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This is a presentation I gave on October 11, 2014 in Kuala Lumpur, at the inaugural Goinnovate event (organized by Malaysian media conglomerate Astro).
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Trends In Mobile Gaming In Asia
1Source: Gungho
By Serkan Toto, PhDwww.serkantoto.com
About Me
2
• CEO & founder of Kantan Games Inc. • Advisor for various gaming startups in the US
and Asia • Japan contributor for TechCrunch.com from
2008-2012 • Based in Japan since 2004 • MBA and PhD in economics • Hardcore gamer since 1983
Contact Information
Twitter: http://twitter.com/serkantoto LinkedIn: http://linkedin.com/in/serkantotoEmail: serkan AT serkantoto.com
My Website For Free Information On Japan’s Mobile Game Industry http://www.serkantoto.com
Agenda
I: Status Quo Of Mobile Gaming In Asia And Future Growth !II: Selection Of Key Trends
I: Status Quo Of Mobile Gaming In Asia And Future Growth
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Worldwide Market For Games Is Growing
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Worldwide Market For Games Is Growing
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Worldwide Market For Games Is Growing
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Breakdown in Segments ($61.4bn in 2012)
• Online PC: $23.6bn • Packaged games: $18.4bn • Mobile content: $12.3bn • DLC: $7.1bn
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Mobile Is Growing The Fastest
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Mobile Is Growing The Fastest
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Mobile Is Growing The Fastest
Source: App Lift
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Mobile Gaming Will Become Bigger Especially In Asia (End Of 2012 Marks Beginning)
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Mobile Gaming Will Become Bigger Especially In Asia
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Mobile Gaming Will Become Bigger Especially In Asia
Source: Super Data
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What About South East Asia?
“The market is currently valued at $661 million, generated by around 85 million gamers. Niko believes the number of games will surge to over 130 million in the next 4 years.”
II: Selection Of Key Trends
Trend 1: Smartphone Gaming
Example: Asphalt 8 by Gameloft
Smartphone Adoption In Asia Is Rising
Source: Nielsen (2013)
Smartphone Adoption In Asia Is Rising
Trend 2: Tablet Gaming
Example: Vainglory
Example: Supercell
Trend 3: “Indie” Gaming
Example: Steam
Example: App Store
Example: Minecraft
Example: Flappy Bird
Made In Vietnam
Trend 4: Cloud-Based Gaming And Convergence
Source: Kotaku (2010)
Example: Gaikai (Sony)
Example: Square Enix Is Streaming DQ X In Japan To Smartphone Users
In large parts of Asia, mobile Internet connectivity (speed and cost of data) will remain a problem!
Example: Sony Xperia Z3 Playing PS4 Games
Source: Polygon
Trend 5: F2P In (Almost) The Entire Industry
Source: GameFans
Monetization Will Remain Difficult In Asia
Source: Trend Micro (2014)
Singapore Is The Most “Lucrative” Mobile Market In South East Asia
Source: App Annie (April 2014)
Trend 6: User Acquisition Will Remain High On Mobile (In Asia And Elsewhere)
Source: Fiksu ( August 2014)
Trend 7: Mobile Gaming Will Remain To Be An Extremely Hit-Driven Business
Trend 8: Messenger App-Based Gaming And Mobile Platforms
X
Trend 8: Messenger App-Based Gaming And Mobile Platforms
+ COUNTLESS telco app stores, alternative Android stores and other market places for mobile and other games (especially in Asia)
Other Notable Trends In Gaming (Mobile And Else)
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• HTML5/Multi-platform development – Cut The Rope For MS Internet Explorer, – Mozilla’s BananaBread 3D FPS – Game Closure’s DevKit for HTML5 games (100% Javascript)
• Immersive gaming – Facebook’s Oculus Rift headset – Sony Morpheus – Microsoft’s Immersive Gaming System
• Connected TV gaming – Google TV – Sony Bravia TV sets – PlayStation TV (PS Vita TV)
Thank you for listening!
Contact Information
Twitter: http://twitter.com/serkantoto LinkedIn: http://linkedin.com/in/serkantotoEmail: serkan AT serkantoto.com
