Trends for tech comm in 2014 and beyond
Sarah O’Keefe, @sarahokeefeBill Swallow, @billswallowAlan Pringle, @alanpringle#techcomm2014 @scriptorium
Housekeeping notes
❖ Everyone is muted except for the two presenters
❖ Please ask your questions through the Questions area in the webcast interface
❖ The presentation is being recorded; attendees do not appear in the recording.
How is this webcast organized?❖ Alan is moderating
❖ Three trends each from Sarah and Bill
❖ Discussion follows each trend
❖ Add your questions and comments in the Questions tab
❖ Twitter hashtag: #techcomm2014
Bill Swallow, @billswallow❖ Technical Consultant, Scriptorium❖ Global tech comm practices, process
improvement, localization
Sarah O’Keefe, @sarahokeefe❖ Founder and President, Scriptorium❖ Content strategy for tech comm
Trend 1, Bill
flickr: docsearls
People like their silos.
Trend 2, Sarah
flickr: neurollero
Reorienting toward a customer perspective of content
Trend 3, Bill
flickr: mahalie
Blurring of tech comm, marcom, and content strategy
flickr: mahalie
Trend 4, Sarah
flickr: tinfoilraccoon
Apps are winning over HTML5.
POLL: How do you deliver mobile content?
Trend 5, Bill
flickr: cstreetus
Lots of creativity in output—not source
POLL: What’s your source storage format?
Trend 6, Sarah
flickr: alisonpostma
Content can be an asset—or a liability
POLL: Is your content an asset or a liability?
Questions?
flickr: liveactionsports
Final notes
❖ scriptorium.com/blog for the webcast recording in a day or two (we’ll also send you email)
❖ Check scriptorium.com/events for upcoming events
Contact information
❖ Sarah O’Keefe@sarahokeefe
❖ Alan Pringle@alanpringle
❖ Bill Swallow@billswallow
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