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Kevin Cody Intranet Engagement Strategy

Intranet engagement strategy - Kevin Cody - Intranet Now

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Page 1: Intranet engagement strategy - Kevin Cody - Intranet Now

Kevin Cody

Intranet Engagement Strategy

Page 2: Intranet engagement strategy - Kevin Cody - Intranet Now

Why so many intranets fail

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Technology Adoption Lifecycle(Everett M Rogers, 1962)

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The Adoption Chasm(Geoffrey A Moore, 1991)

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Typical failed intranet

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Maslow’s Hierarchy of Needs(Abraham Maslow, 1943)

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Adoption Curve vs. Hierarchy of Needs(SmallWorlders, 2014)

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5-Part Intranet Engagement FrameworkSmallWorlders

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Reasons To Log On - Summary

Reasons To Log On• Essential functionality

that is• essential (duh)• exclusive• and easy

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Reason To Return

• Useful functionalities

• Regular turnover of content

• Personalisation• Continuous

improvement plan• Good UX/Usability• Slick/Fun design

Reasons To Return - Summary

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Reasons To Lead - Summary

Reason To Lead• Social Features

• User profile pictures wherever possible

• Self-service groups/team rooms

• User Blogs

Page 15: Intranet engagement strategy - Kevin Cody - Intranet Now

5-Part Intranet Engagement FrameworkSmallWorlders

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www.smallworlders.com/blog

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BUILDBuilding the

intranet

OPTIMISE Optimising the performance of

the intranet

ANALYSE Engagement analysis &

benchmarking

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