Tracxn! Alternative Lending Landscape - India - July 2015

ALTERNATIVE LENDING – IndiaStartup Landscape

July 2015

Deal Discovery Made Easy


Tracxn!Building the largest team of Analysts tracking startups globally for Venture Capital Funds


Scope of this report

INTERNET

MOBILE

SAAS

MARKETPLACES

ADTECH

EDTECH

FINTECH

HEALTHTECH

ENTERPRISE TECH

TECHNOLOGY

CROSS BORDER

PAYMENTS

MOBILE PAYMENTS

PERSONAL LOANS

BUSINESS LOANS

PERSONAL FINANCE

BANKING

INSURANCE

CROWDFUNDING

PUBLIC MARKETS INVESTING

B2C - MARKETPLACE

P2P LENDING

SME LENDING

SME LENDING - MARKETPLACE

CREDIT ALTERNATIVES

TEC

H

Sectors we track (in India)

OFF

LIN

E AGRICULTURE

MEDIA & ENTERTAINMENT

FINANCE

Sectors covered in this report


Alternative Lending - India : Overview

• ~$27M invested across alternative lending companies in just the last 18 months

• ~30 companies across P2P Lending & SME Lending verticals with more than half founded in just the last 18 months

• Top funded sector: SME Lending (Capital Float ($16M), LendingKart ($9.5M), NeoGrowth ($4.6M))

• Investors: Sequoia Capital, Aspada Investments, SAIF Partners

• Industry Buzz– “Capital Float, An Online Lending Platform For Indian Entrepreneurs, Scoops Up

$13M From Sequoia and SAIF” (TechCrunch, Feb 2015)– “Vinod Khosla-led Khosla Impact invests in NBFC NeoGrowth Credit” (VCCircle, Apr

2015)– “Online Lending Portal Faircent Raises $250K Funding” (iamWire, June 2015)– “How peer-to-peer (P2P) lending platforms could fuel India’s growth” (YourStory, Apr

2015)

http://techcrunch.com/2015/02/10/capital-float-series-a/

http://www.vccircle.com/news/finance/2015/04/08/vinod-khosla-led-khosla-impact-invests-nbfc-neogrowth-credit

http://www.iamwire.com/2015/06/online-lending-portal-faircent-raises-250k-funding/118031

http://yourstory.com/2015/04/p2p-lending-platforms/


FACTORINGDebtor finance in which business sells its accounts receivable (invoices) to a third party (factor) at a discount

FundBox ($57.5M), ApexPeak ($1.8M)

Alternative Lending – US Funding Landscape

BUSINESS TO CUSTOMER LOANSLoans for personal purposes from a lending business based on various credit ratingsAvant Credit ($338M), ZestCash ($112M), Kreditech ($48M)

PEER TO PEER LOANSP2P marketplace for personal loansLending Club ($392M), Prosper ($315M), Zopa ($58.3M)

MICROFINANCELendUp ($64M), Kiva ($9M)

BITCOINBTCJam ($7.3M)

PAYMENT CREDIT LOANSAllows credit-worthy Internet shoppers to skip lengthy checkouts, pays online retailers on their behalf and then sends a bill

Affirm ($320M)

ASSET BACKED LOANS – Borro ($152M)

EDUCATION – SoFi ($361.2M)

EDUCATION – People2Capital ($2.5M)

$1.6B

PERSONAL LOANS BUSINESS LOANS

$1.4B

Funding in sector

CROWDSOURCED LOANS – Lending from crowd to businesses which are credit assessed and approved for lending

Funding Circle ($273.2M)

$290M

BUSINESS TO BUSINESS LOANS

Funding Circle ($273.2M), SoMoLend ($5.4M), Dealstruck ($9.5M)MERCHANT CASH

ADVANCE LOANS

CAN Capital ($63M)

CASH FLOW LOANS

OnDeck ($179M), Kabbage ($104M)

TERM LOANS

BondStreet ($10.8M)

$109M

$130M

$600M


Alternative Lending – India Market MapVerticals implemented in India

BITCOINBTCJam ($1.2M)

EDUCATION – SoFi ($161M)

EDUCATION – People2Capital ($2.5M)

Funding in sector

BUSINESS TO CUSTOMER LOANS – MARKETPLACE

Loans for personal purposes from a lending business based on various credit ratings

India Lends, Kountmoney

PEER TO PEER LOANS

P2P marketplace for personal loans

Faircent, LendenClub, LoanMeet

PERSONAL LOANS BUSINESS LOANS

BUSINESS TO BUSINESS LOANS

Loans for businesses from NBFCs

Capital Float, NeoGrowth, LendingKart

BUSINESS TO BUSINESS LOANS – MARKETPLACE

Marketplace connecting institutional lenders with businesses needing finance

NamasteCredit, SMergers

$30M

CREDIT CARD ALTERNATIVES

Consumer lending platform for eCommerce purchases

CashCare, Simpl, NCash

$1.77M


2008 2009 2010 2011 2012 2013 2014 2015

2

1

2

1

2

6

11

4

Alternative lending companies founded by year (2008 – 15)

No. of companies

Alternative Lending: A steady increase in number of startups

NeoGrowth founded

LendingKart founded

LendingKart - $9.5M

NeoGrowth - $1.6M

CapitalFloat - $3M

CapitalFloat - $13M

NeoGrowth -

Undisclosed

CapitalFloat

founded


Lot of activity in Alternative Lending segment in USWould a similar trend follow in India?• 60+ funded companies in Personal Loans vertical with a funding of $2.8B+; Average

age of companies being 2011

• SoFi – marketplace lending platform for student loan has given loans worth $3B in 3 years

• Begin of 2015 has seen venture capital commitments of $300M+ for Lending Tech startups in US

• LendingClub, pioneer in P2P lending space went IPO in 2014. Current MCap: $5.68B

– LendingClub originated $6B+ in loans since its founding in 2006

• OnDeck which focuses on SME loans has processed 4M+ loans since its inception in 2007 for a net value above $2 billion (clocking year-to-year growth of 150%+ for the loans amounted in 2013 & 2014)

Traction in the key Indian startups in this space

• CapitalFloat has provided $6M+ in loans to small businesses

• NeoGrowth’s clients primarily include retailers and restaurants besides eCommerce sellers and has given out 1500+ loans till date

• LendingKart has completed 200+ transactions in a span of 9 months and lends between INR 6-8 lakhs to companies engaged in eCommerce marketplaces


Personal Loans – B2C

Personal Loans – P2P

Personal Loans - Microfinance

Credit Card Alternatives

SME Loans

SME Loans - Marketplace

ALTERNATIVE LENDING COMPANY LISTDETAILS 29 COMPANIES (7 FUNDED AND 22 UNFUNDED)

COVERS THE FOLLOWING SECTORS


Company Details Funding Investors

B2C Marketplace

Kountmoney [Bangalore, 2015]: KountMoney is a platform which matches investors with credible salaried borrowers in India. Borrowers are certified by the company through tie-ups with credit rating agencies and loan recovery agencies. Claims to get investors higher returns and borrowers lesser rates than credit cards. Yet to be launched.

B2C Marketplace

IndiaLends [Delhi, 2014]: Online platform connecting borrowers and institutional lenders for low rate loans. It uses a proprietary algorithm that aggregates information from a large number of data sources like the credit bureau, the application form, social networks. Also provides value-add services such as big-data analytics, credit risk assessment and verification and automated work-flows for loan origination and management. Founding team comprises of IIT and London Business School alumni.

Undisclosed DSG Consumer Partners

B2C

InstaKash [Bangalore, 2014]: Building a genetic algorithm to connect lenders and borrowers based on social profiles, professional profiles and debit/credit spending data. The company is yet to launch its product.



SME Loans

Global Comparable

Avant Credit - $104M

Zest Cash - $92M

Personal Loans – B2C (1/1)


Personal Loans - P2P (1/3)


P2P

Faircent [Gurgaon, 2013]: Faircent offers a P2P lending platform that serves as a marketplace for borrowers and lenders to interact directly. Users who register on the platform to become a lender/borrower undergo a detailed verification process post which borrowers can post their requirements for loans along with details of reason for the money, loan period and target interest rate. Lenders can individually make offers to borrowers, which the borrower can accept or refuse. Raised capital round led by couple of investors from the micro finance industry in Jan 2015. Will be soon launching a mobile app along with an investor education initiative. Raised Pre-Series A funding from M S Partners in June, 2015 which valued the company at $8M.

$0.3M Fusion Microfinance, M&S Capital Partners

P2P

iLend [Hyderabad, 2012]: i-lend.in is an online marketplace launched by Dipamkara Web Ventures Private Limited that brings together creditworthy borrowers and individual lenders for a personal loan transaction without the intervention of traditional financial institutions like banks. Borrowers can apply for small loans between Rs.25k - Rs.1L for 6 Months or 12 month period. The interest rates vary between 12% - 24%, much lower than financial institutions. i-lend also minimizes the lender risk by allowing a lender to lend only a part of a borrower’s loan requirement and involve multiple lenders. Raised $117k from Singapore-based Angaros Capital.

$117k Angaros Capital

P2P

MutualLoans [Mumbai, 2012]: MutualLoans is a P2P lending platform where individuals can interact to lend and borrow money without any financial intermediaries. The platform enables lenders get a better rate of return and for borrowers to get loans at a lower rate. The platform offers a loan calculator to decide on the loan amount, interest rate, term and repayment type that fits user's plan. The dashboard showcases the terms of the loan such as total amount to repay, interest repaid, payment schedule and the installment amounts. Also allows users to invite friends and relatives through social networks.

P2P

LendenClub [Mumbai, 2014]: Lendenclub is an online marketplace which allows borrowers to get loans from individual lenders. Lenders can view the credit rating of the borrowers and decide about lending money to them. Also offers a lender protection fund for lenders.

P2P

Easy Rupiya [Delhi, 2014]: Easyrupiya is an online marketplace connecting lenders and borrowers. Registered lenders can views the financial details of borrowers and decide whether to lend money or not. Funds are then transferred to the borrower and repayments are made through post-dated cheques. Plans to makes fund transfer online in the future.



SME Loans

Global Comparable

Lending Club - $392M

Prosper - $190M

Zopa - $58.3M




P2P

LoanMeet [Bangalore, 2015]: Web platform for P2P lending for both personal and business loans. Benefits to lenders include loan documentation, payment schedule with reminders. Founded by an IIT Bombay graduate.

P2P

Lending Chaupal [Bangalore, 2015]: Plans to offer an online marketplace for lenders and borrowers. Claims to provide loans at lower interest rate and higher than savings account. Yet to be launched. Founder is IIT KGP and Darden Business School alum.

P2P

Slab [Hyderabad, 2014]: Developing a peer-peer social lending and borrowing platform as an alternative to traditional loans and investing options. Allows for borrowing INR 25k - 150k for a span of 1-3 years. Legal documentation, amount disbursement, EMI processing are among the offerings of the company.

P2P

Vote4Cash [Hyderabad, 2014]: P2P marketplace that enables users to lend and borrow cash loans for a pre-set amount of time and interest on the loan amount. Users can get short term loans (1-30 day tenure) for debt consolidation, travel expenses, medical emergencies, home improvement etc, based on their profiles on online social networks. Offers several types of memberships such as Silver, Gold and Platinum with loam amount limits ranging from INR 20000 - 50000.

Social

We Care India [Gulbarga, 2011]: WecareIndia is an online platform which allows registered lenders to lend money to poor people. Borrowers return the money and the lenders get an interest on their investment based on the repayment schedule of the borrower.



SME Loans




P2P

GoodMoney [Bangalore, 2015]: Goodmoney is an online platform for registered borrowers to connect with qualified lenders. Borrowers create a profile(employment details, salary, credit rating) on the platform, pay a registration fees and specify their loan requirement. Lenders get access to the profiles and provide loans. Borrowers profiles are physically verified by the company. Charges a one-time registration fee and 1.5% of the loan amount at the time of disbursement.

Microfinance

Micrograam [Bangalore, 2009]: Online P2P micro-loans lending marketplace platform. Lenders can browse through the profiles of various borrower profiles and lend amount at a set interest rate return. The borrowers mainly comprise of rural population such as farmers and local store businesses who are low income borrowers. The lender will get quarterly repayments into the ‘My MicroGraam’ account. On the supply side, the company's model includes partnering with individuals, foundations and financial institutions. Claims of 100% repayment rate till date.

Microfinance

Rang De[Bangalore, 2008]: Rang De is a non-profit organisation that allows individuals to lend money to Indians from low income households that require a small amount of money (microloans) to start or grow a business. Money can be lent in the form of a social investment through Rang De's on line portal. Rang De disburses loans to its borrowers through its field partners (usually NGOs) across India. Social investments will be repaid with interest at the end of a loan tenure (typically one or two years).

Microfinance

Milaap [Bangalore, 2010]: Milaap is an online fundraising platform that enables people around the world to fund and impact communities in need of basic facilities in India. Milaap is the world's first online microlending platform that enables non-Indians, non-resident Indians (NRIs) to make a loan to India. The loans are given out to borrowers at interest rates of 12-18%(50% lower than existing interest rates available to microcredit borrowers.) After the loan has been repaid, it will be returned to lenders as Milaap credits which they can either withdraw or re-lend to other borrowers.

$1.35MFirst Light Ventures, Unitus Seed Fund, Jungle Ventures, LionRock Capital



SME Loans


Personal Loans – Credit Card Alternatives(1/1)


Credit

CashCare [Mumbai, 2014]: Credit lending platform for consumers to enable them make eCommerce purchases and pay for purchases over 6 month EMIs. Users can choose CashCare interest free EMI as their payment option on the eCommerce portal, get approved, provide verification documents to initiate the EMI based payment. Currently has partnered with FabFurnish.

Credit

Simpl [Mumbai, 2014]: Simpl is a credit based payments startup. Payments can be made by consumers with the partnered merchants using phone number and a pin for a faster checkout. Employs fraud detection algorithms and notifies via SMS every time a purchase is made. Offers interest free credit for a time frame of 14-45 days. Helps track purchases, upcoming payments and account activity. Merchants can partner with Simpl to enable their consumers to pay for purchases through Simpl mobile app.

Credit

NCash [Gurgaon, 2013]: Developing an alternative payments instrument for consumers and offline merchant stores. Enables a cycle of free and instant payments. The product is yet to be launched.


Personal Loans – Credit

SME Loans

Affirm - $320M

Fenqile - $110M

Paidy - $10.8M

Global Comparable


SME Loans (1/1)


Capital Float [Bangalore, 2013]: Capital Float is a digital finance company providing working capital loans for small businesses and start-ups in India. The company has created a proprietary technology platform to evaluate the financial health of SMEs. Provides loans ranging from Rs. 3-30 lac at interest rates starting from 16%. Borrowers need not pledge property but loans are offered on the basis of cash flows, customer relationships and expected receivables. Borrowers can apply online and the sanctioned funds are received within 7 days. Stanford University founding team.

$16M Aspada Investments, SAIF Partners, Sequoia Capital

Lendingkart [Ahmedabad, 2014]: Lendingkart is a web platform that enables SMEs to apply for working capital to tackle their business growth. The company uses client’s cash-flow, credit history and customer experiences to evaluate the business. Customers can select the amount they need and for the amount of duration to get the amount of repayment required. The company charges 1% one-time fees for setting up their line of credit in the system, which is payable only if the customer avails the credit facility. Funds offered range from INR 1 lakh - INR 50 lakh. Raised $9.5 M ($7 M in equity and $2.5 M in debt) since its inception in April 2014. Reportedly in talks with large fund houses to raise $25 million by June/July 2015.

$9.5M

NeoGrowth [Mumbai, 2010]: NeoGrowth Credit is a non-deposit taking NBFC that is involved in the merchant cash advance business. Neogrowth extends short term working capital and inventory loans to small merchants in India against future sales from credit and debit cards on its POS. Its flagship product is NeoCash, an online lending financing option for businesses with no-fixed EMI model and a flexi-repayment scheme. The firm extends financing if a substantial portion of borrowers’ sales happens on the PoS machine.

$4.6M Omidyar Network, Aspada Investments, Khosla Impact



SME Loans

OnDeck - $179M

CAN Capital - $63M

Kabbage - $103.65M

Global Comparable


SME Loans - Marketplace (1/2)


Marketplace

Dhanax [Bangalore, 2008]: Dhanax Financial Services Pvt Ltd is a digital finance services company is building an online money lending marketplace allowing lenders and borrowers to interact on the platform and make transactions. Was started in 2007 ad an online foreign exchange site, and pivoted to the current model in 2014. Has offices in Bangalore and Mumbai and currently hiring people for Bangalore as of Oct 2014. The company is yet to launch its platform and services as of Oct 2014.

Marketplace

Finance Factory [Ahmedabad, 2013]: Online portal that provides consulting to MSMEs and SMEs for loan financing options and subsidy related loans. Has partnered with SIDBI, banks and financial institutions. Also provides doorstep services and documentation services.

Marketplace

Namaste Credit [Bangalore, 2014]: Online maketplace for business loans which matches funding needs of businesses with lenders. The platform helps with rating the business and submitting the required information and paperwork to multiple lenders in order to get approval for then needed capital. Also offers a customizable financing program for businesses with less than perfect credit score. Uses its risk scoring algorithm to match borrowers to financial in a secure environment.

Marketplace

Mandii [Bangalore, 2013]: Online marketplace for SME lending connecting enterprises looking for financing and investors looking to earn higher short-term yields with lesser risk. Borrowers can sign up, upload payment pending invoices or post date instruments of their customers, select from among the best bids available and receive funds. Investors can view invoices/PDIs from companies along with credit profiles to post their bids against them. Post the tenure, investors can get the funds directly to their account. The company receives a brokerage fee from both the parties once the trade is settled. Service of Flint Ventures LLP.

Marketplace

SMEcorner [Mumbai, 2014]: SMEcorner is an online platform that enables SMEs to avail of loans from banks and NBFCs. Users can select the type of loan on the platform and fill out the application form post which documents are picked up by the company which are sent out to banks. Users can track their application on the platform.



SME Loans

Global Comparable

Lendio - $31M

Apple Pie Capital - $9.8M

Funding Circle - $273.2M


SME Loans - Marketplace (2/2)


Marketplace

SMergers [Bangalore, 2013]: SMergers is a SME focused Mergers Acquisitions (MA) firm. SMergers provides services in MA, Venture Capital and Private Equity fund raising to SMEs, family owned businesses and startups. SMergers' proprietary technology platform helps connect companies with strategic partners and financial investors. It also provides add-on services such as business valuation, information memorandum preparation, business plan preparation and legal documentation.



SME Loans


Liked our coverage of this sector?

Buy Tracxn subscription today to get deep coverage across 50+ sectors.

Write to us at [email protected] and learn how some of the largest Venture Funds are leveraging Tracxn everyday.


Tracxn is like Gartner for Startup Information

Founded by ex-VCs, we are building the largest team of Analysts for tracking startups by Markets & Sectors

Who are we?


How do investors leverage Tracxn?

• Curated startups profiles• Key highlights of each company • Team background and contact details

• Comprehensive landscape across investable themes• Sector such as FoodTech, Internet of Things, Enterprise Security and many

more• See startups by themes, sub-segments or stage

• On-demand support on deal-diligence for companies under active evaluation

• Quick turn-around of 1-2 weeks• Detailed local and global competitor mapping

Deal Discovery and Outreach

Comprehensive Sector Landscape

On-demand Deal Diligence Support


Pricing

At the price of an analyst get output of a team of 40 analysts

Tracxn!


Founders

Neha Singh

IIT Bombay, Stanford GSB, BCG, Sequoia Capital Abhishek Goyal

IIT Kanpur, Yahoo, Amazon, Accel Partners

Technology

Tracxn! Alternative Lending Landscape - India - July 2015