Here are seven tips for building a mobile social intranet on Salesforce Platform from Virgin America. Learn more about Salesforce Platform here: http://salesforce.com/platform/mobile
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1. Virgin America Takes O with a Mobile Social Intranet 7 Tips
for Building a Mobile Social Intranet on Salesforce Platform
2. Safe Harbor Safe harbor statement under the Private
Securities Litigation Reform Act of 1995: This presentation may
contain forward-looking statements that involve risks,
uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the
results of salesforce.com, inc. could differ materially from the
results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could
be deemed forward-looking, including any projections of subscriber
growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new,
planned, or upgraded services or technology developments and
customer contracts or use of our services. The risks and
uncertainties referred to above include but are not limited to
risks associated with developing and delivering new functionality
for our service, our new business model, our past operating losses,
possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security
measures, risks associated with possible mergers and acquisitions,
the immature market in which we operate, our relatively limited
operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and
successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that
could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent
fiscal quarter ended July 31, 2012. This document and others are
available on the SEC Filings section of the Investor Information
section of our Web site. Any unreleased services or features
referenced in this or other press releases or public statements are
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Customers who purchase our services should make the purchase
decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to
update these forward-looking statements.
3. Become a Customer Company: Connect with Your Customers in a
Whole New Way
4. Air Transport World 2011 Industry Achievement Awards for
Best Passenger Service Best Domestic Airline in Cond Nast Travelers
2008, 2009, 2010 & 2011 Readers Choice Awards Best Domestic
Airline in Travel + Leisures Worlds Best Awards for 2008, 2009,
2010, 2011 & 2012 Travel + Leisures Worlds Best Awards Best
Domestic Airline for Food in 2009 Best U.S. Business/First Class in
2008, 2009, 2010, 2011 and 2012 Cond Nast Traveler Business Travel
Poll World Airline Awards Best Domestic Airline in North America
2012; World Airline Awards Best Low-Cost Airline in North America
and Best Overall Guest Service in North America 2011 & 2012
Skytrax World Airline Awards, Best Low-Cost Airline in North
America, 2010 Zagats 2010 Global Airlines Survey (of over 8000
frequent yers): #1 overall highest score across all U.S. carriers
for quality of service in Main Cabin #1 for overall quality in
First/Business Class among mid-sized domestic carriers #1 for
overall quality in the Economy cabin among mid-sized domestic
carriers Top marks for track record on sustainability Zagats 2009
Global Airlines Survey (of over 5,500 frequent yers): #1 for
overall quality in First/Business Class among mid-sized domestic
carriers #1 for overall quality in the Economy cabin among
mid-sized domestic carriers #1 ranked Web site among domestic
airlines Top marks for track record on sustainability Executive
Travel Leading Edge Awards, Overall Best Domestic Airline 2012
Executive Travel Leading Edge Awards, 2011: Gold: Top Domestic
Airline Overall Gold: Top Domestic Airline Customer Service Bronze:
Top Domestic Airline First-Class Service The Airline Passenger
Experience Association (APEX) in 2012 named Virgin America: Best
Overall Passenger Experience Best in Region Americas Best Cabin
Ambiance Best IFE User Interface The Airline Passenger Experience
Association (APEX) in 2011 named Virgin America: Best In-ight
Entertainment Americas Best In-ight Video Best Overall Passenger
Experience The Airline Passenger Experience Association (APEX) in
2010 named Virgin America: Best Overall Passenger Experience Best
in Region Americas Best Ground Experience Best In-Flight
Connectivity & Communications The Airline Passenger Experience
Association (APEX) in 2009 named Virgin America: Best in-Flight
Entertainment (IFE) Americas Best Single Achievement in IFE:
on-demand food and drink ordering system on Red Skytrax World
Airline Awards, Best cabin sta in North America, 2009 Best Travel
Company to Work For Glassdoor Perfect Score in 2010 Human Rights
Campaigns Corporate Equality Index Best Places to Work Survey Most
Eco-Friendly Airline, SmarterTravel Editors Choice, 2010 Greenopias
Greenest Domestic Airline, 2011 Best U.S. Airline in Business
Traveler Magazines 2009 & 2010 Best in Business Travel Survey
ATME Atlas Award for Innovation, 2010 Executive Travel Leading Edge
Awards, Editors Honors, 2010 Arthur Frommer's 2007 Extra Mile Award
in best new travel values for 2007 Favorite Airline in Gadlings
2010 Airline Survey Virgin America Has Proven it Takes a Team To
Succeed As an Airline Skytrax World Airline Awards, Best cabin sta
in North America, 2009 Best Travel Company to Work For Glassdoor
Perfect Score in 2010 Human Rights Campaigns Corporate Equality
Index Best Places to Work Survey 50+ Awards!
5. Challenge: Align Every Teammate to Brand, Culture, &
Business Rules 90% of Employees Dont Sit at a Desk Need to Treat
Employees Like We Treat Our Customers Culture is The Competitive
Weapon in Our Business
6. Virgin America Connects Their Employees With a Company
Community Branded social community accessible on any mobile device
Chatter collaboration for every department Line of business admins
update content in real-time Designed and Deployed in 2-3
months
7. Tip #1. Go To Where Your Employees (Heads) Are For teammates
to use it, we need to go where they are: Mobile first: what devices
are they using? Designed for each job function- each team has
different needs and different personalities
8. Tip #2. Make It Easy To Use If you want adoption: Needs to
have a two-way feel Needs broadcast and social Make it easy to
navigate Site-wide search Invest in user design & experience
Minimize the clutter
9. Tip #3. Give Them a Hook What's in it for employees? What is
the value-add factor? Virgin America focuses on the hot news and
Chatter
10. Tip #4. Get Executives Involved Executives Get Visibility
into the company Platform for sharing vision Communication channel
Teammates Get Visibility into Virgins leaders Understand department
goals Way to communicate upwards
11. Tip #5. You Have to Remain Responsive and Engaged Teammates
expect real-time responsiveness Build a team of community managers
Have representation from each department Coordinate across
departments
12. Tip #6. Align it to the Brand- Put effort into design &
style Observation Our teammates are part of our brand Challenge
Need to surround them with latest brand Outcome Give them the same
experience we give passengers
13. Tip #7. Make it Fun If its fun, people will use it Monthly
give-a-ways Treasure hunts & contests Whimsical voice
14. Bonus Thought: Its Really Important to Measure Value
Measure: How many users are engaged? How many users are posting?
Which departments are more engaged? Overall internal NPS
score?
15. Final Thoughts Dont Forget Training Move Quickly &
Build to Iterate (ie its not a one time shot!) Make It Your
Own!