Upload
wedge-black
View
1.581
Download
1
Embed Size (px)
Citation preview
Kevin Cody
Intranet Engagement Strategy
Why so many intranets fail
Technology Adoption Lifecycle(Everett M Rogers, 1962)
The Adoption Chasm(Geoffrey A Moore, 1991)
Typical failed intranet
Maslow’s Hierarchy of Needs(Abraham Maslow, 1943)
Adoption Curve vs. Hierarchy of Needs(SmallWorlders, 2014)
5-Part Intranet Engagement FrameworkSmallWorlders
Reasons To Log On - Summary
Reasons To Log On• Essential functionality
that is• essential (duh)• exclusive• and easy
Reason To Return
• Useful functionalities
• Regular turnover of content
• Personalisation• Continuous
improvement plan• Good UX/Usability• Slick/Fun design
Reasons To Return - Summary
Reasons To Lead - Summary
Reason To Lead• Social Features
• User profile pictures wherever possible
• Self-service groups/team rooms
• User Blogs
5-Part Intranet Engagement FrameworkSmallWorlders
www.smallworlders.com/blog
BUILDBuilding the
intranet
OPTIMISE Optimising the performance of
the intranet
ANALYSE Engagement analysis &
benchmarking