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Shared during Mobile Monday Indonesia in July 2012. Highlights the real opportunity in mobile social gaming for Asia
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Mobile Social GamingThe REAL Opportunity
By: Alvin Yap
Who We Are
Founder & CEO of TMG
Top Social Games Developer
Serves over 5M Players/Users
Own Platform “KotaGames”
@Alvin_Yap
Global Mobile Gaming Market
US$2B
US$4B
US$11B
20122016
OthersSocial/Freemium
CAGR of 63% and
>7x by 2016
Social/Freemium
75% of Total
APAC (Excluding China, Korea, Japan)
55%10%
35%
China, Japan, KoreaRest of APACRest of World
185
30021
1,110
90
20122016
DownloadVirtual GoodsAdvertising
US$200M
US$1.5B
4 Key Market Realities
Device Footprint
Smart (6%)Basic (26%)Feature (68%)
Demographics
89%
11%
>US$120<US$120
Infrastructure
200M
40M13.4M
Credit CardsBank AccountsMobile Users
Fragmentation
19%
82%
Closed-OSiOS, Android etc
Monthly Spending
Devices sold (July’11)
Window Of Opportunity
1.3 Billion Underserved Users
Window Of Opportunity
With Sufficient Technology
Window Of Opportunity
SOCIAL GAMING
Window Of Opportunity
Be the FIRST Social Gaming
Experience
TMG Diff.
36% 27x
US$0.036 -22%
Fact or Fiction?
#1 Indonesian users cannot be monetized
Monetization Zynga
Paying MAU 1.3%
ARPDAU ~US$0.046
Fact or Fiction?
#2 Smartphones will take over very soon
Even by 2016, feature phones
will still be around
Fact or Fiction?
#3 Indonesian users do not play social games
The average player:
255 Pages Per Month
2x Visits per Day
>20mins Per Visit
Other General Trends
Telcos “encouraged” to Innovate
Entry of Global Giants
Rise of <$100 Smart-phones
Now Loading. . .
http://www.youtube.com/watch?v=MbS-NrWLJjM
KotaGames with XL
“Monster Fight” included in KL1K
Media Event for Official Launch
Booth@ICS 2012
http://www.youtube.com/watch?v=MbS-NrWLJjM
KotaGames with TSEL
Exclusive “Galaukan Setan”
Game!
KotaGames Platform!
Easy Integration!Simple integration using HTML!
Wide Distribution!Reach users of top telcos in SEA/India!
Effective Monetization!Monetize with SMS Billing that works for all!
3 simple reasons to bring your games to KotaGames!!
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