Trends for tech comm in 2014 and beyond

Sarah O’Keefe, @sarahokeefeBill Swallow, @billswallowAlan Pringle, @alanpringle#techcomm2014 @scriptorium

Housekeeping notes

❖ Everyone is muted except for the two presenters

❖ Please ask your questions through the Questions area in the webcast interface

❖ The presentation is being recorded; attendees do not appear in the recording.

How is this webcast organized?❖ Alan is moderating

❖ Three trends each from Sarah and Bill

❖ Discussion follows each trend

❖ Add your questions and comments in the Questions tab

❖ Twitter hashtag: #techcomm2014

Bill Swallow, @billswallow❖ Technical Consultant, Scriptorium❖ Global tech comm practices, process

improvement, localization

Sarah O’Keefe, @sarahokeefe❖ Founder and President, Scriptorium❖ Content strategy for tech comm

Trend 1, Bill

flickr: docsearls

People like their silos.

Trend 2, Sarah

flickr: neurollero

Reorienting toward a customer perspective of content

Trend 3, Bill

flickr: mahalie

Blurring of tech comm, marcom, and content strategy

flickr: mahalie

Trend 4, Sarah

flickr: tinfoilraccoon

Apps are winning over HTML5.

POLL: How do you deliver mobile content?

Trend 5, Bill

flickr: cstreetus

Lots of creativity in output—not source

POLL: What’s your source storage format?

Trend 6, Sarah

flickr: alisonpostma

Content can be an asset—or a liability

POLL: Is your content an asset or a liability?

Questions?

flickr: liveactionsports

Final notes

❖ scriptorium.com/blog for the webcast recording in a day or two (we’ll also send you email)

❖ Check scriptorium.com/events for upcoming events

Contact information

❖ Sarah O’Keefe@sarahokeefe

❖ Alan Pringle@alanpringle

❖ Bill Swallow@billswallow

info@scriptorium.com