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INDIA’S CONSUMER DIGITAL STARTUP LANDSCAPE Nov 2014 Deal Discovery Made Easy Geo: INDIA

Tracxn! - India Consumer Digital Startup Landscape

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Page 1: Tracxn! - India Consumer Digital Startup Landscape

INDIA’S CONSUMER DIGITAL STARTUP LANDSCAPE

Nov 2014

Deal Discovery Made Easy

Geo: INDIA

Page 2: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

TRACXN

Building the largest team of Analysts tracking startups globally

for Venture Capital Funds

Page 3: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Tracxn tracks startups across 50+ sectorsIllustrative Sectors Tracked

ENTERPRISEINFRASTRUCTURE

ENTERPRISEAPPLICATIONS

MOBILE CONSUMER

TECH FINTECH EDUCATION HEALTHCARE

SECURITY

STORAGE

NETWORKING

MOBILITY

IT OPS

CLOUD INFRASTRUCTURE

API MANAGEMENT

BIGDATA INFRASTRUCTURE

SAAS

MOBILE-FIRST ENT. APPS

INTELLIGENT ENT. APPS

OPEN SOURCE

RETAIL TECH

MARKETING TECH

STEALTH MODE

VERTICAL SAAS

MOBILE COMMERCE

MOBILE PAYMENTS

MOBILE MARKETING

MOBILE DEV TOOLS

MOBILE HEALTH

MOBILE GAMING

MOBILE LEARNING

MOBILE COMMUNICATION

MARKETPLACES

SUBSCRIPTION COMM.

FOOD TECH

INTERNET FIRST BRANDS

UBER FOR X

SHARING ECONOMY

TRAVEL

GAMING

INTERNET OF THINGS

3D PRINTING

DRONES

BITCOIN

PAYMENTS

CROWDFUNDING

EDUCATION IT

SELF LEARNING

ED. MARKETPLACES

HEALTHCARE IT

DIGITAL HEALTH

MEDICAL DEVICES

Page 4: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Consumer Digital – India Overview• Over 3000 notable companies tracked, including 500+ funded & 200+ with funding > $1M

• Top Funded Companies:

Flipkart - $1.75B Zomato - $54M MakeMyTrip - $28M

Snapdeal - $1B CommonFloor - $48M BankBazaar - $19M

OlaCabs - $273M BookMyShow - $43M NewsHunt - $18M

JustDial - $75M CarTrade - $43M HackerRank - $12M

Yatra - $59.5M BigBasket - $43M Practo - $4.6M

• Most Active Funds:

Accel Partners (Flipkart, BookMyShow, Myntra, CommonFloor, TaxiForSure)

Tiger Global (Flipkart, Olacabs, Quikr, Myntra, Hike, Zovi, CommonFloor)

Sequoia Capital (JustDial, OlaCabs, Fashion & You, Zomato, BankBazaar, NewsHunt)

Helion Venture Partners (MakeMyTrip, RedBus, Housing, BigBasket, TaxiForSure, ShopClues)

SAIF Partners (JustDial, HomeShop18, MakeMyTrip, BookMyShow, Ixigo, Urban Ladder)

Kalaari Capital (Snapdeal, Myntra, Urban Ladder, TripFactory, BlueStone, Simplilearn)

Page 5: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Consumer Digital - India Landscape

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 6: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Travel (1/5)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 7: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Travel (2/5)

Company Model Description Funding Key Investors

MakeMyTrip

(Gurgaon, 2000) OTA

Online travel company for booking flights, hotels, buses, holiday packages.

Launched US IPO in 2010, fourth Indian company to do so since 1999.

IPO

(NASDAQ:MMYT,M Cap: $1.2B)

Yatra

(Gurgaon, 2006) OTA

Online travel search engine and bookings platform for flights, hotels and holiday

packages. Second largest online travel website in India in 2006, with 30 per cent

share of the market for all online travel-related transactions.

$59.5M

Norwest VP, Intel

Capital, Reliance

Capital, IDG Ventures,

Vertex Management

Cleartrip

(Mumbai, 2006) OTA

Online travel portal for making flights, hotels and train bookings. Launched

'Cleartrip for Business' for corporate clients' travel requirements.$55.5M

Concur Technologies,

DAG Ventures, KPCB

RedBus

(Bangalore, 2006) OTA – Bus

Online bus ticketing portal. Completed 30 million ticket sales as of July 2014,

with an average of 1.6 million transactions every month. Acquired by ibibo group

in 2013.$10M

SeedFund, Inventus

Capital, Helion VC

TicketGoose

(Chennai, 2007) OTA – Bus

Online bus ticketing portal. Partnered with 700+ bus operators and 6,000 agents

to cover 3,000 destinations, through 10,000 routes and 20,000 buses. Raised

series A capital through Chicago-based VC firm Indventure.$7.5M Indventure

Ixigo

(Gurgaon, 2000)

Meta

Search

Online and mobile travel search engine for airlines, hotels, bus bookings and

deal comparison. Does not handle booking. Revenue model based on pay per

click advertising, tie ups with prominent airlines and hotels in India and selling

advertising space on their website. Currently the biggest vertical travel search in

the travel metasearch model space.

$18.5M

SAIF Partners,

MakeMyTrip, BAF

Spectrum

TripFactory

(Bangalore, 2013)

Holiday

Packages

Web based search & booking engine for travel planning and to discover

destinations. Claims 20,000+ partners across 2,400 towns and cities of India. $15M

Sequoia, Kalaari

Capital

Page 8: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Travel (3/5)

Company Model Description Funding Key Investors

WeAreHolidays

(Delhi, 2011)

Holiday

Homes

Online platform that uses artificial intelligence to recommend holidays for a

traveler, allows customization and booking. Crossed $1M in revenue in Mar

2014.$5M

Matrix Partners, Blume

Ventures, Mumbai

Angels, GSF

MustSeeIndia

(Bangalore, 2007)

Holiday

Packages -

Custom

Online portal for travel information and customized travel planning. Also

offers a long listing of airline bookings, hotels, trains, cabs and buses.

Revenue sources comprise of ads, lead generation and package sales. $5M Seed

TravelTriangle

(Noida, 2011)

Travel Agent

Marketplace

Marketplace for traveler-agent communication for customized trip planning.

Serves as a search engine with a long listing of multiple destinations in India

and abroad, tour packages and holiday deals. Source of revenue is from

commissions on every transaction from travel agents. Claims to have over 1

lakh unique visitors a month and over 430 agents on the platform.

$1.86M SAIF Partners

Touristlink

(Nagpur, 2011)

Travel Agent

Marketplace

Social marketplace linking travellers with local travel providers. Provides first-

hand knowledge regarding local tour operators, travel agents and small hotel

owners. Earns revenue by selling its own deals and marketing for travel

providers for their deals.

$40K Start-Up Chile, 88mph

TripVillas

(Gurgaon, 2010)

Vacation

Rentals

Marketplace

Online portal for holiday home location listings and bookings. Offers real-time

booking marketplace for vacation rentals and integrated with channel

managers along with publishing on OTAs. Claims to have over 12,000

listings.

$1.5M

Neoteny Labs, Blume

Ventures, MENA

Venture Investments

RoomnHouse

(Mumbai, 2012)

Vacation

Rentals

Marketplace

Online marketplace for travellers to find and book places rented out by

home-owners, renters, and landlords. Claims to have the largest and most

diverse selection of homes, private and unique accommodations around

India

$166K Euphoria Ventures

Page 9: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Travel (4/5)

Company Model Description Funding Key Investors

OYO Rooms

(Gurgaon, 2013)

Asset Light

Hotels

Branded marketplace for budget hotel accommodation. Tied up with 20+

hotels and standardized the experience, hence operating with an asset-light

model. Only in Delhi area as of now. Clocking gross bookings of over INR 1

crore per month.

$5.65M

Sequoia, Lightspeed,

DSG Consumer

Partners

Stayzilla

(Chennai, 2005)

Hotel

Booking

Online booking and reservation portal for hotels. Tie ups with 13000+ stays

across 1100+ towns in India. Processes 1100 daily bookings on its site.$500K Matrix Partners

HotelsAroundYou

(Mumbai, 2013)

Hotel

Booking –

Last Minute

Online marketplace for same-day unsold hotel rooms. Features curated hotels

offering the best price and value to customers around them.Venture Nursery

Padhaaro

(Bangalore, 2012)

Local Guides

Marketplace

Online marketplace that connects local tour guides and experts with foreign

tourists and travelers. Network of 200+ greeters/local experts in 18 cities.$13K

Morpheus Venture

Partners

SeekSherpa

(Delhi, 2014)

Local Guides

Marketplace

Mobile marketplace for local travel information and tour guides. Set to launch

as a mobile app on Android soon. Already has about 500 Sherpas from eight

cities and 100 experiences. Founders ex-Google, AT Kearney.

Venture Nursery

AudioCompass

(Mumbai, 2011)

Audio City

Guides

Audio-guide based travel and tourism app (Audiocompass Guide) for India for

cultural and historical points of interest. Available on Android and iOS platform.$400K Blume Ventures

TripHobo

(Pune, 2011)Planning

Online portal for personalized itinerary planning. Currently offers 25000+ user

generated itineraries and curated content for ~200 top tourist cities worldwide.

1.5M+ monthly visitors with 70% traffic coming from US and UK.

$3.9M Kalaari Capital

Page 10: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Travel (5/5)

Company Model Description Funding Key Investors

MyGola

(Bangalore, 2009)Planning

Online portal for booking customized travel itineraries. Travelers can tweak

curated itineraries and book them. The platform covers more than 20,000

destinations worldwide. Founders ex-Google. Stanford GSB, IIT Bombay.

$2.66M

Blumberg Capital,

Helion VC, 500

Startups

JoGuru

(Pune, 2011)Planning

Online travel network for personalized itinerary planning. Provides info on

availability of parking, prohibited photography, ticket prize, nearest eat outs and

public transport for an effective itinerary plan$200K Angel

TripTern

(Gurgaon, 2012)Planning

Online platform offering trip itinerary planner. A mobile application for the

service and a online hotel booking feature are planned to be added soon.GSF

Tripoto

(Delhi, 2013)Planning

Trip planning community portal with collection of crowdsourced itineraries. ISB-

IIT Delhi founding team. Claims around 300,000 monthly unique visitors (Nov

2014). Raised seed round in Nov 2014 from Outbox Ventures, Palaash

Ventures and angels.

$400KOutbox Ventures,

Palaash Ventures

HolidayIQ

(Bangalore, 2004) Content

Online portal for travel and holiday package listings along with reviews. Offers

listings based on destinations, budget, holiday activity preference etc.$5M

Accel, Tiger

Global

Page 11: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Events & Activities (1/3)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 12: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Events & Activities (2/3)

Company Model Description Funding Key Investors

BookMyShow

(Bangalore, 1999) Ticketing

Online ticketing portal for movies and events, run by Big Tree Entertainment.

The company has also expanded to global markets like Malaysia and New

Zealand.$43M

SAIF Partners, Accel,

Network18

MeraEvents

(Hyderabad,

2009)

Ticketing

Online platform for events listing, ticketing and promotion. Powered 10,000+

events during 2013-14 and targets 25,000 events for 2014-15. Sells more than

one crore rupees worth of tickets every month and has tied up with more than

13000 event organizers across the country.

$1M OMICS Group

Explara

(Bangalore, 2009) Ticketing

Online event ticketing & registration platform. Claims to handle a total of 7500

events a year. Launched a marketplace for organisers in Dec 2013.Blume Ventures, Srijan

Capital

IndianStage

(Bangalore, 2007) Ticketing Online event ticketing platform which focuses on the performing arts segment. Blume Ventures

Nearify

(Gurgaon, 2012)

Events

Discovery

Location-based event discovery and listings. Listings include music shows,

dance festivals, educational workshops, concerts, etc. Plans to introduce

ticketing facility for paid events.

$340KSeed Fund, India

Quotient

Eventifier

(Bangalore, 2012)

Events –

Content

Aggregation

Online platform to aggregate and create archives of social media content from

conferences. Claims to have archived more than 2,000 events around the

world. Counts NASA, Twitter, and Pearson in its client list.

$500KKae Capital

Accel

Gigstart

(Delhi, 2013)

Artists

marketplace

Online marketplace to book entertainment performers for events. Connects

entertainers and party planners where all the artists are verified and reviewed.$45K GSF

TakeZero

(Mumbai, 2014)

Artists

marketplace

Online marketplace which connects creative and performing artists like models

and actors with talent agenciesTlabs

Page 13: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Events & Activities (3/3)

Company Model Description Funding Key Investors

Thrillophilia

(Bangalore, 2009)

Activities

Listing

Online platform for adventure travel activity listings. Conducts a variety of tours,

experiences, adventure activities and things to do in the Indian subcontinent$290K

Navlok Ventures,

Hyderabad Angels

Tushky

(Mumbai, 2011)

Activities

Marketplace

Online marketplace for Leisure Activities. Has 1300 bookable activities on their

platform.$340K GSF, 500 Startups

PoshVine

(Bangalore, 2011)

Activities

Marketplace

Online social marketplace to discover and book travel & leisure activities. Earns

revenue by charging commission on restaurant table booking via its portal, the

‘experiences’ it offers and through its proprietary software called Electronic

Reservation Book which acts like a distribution point for a restaurant’s digital

storefront.

$41k MyFirstCheque

iExperience

(Noida, 2012)

Activities

Marketplace

Online platform to discover and book vacation travel packages and adventure

activities. Part of Tlabs 3rd batch.$16.6K Tlabs

Page 14: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Transport (1/2)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 15: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Transport (2/2)Company Model Description Funding Key Investors

Olacabs

(Mumbai, 2010) Cabs

Aggregator of point-to-point and long distance cab rental services in 20

Indian cities. Receives 50% of its bookings from mobile. 33,000+ cabs

registered.

$276M

SoftBank, Matrix Partners,

Tiger Global, Sequoia,

Steadview Capital

TaxiForSure

(Bangalore, 2011) Cabs

Aggregator of car rentals and taxis in India for point-to-point pick up and

drop, airport transfer, local and outstation packages. Currently present in 6

Indian cities.

$44MHelion VC, Bessemer VP,

Accel, Blume Ventures

Savaari

(Bangalore, 2006)Cabs

Online chauffeur driven car rental company. Grown to a network of over 130

operators across 60 cities.$28M

Intel Capital, Inventus

Capital

Bookmycab

(Mumbai, 2012) Cabs

Cab booking service in Mumbai with options to rent metered city taxis as

well as from their own fleet of 3000 cabs. IIT-B Founding Team.$6.5M

Elara Capital, YourNest

Angel Fund

ZoomCar

(Bangalore, 2012)Car Rental

Membership-based self-drive car rental service. Based on a hyper-local

distribution model that locates vehicles in close proximity to where people

live or work. One of six companies that are part of Microsoft's Accelerator

Plus program in Bangalore. Operational in Bangalore and Pune with a fleet

size of over 250 cars at about 40 locations (Oct 2014).

$10.9MSequoia, FundersClub,

Empire Angels

Ridingo

(Bangalore, 2012) RideSharing

Mobile/web based platform offering ride-sharing services. Named one of

'The Hottest Global Start-ups of 2013' by Forbes. Part of Nasscom's 10000

Startups.$25K GSF

mGaadi

(Bangalore, 2013)

Auto-

Rickshaws

Mobile App for Booking Auto Rickshaw in Bangalore. Has 4000+ drivers in

its network as of June 2014.$100K Unitus Seed Fund

Page 16: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Automobile (1/2)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 17: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Automobile (2/2)

Company Model Description Funding Key Investors

CarWale

(Mumbai, 2005)Classifieds

Online platform for research, pricing and marketplace information on cars.

As consumers research and make purchase decisions, CarWale connects

them with automotive manufacturers, finance and insurance companiesAcquired (Axel Springer, Nov 2010)

CarTrade

(Mumbai, 2006) Classifieds

Auto portal that provides information on 30,000+ used cars in India. Holds

auctions for used cars that takes place across 80 cities. Tied up with over

1000 dealers. Claims 3.8 million monthly visitors as of Jan 2014. Founders

ex-Mahindra First Choice Wheels, eBay Motors.

$43M

Canaan Partners, Tiger

Global, Epiphany

Ventures, Warburg Pincus

CarDekho

(Jaipur, 2008) Classifieds

Online auto portal for car research and buying/selling deals. 1.7 lakh used

car sales till date. $15M Sequoia

Motorpaneer

(Delhi, 2012) Content

Data-driven recommendation engine for car buyers. Claims to have

partnered with more than 40 auto dealers in Delhi-NCR region. $50K

Start-Up Chile, The

Morpheus

Page 18: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Real Estate (1/3)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 19: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Real Estate (2/3)

Company Model Description Funding Key Investors

CommonFloor

(Bangalore, 2007) Classifieds

Real estate portal providing map-based search engine for finding properties

for sale and rent. Currently has over 750k listings, with 50L+ homes.

Present in 18 cities in India, added over 25,000 communities in first half of

2014.

$47.9M Accel, Tiger Global.

Housing

(Mumbai, 2012) Classifieds

Listing platform for real estate properties like apartment sales, rentals, land

buying, PGs, hostels. Connects brokers/owners to seekers. Takes a fee

from brokers to list their properties. Map-based UI. Adding over 2,000

houses daily. Present in 25 cities including a dozen tier-2 cities. IIT-B

founding team. In talks to raise a $40M round of funding from Falcon Edge

Capital and Yuri Milner.

$21.5MHelion VC, Nexus VP,

Qualcomm

Grabhouse

(Mumbai, 2013)Classifieds

Online broker-free accommodation listings platform. As of July 2014, lists

53,338 broker free houses on the platform, and is adding 350 plus houses

everyday. Currently offering its services in Mumbai, Hyderabad, Bangalore

& Pune.

$500K India Quotient

IndiaHomes

(Delhi, 2008)

Online

Broker

Real estate advisory space for homebuyers. Offers more than 5,000

property options spread across the country$40.9M

Foundation Capital,

Helion VC, New

Enterprise Associates

PropTiger

(Noida, 2011)

Online

Broker

Online Broker for Apartments. Has presence in eight cities.Has 300 agents

and over 30,000 properties listed on their website. Sold properties worth

over Rs 7,600 crore as of Sep 2014. Founding team has grads from IIT, ISB

and HBS.

$7M

Accel, SAIF Partners,

Softbank, Horizon

Ventures

Favista

(Gurgaon, 2011)

Online

Broker

Real estate brokerage services. Started by IIT-IIM/INSEAD graduates

having technology and consulting domain experience.$2M Veddis Ventures

Page 20: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Real Estate (3/3)

Company Model Description Funding Key Investors

IndiaProperty

(Chennai, 2012)

Property

Marketing

Property marketing site serving builders, real estate agents and home

owners to sell or rent their properties. Features 3D Virtual Property Tour.

Part of Consim Info Pvt. Ltd, a Red Herring’s Global 100 Winner which

majors in other verticals like Matrimony, Jobs and Classifieds.

$19MBertelsmann, Mayfield

Fund, Canaan Partners

Groffr

(Mumbai, 2010)

Group

Buying

Online platform for group buying in real estate. IIM-K Founding Team.

Acquired Mobstreet.in, a group-buying business model company.$1M Indian Angel Network

Page 21: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Retail (1/7)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 22: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Retail (2/7)

Company Model Description Funding Key Investors

Flipkart

(Bangalore, 2007)Horizontal

Online shopping portal with a wide catalog and variety of products. Setting up

marketplace with 3000 sellers on its platform. Has over 18M registered users,

and enables 5 million shipments every month. Acquired Myntra, LetsBuy,

Chakpak, etc. Has launched 3 private label lines. Founders ex-Amazon, IIT-D.

$1.75B

Tiger Global, Naspers,

Accel, Iconiq Capital,

Vulcan, Morgan

Stanley, Sofina, GIC

Snapdeal

(Delhi, 2010)Marketplace

India's largest ecommerce marketplace. Has over 20 million members, 500+

product categories and 30000+ sellers. Team of 1000+. 4 acquisitions.

Launched Capital Assist in August 2014, a platform to enable easier

availability of capital to its sellers. Raised undisclosed amount from Ratan Tata

in his personal capacity in Aug 2014.

$1B

Bessemer VP, Nexus

VP, eBay, Intel Capital,

Saama Capital, Kalaari

Capital, Temasek,

BlackRock, SoftBank

Capital

ShopClues

(Gurgaon, 2011)Marketplace

Horizontal e-commerce managed marketplace. Has over 21,500 merchants

registered on ShopClues.com, selling more than 2.8 million products across

1,475 listing categories. Core team has more than 75 years of combined

experience in Internet, technology and retail primarily in Silicon Valley

$16.3M Helion VC, Nexus VP

NGPay

(Bangalore, 2004)

Mobile

Marketplace

NGPay is a mobile app for consumers to buy from listed merchant services.

Users can buy travel tickets, recharge their phones, pay bills from basic

phones and shop on the go. Has a network of over 3.8M users and 100+

Merchant Services. Partnership with IRCTC. Announced a strategic

investment by Flipkart in Sep 2014 for mobile payments

$2.2M Helion VC, Flipkart

HomeShop18

(Noida, 2008)TV Shopping

Online and on-air retail marketing and distribution venture. Launched as

India’s first 24 hour Home Shopping TV channel. Claims a customer base of

7.5 million and has a portfolio of more than 12 million SKUs across multiple

product categories and a logistics reach of over 3,000 locations across India.

$65M

GS Home Shopping,

Network18, SAIF

Partners

Page 23: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Retail (3/7)

Company Model Description Funding Key Investors

Naaptol

(Mumbai, 2008)TV Shopping

Online comparison based social shopping portal. Sells products from multiple

categories, including consumer electronics, apparel and jewelry, through

different media channels such as print, television, and the internet.$37.5M

Canaan Partners, New

Enterprise Associates,

Silicon Valley

Bank,Saama Capital

Myntra

(Bangalore, 2007)Fashion

Online retail store for fashion and lifestyle products. Acquired Exclusively.in in

Nov 2012. IIT Kanpur founding team. Acquired by Flipkart in May 2014.Acquired (Flipkart, May 2014)

Jabong

(Gurgaon, 2012)Fashion

Online retail platform for both fashion products and home furnishing products.

Has raised $100M funding in Feb 2014 out of which $27.5M is from British

development finance institution CDC while the other investors remain

undisclosed. Operated & backed by Rocket Internet.

$100M CDC Group

Fashionara

(Bangalore, 2012)Fashion

Online retail store offering fashion and lifestyle merchandise. Key brands

include Adidas, Reebok, Benetton, Sisley, Nautica, Guess, Lee. Founded by

the former CEO of Reliance Trends.

$8M Helion VC, Lightspeed

LimeRoad

(Gurgaon, 2012)

Fashion -

Social

Online retail portal for women fashion products. 80% of the site's traffic comes

from Facebook. The traffic & vendors (600+) have gone 10x as of August

2014 since April 2013 with mobile accounting for 60% transactions.

$20MLightspeed, Matrix

Partners, Tiger Global

Zivame

(Bangalore, 2011)Lingerie

Online lingerie store for women. Claims to offer over 3,000 lingerie styles from

42 national and international brands such as Enamor, WonderBra, Triumph,

Ultimo, Jockey etc.

$9MKalaari Capital, IDG

Ventures India,

Unilazer Ventures

FirstCry (Pune,

2010)BabyCare

Online retail for baby products. Claims to have more than 70,000 products

from more than 400 Indian and International brands like Mattel, Ben10,

Pigeon, Funskool etc. Founders ex-IIM-A, IIM-L.$33M

IDG Ventures India,

SAIF Partners

Page 24: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Retail (4/7)

Company Model Description Funding Key Investors

Babyoye

(Bangalore, 2010)BabyCare

Online portal for baby products and pregnancy infant care and mother-care

products & services. In process of tying up with pregnancy service providers$14.5M

Accel, Tiger Global,

Helion VC

Nykaa

(Mumbai, 2012)

Beauty

Products

Online retail platform for beauty and wellness products. The company is

planning to launch its mobile application soon along with an offline retail store

at Delhi International Airport. Raised funding from private investors including

HNIs and NRIs.

$3.4M Angel

GreenDust

(Delhi, 2009)

Refurbished

Products

Online reverse logistics retail for sale of factory second products. In addition to

15 value added centers, it has about 100 franchisees and 1,000 dealers and

has partnered with multiple big brands in the market. Also has physical retail

stores (250+ franchise stores).

$40M

KPCB, Vertex

Management,

Sherpalo Ventures,

Lightbox Ventures

Pepperfry

(Mumbai, 2011)Furniture

Online marketplace for furniture, kitchen & dining, appliances, decor and

furnishings. Manages the entire e-commerce process for the merchant which

includes item descriptions, completing photo shoots as well as packaging and

shipping of the ordered items.

$28MNorwest VP,

Bertelsmann

Zansaar

(Bangalore, 2012)Furniture

Online retail store for home decor and home appliance products. Founders

earlier worked on 20North. $6M Accel

Zovi

(Bangalore, 2010)

Private Label

Fashion

Manufacturer of lifestyle apparel and accessory products with an online retail

platform. Acquired Inkfruit in 2013. Tripling its in-house design team and

looking to sell internationally.

$25.5MSAIF Partners, Tiger

Global

Freecultr

(Haryana, 2011)

Private Label

Fashion

Online shopping for lifestyle apparel and accessories. Currently attracts more

than 1 million visitors a month to the site with continuing strong double digit

growth.

$13M Sequoia, ru-Net

Page 25: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Retail (5/7)

Company Model Description Funding Key Investors

DoneByNone

(Gurgaon, 2011)

Private Label

Fashion

Online retail store for women products like clothing, handbags and

accessories. Clocking around Rs 1 crore in gross merchandise value per

month, with 250 orders a day and an average order value of Rs 1,400. IITD

Founders.

$2M SeedFund

PrettySecrets

(Mumbai, 2012)

Private Label

Lingerie

Online-exclusive lingerie brand. Also sells other lingerie brands on its portal.

Has a catalog size of over 900 brands. Founder comes from a family in the

business of manufacturing apparel. CEO claims growth of 20x in 2012-14 and

4x in the 2014 1st Half.

$2M

Orios Venture

Partners, India

Quotient, Indian Angel

Network

Urban Ladder

(Bangalore, 2012)

Private Label

Furniture

Private Label Furniture & Home Décor brand. Has over 1000 products and

operates in 11 cities. Has own logistics service for safe delivery. Founders with

IIT and IIM backgrounds.

$26M

Kalaari Capital, SAIF

Partners, Steadview

Capital

CaratLane

(Chennai, 2008)

Private Label

Jewellery

Online jewellery retail store. Sells loose diamonds and diamond jewellery such

as rings, pendants, earrings among others. $21M Tiger Global

BlueStone

(Bangalore, 2011)

Private Label

Jewellery

Online jewellery store that sells high quality jewellery and accessories. Used

to source the merchandise from third-party manufacturers, has now started

manufacturing on its own. Raised an undisclosed amount from Ratan Tata in

Sep 2014.

$15MKalaari Capital, Accel,

Saama Capital

LensKart

(Delhi, 2010)

Private Label

Eyewear

Lenskart is an online brand of Valyoo Technologies selling eyewear along with

prescription lenses. Users can try on eyeglass frames virtually on the website

and then buy. Has partnered with around 20 offline optometrists to provide eye

checkup services. Processes around 1000 orders a day (as in March 2014).

$14MIDG Ventures India,

Unilazer Ventures

Page 26: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Retail (6/7)

Company Model Description Funding Key Investors

Fashion & You

(Gurgaon, 2009)

Fashion

Flash Sales

Online portal for fashion retail is a private invitation only shopping club

featuring collections by top designers for men, women and children for high

offer retail prices. Offers 15 new daily sales for fashion and luxury brands at

attractive prices. Doing 5,500-6,000 orders on a daily basis, averaging $4M

per month (Sep 2014).

$58M

Sequoia, Norwest VP,

Intel Capital, Nokia

Growth Partners

Hopscotch

(Mumbai, 2012)

BabyCare

Flash Sales

Flash sales site for baby and maternity products in India. Looking to clock

revenue of INR 25 crore in FY 2013-14. backed by a range of venture

investors.$2M LionRock Capital

Healthkart

(Gurgaon, 2011)

Health

Products

Online store for consumer health products. Launched as a site/smartphone

app, functioning as a generic drug search portal, has become a marketplace

that enables customers to search and purchase prescribed drugs. Acquired its

competitor, Madeinhealth in 2012.

$22.5M

Intel Capital, Sequoia,

Omidyar Network, Kae

Capital

Saffronart

(Mumbai, 2001)Art

Online auction platform for modern and contemporary Indian art and private

sales of art, jewellery, collectibles and real estate. Claims to have set the

global record for highest value for a single piece of artwork auctioned on the

Web — a $2.2 million canvas in 2010, and one of the highest auction bids

placed via a mobile app ($1 million in 2011)

$12MSequoia, Baer Capital

Partners

Zopper

(Noida, 2010)

Price

Comparison

Mobile based product search and price comparison engine. Allows users to

compare prices of products from more than 600+ online stores, read user

reviews, see nearby retail shops and even search for products by name. The

app contains information about over 10 million products and 400 product

categories

$5M

Tiger Global, Blume

Ventures, Nirvana

Ventures

Page 27: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Retail (7/7)

Company Model Description Funding Key Investors

PriceBag

(Gurgaon, 2014)

Price

Comparison

Products review and price comparison portal. Currently focusing on electronic

items with plans to add new categories soon. Received $2M funding from

undisclosed angel investors (HNIs from Delhi).$2M Angel

MySmartPrice

(Hyderabad,

2011)

Price

Comparison

Online price comparison and product discovery. Integrated its services with

WhatsApp in Sep 2014. Founders ex-Oracle, Infosys, IIM-B.$1M Accel, Helion VC

Craftsvilla

(Mumbai, 2011)

Handicrafts

Marketplace

Online marketplace for handmade, handcrafted, organic and gift products.

Reduced employee headcount to 10 employees (Dec 2013) from 80 (Sep

2012), by automating all seller processes. Claims to have hit profitability in

2013.

$1.5M Nexus VP, Lightspeed

Cbazaar

(Chennai, 1998)

Cross

Border-

Ethnic

Delivers ethnic wear from India globally. Has three unique in-house brands:

RaiR, Bollywood Vogue, and Modni. More than 95% of its revenue comes

from abroad.$3.5M

Inventus Capital, Ojas

VP

Teabox

(Darjeeling, 2012)

Cross Border

- Tea

Producer-to-Consumer Tea Supply Chain. Has shipped over 10,000 kgs of tea

across 65 countries. Top markets include Russia, US, Australia, Canada. Has

offices in Bangalore and Darjeeling.

$1M Accel

Jaypore

(Delhi, 2012)

Cross Border

- Handicrafts

eCommerce portal to showcase products from Indian designers, artisans and

independent producers. Tied up with 100 sellers in Jan 2013. Has offices in

Delhi, Mumbai and SFO. Backed by Deap Ubhi and Haresh Chawla.

$375K Seed

Collectabilllia

(Bangalore, 2010)

Fan

Merchandise

Online auction platform selling sports and celebrity merchandise. Product

categories include Football, Cricket, Tennis, Hollywood and few other

celebrities. Also includes apparel, sports equipment, office supplies, posters

and other accessories.

$5M Accel

Page 28: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Food (1/2)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 29: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Food (2/2)Company Model Description Funding Key Investors

Zomato

(Gurgaon, 2008) Discovery

Online and mobile restaurant discovery service, listing over 180,000

restaurants in 35 cities across 11 countries. Started by IIT Delhi alumni.

Acquired restaurant guides Menumania (New Zealand, Jul 2014), Lunchtime.cz

(Czech Republic, Aug 2014), Obedovat.sk (Slovakia, Aug 2014) and

Gastronauci (Poland, Sep 2014) as part of its international expansion plans.

$53.8MInfo Edge India Ltd,

Sequoia

TastyKhana

(Pune, 2007)Ordering

Online platform to order restaurant food for home delivery. claims to have

partnered with 3000+ restaurants across India and serves 7 cities. $5M Delivery Hero

JustEat

(Bangalore, 2006)Ordering

Online platform food ordering and table reservations. Currently present in 10

cities and has partnered with 2500+ restaurants. $16.6K

Axon Partners, Forum

Synergies India

TinyOwl

(Mumbai, 2014)

Ordering -

Mobile

Smartphone application for food ordering. Started with Powai & Andheri,

looking to cover all of Mumbai. Founding team from IIT Bombay.$3M Sequoia, Nexus VP

Frsh

(Delhi, 2014)

Delivery

Only

Restaurants

Online portal to order for breakfast and snacks. Currently serving to the

corporate offices in Gurgaon, and soon to schools, colleges, metro stations,

health centers, and apartment complexes.India Quotient

GourmetItUp

(Mumbai, 2012)

Table

Booking

Online platform to book fine dining experiences at restaurants. Claims to have

partnered with 75+ stand-alone and hotel restaurants across the city, with

about 15000+ memberships on the platform.

$300K Angel

Page 30: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Groceries (1/2)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 31: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Groceries (2/2)

Company Model Description Funding Key Investors

BigBasket

(Bangalore, 2009) Retailer

Online retail store for grocery shopping. Has 10,000 products across several

categories. Currently in Bangalore, Hyderabad and Mumbai. Clocks 5,000

orders per day, as of Sep 2014.

$42.8M

Ascent Capital, Helion

VC, Zodius Capital,

LionRock Capital

ZopNow

(Bangalore, 2011)Retailer

Online retail store for groceries in Bangalore. Have their own warehouse where

the items are stocked from the supplier. Founder ex-Amazon, Senior VP at

MakeMyTrip. MIT, IIT Kanpur.Accel, Qualcomm

LocalBanya

(Mumbai, 2012)Retailer

Online grocery retail portal for customers in Mumbai. Claims to currently

reaches over 10,000 homes a month and delivers 500-plus orders a day.

Currently services only Mumbai. Looking to raise Series B funding.

$5M Karmvir Avant Group

Ekstop

(Mumbai, 2011)Retailer

Online retail platform and phone-commerce based company for ordering

groceries and other household products. Partnered with over 500 brands to

offer more than 8,000 products and has its own in-house logistics and

warehousing capabilities. Currently operational only in Mumbai

Unilazer Ventures,

Jungle Ventures

Jiffstore

(Bangalore, 2013)Marketplace

mCommerce platform that helps small supermarkets and kirana stores to sell

grocery online. Stores can also manage customer loyalty, discounts,

campaigns and get customer analytics. Incubated at Times Internet.$16K

TLabs, Unitus Seed

Fund

Page 32: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Education (1/3)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 33: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Education (2/3)

Company Model Description Funding Key Investors

SimpliLearn

(Bangalore, 2009)

Professional

Certification

Online portal for professional certification programs. Offers online training,

blended classroom training and exam practice tests in over 80 courses across

11 major categories, including IT service management, IT security

management, finance management, quality management etc.

$10MHelion VC, Kalaari

Capital

Embibe

(Mumbai, 2012)

Test

Preparation

Online test preparation platform for Indian competitive exams :JEE, BITSAT,

AIPMT, CET and AIIMS. Offers material in the form of text and videos, test

series of varying difficulty, performance analytics. Has 15000+ students on

board

$4MKalaari Capital,

Lightbox Ventures

Toppr

(Mumbai, 2013)

Test

Preparation

Online online test and practice content for IIT-JEE mains. IIT Bombay

founders. Had 8000 registered users as of May 2014.$2M

SAIF Partners, Helion

VC

Testbook

(Mumbai, 2013)

Test

Preparation

Online material and practice tests for GATE and CAT. Claims 55,000

registered users in Oct 2014.$240K Ah! Ventures

TutorVista

(Bangalore, 2005)

Marketplace

– Online

Tutoring

Online Tutoring for Schools and Colleges. Has tutor base of 2000+ teachers

spanning India, United States, UK, Australia, China and SEA. Acquired by

Pearson Education.

Acquired (Pearson Education,

Feb 2013)

FlipClass

(Bangalore, 2013)

Marketplace -

Offline

Tutoring

Web-based marketplace for offline home tutoring. Claims to have more than

1,500 tutors, 500 students & 5000 hours of tutoring. Founder previously

founded CareerMantra which got acquired by TutorVista and had also headed

Edurite.com. In talks to raise $4-5 M in Series A.

$250K Angel

Vriti

(Noida, 2006)Marketplace

Online education marketplace in India which brings together content providers

and students to create/sell and find/buy courses for various competitive

exams in India at different education levels. Partners with content providers

like Arihant, Pearson, TMH, Future Vista among others.

$7.5MIntel Capital, JAFCO

Asia

Page 34: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Education (3/3)

Company Model Description Funding Key Investors

MeritNation

(Delhi, 2008) K-12

Online Learning Resources for Students for classes I - XII for CBSE, ICSE

and leading state boards. Resources range from study material & tests to

proficiency tests & olympiad packs.

$11.2M Info Edge India Ltd

CultureAlley

(Jaipur, 2012)

Language

Learning

Interactive & adaptive language learning using self-paced audio-visual lessons

& personalized widgets on a cloud-based platform. 500k signups from 220

countries till date. Founder ex-BCG. Kellogg MBA, IIT Bombay.

$345KKae Capital, 500

Startups

FunctionSpace

(Pune, 2013)

Learning

Network

Social learning network for science with complete ecosystem providing

articles, video lectures, problem solving, discussions, and networking for

participants from academia to corporate research. Claims users from over 190

countries, including students, professors and researchers from MIT, Stanford,

University of California, Berkeley and Los Angeles campuses, IITs, IISc, etc.

Seed Nexus VP

Page 35: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Recruitment (1/2)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 36: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Recruitment (2/2)

Company Model Description Funding Key Investors

Naukri

(Noida, 1997)Job Board

Established in 1997 by InfoEdge India as a careers listing and search portal.

Serves as a platform for employers, placement agencies, and job seekers to

exchange information on the Internet.

IPO

(NSE:NAUKRI,M Cap: $1.8B)

MeraJob

(Delhi, 2012)

Job Board –

Blue Collar

Online employment marketplace for entry level white-collar jobs and skilled

blue-collar jobs. Specializes in mass recruitment roles such as hospitality,

BPOs, customer service and delivery roles.

$3M Seed

Babajob

(Bangalore, 2007)

Job Board –

Blue Collar

Online portals for employers to reach out to blue collar job seekers. Babajob

posts jobs in 23 categories and has listed 2.2 million jobs across India since

its inception in 2007. Founder co-founded Microsoft Research India.

$1.16MAccel, Ventureast,

Qualcomm

MyNoticePeriod

(Bangalore, 2014)Marketplace

Marketplace for recruiters and job seekers serving their notice period. Claims

to have signed up more than 6,000 job seekers and 400 recruiters. Incubated

at Nasscom's Startup Warehouse in Bangalore.

$330K IDG Ventures India

TalentPad

(Delhi, 2014)Marketplace

Online marketplace for recruitment connecting employers and job seekers.

Charges 10% of gross compensation from company for every successful hire.

Used by over 150 companies like BookMyShow, Zomato, InMobi, Capillary,

GoIbibo, Snapdeal, MakeMyTrip. Founders ex-Morgan Stanley, JP Morgan,

Deloitte, Accenture, IIM-A, IIT-D, IIT-B, IIT-BHU.

Seed Helion VC

HackerRank

(Bangalore, 2009)Assessment

HackerRank (formerly Interviewstreet) provides a platform to administer

coding challenges, candidate assessment and tech interviews. Key

Customers- Yahoo, Facebook, VM Ware, Evernote. $12.4M

Khosla Ventures,

Battery Ventures,

YCombinator

Aspiring Minds

(Gurgaon, 2008)Assessment

Conducts employability tests for corporate companies to hire students in the

IT sector. Aspiring Minds' flagship product AMCAT provides standardized

employability benchmarks to students for effective job placement. Founded by

IIT and MIT graduates.

Omidyar Network

Page 37: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: HealthCare (1/3)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 38: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: HealthCare (2/3)

Company Model Description Funding Key Investors

Practo

(Bangalore, 2008)

Appointment

Booking

Practo Search enables patients to browse through more than 50,000 detailed

doctor profiles online and book confirmed appointments. Based in Singapore

with an office in Bangalore. Looking to raise $20M second round of funding

from Sequoia and a new investor.

$4.6M Sequoia

Ziffi

(Mumbai, 2009)

Appointment

Booking

Online booking system for beauty salons, doctors and health tests. Has a

network of over 15,000 doctors, 5,000 hospitals, clinics and labs. Has

received over 2.5 lakh appointments and has a registered user base of over

1.2 million users across Mumbai, Delhi NCR, Bangalore and Hyderabad.

$3.2M Orios Venture Partners

HelpingDoc

(Delhi, 2011)

Apointment

Booking

Online gateway for healthcare providers to connect with patients. Received

Series A funding from Senior Marketing Systems, Singapore with plans to

grow into major cities of the country like Mumbai, Bengaluru, Kolkata and

Chennai by end 2015. Also aims to scale up by 4-5 times and enroll over

20,000 doctors by Aug 2016.

$1.8MSenior Marketing

Systems

Lybrate

(Delhi, 2012)

Appointment

Booking

Online & mobile based platform to find doctors and book appointments.

Currently available in over 20 cities, including Bangalore, Mumbai, Chennai,

Delhi and Hyderabad, among others. The service is available online and also

on iPhone & Android devices.

$1.23M Nexus VP

Medypal

(Bangalore, 2013)

Appointment

Booking

Healthcare marketplace to browse & compare medical treatment facilities and

book appointments. Its services are offered through web, mobile and toll-free

assistance.$400K Unitus Seed Fund

eVaidya

(Hyderabad,

2013)

TelemedicineVirtual doctor consultation to patients and free personal health record storage.

has developed medical kiosks and is in talks with corporates to setup them$560K Seed

Page 39: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: HealthCare (3/3)

Company Model Description Funding Key Investors

Portea

(Bangalore, 2013)

Home

Services

Marketplace for in-home healthcare services. Works with five Tier-I corporate

hospitals and has a network of over 200 referring physicians in Delhi and

Bangalore currently. Services will focus on geriatric , post-operative , chronic

diseases and primary care treatments.

$8MAccel, Ventureast,

Qualcomm

Invention Labs

(Chennai, 2010)

Consumer

Digital Health

Developers of mobile applications for users with speech disorders. Helps

people with cerebral palsy to communicate through pictures replacing words

using the tablet. Recognized by MIT Technology Review as the Innovation of

the Year 2011.

$550KInventus Capital,

Mumbai Angels

Diabeto

(Mumbai, 2012)

Medical

Devices

Diabeto is a bluetooth hardware device which enables the transfer of glucose

readings from a Glucometer into application on a mobile device.$40K Start-Up Chile

Homeveda

(Mumbai, 2011) Content

On-demand instructional video content platform for health recommendations.

Natural home remedies and other useful information including the symptoms,

causes and prevention tips for all ailments are presented in short 2-3 min

videos.

Blume Ventures

ObiNo

(Delhi, 2012)Fitness

Mobile app guide for weight-loss advice. Android app has 9,000+ downloads.

Raised seed round from healthcare incubator, HealthStart in Oct 2014.HealthStart

Page 40: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Finance (1/2)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 41: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Finance (2/2) Company Model Description Funding Key Investors

PolicyBazaar

(Gurgaon, 2008)

Insurance

Comparison

Online insurance aggregator specialized in comparative analysis of insurance

products. Features content in various forms such as top five features of a

product, best sellers and conversion rates. Founders ex-Bain, Mahindra &

Mahindra, GE Capital, IIM-A, IIM-C, IIT KGP.

$29.6M

Intel Capital, Info Edge

India Ltd, Inventus

Capital, Tiger Global

BankBazaar

(Chennai, 2008)

Loan

Comparison

Online marketplace providing customized rate quotes on loans and insurance

products. Has partnerships with India’s leading financial institutions and

insurance firms.

$19M Sequoia

ApnaPaisa

(Mumbai, 2007)

Loan

Comparison

Online marketplace for loans and investment products. Enables consumers to

compare online quotes & features of loan products – Home loans, LAP, Car

loans, Education loans, Gold loans and credit cards.

$20.2M

Chrys Capital, Intel

Capital, Sequoia,

JAFCO Asia

MakeMyReturns

(Mumbai, 2011)

Income Tax

Filing

Online Tax Advisory and Filing Service. Also offers tax advice to its customers

through its panel of tax experts and financial advisers. Founded by

experienced Chartered Accountants. Processed 8,000 tax filing in 2013, and

expects to hit 20,000 in 2014. Looking to raise $300k funding via London-

based crowdfunding platform CrowdBank.

$200K Seed

Cleartax

(Delhi, 2010)

Income Tax

Filing

Free Income Tax preparation and e-filing portal. Charges the users for "CA

assisted e-Filing" through which they can avail the services of experts to e-file

their returns. Started offering bitcoins for referrals in July 2014.$120K Y Combinator

TaxSpanner

(Delhi, 2007)

Income Tax

FilingTax e-filing services with no cross-selling of information. Indian Angel Network

IndianMoney

(Bangalore, 2008)Content

Web based platform for financial advice/education. People can compare and

choose all kinds of insurance, mutual funds and banking products offered by

different companies. Provides unbiased financial advice/education from

financial experts. Claims to work with 6000+ independent agents and

intermediaries who deal with multiple financial products.

Hyderabad Angels,

Vertexperts Consulting

LLP

Page 42: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Matrimony & Dating (1/2)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony.com

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 43: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Matrimony & Dating (2/2)

Company Model Description Funding Key Investors

Matrimony

(Chennai, 1997)

Matrimony -

Listings

Internet classifieds portal for matrimonial listings. Manages brands such as

BharatMatrimony.com and CommunityMatrimony.com$20.4M

Yahoo!, Canaan

Partners, Mayfield

Fund

Myshaadi

(Delhi, 2010)Matrimony

Online platform to create wedding website and find bridal wear & wedding

photographers. Enables couples to plan wedding events, share invitations,

share photographs, with features like budget calculator, shopping list, etc.

Indian Angel Network

ShaadiSaga

(Delhi, 2013)

Matrimony –

Vendor

Listings

Provides wedding website and apps for couples, and enables them to send

paperless invites to their friends & family. Also has a listing platform that lists

over 4,000 wedding vendors across photographers, makeup artists,

honeymoon packages.

Outbox Ventures

Vee

(Noida, 2014)Dating

Smartphone application that enables users to connect with users looking for

mutual relationships in their area and have the same tastes. Has over 50,000

downloads on both iOS and Android.

$1M Lightspeed

Page 44: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Local Businesses/Services (1/2)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 45: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Local Businesses/Services (2/2)Company Model Description Funding Key Investors

Just Dial

(Mumbai, 1997)Classifieds

Online search engine for local services along with phonecall, and SMS

enquiries. Becoming marketplace for some services. Went public in May

2013. Raised an undisclosed amount of funding from SAIF Partners and Tiger

Global before its Series C funding in 2009.

IPO

(NSE:JUSTDIAL,M Cap: $1.7B)

Timesaverz

(Mumbai, 2012)

Household

Services

Marketplace

Online marketplace platform that allows home owners to post their household

service requirements and get several quotes to choose from providers offering

that service. Has a network of 500+ service providers (Oct 2014). Currently

offering services in Mumbai.

GSF

Jack On Block

(Bangalore, 2012)

Household

Services

Web platform to book for household services. Has a team of professionally

trained and verified uniform staff for household services such as painting,

cleaning, pest control among others.

Unitus Seed Fund,

Mumbai Angels

EZMove

(Pune, 2013)Relocation

Online aggregator for pre-screened relocation services. signed up more than

50 packers and movers and plans to sign up 200-250 more packers by mid-

2016. Currently lists packers and movers from 11 cities. Has facilitated over

1,000 moves as of Aug 2014. Raised angel funding from industrialist Hemant

Bharatram and Chicago-based Purvi Capital co-founder Ravi Srivastava who

have invested in their personal capacity.

$165K Angel

Little1

(Kolkata, 2012)Babycare

Online platform for kids's services search, secure photo sharing and baby

record books. Won Microsoft BizSpark Startup Challenge 2013 from Kolkata.

Raised a funding of $100k from the co-founder of Malik Radix Healthcare, a

Delhi based private nursing firm. Earlier it had raised $80,000 from an angel

investor.

$180K Seed

Page 46: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Photography (1/2)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 47: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Photography (2/2)

Company Model Description Funding Key Investors

ZoomIn

(Mumbai, 2007)eCommerce

Online platform enabling to store, share, personalize and print digital photos.

The platform allows users to order photo prints or personalize gifts with their

favorite photos with themes/messages and the company currently ships to

India, US, UK and Canada. Claims to make around 1,000 deliveries every

day.

$21.5M

Silicon Valley Bank,

Sherpalo Ventures,

First Round Capital,

Lightbox VC

Canvera

(Bangalore, 2007)eCommerce

Canvera is an online photography company providing mass customized

printed products and e-commerce solutions to professional photographers. $12M

DFJ, Info Edge India

Ltd

Flatpebble

(Hyderabad,

2012)

Photographer

Martketplace

Online marketplace to hire wedding photographers. Claims to have grown to

over 500 + portfolios across 80+ Indian cities and 5+ countries till date. $160K Angel

Page 48: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Gaming (1/3)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 49: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Gaming (2/3)

Company Model Description Funding Key Investors

Bash Gaming

(Bangalore, 2010)Casino

Bash Gaming (formerly BitRhymes) is a gaming studio developing casino

games for web and mobile platforms. Work across all the platforms such as

Facebook, iOS & Android. Its first game Bingo Bash currently has 2M+ daily

active users across all platforms.

Acquired (GSN, Mar 2014)

RummyCircle

(Mumbai, 2006)Casino

Operates India's largest online rummy website, www.rummycircle.com

(formerly branded as Games24x7.com), with more than 1.7 million rummy

players.

Tiger Global

HashCube

(Bangalore, 2008)Social

Creator of casual games for Facebook and mobile. As of April 2014, has a

monthly active user base of 175,000, with 10% growth month on month.$680K

Blume Ventures, AH

Ventures

Games2Win

(Mumbai, 2005)

Multi-

Platform

Online portal offering casual games. Owns and operates its own game

development studio and entertains over 20 million unique users each month

via its 600+ flash games available across the web and mobile devices.

$13M

Clearstone VP, Silicon

Valley Bank, Saama

Capital, Nexus VP

Gamiana

(Mumbai, 2008)

Multi-

Platform

Develops casual games for mobile platforms, Facebook and web gaming. Has

games like Slam Six, Guess the Football Star/Bollywood Flick for mobile

platforms.

$1M Indian Angel Network

Octro

(Noida, 2006)

Mobile

Gaming –

Casino

Develops real-time multiplayer social games for mobile platforms. Its games

portfolio include Teen Patti, Indian Rummy and Tambola. Teen Patti and

Rummy are among the top 5 games in multiple categories on Google Play

Store. As of March 2014, had 2 million DAU. Founded by Stanford grad,

Saurabh Aggarwal.

$15M Sequoia

Page 50: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Gaming (3/3)

Company Model Description Funding Key Investors

Nazara

(Mumbai, 2000)

Mobile

Gaming

Mobile games developer and publisher in India. Owns Playcaso – an iOS

developer/publisher brand, nzLabs – a work-for-hire apps studio & gCity – a

social gaming platform. Excusive distributor for game developer, Electronic

Arts(EA) in Africa. Offices in India, Dubai, London and Germany. Has an

Android portfolio of over 25 games.

$9.3MWestbridge Capital

Partners

Rolocule Games

(Pune, 2010)

Mobile

Gaming

Creates realistic, casual and social video games for tablets and smartphones.

Its Flick Tennis game for Android has 100k+ installs as per Play Store stats.

Also has Badminton, Motion Tennis and Dance Party games in its portfolio for

iOS and Android.

Blume Ventures,

Mumbai Angels

Crispy Games

(Mumbai, 2011)

Mobile

Gaming

Developer of mobile gaming apps for users on iOS for genres like casino,

multiplayer, social. Launched 10 games on iPhone in the first year of launch, 2

on Facebook and have had over 2 million downloads. Air Hockey, Roulette

Live and Poker are few of its released popular titles.

Start-Up Chile

Mech Mocha

Game Studios

(Ahmedabad,

2011)

Mobile

Gaming

Mobile game studio focussing on developing character-led casual games.

Selected for Indie Prize Showcase at Casual Connect Europe, Amsterdam.

Incubated in iAccelerator. CIIE

Page 51: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep Dive: Content/News (1/2)

TRAVELMakeMyTrip

YatraCleartripRedBus

IxigoTripFactoryOYO RoomsHolidayIQ

$225M

RETAILFlipkart

SnapdealMyntra

HomeShop18GreenDust

NaaptolHealthKartLimeRoadShopclues

PRIVATE LABELUrban Ladder

ZoviCarat LaneBlueStoneLenskart

DoneByNone

FLASH SALESFashion & You

Hopscotch

$3.7B

AUTOMOBILECarWaleCarTradeCarDekho

MotorPaneer

TRANSPORTOlaCabs

TaxiForSureSavaari

ZoomCar

FINANCEPolicyBazaarBankBazaarApnaPaisaClearTax

$365M

For Illustrative Purposes

EVENTS & ACTIVITIES

BookMyShowMeraEvents

EventifierGigstart

FOODZomato

TastyKhanaTinyOwl

REAL ESTATECommonFloor

HousingIndiaHomes

IndiaProperty

$140M

GROCERIESBigBasketZopNow

LocalBanya

RECRUITMENTNaukri

HackerRankTalentPadMeraJob

EDUCATIONTutorVista

MeritNationSimpliLearn

Embibe

HEALTHCAREPorteaPracto

ZiffiInventionLabs

GAMINGRummyCircle

Octro

MATRIMONY/ DATING

Matrimony

LOCAL SERVICESJustDial

TimeSaverz

CONTENT/NEWSNewsHunt

Magzter

PHOTOGRAPHYZoomInCanvera

$45M

$65M

$70M

$60M

$50M

$115M $20M

$35M

$40M

$75M

$40M

$15M

$20M

Page 52: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: Content/News (2/2)Company Model Description Funding Key Investors

NewsHunt

(Bangalore, 2010)News

Mobile news aggregator in regional languages in India. It aggregates news

from 100+ publications in 11 languages. App available on J2ME, Symbian,

Blackberry, Android, iOS and Windows platform. Has over 55M downloads

across all platforms, 1.5B monthly pageviews.

$18M

Matrix Partners,

Omidyar Network,

Darby Technology

Ventures, Sequoia

News in Shorts

(Delhi, 2013)News

Smartphone app which aggregates delivers crisp news within 60 words

containing only the essential facts. 10K+ downloads in first three months.

TLabs graduate. Funded by Flipkart founders.$18K Times Internet, TLabs

Magzter

(Chennai, 2011)Magazines

Digital news-stand/magazine store. Available on tablet and smartphones.

Serves 11M+ users from 150+ countries with 2000+ magazines. Planning to

expand into books and comics. Works with top global publishers. Offices in

India, US and Singapore.

$13M

Kalaari Capital,

Singapore Press

Holdings

Culture Machine

(Mumbai, 2013)

YouTube

MCN

Culture Machine is an Asia-focussed video multi-channel network. Helps

digital video creators, brands and media companies develop video content

across digital video platforms. Claims 40M+ monthly views with over 80M

minutes of content consumed, as of Sep 2014.

$4M Zodius Capital

ScoopWhoop

(Delhi, 2013)Social

Curated entertainment content specific to Indian stories. Revenue model

comprises of native advertising and sponsored stories. Clients include include

Pepsi, Godrej, HUL, Budweiser, MakeMyTrip among others. Currently among

the top 150 sites on Alexa as of Sep 2014.

$1.6M BSB, Gravy Partners

POPxo

(London, 2013)Lifestyle

Content platform for lifestyle/fashion, beauty & health topics, targeting

Indian/South Asian women. Publishes 8-10 stories a day, are mobile optimised

and fill the non-news, non-gossip content vacuum. Claims 1 million engaged

readers every month.

$500K Seed

Glamrs

(Mumbai, 2012)Lifestyle

Online platform for curated content on beauty, women lifestyle & health.

Received a response of three million page views in the first month after launch

and 500k+ unique users. Crossed 480k likes on Facebook as of Oct 2014.

Founder earlier co-founded Cleartrip.

Blume Ventures

Page 53: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Deep-Dive: OthersCompany Model Description Funding Key Investors

Quikr

(Mumbai, 2008)

Second Hand

Listings

Online classifieds portal to search, buy/sell/rent items and services including

household goods, cars and bikes, services, real estate, jobs, and matrimonial.

Former subsidiary of eBay Inc. Claims to facilitate over 750,000 monthly

transactions with gross merchandise value of over $2.5 billion, usage by

500,000+ merchants and 30M+ consumers with compound annual growth rate

of 527 per cent (Oct 2014).

$200M

Norwest VP, Nokia

Growth Partners,

eBay, Warburg Pincus,

Matrix Partners,

Kinnevik, Omidyar

Network, Tiger Global

Hike

(Delhi, 2012)Messaging

Free messaging app for youth by Bharti Softbank for sending SMS and text

messages. 20M+ users in first 18 months post-launch, with 80% users' age

less than 25 years. In July 2014, Hike became the Top Free App across India

on iOS App Store, Play Store and Windows Store. Crossed 35M+ users in

Aug 2014 with its $65M funding raise.

$86M BSB, Tiger Global

FreeCharge

(Mumbai, 2010)

Mobile

Recharge

Web and mobile platform to recharge mobile/data cards and receive awards.

Acquired Wishberg in July 2014 (for the founding team) and Preburn in Aug

2014 (Offline app store).

$37MSequoia, Ru-Net,

Sofina

AppsDaily World

(Mumbai, 2009)

Offline App

Store

Offline Distribution of Mobile Apps through retail outlets. Creates its own apps

as well as acts as distributor for other app developers. Already sold 1.5M

apps. Aims to have 15K outlets in 150 cities and expanding abroad.

$9.6M

IndoUS Venture

Partners, Qualcomm,

ru-Net, Mumbai Angels

Akosha

(Delhi, 2013)

Consumer

Complaints

Online portal to resolve consumer complaints with brands or services. As of

June 2014, it received over 790,000 customer service issues across sectors$5.2M

Sequoia, The

Morpheus

Dexetra

(Bangalore, 2010)

App

Development

Studio

Develops consumer apps for iPhone, Android, Blackberry, Symbian and

Windows Mobile. Added around 300,000 users within 60 days of launch.

Acquired by Quixey, an US-based app discovery engine, in Nov 2014 for

under $300M

$1.2M

One97

Communications,

Sequoia, Qualcomm

Page 54: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

INVESTORS TO MEET

Page 55: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Sequoia CapitalAccel Partners

Fund-wise Portfolios

1

• Flipkart

• Myntra

• CommonFloor

• BookMyShow

• TaxiForSure

• Babyoye

• HolidayIQ

• PropTiger

• BlueStone

Team

Subrata Mitra

Prashanth Prakash

• Portea

• MySmartPrice

• Zansaar

• TeaBox

• Collectabillia

• ZopNow

• LetsBuy

• Exclusively.in

2

• OlaCabs

• JustDial

• Fashion&You

• Zomato

• TutorVista

• FreeCharge

• Healthkart

• ApnaPaisa

• BankBazaar

• NewsHunt

• CarDekho

Team

Shailendra Singh

Shailesh Lakhani

Gautam Mago

• Tripfactory

• Octro

• Freecultr

• Saffronart

• ZoomCar

• OYO Rooms

• Akosha

• Practo

• TinyOwl

• Dexetra

* Tracxn customer * Tracxn customer

Page 56: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Helion VenturesTiger Global

Fund-wise Portfolios

3

• Flipkart

• OlaCabs

• Quikr

• Myntra

• Hike

• CommonFloor

• CarTrade

• PolicyBazaar

• HolidayIQ

Team

Lee Fixel

• Zovi

• CaratLane

• LimeRoad

• Exclusively.in

• Babyoye

• LetsBuy

• Zopper

• RummyCircle

4

• TaxiForSure

• Redbus

• BigBasket

• IndiaHomes

• MakeMyTrip

• Housing

• Exclusively.in

• ShopClues

• Babyoye

Team

Ashish Gupta

Sanjeev Agarwal

• Simplilearn

• Dhingana

• Fashionara

• LetsBuy

• Mygola

• NGPay

• Toppr

• MySmartPrice

• TalentPad

* Tracxn customer

Page 57: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Kalaari CapitalSAIF Partners

Fund-wise Portfolios

5

• JustDial

• HomeShop18

• BookMyShow

• MakeMyTrip

• FirstCry

• Urban Ladder

Team

Ravi Adusumalli

Deepak Gaur

Mukul Singhal

• Zovi

• Ixigo

• PropTiger

• Toppr

• TravelTriangle

6

• Snapdeal

• Myntra

• Urban Ladder

• TripFactory

• BlueStone

Team

Vani Kola

• Magzter

• SimpliLearn

• Zivame

• Embibe

• TripHobo

* Tracxn customer

Page 58: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Matrix PartnersNexus Venture Partners

Fund-wise Portfolios

7

• Snapdeal

• Housing

• ShopClues

• Games2Win

• TinyOwl

Team

Sandeep Singhal

Suvir Sujan

• CraftsVilla

• Lybrate

8

• OlaCabs

• Quikr

• LimeRoad

Team

Avnish Bajaj

Tarun Davda

• NewsHunt

• Stayzilla

• WeAreHolidays

* Tracxn customer * Tracxn customer

Page 59: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Lightspeed VenturesIntel Capial

Fund-wise Portfolios

9

• Snapdeal

• Yatra

• Fashion & You

• PolicyBazaar

Team

Sudheer Kuppam

Amit Behl

• Savaari

• HealthKart

• ApnaPaisa

• Vriti

10

• TutorVista

• LimeRoad

• Fashionara

Team

Bejul Somaia

Anshoo Sharma

• OYO Rooms

• Craftsvilla

• Vee

* Tracxn customer

Page 60: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Inventus Capital PartnersIDG Ventures India

Fund-wise Portfolios

11

• Myntra

• Yatra

• FirstCry

Team

Sudhir Sethi

TC Meenakshisundaram

• LensKart

• Zivame

• eShakti

12

• PolicyBazaar

• RedBus

• Invention Labs

Team

Samir Kumar

Parag Dhol

• Savaari

• CBazaar

* Tracxn customer

Page 61: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Kae CapitalBlume Ventures

Fund-wise Portfolios

13

• TaxiForSure

• Zopper

• Explara

• WeAreHolidays

Team

Karthik Reddy

Sanjay Nath

• Rolocule Games

• HashCube

• AudioCompass

14

• HealthKart

• CultureAlley

Team

Sasha Mirchandani

• Eventifier

• Sharedcab

* Tracxn customer

Page 62: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

India Quotient

SeedfundLightbox Ventures

Fund-wise Portfolios

15

• GreenDust

• ZoomIn

Team

Sandeep Murthy

• Embibe

16

• RedBus

• CarWale

Team

Bharati Jacob

• Nearify

17

• PrettySecrets

• Grabhouse

Team

Anand Lunia

• Nearify

• Frsh

Page 63: Tracxn! - India Consumer Digital Startup Landscape

Deal Discovery Made Easy

Tracxn’s coverage in India

At Tracxn, we are building the largest team of Analyst tracking start-ups by markets for Venture Capital Investors

In India, we track all tech sectors:SAAS. INTERNET. MOBILE. MARKETPLACES. TECHNOLOGY. ADTECH. HEALTHTECH. EDTECH. FINTECH. CROSS-BORDER. ENTERPRISE TECH.

In India, currently we track 5624 startups and counting. Adding 50+ new interesting companies to our coverage every day!

Globally we track 50+ sectors across 8 Practice Areas.

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