographic and Lifestyle appeal • Event location options • Cross-sport culture inclusion • The visual experience

• Action sport inspired camera techniques (POV, cablecam, pan and dolly shots, boom arm) • Women and men competing together • Team formats and a shot clock • Zipline and/or motorized longboard from tee to green • Music, announcer and crowd noise during play • Portable, temporary event venues • Social network /game app interactivity • Exclusive club, ball and putter tour sponsorships