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Outlines the following trends: platform dominance; questions around pricing, in terms of downward pressure and foreign currencies; apps that work; what I call paracontent.
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Trade Digital: Trends and Thoughts
Michael Bhaskar, Profile Books
First, some background...
And some context
Trend 1: Platform dominance
Trend 2: Pricing changes
Agency
Retail
Trend 3: Apps that Work
Trend 4: Paracontent
“Spreadable media is media which travels across media platforms at least in part because the people take it in their own hands and share it with their social networks.”
Henry Jenkins
Marketing becomes content
Content becomes marketing
