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MOBILE FINTECH Sector Overview June 2015 Deal Discovery Made Easy

Tracxn! Mobile FinTech Startup Landscape June 2015

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Page 1: Tracxn! Mobile FinTech Startup Landscape June 2015

MOBILE FINTECHSector Overview

June 2015

Deal Discovery Made Easy

Page 2: Tracxn! Mobile FinTech Startup Landscape June 2015

TRACXN

Building the largest team of Analysts tracking startups globally for

Venture Capital Funds

Page 3: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Tracxn: Sectors we track

Illustrative Sectors Tracked

ENTERPRISE

INFRASTRUCTUREFINTECH MOBILE CONSUMER

ENTERPRISE APPLICATIONS EDTECH

HEALTHTECH

SECURITY

STORAGE

NETWORKING

MOBILITY

IT OPS

CLOUD INFRASTRUCTURE

API MANAGEMENT

BIGDATA INFRASTRUCTURE

PAYMENTS

MOBILE FINANCE

CROWDFUNDING

REMITTANCE

FINANCE & ACCOUNTING

CONSUMER FINANCE

MOBILE COMMERCE

MOBILE PAYMENTS

MOBILE MARKETING

MOBILE DEV TOOLS

MOBILE HEALTH

MOBILE GAMING

MOBILE LEARNING

MOBILE COMMUNICATION

MARKETPLACES

SUBSCRIPTION COMM.

FOOD TECH

INTERNET FIRST BRANDS

UBER FOR X

SHARING ECONOMY

TRAVEL

GAMING

SAAS

MOBILE FIRST ENT. APPS

INTELLIGENT ENT. APPS

OPEN SOURCE

RETAIL TECH

MARKETING TECH

TECHNOLOGY

SMART CARS

SMART HOMES

WEARABLE TECH

BITCOIN

MOBILE PAYMENTS

Page 4: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Mobile FinTech: Sector Overview

This report covers Mobile-First companies across Payments & Finance (incl. Banking, Personal Finance, Public markets, etc.).

• $2.3B invested in last 5 years in this sector, with ~$1B in last 1.5 years across ~90 rounds

• 5 acquisitions in the last 6 months

• LevelMoney by CapitalOne, WebPay by Line Corp, LoopPay by Samsung, Paydiant by PayPal and ReadyforZero by Avant

• Most Active Investors

• Andreessen Horowitz (invested in Bump, Dwolla, Jumino Netswipe, Boku, QuickPay & Robinhood)

• SV Angels (invested in Bump, BillGuard, Simple, OrderAhead, Expensify, Boku & CardSpring)

• Google Ventures (invested in Gyft, LevelUp, RobinHood, Abacus, Digit & Corduro)

• Most Active Accelerator

• Y Combinator (invested in OrderAhead, Kash, Bump, Swish, Abacus, ReadyForZero & Regalli)

• Most recent investments

• Digit - $11.3M Series A from General Catalyst, Bessemer Venture Partner, Google Ventures, May 2015

• Robinhood - $50M Series B from New Enterprise Associates, May 2015

• Acorns - $23M Series C from Greycroft Partners, E.Ventures, April 2015

• Segments that saw most VC funding in 2015

• Personal Finance Management ($50M), Micro Savings ($34.3M), White Label Wallets ($30.2M),

Vertical Wallets ($30.0M), Mobile Banking ($10.6M)

Page 5: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Mobile Fintech: Over 450 companies founded in

last 5 years, with an upward trend

35

72

95

110

136

30

2010 2011 2012 2013 2014 2015Year

# Mobile Finance companies founded between 2010- YTD 2015 (this set includes 1/3rd funded and 2/3rd unfunded companies)

YT

Note: Includes ~470 companies including 160 funded and remaining unfunded

Page 6: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Mobile Fintech: ~$1BM invested in last 1.5 yrs

across ~90 funding rounds

$172m

$302m

$501m

$405m

$796m

$183m

24

42

76

143

67

22

0

20

40

60

80

100

120

140

160

0

200

400

600

800

1000

2010 2011 2012 2013 2014 2015

No

. o

f F

un

din

g R

ou

nd

s

Fu

nd

s R

ais

ed

(in

$ M

illio

ns)

Funding amount & # funding rounds by year (2010-YTD 2015)

Total Funding No. of Rounds

Notable rounds each year

Boku - $30MMovilway - $30M

Square - $100MmFoundary - $18M

Square - $200MBoku - $35M

Clinkle - $25MCheck - $24M

Square - $150MReveal Systems -

$150M

Robinhood - $50MMobiKwik - $25M

Page 7: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

279

95

64

49

38

31

14

13

8

7

2

mPOS

White LabelWallet

PublicMarket…

HorizontalWallet

MicroSavings

Banking

VerticalWallet

PFM

BusinessExpense…

Technology

CarrierBilling

Cumulative Funding across various Mobile Fintech startups in last 12 months (in $ million)

Bu

sin

ess

Mo

de

lMobile Fintech: Top Funded Segments based

on last 12 months investment

Note: Includes funding rounds announced between June 2014 – May 2015

DoPay ($2.0M)

Mobeewave ($6.5M)

Expensify ($3.5M), Abacus ($3.5M)

Tink ($4.0M), MoneyDashboard ($3.7M), Billguard ($3.5M), Splitwise ($1.4M)

Cover ($5.5M), MyCheck ($5.0M), Settle ($1.5M), Momoe ($1.2M)

Monitise ($75.0M), YellowPepper ($19.0M)

RobinHood ($63.0M)

MobiKwik ($25.0M), Yoyowallet ($10.0M), Dwolla ($9.7M), Fastacash($4.0M)

Acorns ($23.0M), Digit ($13.8M), Qapital ($1.3M)

Number26 ($12.6M), Osper ($10.0M), Moven ($8.0M)

Square ($150.0M), Revel Systems ($100.0M), Flint ($9.4M), iZettle ($6.8M), Dream

PayMents ($6.0M), PayClip ($5.2M), Sr.Pago ($1.10M)

Page 8: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

ENTERPRISE-FOCUSEDCONSUMER-FOCUSED

Mobile Fintech: Market Map

Carrier BillingsPayments added to mobile prepaid or subscription prepaid bills

Boku ($78.0M), Mopay ($20.0M)

Vertical WalletMobile wallets that facilitate payments in a particular industry

TabbedOut ($17.5M), OrderAhead ($10.0M)

Horizontal WalletMobile wallets that facilitate payments across different industries

Dwolla ($32.5M), BlingNation ($28.0M)

BankingMobile apps that serve as banking frontends.

Simple ($15.3M), Moven ($12.4M)

Personal Finance ManagementMobile apps for tracking and managing personal finances

Check ($47.0M), BillGuard ($16.5M)

Alternate SavingsMobile apps for periodic micro savings

Qapital ($5.0M), Acorns ($32.0M)

Public Market InvestingMobile apps that facilitate trading or feature investment research

Robinhood ($66.0M), StockTouch ($500K)

Mobile Accounting

Mobile apps that facilitate business accountingAcctapp

Fin

an

ce

Pa

ym

en

ts

$92M

$50M

$86M

Business Expense Management

Mobile apps that help manage business expensesExpensify ($10.2M), Abacus ($3.5M)

$80M

$290M

$160M

White Label WalletWallet solutions provider to merchantsMonitise ($290.0M), LevelUp ($50.75M)

Mobile Point-of-sale Point of Sale for handheld devices such as mobile or tablet

SquareUp ($490.0M), iZettle (108.9M)

$1B

$830M $1.48B

$460M

$19M$75M

Note: Indicates cumulative funding in the segment over last 7 years

Page 9: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

VC funding saw a shift from payments to

finance startups

Banking

Business Expense Management

Carrier Billing

Horizontal Wallets

Micro Savings

mPOS

PFMPublic Market Investing

Technology

Vertical Wallets

White Label Wallets

10

100

1000

2007 2008 2009 2010 2011 2012 2013 2014

Fu

nd

s R

ais

ed

(in

$ M

illio

ns)

(Lo

g S

ca

le)

Average Founded Year

Business model clusters by cumulative funding, average age of start-ups & number of companies

Size of the bubble indicates number of companies in the segment

Note: Analysis includes 379 companies across 11 key business models

Emerging finance

segments

Page 10: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Mobile Fintech: Acquisitions in last 6 months

• Jan 2015 - LevelMoney by CapitalOne for an undisclosed amount. Level

had raised $5m from Kleiner Perkins Caufield & Byers.

• Feb 2015 - WebPay by Line Corp for an undisclosed amount. WebPay had

raised $1.2m.

• Feb 2015 - LoopPay by Samsung for an undisclosed amount. LoopPay had

raised $10m.

• March 2015 - Paydiant by PayPal for reported $300M. Paydiant had raised

$34.8 amount from North Bridge Venture Partners, General Catalyst

Partners & Stage 1 Ventures.

• May 2015 - ReadyforZero by Avant for an undisclosed amount.

ReadyforZero had raised $4.2m from Y Combinator, 500 Startups, Polaris

Partners & Citibank.

Page 11: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Mobile Fintech: Most Active InvestorsAndreessen

HorowitzSV Angels

Google

Ventures

Index

VenturesY Combinator Intel Capital

Sequoia

CapitalNEA

Con

su

mer

Pa

ym

en

ts

Horizontal

Wallet

Dwolla,

Clinkle,

QuickPay

Gyft Clinkle Kash Clinkle MobiKwik

Vertical Wallet OrderAhead OrderAhead TabbedOut

Carrier Billings Boku Boku Boku Fortumo Boku

Con

su

mer

Fin

an

ce Banking Simple Osper

PFM BillGuard ReadyForZero

Alternate

SavingsDigit

Public Market

InvestingRobinHood RobinHood RobinHood RobinHood

En

terp

rise

Pa

ym

en

ts

mPOSJumino

NetswipeiZettle Swish

PagPop,

iZettle

Square,

QFPay

White Label

WalletsLevelUp mFoundry

Technology CardSpring

En

terp

rise

Fin

an

ce Business

Expense

Management

Expensify Abacus Abacus

Page 12: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Mobile FinTech Company ListDetails 350+ companies (160 funded & 219 unfunded)

Page 13: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

ENTERPRISE-FOCUSEDCONSUMER-FOCUSED

Consumer Mobile Payments Company List

Carrier BillingsPayments added to mobile prepaid or subscription prepaid bills

Boku ($78.0M), Mopay ($20.0M)

Vertical WalletMobile wallets that facilitate payments in a particular industry

TabbedOut ($17.5M), OrderAhead ($10.0M)

Horizontal WalletMobile wallets that facilitate payments across different industries

Dwolla ($32.5M), BlingNation ($28.0M)

BankingMobile apps that serve as banking frontends.

Simple ($15.3M), Moven ($12.4M)

Personal Finance ManagementMobile apps for tracking and managing personal finances

Check ($47.0M), BillGuard ($16.5M)

Alternate SavingsMobile apps for periodic micro savings

Qapital ($5.0M), Acorns ($32.0M)

Public Market InvestingMobile apps that facilitate trading or feature investment research

Robinhood ($66.0M), StockTouch ($500K)

Mobile Accounting

Mobile apps that facilitate business accountingAcctapp

Fin

an

ce

Pa

ym

en

ts

$92M

$50M

$86M

Business Expense Management

Mobile apps that help manage business expensesExpensify ($10.2M), Abacus ($3.5M)

$80M

$290M

$160M

White Label WalletWallet solutions provider to merchantsMonitise ($290.0M), LevelUp ($50.75M)

Mobile Point-of-sale Point of Sale for handheld devices such as mobile or tablet

SquareUp ($490.0M), iZettle (108.9M)

$1B

$830M $1.48B

$460M

$19M$75M

Note: Indicates cumulative funding in the segment over last 7 years

Page 14: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (1/26)

Company Details Funding Investors

Horizontal Wallet

Dwolla [Des Moines, United States, 2008]: Dwolla is a payment network that allows any business or person to send, request and accept money.

Has built their own network that securely connects to your bank account and allows users to move money for just $0.25 per transaction, or free for

transactions $10 or less. Users can send money to email addresses, phone numbers, LinkedIn connections, Twitter followers, and businesses that

accept Dwolla. Some Bitcoin exchanges allow users to buy bitcoins with dollars transferred to the exchange via Dwolla and allow users to sell

bitcoins and have the proceeds transferred back to them using Dwolla.

$32.5M

Union Square Ventures, Village

Ventures, Thrive Capital,

BetterWorks, SeventySix Captial,

Andreessen Horowitz, CME Group

Horizontal Wallet

MobiKwik [Gurgaon, India, 2009]: MobiKwik is a digital wallet service with a turnover of close to Rs 200 crore as of Dec 2013. Allows users to

store upto Rs 50,000 in wallet and recharge mobiles, pay bills and shop across merchants in India across various channels – Apps, Website, Mobile

website, SMS or IVR. Tied Up with offline stores like Cafe Coffee Day (CCD) to enable its customers make payments through the MobiKwik wallet.

claims to have over 15 Mn registered users. It has partnered with more than 50,000 businesses across e-commerce, such as BookMyShow,

Domino’s Pizza, eBay etc. Claims to have 17M+ wallet users, and 50K merchants on board as of May 2015. Planning to open the platform to online

retailers as well. Raised Series B from Treeline Asia, Sequoia Capital, Cisco Investments and American Express, had raised series A in 2013 from

an unnamed US-based VC firm.

$30.3M

Cisco Investments, Tree Line

Capital Partners, Sequoia Capital,

American Express

Horizontal Wallet

Bling Nation [Palo Alto, United States, 2007]: Bling Nation is a mobile platform that utilizes tap-and-connect capabilities of NFC technology. Bling

Nation was designed as a regional mobile wallet for local community banks and merchants. It operated through a contactless payment sticker

adhered to users' phones. Though it was well received at first, merchants dropped support after Bling Nation pushed them to adopt its loyalty

program. At its peak, Bling Nation had between 15 and 20 banks issuing stickers and about 1,000 merchants nationwide using its service

$28MLightspeed Venture Partners,

Balderton Capital

Horizontal Wallet

Clinkle [San Francisco, United States, 2011]: Clinkle is a mobile payments startup company, currently beta testing its product. The product will

include a mobile app that serves as an online wallet. Wallets will be able to be linked to existing credit cards or bank accounts. In 2013 it raised $25

million in what became Silicon Valley's largest seed round. The company plans to introduce its payment platform this year. Founded by Lucas

Duplan, a Stanford Graduate at the age of 21. COO Barry McCarthy stepped down to advisory role in Mar 2014. Fired 25% of the workforce (16

employees) as a part of internal reorganization.

$25.5M

Index Ventures, Accel Partners,

Intuit, Intel Capital, Andreessen

Horowitz

Horizontal Wallet

doxo [Seattle, United States, 2008]: Doxo centralizes managing accounts and bill payments. It acts as a digital file cabinet used to organize and

manage user's bank accounts. Users can also store, organize and also receive and pay bills of the partner companies. Key take away is that users

receive and pay bills with one account and one password from a single app. Featured as Top Finance app by Parade, received New Product of the

Year by American Business Awards. Doxo investors include venture partners Mohr Davidow Ventures and Bezos Expeditions.

$18.8MMohr Davidow Ventures, Bezos

Expeditions, Sigma Partners

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 15: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (2/26)

Company Details Funding Investors

Horizontal Wallet

Yoyowallet [London, United Kingdom, 2013]: Yoyo combines payments, personalized coupons and offers and automatic loyalty points collection

system in one app. Users can pay at a merchant store by a scan of the one time QR code. By making transactions through the app, users receive

rewards from the retailers and depending upon the transaction history the retailers can send the users tailor-made marketing campaigns. The

company claims over 150,000 transactions a month, and a growth rate of 25% MoM. In July 2014, Yoyo was named as one of the Top 10 hottest

startups in London by WIRED UK magazine.The app bagged 'Best Pitch' and 'Best Innovative Idea' awards in Pitch @ Palace, an initiative run by

the Duke of York.

$15MImperial Innovations, FireStarter

Fund

Horizontal Wallet

PayMate [Mumbai, India, 2006]: Owns PayPOS. Present in India, USA, Sri Lanka, Nepal, and UAE. PayMate enable consumers and merchants to

make and receive payments on their mobile phones. With PayMate, consumers have the ability to setup a mobile wallet account, fund it in multiple

ways, use it to shop online or in retail stores, pay bills, buy tickets, top up pre-paid mobile phones, do person-to-person transfers, and much more.

GiftMate is PayMate's prepaid wallet offering. Green Money Transfer is PayMate's money transfer service currently live in India. PayMate's

remittance solution enables banks and money transfer companies to offer mobile initiated money transfers. PayMate's MPP platform enables

Financial Institutions and Mobile Operators to offer services like mobile banking, ewallet, bill payment, and person-to-person transfers to their

customers. PayMate's India ecosystem includes over 15,000 merchants and 30 banks and 6000+ Galileo agents, and more. Processing $500M

worth of transactions in July 2013.

$14M

Kleiner Perkins Caufield & Byers,

Sherpalo Ventures, Lightbox

Ventures, Mayfield Fund

Horizontal Wallet

Sequent [Mountain View, United States, 2010]: Sequent Software is a provider of mobile commerce software and services. Sequent provides a

software and services platform that is designed to enable consumers to download payment cards and other credentials to their mobile devices and

use them to make payments and access information and offers from mobile network operators, retailers and financial institutions. The company’s

patented technology also makes it easy to add Near Field Communication (NFC) payments and other credentials into branded consumer mobile

apps.

$12MOpus Capital, SK Telecom

Ventures, SBT Venture Capital

Horizontal Wallet

MoneyOnMobile [Mumbai, India, 2010]: MoneyOnMobile (MOM), part of My Mobile Payments Ltd. (MMYL), allows its users to load their mobile

phones with cash at retail touch points and then use this virtual money for prepaid top-up, DTH recharge, post paid bills, utility bills, travel tickets

etc. As of March 2014, the company has a retail network in 300 cities, 5 lakh subscribers and enables Rs 2.5 Cr worth daily transactions. Calpian

Inc, which now owns major stake in MOM, received $1M funding for its operations in March 2014. Has an employee count of 300 as of Feb 2015.

The parent company, My Mobile Payments Ltd, is reportedly in talks with private equity investors to raise $40 million (Rs 250 crore) at a valuation of

Rs 1,500 crore as of Feb 2015.

$10M

Horizontal Wallet

LoopPay [Woburn, United States, 2013]: LoopPay is a mobile wallet that enables payments at most of PoS terminals. It consists of two parts —

an iPhone app called LoopWallet, and a detachable fob you can use both to load the app with your cards and to pay, with or without the phone, at

standard, everyday card readers used by all kinds of merchants. Charges $39 for the Loop Fob. Also offers a $99 iPhone case that transmits

payments (and also includes a built-in extra phone battery). Was supposed to launch an Android app in April 2014. Founded by Will Graylin (sold

two payment startups) and George Wallner (inducted into Payment Hall of Fame in Mar 2014). It has been acquired by Samsung Electronics in

February 2015.

$10M

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 16: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (3/26)

Company Details Funding Investors

Horizontal Wallet

Fastacash [Singapore, Singapore, 2012]: Fastacash provides a global social payments platform which allows users to transfer value (money,

airtime and other tokens of value) along with digital content (photos, videos, audio and messages) through social networks and messaging

platforms. The company has developed a patent pending link generation technology that enables the value transfer with a secure link. Venture

Round was led by Jagdish Chanrai, a Singapore based investor.

$8.5MJungle Ventures, SPRING

Singapore

Horizontal Wallet

Lemon [Palo Alto, United States, 2011]: Lemon is a cloud based smartphone wallet app that organizes and stores user's IDs, credit cards, loyalty

cards, receipts, coupons and more thus providing a complete mobile money management application. Users can also access real time account

balances and fraud alerts. Before acquisition, the wallet had 3.5M downloads and reported to be saving 1000 new cards every hour as of May 2013.

App is compatible with iOS, Android, and Windows Phone devices

$8M

Maveron, Lightspeed Venture

Partners, CampVentures, Draper

Fisher Jurvetson (DFJ), The

Social+Capital Partnership

Horizontal Wallet

iPAYst [Munich, Germany, 2010]: iPAYst is a multi channel mobile payment application which uses on an QR-Code scan system to trigger a

payment transaction. Users can download the app, register with their bank account and enter the details of their payment cards and use the QR

code scanning at the retail stores to make cashless payments. For merchants, it not only enables for an easier payment framework instead of a

hardware POS system, but also allows for a better customer targeted marketing and loyalty rewards program along with discounts to their

customers for high retention. Other features of the app include sending and receiving money with friends who are also using the app and also allows

users to locate the partnered retail stores on a map in their location.

$7.9M

Horizontal Wallet

Gyft [San Francisco, United States, 2012]: Gyft is a mobile gift card app that allows customers to buy, store, send, and redeem gift cards

conveniently from their mobile device. Gyft is seamlessly integrated with Facebook so users can easily send messages and gift cards to their

friends around special events. Consumers can also upload existing plastic gift cards to the app. Gyft launched a B2B API program in 2013 that

allows third party corporates to offer their own programs. Gyft offers solutions to any size business from large corporates to SMB.

$7.5M

Google Ventures, Karlin Ventures,

Twitter, The Social+Capital

Partnership, A-Grade Investments

Horizontal Wallet

Bancore A/S [Copenhagen, Denmark, 2005]: Bancore makes mobile payment solutions available for the un-banked populations in emerging

markets. Provides Prepaid Virtual VISA, Money Transfer, Bill Payment, Virtual Calling Card and International Prepaid Airtime services.$6.6M

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 17: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (4/26)

Company Details Funding Investors

Horizontal Wallet

Ensygnia [London, United Kingdom, 2012]: Ensygnia offers Onescan, a smartphone application that enables online mobile payments in-store

and on-the-go. The app allows any smartphone to interact with any other connected screen. Users enter their account details in to the app and can

make online payments by scanning websites that are set up to work with the app based on QR codes. The company's two granted UK patents for

the Onescan process cover both log-in and payment applications. It has recently filed its patents in 59 countries worldwide. Its patented technology

helps to replace the checkout system with a single QR code scan. Recent awards include Finalist in the Consumer Trust category at the Meffys; and

a winner in the UK's Smarta 100 Awards for Britian's best and brightest new businesses. Ensygnia was accelerated by Wayra, the Telefonica / O2

Academy London. 2013 Cohort.

$6.5M Wayra

Horizontal Wallet

Salt [San Francisco, United States, 2011]: Salt Technology offers a mobile wallet. Salt provides a powerful and secure mobile merchant

processing solutions. They have an end to end PCI Compliant platform, with a full issuing and acquiring capability, complete with advanced fraud

detection, developer friendly API’s, a patented and easy One Touch checkout experience, secure storage tokenization, recurring payments, silent

redirect, loyalty card credits and reconciliation in the cloud and a client experience which not only facilitates a fast and easy checkout but also is fully

enabled for proximity payment technologies like NFC and architected for many other enhancements.

$6.5M

Horizontal Wallet

Kuapay [Santa Monica, United States, 2011]: Kuapay is a payment service provider that combines digital wallet and mobile payments that allows

consumers to present a one-time QR code to a merchant, authorize a purchase, and receive a receipt. For security purposes, Credit card

information is not transmitted in the QR code. The system also includes location-based coupons and loyalty marketing. This one-time mechanism

increases security over presenting a credit card number. As of 2013, Kuapay is used by over 600 merchants in the United States. Founder Joaquin

Ayuso de Paul, co-founder of Tuenti.com, a popular Spanish social network sold to Telefónica for 100M $.

$6.5M

Horizontal Wallet

Yoyo [London, United Kingdom, 2013]: Yoyo offers a mobile payment and loyalty app that enables users to make mobile payments at various

retail stores partnered with the company. The app comprises of a QR code scanning for mobile payments at the retail, replaces loyalty cards which

can be managed through the app itself. For merchants, it serves as a marketing platform to automate consumer targeting and push loyalty rewards

based on the customer purchase behavior and transaction data. It enables them to accept mobile payments which integrate with the POS systems.

Launched at Imperial College London, it serves over 20k members in the campus, while targeting other universities and high street retailers in

London and UK in general. Customers include Universities of Greenwich, Westminster, Essex, Bedfordshire and Fernandez & Wells.

$6.3M Imperial Innovations, Firestartr.co

Horizontal Wallet

Vivotech [Redwood City, United States, 2001]: Vivotech provides contactless/NFC payment software, NFC smart posters, and over the air card

(OTA) provisioning, promotion, and transaction management infrastructure software. Its products include contactless payment systems; ViVOnfc, an

OTA infrastructure software for NFC mobile payments and promotions; and ViVOplatform, which provides retailers with the software platform for

promotional and loyalty applications. The company also provides merchant, ISO and acquirer, issuing bank, wireless operator, and consumer value

proposition solutions. Its products are used in various applications in movie theaters, fast food restaurants, casual dining establishments,

convenience stores, gas stations, drug stores, grocery stores, buses, taxicabs, and vending machine locations, as well as by retailers. The company

was founded in 2001.

$4.7M Nokia Growth Partners

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 18: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (5/26)

Company Details Funding Investors

Horizontal Wallet

Pushpay [Seattle, United States, 2011]: Pushpay is designed for two simple purposes: helping organisation get paid quicker and to simplify

everyday payments or donations for anyone with a smartphone. User can only pay through Pushpay to registered merchants, businesses and

charitable trust. Users just have to load their cards onto the Pushpay server and later on make payments using the Pushpay wallet application. Has

more than 50 registered businesses. Has a second office in Auckland, New Zealand.

$3.9M

Horizontal Wallet

AtPay [Albuquerque, United States, 2011]: AtPay provides web and email checkouts for smartphones, computers and tablets. For merchants

their Two-Click API adds secure payments to marketing emails and streamlines your existing web checkout as easily as adding JavaScript to an

existing website. Users when signing up enter their card details which are saved and then at any AtPay's partner store can pay using the wallet

where the payment is authorized using a simple email to the user.

$3.5M

Horizontal Wallet

Gratafy [Seattle, United States, 2011]: Mobile-based social gifting app that lets users gift food and drink items from local bars and restaurants to

anyone using only their email address or phone number. Gift recipients are notified instantly and can redeem at the restaurant from their phone. As

of Nov 2013, company had partnered with close to 250 restaurants in Seattle and Los Angeles. Founded by University of Washington grads.

$3M

Horizontal Wallet

Ribbon [San Francisco, United States, 2012]: Offers two products, a wallet for P2P transactions (even if the receiver is not on Ribbon) and

Ribbon Merchant, to accept payments instantly without having to write any code. Products checkout forms can be hosted as a one-page checkout

on Ribbon, or integrated into the seller’s website and social media platforms using a simple copy and paste.

$1.8M

AngelPad, Sierra Ventures,

InterWest Partners, Draper

Associates, Siemer Ventures,

Microventures

Horizontal Wallet

SimplyTapp [Austin, United States, 2011]: SimplyTapp provides mobile payment distribution and authorization solutions for enterprises including

financial institutions, big box retailers, fuelling stations, quick service merchants as well as mobile wallet providers and developers. They leverage

emerging payment and distribution technologies like NFC, host card emulation (HCE) and secure element in the cloud to add secure and flexible

payment functionality to mobile applications. Rather than placing it in a secure element on the phone, SimplyTapp stores the data in the cloud on a

“remote secure element” and passes encrypted transaction data through the phone to a point-of-sale terminal when the user makes a purchase.

$1.6M Lightspeed Venture Partners

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (6/26)

Company Details Funding Investors

Horizontal Wallet

Mobilligy [Bellevue, United States, 2011]: Mobilligy is a free mobile payment solution that provides consumers a unified hub from which to

manage and pay all of their bills, with no third party fees or agreements necessary. It syncs and organizes users’ bills into one intuitive interface,

which schedules payments via tablet or smart phone. It even checks for sufficient funds before submitting payments, so users won’t have to worry

about overdraft fees. Available for all mobile platforms and has over 20,000 customers as of Feb 2014. Backed by Microsoft Accelerator.

$1.5M

Horizontal Wallet

Droplet [Birmingham, United Kingdom, 2011]: Droplet offers a smartphone mobile wallet application that enables users to load money into it and

use it for retail payments without any transaction cost for the consumer or merchant. Both the users involved need to have the mobile application

post which money which is loaded into the app's wallet can be transferred via an email address linked to the app. The app also shows the user all

the merchants who have partnered and are located nearby through an app interface. Other features include reviewing transaction history made on

the app, loyalty programs by merchants through the app along with a backend platform for merchants to get customer insights based on their

purchase activity. It makes a very small amount of money in interest from these deposited funds in the prepaid wallet on the app.

$1.4M

Horizontal Wallet

Venmo [New York City, United States, 2009]: Venmo is a peer-to-peer mobile payment service. Venmo is the most convenient way to pay friends

for lunch, tickets and any other shared activity. Users can use Venmo to: Split meals, bar tabs, cab rides, groceries, and rent with friends, buy

friends coffee, send them fun gifts or a birthday drink from across the country, and avoid ATMs. Also provides a newsfeed for payments and users

can also add comments to their transactions.

$1.3M

RRE Ventures, Betaworks,

Founder Collective, VaynerMedia,

Lerer Ventures, Accel Partners,

Greycroft Partners

Horizontal Wallet

PicPay [Vila Velha, Brazil, 2012]: PicPay is a Brazilian mobile payment company that offers payments through QR code scanning on the user's

smartphone or tablet. Users download the app and save their credit card data. Advertisers can insert codes in their online and offline campaigns,

which PicPay readers decode through the camera and pay by scanning the unique QR code of the product they intend to buy. Customers include

Perfumagi, Kanui, Fluir and the company has a partnership with major Brazilian credit card operator Cielo.

$1.2M

Horizontal Wallet

QThru [Seattle, United States, 2011]: QThru enables shoppers to use their Smartphone to scan products as they shop and then efficiently

checkout using a mobile checkout kiosk. A mobile checkout kiosk could be a traditional self-checkout station, a portable tablet, a credit card

payment station, or a QThru provided all-in-one kiosk with embedded scanner, card reader, and printer. The product is a scalable self-provisioned

open shopping and checkout platform.

$1M

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (7/26)

Company Details Funding Investors

Horizontal Wallet

Paay [New York City, United States, 2011]: Paay is developing a digital wallet that mobile device users can use with any carrier. The company’s

digital wallet product will come in the form of a mobile application. When a user shops online, and when they are ready to checkout, they click the

PAAY button. Rather than entering all of their information right then, they enter the phone number and a message is sent to the user's PAAY app.

The user approves the purchase in app and then the amount gets paid to the ecommerce site. The credit card number isn’t stored on the phone or

at the merchant’s website but rather stays with the credit card processor.

$1M

Horizontal Wallet

payByMobile [Dublin, Ireland, 2009]: Paybymobile is a virtual wallet that lets anyone text to pay when shopping online. Shoppers load money on

their wallet at those same shops where they top up to buy airtime and then simply text to pay when shopping at their favourite online store.

Paybymobile uses familiar prepaid mobile usability to deliver online payments for everyone with a mobile.

$0.8M Davy Stockbrokers

Horizontal Wallet

Satispay [Milan, Italy, 2013]: Satispay is a payment network that offers a smartphone application that can be used for peer to peer money transfer,

in-store and online purchases and nonprofit donations through a cross-platform mobile app. Users can also set their weekly budgets and spend

accordingly. Users can download the app and register with their mobile number and linking their bank account.

$0.6M

Horizontal Wallet

Cardley [Chicago, United States, 2012]: Cardley is a transaction processing engine that offers a digital wallet by combining multiple loyalty and

gift cards into a single account. Cardley enables its partners to provide customers one-swipe access to digital versions of the different tender types

they use daily. Its patent-pending transaction processing system invokes the items in a customer’s wallet that provide optimal savings.

$0.5M

Horizontal Wallet

Lendstar [Starnberg, Germany, 2013]: Lendstar is a social payment app that enables friends to borrow, lend, split and raise money. Available for

iOS and Android, the app will offering additional services such as cost splitting, real time money transfer via mobile wallet or a Lendstar branded

prepaid credit card in a few weeks.

$0.5M

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (8/26)

Company Details Funding Investors

Horizontal Wallet

RetApp [Brescia, Italy, 2012]: RetAPPs has developed the SmartBip solution that integrates services of Mobile Self Scanning, Mobile Payment,

Shopping List Management and Mobile CRM (Loyalty, Promotion & Couponing). Has 20 Million+ Registered users. Coop Estense - largest

supermarket chain in Italy, Auchan, Tigros, and Conad Centro Nord are among its clientele. RetApp was incubated at Superpartes Innovation

Campus of Brescia.

$0.5M Vela Imprese

Horizontal Wallet

Gliph [San Mateo, United States, 2012]: Bitcoin payment transfer mobile app that also offers anonymous messaging. Integrates with wallet

services like Coinbase, BIPS, Blockchain.info. Can be used for transactions over public portals like Craigslist. 2000+ accounts created.$0.4M

Portland Seed Fund, Rogue

Venture Partners, Boost VC,

Pantera Capital

Horizontal Wallet

nanoPay [Toronto, Canada, 2012]: nanoPay provides a mobile wallet for consumers to pay at online and offline retail stores. nanoPay created an

API-based cloud payment solution, which makes it easy for merchants (online & retail) to use their payments solution. Integrates loyalty, electronic

receipts and coupons with their secure payments to improve the end to end experience for consumers and merchants. Consumers use a simple

smartphone app to pay, collect rewards, receive electronic receipts and use coupons without risking identity theft through our secure platform.

$0.4M

Horizontal Wallet

Paddle [London, United Kingdom, 2012]: Paddle stores the user’s credit card and delivery details and enable payments to be made using a

mobile phone and accompanying app by scanning a visual code using the phone’s camera. Typically it enables users to shop via a desktop version

of an e-commerce site and pay using their mobile phone to log in and make a payment. Merchants can register with paddle and integrate it with

their POS and retail website for a faster customer checkout. The company is currently in public beta phase.

$0.2M

Horizontal Wallet

Paymey [Berlin, Germany, 2013]: Paymey offers a mobile payment solution for businesses and consumers for the payment ecosystem. It partners

with net-m privatbank 1891 AG allowing it to operate as a SEPA-ready PSP and creditor within the laws and regulations of the European Union.

They offer barcode scanning solutions to merchants, enables them to use the existing barcode scanning hardware and process payments through

its API with transaction costs of 1%. In the partnered online stores users pay by scanning a QR Code. Users can also use the app for peer to peer

money transfer via phone number or email address as reference.

$0.2M Seedmatch

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (9/26)

Company Details Funding Investors

Horizontal Wallet

AirPay [San Diego, United States, ]: Mobile wallet app that enables users to pay with a smartphone at participating merchants, where they can

earn rewards and enables social sharing with Foursquare, Twitter, etc. Initially users have to enter their card details in the app and to pay for a

purchase, users display a QR code to a scanning device on the merchant’s counter. Raised $200,000 from four undisclosed investors in 2012

$0.2M

Horizontal Wallet

Xipwire [Philadelphia, United States, 2009]: Xipwire was a mobile payment service provider allowing payments and money transfers to be made

with mobile devices using text messages. Mobile money transfers serve as electronic alternatives to traditional paper methods such as checks and

money orders. A Xipwire account can be funded with an electronic debit from a bank account or by a credit card. The mobile-to-mobile service

allows consumers and merchants to send and receive money through text messages, protected by a PIN. Received Wiki-leaks donations for free.

$0.2M

Horizontal Wallet

PocketSuite [San Francisco, United States, 2013]: PocketSuite is an iPhone app that helps mobile professionals drive new customers and run

their business. Mobile dashboard giving real-time visibility into key metrics: unpaid bills, payments received, and new business referrals. The app

offers to save debit/credit card based on the HCE technology. The company charges 2.99% for processing every transaction through their app.

$0.1M

Horizontal Wallet

Kash [San Francisco, United States, 2014]: Kash is a mobile wallet through which it becomes very easy to pay via a smartphone with no credit

card fees associated. The product focusses on retailers and small business for they can save the 3% transaction fee every time their customers

pays them. Customers use the app for easy transactions. Kash’s app just shows a green debit card labeled tap to pay. Kash gets around credit

cards entirely by letting users pay straight from their checking accounts by entering their online banking log-in info. For small businesses, Kash

doesn’t charge any fees on the first $100,000 of payments in processes. This means that bigger retailers using the service will effectively subsidize

early usage by local businesses that sign up. Part of YCombinator S14.

$0.1M Y Combinator

Horizontal Wallet

FigCard [Boston, United States, 2010]: Boston-based Fig Card allows merchants to accept mobile payments in stores by using a simple USB

device that plugs into the cash register or point-of-sale terminal. Consumer needs to have the Fig app on his or her smart phone. Consumer logs

into the Fig Card app, finds the merchant and selects what he or she wants to buy and pays using the app. It has been acquired by Paypal in 2011

for an undisclosed amount.

$100k

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (10/26)

Company Details Funding Investors

Horizontal Wallet

Kashmi [Singapore, Singapore, 2014]: Kashmi is a quick way for friends to electronically exchange money using their smart phones with

gamification features. Users are required to enter their credit/debit card and bank account details when they register. Users then can send and

receive money from people in their social circles with no transaction fees with an upper limit of 800 USD. Kashmi charges 4% processing fee while

crediting the Kashmi wallet and 1% while cashing out through bank account.

$30k TURN8

Horizontal Wallet

Aveki [Seattle, United States, 2013]: Aveki has developed technology to make logging into websites and paying for content as easy as keys and

cash. No need to create a user name, or memorize a new password. No need to disclose your name, address or credit card info. Now, using just his

mobile phone, user can make payments anonymously, both online and in-person. Application is built around mobile payment solution with a wallet

at its core. Aveki will allow secure and safe mobile payments without revealing user's private information. Currently in stealth mode, will launch the

product for public use in Summer 2014.

$10.5k

Horizontal Wallet

Yodo [Victoria, Canada, 2014]: Yodo provides a mobile money service. Uniquely based on anonymous 'cash' with custom content delivery

serviced by a sophisticated Big-Data Cloud computing back-end. Android and iPhone mobile Apps work in unicism with Yodo's POS Launcher (API)

to allow secure anonymous cash based payments on any third party POS application. A successful pilot successfully completed, Yodo is now

partnering with several POS applications to integrate Yodopay as an standard payment process prior to entering our beta phase.

Horizontal Wallet

Zipcash [Mumbai, India, 2007]: Zipcash is a mobile wallet/voucher service which allows customers to make payments from their mobile for many

services including recharge, bill payment, mvouchers and online shopping. Partners with merchants like Redbus, BookMyShow, eBay, Indiaplaza.

Has received the authorization from RBI to issue prepaid instruments under the Payments and Settlements Act, 2007.

Horizontal Wallet

Moocho [Buffalo, United States, 2011]: Moocho provides a free closed-loop, mobile payment wallet to college students, enabling them to pay with

their phone for everyday purchases at area merchants, while integrating offers and loyalty rewards. The technology used by Moocho is based on

Authorize.net, a VISA company. The company is currently active at 10 college campuses around the U.S.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (11/26)

Company Details Funding Investors

Horizontal Wallet

ModoPayments [Richardson, United States, 2010]: ModoPayments offers mobile payment transaction at any location that accepts either Visa or

MasterCard with no change to POS and no change to the phone that uses ModoPayments. They create monetary savings that users can cash in on

if they transact with ModoPayments instead of another tender. In Oct 2012, ModoPayments partnered with Alliance Data Retail Services (a provider

of over 100 private label and co branded credit card programs) to provide a series of social and mobile gifting functionalities via its Modo Connect

mobile payments platform.

Horizontal Wallet

ChimpChange [Hollywood, United States, 2012]: ChimpChange is an app-based, web-enabled, Facebook integrated money payments system

that allows users to send money to anyone instantly, from their bank account, debit or credit cards using only the receiver's cell phone number.

Every ChimpChange account comes with a Prepaid MasterCard, which can be personalized, and used anywhere in the world MasterCard is

accepted. The app is yet to launch.

Horizontal Wallet

Close Payment [Stockholm, Sweden, 2014]: Close Payment, a product launched by Accumulate AB, is a mobile payments and proximity

marketing solution. Users can input their credit, debit, loyalty and gift cards into the Close Wallet by taking their picture. For merchants, the company

gives a Close Beacon, a BLE-based device that sends alerts about offers to the customer who is in proximity to the merchant store. The customer is

then guided in the store by the beacon and provided with other offers that might interest him/her. When the Close Beacon feels the presence of the

customer's phone, the cashier sends a request to the customer, who then approves the transaction and makes the payment on his Close Wallet.

Further, Close Wallet can be used to pay online on web and mobile sites.

Horizontal Wallet

Biopaym [, Argentina, 2013]: Biopaym is a biometric payment platform based on iris & facial recognition technology. A revolutionary ecosystem of

wallet in the cloud, that uses biometric authentication to identify the shopper and authorize payment in real time and safely. Biopaym application

allows user to store card information in the wallet and instead of entering the pin to unlock the wallet app, the application used biometric means to

authenticate the user making the wallet application safe and secure.

Horizontal Wallet

QGS [Seattle, United States, 2010]: QGS develops mobile apps for merchants and also provides a mobile wallet focused on consumers. Provides

Marketing, Business Development and Mobile Kiosk apps for merchants. QGS Wallet enables consumers to pay using their mobiles.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (12/26)

Company Details Funding Investors

Horizontal Wallet

Appetite [Toronto, Canada, 2011]: Offers a mobile wallet for consumers and white label solution for merchants. Users can set up their Appetite®

account, sync their gift cards with the account and pay from the app at partnering merchant stores. Its cloud based platform syncs the user's

balances, points, and rewards at one place. The app will be released in Summer 2014.

Horizontal Wallet

Qarth [Bangalore, India, 2012]: X-Pay, product of Qarth is a Multi Bank IMPS mobile payment application. This application facilitates mobile

payment to anyone with IMPS enabled bank account across India. Offers sending money to 26 customer banks and 45+ receiving banks. App can

be used for P2P money transfers and retail shopping with partner stores. Founders are IIT Kharagpur graduates. Has 10k+ Android app downloads.

Horizontal Wallet

Vult [Vancouver, Canada, 2011]: Vult Technologies provides a mobile wallet to enable mobile payments in Canada. Users can secure their credit,

debit, gift, membership, personal cards, and cash, access and manage it from their browser or smart phone. The Vult allows its users to pull cash

directly from their bank account and keep it secured in their Vult. Users are then able to send these funds directly into friends Vult accounts, or turn

their virtual cash into real cash at any participating Vult merchants. Offers tools to manage and track expenses, store and categorize receipts, and

print, send, or file spending reports. Currently in beta mode.

Horizontal Wallet

iMoCu [New York City, United States, 2013]: iMoCu is a mobile technology company that offers a mobile wallet which enables people to securely

send money to anyone, anywhere instantly through a simple SMS text message. Together with their merchant POS app and plugins, they enable

people to complete retail and online transactions with the same anonymity as cash. Users can load their wallet by linking their bank account or using

cash at any of their merchant locations or participating banks. They currently have over 9,000 such locations in the US. The mWallet is integrated

with a reloadable debit card and supports digital currencies as well. This allows users to move funds seamlessly amongst their mobile wallet,

physical card, and digital currencies. Offers API’s for integrating their payment system into major e-commerce shopping carts.

Horizontal Wallet

CloudZync [London, United Kingdom, 2012]: CloudZync is the developer of the Zync Wallet, a free mobile wallet app, offering secure contactless

payments from Smartphone. It allows user to pay in participating stores, online and by phone, use and redeem loyalty points, use deals & vouchers.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (13/26)

Company Details Funding Investors

Horizontal Wallet

IWeTree [New York City, United States, 2012]: IWeTree provides mobile payment and mobile wallet solutions to financial institutions in India,

Nigeria, Ghana, Kenya, the United States, and the United Kingdom. Its first app, mPay, is a mobile wallet that can be used to send and receive

money, store credit/debit card/loyalty card information, scan QR codes, and view "Merchant Map" to search for nearby offers. Develops mobile apps

for both smartphones and feature phones. Also provides solutions like QR code over MMS, SMS service and IVRS. The company is headquartered

in New York, and its international headquarters is located in Mumbai.

Horizontal Wallet

Supergasme [Palo Alto, United States, 2012]: Supergasme delivers a mobile payment service while disrupting the credit card companies by

creating a new payment concept. The service allows customers to save 20 percent by pre loading the gas expense onto the car lease, use the

client app to purchase gas from selected gas stations, let customers purchase discounted products inside the convenience store and accumulate

rewards.

Horizontal Wallet

WhizKard [Dallas, United States, 2012]: WhizKard is a mobile payment solution that is smartphone and card processor agnostic. WhizKard gives

consumers a free mobile wallet app that carries multiple credit and debit cards for payments, simplifies rewards and offers management, and

centralizes receipt storage. Plans on driving adoption by reaching small merchants indirectly through their credit card processors. WhizKard

generates its revenues from merchants that pay low monthly fees for participating in offers and rewards programs. For international licenses, it

charges the local reseller a flat fees plus revenue share. Currently has offices in Dallas and Chicago.

Horizontal Wallet

ZipPay [San Francisco, United States, 2012]: ZipPay offers its patent pending technology for mobile payments. ZipPay provides mobile wallet for

consumers to make payments to merchants and a dashboard for merchants to process and invoice all the payments made by their customers

through the ZipPay application.

Horizontal Wallet

AirPay [San Diego, United States, 2012]: AirPay enables consumers to pay with their phone at brick and mortar stores, and to share the

experience with their friends and family on social networks.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (14/26)

Company Details Funding Investors

Horizontal Wallet

Pademobile [Aguascalientes, Mexico, 2010]: Pademobile offers a mobile payment solution using a user's mobile number as a reference and

linking bank accounts to topup the pademobile account, make payments at retail stores and even peer to peer money transfer through text

messages. Registered merchants can accept payments from consumers through a pademobile account which is completed by letting the merchant

know customer's mobile number which is sent a text with a code to enable to transaction. Users are also allowed to charge their mobile operator

account using pademobile. The money is stored in a bank account, exclusively dedicated to the operations made with Pademobile. Serving as a

mobile wallet, users can also store money in their pademobile account for any later payment use.

Horizontal Wallet

WiGime [San Francisco, United States, 2010]: WiGime offers a mobile wallet service that allows user to use his smartphone to make purchases,

send or receive money/gifts, and make donations all with the use of QR codes. For merchants it provides a dashboard and iPad application to view

all payments made by the consumer. Merchants can also see various analytics of all the payments made.

Horizontal Wallet

Cortex MCP [Cambridge, United States, 2012]: Cortex MCP has developed a mobile payment, loyalty and wallet platform that unlocks the

potential of the rapidly evolving mobile commerce market. The company provides an IP protected platform that can be used by any device without

disrupting a merchant’s POS infrastructure.

Horizontal Wallet

PayCash [Luxembourg, Luxembourg, 2012]: PayCash is a smartphone application that enables users to pay at various partner stores, redeem

coupons, collect bonus points and even send/receive money from friends using the mobile wallet features in the app. The app acts as a prepaid

wallet which the user can load with money which can be used for payments through mobile purchases at partnered stores of the company. It does

not charge users for payments or money transfers made through the app.

Horizontal Wallet

Flashiz [Luxembourg, Luxembourg, 2011]: Flashiz offers a mobile payment solution through a smartphone application that enables users to

make online or in-store purchases through mobile QR code scanning. Users can download and register on the app, add their account details and

link their bank account to the app and can use it for speed mobile payments, send and receive money from friends by entering their email address

and also receive various loyalty rewards from the partner retail stores through the app itself. The company has launched its digital wallet services in

Australia in 2013 supporting both NFC and QR code systems. The company has been acquired by Fexco, a global financial services group in

October 2013 for an undisclosed sum.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (15/26)

Company Details Funding Investors

Horizontal Wallet

Undred [London, United Kingdom, 2013]: Undred offers a mobile payment application that enables users to use it as a mobile wallet to make

payments in restaurants and bars. Users are also offered with real-time discounts and rewards based on their visits and purchases along with

making real-time contactless payments. It acts as a payment processor to enable the payment readily from the linked bank account through the

mobile. Its technology solutions enable merchants to retain customers with loyalty rewards and receive payments on their smartphone using

Bluetooth Low Energy instead of any hardware POS installed in their store. Also provides an analytics dashboard to them merchants to track their

customers for a more efficient implementation of marketing methods. Payment data is used to empower the standard marketing process, allowing

merchants to attract new customers, increase the loyalty of their existing ones and keep track on their marketing ROI. Awarded 'Most innovative

start-up in Europe' at Developneur Europe. Selected among finalists 2014 for Techstars and Seedcamp. Users can pre-register on the portal to get

priority access. The company is yet to release the app.

Horizontal Wallet

MobileGullak [Bangalore, India, 2012]: Mobilegullak solves retailers' loose change problem by allowing retailers to save the change in consumer's

mobile. Consumers give a missed call or download the mobile app and verify themselves. Consumers can play the unique ringtone at mobileGullak

active merchants and save the return money to their mobileGullak account. They can use this money to pay their mobile, DTH, data card bills and

transfer the funds to their bank account. Charges retailers and network operators for mobile payments made through the platform.

Horizontal Wallet

Cibola [Delhi, India, 2013]: Cibola is a mobile app that aims to make mobile transactions easy for the users. Users can pay their friends, family and

merchants with a single unified universal application using their phones. Apart from sending and receiving money, users can avail features like easy

recharge, merchant maps or borrow money.

Horizontal Wallet

Chillr [Kochi, India, 2014]: Chillr, product of MobME Wireless Solutions Ltd., is a smartphone application that enables users to transfer money to

friends. Through the app, users can connect their bank account securely and send money to anyone in the phone book. The application is secured

with a 4 digit M-PIN which is required everytime a user makes transaction. The app can be enabled with a 4-digit pin and has no virtual wallet and

hence transactions happen directly from the bank account to the receiver's account number. . HDFC Bank has officially launched a mobile based

money transfer platform enabled by Chillr.

Horizontal Wallet

Mobino [Geneva, Switzerland, 2011]: Mobino offers mobile payment solutions to both consumers and retailers through its smartphone application.

Users can pay at the partnered retailers through their mobile either online or in-store for their purchases. Through the app, users can also make

peer to peer transactions with other Mobino app users. The app also allows users to check the transaction history of their payments and money

transfers. After downloading the app users register and link their bank account and the app is secure with a passcode for a transaction to happen.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Consumer Payments-Horizontal Wallet (16/26)

Company Details Funding Investors

Horizontal Wallet

Wipit [Pasadena, United States, 2010]: Wipit enables underbanked consumers from around the world to use cash for payments on their mobile

phone or with an integrated prepaid card. The company also provides access to alternative financial services such as international money transfer,

mobile check deposit, bill payment, and prepaid wireless replenishment – from a mobile phone and payable with cash funds loaded to the user’s

mobile wallet account. Wipit's payment service enables consumers to shop online or make in-app purchases using prepaid cash payments. The

company has strategic partnerships with and is invested in by global companies H&R Block, Inc. (HRB) and Euronet Worldwide, Inc. (EEFT).

Euronet Worldwide, H&R Block,

Core Innovation Capital

Horizontal Wallet

Sign2Pay [Antwerp, Belgium, 2013]: Sign2Pay offers mobile payments by making it easier to pay with a regular debit card, simply using a

signature. Unlike card readers, its ease-of-use provides a high conversion and is highly suited for impulse and recurring purchases. An extensive

risk analysis is done before the choice of payment method triggering a dynamic signature canvas to authenticate the payment. Signatures are real

time compared on 4 different security tiers.

Horizontal Wallet

ZapZap [Gibraltar, United Kingdom, 2012]: ZapZap offers a mobile application that enables users to create an online virtual account which can be

used to make online purchase payments, to send and receive money with other users. Users can link a debit/credit and top-up the balance in their

zapzap mobile wallet after registering through the app. Users can also signup for a plastic payment card issued by MasterCard which can be used

to withdraw cash from ATMs. The company has e-money licence, granted by the Financial Conduct Authority, to operate across the European

Economic Area. The company has various fee structures depending upon the use of credit or debit card, cash withdrawal and mastercard ordering.

Horizontal Wallet

Popmoney [Brookfield, United States, 2010]: Peer-to-peer payment app and online service which allows user to send or request money directly

from bank account without any stored value like wallet services. User's send money to receiver's mobile / email id, receivers confirm by providing

bank account details for direct payment in account. Developed by Cashedge, which is now part of Fiserv. Fiserv integrated its ZashPay P2P

payment service with PopMoney.

Horizontal Wallet

LivQuik [Mumbai, India, 2012]: LivQuik has launched a consumer mobile wallet app called Quikwallet for making payments at retail shops, cafes

and restaurants. Integrates with the existing POS software of merchants. Payments through NFC and QR codes. Users can store virtual credit and

debit cards, manage coupons and rate companies, merchants can run offers and loyalty programs. LivQuik is the parent company of the product

QuikWallet.

Snow Leopard Technology

Ventures

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Horizontal Wallet (17/26)

Company Details Funding Investors

Horizontal Wallet

Eashmart [Delhi, India, 2012]: Eashmart enables consumers to use credit/debit cards to make payments for anything, without having to swipe the

card in a swipe machine. For instance, if a person wants to order a Pizza from a nearby Pizza Hut, he/she needs to inform the merchant in advance

that the payment is to be made through Eashmart. Incubated in CIIE since Sep 2013. Acquired by PayU's PayUMoney along with their team for an

undisclosed amount in Oct 2014.

CIIE, IIM Ahmedabad

Horizontal Wallet

TippingCircle [Phoenix, United States, 2012]: Developed by Inovacode. TippingCircle’s personal payment platform allows people to exchange

money without fees through personal tips, setup group payments for events, and run social fundraisers on any mobile device securely to anyone

with an email address globally. Integrates with social platforms like Facebook, Twitter, Google+ and enables sharing features. Launched a customer

loyalty program recently allowing people to earn, trade, and spend reward points with participating merchants.

Horizontal Wallet

Cashcloud [Luxembourg, Luxembourg, 2012]: Cashcloud offers a mobile wallet solution that links to credit and debit accounts usable to send

money and pay at retail and online shops. Users can access cashcredits, a virtual currency, every time they pay for services using their Cashcloud

wallets. Advertisers and partners can access the wallet to deliver coupons and vouchers to account holders. The company also offers an NFC

payment sticker to users to enable contactless payments in various stores. Company secured undisclosed funding from private European

investment firm in 2013.

Horizontal Wallet

Nooch [Philadelphia, United States, 2010]: Nooch is a P2P transfer system which allows you to have money sent to anyone using just your

mobile phone. Charges 25 cents each time user sends money, regardless of how much they are sending, and to whom. Use cases include sending

money to friends with just a name, collect payments for a group/non-profit, or request money from clients, customers etc.

Horizontal Wallet

GOSPay [Kiev, Ukraine, 2009]: GOSPay is the mobile application to make payments or share them with friends who are listed in Contacts app.

The app was originally created as a payment tool for regular bills. Using it one can pay or share payments with friends for mobile operators, internet

and TV, international telephony etc.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Horizontal Wallet

MyMobilePayment [Mumbai, India, 2010]: My Mobile Payments Limited operates a mobile payment platform that enables users to buy products

and make payments in India. The company offers Money-on-Mobile, a mobile wallet that lets users to carry credit/debit cards and bank accounts on

their mobile phones; enables them to pay for various goods and services, including mobile phone recharging, DTH account top-up,

railway/air/bus/movie tickets, goods bought from retail shops, and utility bills; and allows them to send and receive money.

Horizontal Wallet

mePay [Helsinki, Finland, 2014]: mePay is focusing on mobile payments and self service payments on vending, gas pumps and automation.

mePay offers QR code based and NFC based payment solutions what are reliable and secure. Location based search functions are included in

solution, to discover more places where solution is working. The company is currently in stealth mode.

Horizontal Wallet

rappit [Monterrey, Mexico, 2013]: rappit enables faster personal payments on mobile devices. The service allows users to pay tuitions, property

taxes, insurance, money orders, security services, Cable TV, internet, phone, water, gas, etc. The app is not released yet.

Horizontal Wallet

Tio [Vancouver, Canada, 2012]: Mobile app that allows users to pay multiple bills via VISA or MasterCard branded payment cards in real time.

Available for iPhone, iPad and Android. Users can choose to pay more than 6,000 billers via credit or debit card with the option of same day

processing. Powered by Tio Wallet. For US users.

Horizontal Wallet

Facewallet [Sao Paulo, Brazil, 2013]: Saffe is a face recognition based mobile payments app powered by Facewallet biometric platform for mobile

authentication. Facewallet also provides licenses for mobile apps developers to embed face recognition biometric engine in their applications. Saffe

requires one time registration of the user's face and credit cards and then the user is good to purchase at outlets that use Saffe just by face

recognition and a pin.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Horizontal Wallet

Coinbolt [Nebraska City, United States, 2014]: Coinbolt offers a mobile based bitcoin wallet where the user has full control over his wallet and is

the only one to hold the private keys to the wallet. Private keys are encoded to memorable phrases for easy access. Private key of other wallets can

easily be imported in the coinbolt wallet for transferring bitcoins from other wallets. Currently available for Android OS.

Horizontal Wallet

KnCWallet [Stockholm, Sweden, 2014]: KnCWallet is a mobile only bitcoin wallet by mining hardware manufacturer KnC Group AB. Features

include: Sending and Receiving Bitcoins using phone contacts, Easy to use QR codes when paying in person, Dynamic conversion to local currency

and Secured bitcoins with encrypted backups to Google Drive or Dropbox. Has more than 10k android wallet downloads as of June 2014.

Horizontal Wallet

Aegis [New York City, United States, 2014]: Aegis developed a mobile bitcoin wallet. Aegis wallet supports multiple currencies and provides the

user with the ability to view their transactions and addresses on the bitcoin blockchain. Aegis Wallet allows encryption of the wallet with a password

or an NFC tag. If a user forgets a password or loses their NFC tag, the Bitcoin Security Project may be able to help the user recover their funds with

a encrypted backup file provided by the user, while other bitcoin wallets are unable to do this. The security standards on the wallet follow those

created by the Bitcoin Security Project.

Horizontal Wallet

Kipochi [Nairobi, Kenya, 2013]: Kipochi is a lightweight, easy to use bitcoin wallet associated with a mobile number, that allows users to receive

and send bitcoins all over the world even for people using simple low cost feature phones. Kipochi works on all mobile phones, having SMS, USSD

and HTML5 frontends, as well as a desktop computers. It works in partnership with M-Pesa.

Horizontal Wallet

GoWallet [Pleasanton, United States, 2012]: GoWallet's free app and website lets users scan and store multiple gift cards, track balance, buy and

redeem gift cards and even send instant gifts to Facebook friends. GoWallet is a part of Gift Card Mall, the world leader in gift cards. GoWallet also

offers a gift card exchange.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Horizontal Wallet

Softcard [Dallas, United States, 2011]: Softcard (earlier known as Isis) is a mobile app that lets users pay with their phone. It uses a wireless

technology, NFC that can be used to pay partner merchants using contact less payment terminals. Launched in USA in Nov 2013. Compatible with

40 smartphone models. Backed by AT&T, T-Mobile and Verizon ($100M backing rumored). Google acquired technology and intellectual property

from Softcard in Feb 2015.

Horizontal Wallet

Atomx [Pune, India, 2012]: Provider of electronic wallet app along with a hardware wrist wearable which enables for billing and order management

with a tap at events. The technology also allows for getting real-time crowd analysis, create live digital footprint to engage the audience along with

integrating access control and venue ticketing.

Horizontal Wallet

TruCash [Mississauga, Canada, 2014]: TruCash, a product of DCR Strategies, is a NFC mobile wallet app. Digitized prepaid and loyalty cards

can be scanned or input via card number into the app. Card members using an NFC enabled Android device can make tap and go NFC payments,

send money on the move, save money through loyalty integration and view detailed transaction history. The Mobile Wallet app works with all

Android, iOS, and Blackberry smartphones, however NFC capabilities are limited to Android and Blackberry.

Horizontal Wallet

EnStream [Toronto, Canada, 2005]: EnStream was created to deliver payment capability over the mobile handset and they are proudly evolving to

become a common mobile commerce interface between Canada’s mobile carriers and the Canadian ecosystem for NFC transactions. EnStream

connects card and credential issuers with wireless carriers, allowing consumers to use virtually stored cards, to interact with merchant readers, for

payments or identification validation. EnStream LP is a mobile commerce joint venture company owned by Bell Mobility, Rogers and TELUS -

Canada’s three main wireless companies. EnStream manages a mobile money transfer service called Zoompass.

Horizontal Wallet

Boomerang [Henderson, United States, 2014]: Boomerang is a PayPal like payment service for family and friends. The unique feature about

Boomerang is that it automates children's allowance and tries to educate them about finance and financial management with gamification features.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Horizontal Wallet

Sway [Seltjarnarnes, Iceland, 2014]: Sway is the social way to mobile payments. It is a new service that provides its users with an easy way to

pay friends, to split the cost or to request others to pay for something. Send and receive money in real time, with no more effort than sending a

message. Sway is developed in Iceland by the software company Memento ehf. As of Jan 2015 the company is in trial mode.

Horizontal Wallet

Paym [London, United Kingdom, 2014]: Paym, is a mobile peer-peer payment service provided by HSBC banking app. Users can register for

Paym through the banking app and link their bank account to their phone number. After confirming the registration post secure pin confirmation,

users can now transfer money to other HSBC banking users via their mobile number which can be directly credited to their account. The company

has partnered with a total of 9 banks till now to provide money transfer services to their customers. Over GBP 6.5 million has been sent and

received using Paym so far. More than a million users have registered for the service.

Horizontal Wallet

Payfriendz [London, United Kingdom, 2013]: Payfriendz is a smartphone application that allows users to top-up their cash account and then pay

any friend in their address book who is also using the application. Also offers a feature to attach a text message for the money transfer. The app

does not charge any transaction fee for domestic transfers and charges 1% on cross-currency transfer. The company generates revenue through

affiliate fees, such as friends organizing a collection for a birthday present and making payment through Amazon via the Payfriendz app where

payfriendz would get a referral fee. It will enable these purchases through a virtual Payfriendz mastercard that comes along with the app. The

company is yet to launch its application and users can currently register on the portal for notification of the launch.

Horizontal Wallet

Evenly [San Francisco, United States, 2012]: Mobile wallet app that let people send and receive requests for funds from their contacts list,

organized around events and experiences. For each participant in a pool, it would list what a user owed and what they’d already paid, if any, and

you could see progress towards the total cost of an event displayed visually, as well as send reminders to all parties involved that they have to pay

up. There’s also an activity feed that tracks progress and adds a social element to the bill sharing. Acquired by Square in Dec 2013 for an

undisclosed amount.

Horizontal Wallet

Soldi.me [Saginaw, United States, 2015]: It provides a mobile wallet and a debit card for offline use of the mobile wallet. The company claims to

give reward points for making transactions or for a simple transfer of money using Soldi mobile wallet and also not charge commision for

transactions. Soldi charges a part of the reward points the user earns as commision.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Horizontal Wallet

BlueTree Payment [Sydney, Australia, 2014]: BlueTree Payment's BluPay mobile app allows merchants to receive cash payments from any

BluPay user. Start accepting payments in seconds. Merchants requires to carry his iPhone or iPad and BluPay app. 2.25% transaction fee. No

contracts, no monthly fees. Offers consumers a prepaid mobile wallet which can be loaded with cash using Credit/Debit Cards, Bitcoin.

Horizontal Wallet

Boosterville [Memphis, United States, 2013]: Boosterville is a prepaid mobile payment platform (application) designed to replace credit card

processing fees with a flat 1% transaction fee. The app also allows user to store loyalty cards/credits for future discounts at the time of sale. Solidus

Company and Tom & Becky Miller also participated in the seed round.

Seed Hatchery

Horizontal Wallet

Paga [Lagos, Nigeria, 2009]: MyPaga offers a smartphone application and a wallet cloud account where in the user can load cash to transfer

money P2P, make payments at offline retail stores and buy airtime for the mobile. Merchants can also offer promotional codes and cards which can

be stores in the user's MyPaga wallet. Has partnered with Airtel, Visafone, Glo and MTN to provide these telecom company subscribers with its

service. Has more than 1.75 Million active Paga users.

Horizontal Wallet

YPayCash [Bangalore, India, 2011]: YPayCash is a mobile wallet payment system that enables users to make payments using mobile phones

instead of a credit or debit card or cash. Users can load cash through net banking, credit or debit cards and can also fill up the wallet by making

cash payments at select merchants. With the service installed and activated, users will be able to use their mobile as a wallet for merchant

payments, recharge payments and fund transfers, with merchants the service has tied up with. Can hold upto Rs 50,000 in an e-wallet. Claims to

have 3000+ stores as partners.

Horizontal Wallet

Firstmonie [Benin City, Nigeria, 2013]: FirstBank offers Firstmonie Mobile Money Service, an innovative product that enables customers to

access financial and other value added services through their mobile phones. This caters to the high percentage population of unbanked population

across the country. Users just need to download the phone application, fund their FirstMonie account and start using it to make payments. The

service is available on all major the network telecommunications operators including MTN Nigeria, Etisalat and Globacom. FirstBank will also

leverage on the fund transfer capability of the mobile telephony to offer world class services. Recieved a grant of $12M from Bill&Melinda Gates

Foundation in March 2014 to execute the project.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Horizontal Wallet

Serve [San Francisco, United States, 2012]: American Express Serve Reloadable Prepaid Card is an alternative to debit and other prepaid cards

that comes with access to benefits and the Serve mobile app for account access on the go.

Horizontal Wallet

Silouet [Cambridge, United States, 2014]: Silouet is a stealth-mode startup working on mobile payment system. Their app allows users to tip

(micro transactions) tip valets, musicians, housekeeping staff, instructors, drivers etc. The company is in stealth mode as of Jan 2015.

Horizontal Wallet

SnapScan [Cape Town, South Africa, 2013]: SnapScan is South African mobile payments company presently operational in South Africa

powered by Standard Bank. Users register their credit/debit cards on the SnapScan app and select a PIN number to authenticate their transactions.

Merchants are provided with a unique QR code. When the user has to purchase, he/she can scan the merchant's QR code, enter the amount due

and confirm the payment with user's PIN number. SnapScan provides APIs which integrate with leading POS systems. They charge 3% transaction

fees with no other extra charges. SnapScan has tied-up with over 10,000 merchants in South Africa. SnapScan is currently available to iOS,

Android and Blackberry users. SnapScan was Overall winner at the MTN Business - App of the Year Awards 2013. Part of FireID incubator.

Horizontal Wallet

PayQR [Moscow, Russia, 2013]: A QR code based mobile payment system, the first and largest in Russia. Users have to register their debit or

credit with the app and then can purchase any product with a QR code over it by simply scanning it with PayQR mobile application. No additional

hardware is required and hence it is a low cost alternative payment method. Once the user scans and pays for a product via PayQR, it can be

shipped by an online store where it is available. PayQR also offer other value added services such as consumer analytics, loyalty rewards etc. The

app is available both on iOS and Android stores.

Horizontal Wallet

Kiik [Sao Paulo, Brazil, 2014]: KiiK is a mobile payment App that allows user to save their credit/debit through host card emulation. With KiiK users

can pay your restaurant bills, taxi rides or shop at any accredited establishment. Allows splitting of bills. The app is based on QR code, through

which the app knows whom to make payment. The wallet is available for Android & iOS users.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Horizontal Wallet

Sixdots [Brussels, Belgium, 2013]: Sixdots Mobile Wallet is a Joint Venture between Belgacom, BNP Paribas Fortis, KBC, ING and Belfius. With

the Sixdots smartphone app, users add all their cards, debit and credit, to their digital wallet and just use a 6 digit code to pay. The company has

more than 10k registered users.

Horizontal Wallet

Current C [Boston, United States, 2011]: CurrentC is a mobile payments application offered by Merchant Customer Exchange (MCX) company.

CurrentC uses QR codes displayed on a cashier’s screen and scanned by the consumer’s phone or vice versa to initiate and verify the transaction.

The system is also designed to automatically apply discounts, use loyalty programs, and charge purchases to a variety of payment methods without

passing sensitive financial data to the merchant. MCX had a deal to use Paydiant’s white-labeled mobile wallet system on the backend that works

with ACH to reduce fees. The company is run by merchants including Walmart, Target, Best Buy, CVS, Shell Oil, Darden Restaurants (Olive

Garden), HMSHost (airport restaurants), Hy-Vee (supermarkets), Lowes, Michaels, Publix Super Markets and Sears which together operate over

110,000 retail locations and process over $1 trillion in payments annually. Wal-Mart VP and Assistant Treasurer Mike Cook is considered the MCX

group’s de facto CEO.

Horizontal Wallet

CyfraPay [Madrid, Spain, 2011]: CyfraPay offers a smartphone payment application that enables users to download and register with their bank

account details. When making payments at the retail stores or other mobile/offline purchases which have partnered with CyfraPay, users can use

the app to scan the QR code and make the payment after entering the secure code to make the transaction. The card details are not shared with

the retailer.

Horizontal Wallet

Digimo Mobile Payments [Hod HaSharon, Israel, 2010]: Digimo provides mobile payments solutions to merchants through QR code scanning

and mobile wallet to consumers. With Digimo, customers upload their payment credentials and account info to their secure DigiMo account in the

cloud. DigiMo issues bank cards to merchants which have a specific bin range. Participating merchants receive a DigiMo card and unique

barcode/number for each of their Point Of Sale terminals. Finally, at the time of a purchase, a customer uses the DigiMo mobile app to scan the

barcode at the cash register. They then authenticate the app with pin or other security credentials which connects to their DigiMo account in the

cloud. This info is sent to the cloud and lets DigiMo know at which unique cash register the transaction is taking place. The merchant closes the

transaction loop by swiping the DigiMo card into the existing POS reader which rides the rest of the transaction on the regular card network and

authenticates at DigiMo’s server and debits the customer’s account.

Horizontal Wallet

Znap [Wan Chai, Hong Kong, ]: Zanp(also known as MPayMe) offers mobile payment solutions. Offers a mobile wallet where customers can input

Debit Cards, Credit Cards, and Bank Accounts and use any one they choose as a funding source when paying via ZNAP. Provides dashboard for

merchants where they can manage transactions in real-time via the cloud-based system. Its security features (which authenticate transactions and

protect users’ personal data) have been patented and do not require any third party software or integration. Znap platform optimises transactions

through the bundling of secure multi-channel mobile payments with value added solutions such as loyalty integration, business intelligence and geo

location in-app consumer communication. Was acquired by Powa Technologies in June 2014 for $75M.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Horizontal Wallet

SnapScan [Stellenbosch, South Africa, 2013]: SnapScan is a product of FireID Payments, part of the FireID group. SnapScan provides a mobile

wallet for iOS, Android and Blackberry which can be used to pay merchants without any card. Users can save their credit card information on the

application(saved only on the user's phone) and pay by scanning the QR code of the merchant's bill. Overall winner at the MTN Business — App of

the Year Awards 2013. Working with Standard Bank, Africa's largest bank.

Horizontal Wallet

Kesh [Willich, Germany, 2012]: Kesh, developed by biw AG, is a smartphone application which serves as a prepaid mobile wallet enabling users

to make mobile purchase payments at partnered retail stores and even send and receive money to friends through the app. Users can register on

the app and charge their kesh account with money which can be used for online payments and money transfers. Merchants can register with the

service and receive a QR code for their retail which can be scanned by consumers for enabling mobile transactions. The app also includes features

to locate stores nearby accepting kesh payments, transaction history and choose favourite stores.

Horizontal Wallet

Cimbal [Los Altos, United States, 2010]: Cimbal is an electronic payment network using software-based contact-free communication technology

to turn a smartphone into a payment tool in-store, online and P2P. Cimbal produces a unique two dimensional barcode for each transaction. The

payee can initiate payment from a mobile device by scanning the code via the Cimbal app. Codes are scannable on the web, in stores, on print

materials and on other mobile devices. Merchants can integrate these codes into their point-of-sale software to accept mobile payments via iPhone

or Android with no extra hardware. There's also no license fee for merchants, but they do pay per transaction at rates that vary based on the volume

of transactions. There's also a proximity payment option for users wishing to exchange funds with friends in the same place at the same time. The

seller will request payment and Cimbal will generate the code as usual, but the payee can simply scan the code from the seller's mobile phone to

initiate payment.

Horizontal Wallet

JamPay [Sunnyvale, United States, 2012]: JamPay is a mobile shopping solution that allows businesses to sell products directly through direct

mailers, emails, SMS and social media. JamPay enables ordering or reordering from any direct marketing channel using existing or new QR codes

or bar codes. Customers scan the code with JamPay app and buy with a single click. Users can also use JamPay for re-ordering from JamPay

order history screen or through re-order sheet with product shipment. Users can share their latest purchases with friends on Facebook and

Twitter. Through its locker-key technology, JamPay guarantees secure transactions.

Horizontal Wallet

RentMoola [Vancouver, Canada, 2012]: RentMoola is a mobile and online payment network working in partnership with Visa, MasterCard,

Discover and American Express, allowing renters and condo owners to pay rent, condo fees and other payments with their favourite rewards credit

cards. Members also receive MoolaPerks giving them discounts and access to transportation, food & beverage and other rewards redeemable

across North America, UK and Europe. The fee on each transaction is currently 2.75% and the company is targeting individuals with high rent and

high net-worth individuals.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Horizontal Wallet

Shikapa [San Francisco, United States, 2014]: Shikapa is a mobile wallet to add, pay, access, send, and receive money anywhere. Provides

mobile payment capabilities for customers in emerging and developed markets. The company is currently in stealth mode.

Horizontal Wallet

Stylopay [London, United Kingdom, 2014]: StyloPay offers next generation mobile wallet App combined with NFC, Augmented Reality and QR

that offer limitless, fast and secure mobile payment possibilities. Company currently in stealth mode.

Horizontal Wallet

JumpQ [Ann Arbor, United States, 2014]: JumpQ offers self scanning and mobile payments for product purchase at offline stores. JumpQ is a

cross-platform mobile app built on PhoneGap which utilizes cloud-based APIs. The platform is capable of scaling by millions of items at a time

without performance degradation. Barcode scanning is built into the mobile app and allows for instant item identification through mobile cameras.

Proprietary ETL software has been developed to allow for large datasets of inventory to be imported to the platform. Square APIs are accessed to

allow automatic synchronization with merchants’ Square accounts. JumpQ uses a secure cloud-based payment platform to automatically process

payments. Currently in private beta. Looking to raise funds for public launch.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Vertical Wallet

TabbedOut [Austin, United States, 2009]: TabbedOut is a free mobile application for iPhone and Android that allows consumers to pay their bar

or restaurant tab from their phones. Customer payments is integrated with merchant's POS system which updates payment information directly in

POS systems. Additionally, TabbedOut has a merchant marketing solution called Periscope which enables merchants to access customer data,

marketing reports and the ability to offer personalized special offers delivered straight to the customer’s smartphone.

$17.5M

Trellis Partners, Raven Venture

Partners, New Enterprise

Associates, Morgan Creek Capital

Management, Heartland Payment

Systems

Vertical Wallet

OrderAhead [San Francisco, United States, 2011]: OrderAhead is a free mobile and web app that allows people to quickly order takeout from

local restaurants. Users connect with their credit card, order the food they want to eat at a later point, and then pick up the food with their name and

phone number. OrderAhead focuses on takeout restaurants, offering order-processing software to help them streamline the process and help

customers avoid waiting in lines. Investors include Adam D'Angelo, Eric Schmidt, Matrix Partners, Y Combinator etc.

$10.5M

Matrix Partners, Menlo Ventures,

Ignition Partners, CrunchFund, SV

Angel, Y Combinator, Crepevine

Restaurant, Red Swan, Sherpa

Ventures, LLC

Vertical Wallet

QuickPay [San Francisco, United States, 2010]: QuickPay Corp. is a provider of mobile parking payment solutions. QuickPay provides a cloud-

based mobile parking access and revenue control system that integrates with any legacy parking infrastructure and enables parking and transit

owners and operators to unify their assets under a single low-cost and fast-deploy mobile payment platform. The company also offers mobile apps

that enable users to find, access, and pay for parking. For on-street parking, the user receives a reminder of where they parked and notification

when the time or meter is about to expire. Users are also able to add time to their parking session remotely using the app. It is available at hundreds

of locations across the U.S., with new locations being added continually. The company recently partnered with ABM Parking Services, who operate

over 2,000 parking locations in the United States and Impark, a Canadian parking operator.

$9M

Accelerator Ventures, Advanced

Technology Ventures, Andreessen

Horowitz, Fontinalis Partners,

Ecomobilité Ventures, IncWell,

SNCF

Vertical Wallet

PassportParking [Charlotte, United States, 2010]: PassportParking builds cloud-based mobile payment platforms for parking and transit. The

integrated offerings can be implemented on both gated and ungated properties and adopted quickly with its Parking as a Service (PaaS) model.

Users have to register their credit/debit card with the app and can pay the parking fees using the app. Users can use their mobile phones to pay for

parking, extend their parking session remotely, receive notifications before their parking sessions expire, as well as view and print their receipts

online. It is a member of American Parking Association, IPI International Parking Institute, American Public Transport Association et al.

$7.5MGrotech Ventures, Relevance

Capital, NEST-TN

Vertical Wallet

Cover [New York City, United States, 2012]: iOS and Android app that lets users pay their bills at supported restaurants in New York City and Bay

Area. Launched publicly in Oct 2013. Diners can pay the bill using their payment cards, including preferred tip settings and also allows groups to

split the bill evenly between guests. Cover makes its money on the back end, reducing the credit card rates that restaurants pay for transactions, in

exchange for a small service fee. Works with 45 NYC and 15 Bay area restaurants.

$7MLerer Ventures, Red Swan, O'Reilly

AlphaTech Ventures, Spark Capital

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Vertical Wallet

mCash [Oslo, Norway, 2006]: mCash offers a mobile payments solution through a smartphone application which serves as a payment processor

and enables users to make payments from their mobile at the partnered retail stores of mCash. Users can download the app and register with their

account details and link their credit/debit card, scan a QR code at the retail store and choose the funding source of the account they want to make

the transaction from. For merchants it enables them to integrate mCash payment option in their mobile store and also provide their customers with

QR code scan payment in their stores. Enables merchants to build loyalty with their customers through the app itself and offer customized shopping

experience and loyalty rewards based on the customers' spending behaviour.

$6.6M Entree Capital, Northzone

Vertical Wallet

Parkmobile [Atlanta, United States, 2008]: Parkmobile is the leading global provider of seamless mobile payments. Its offerings include mobile

payments for on- and off-street parking, digital parking permits, real-time enforcement and a seamless transit parking experience. Parkmobile’s

services are used in 400 cities around the world by millions of registered users. Parkmobile’s investors include BCD Holdings and Fontinalis

Partners and BCD Holdings.

$6.3MBCD Holdings, Fontinalis Partners,

BMW

Vertical Wallet

MyCheck [Tel Aviv, Israel, 2011]: MyCheck developed a mobile wallet to ease payments by letting people check out of a restaurant or bar without

waiting for the check or the credit card slip. Partnered with a variety of other market sectors including quick service restaurants, gas stations,

electronic parking, taxis and hotels. The Company is the largest mobile payment company in Israel today with 100k+ direct subscribers and 1M+

indirect users obtained through its partnership with Pango and Isracard. MyCheck is currently accepted by over 400 merchants in Israel, including

the country’s second largest gas station chain (with 215 locations) and the country’s largest full service café chain (120 locations).

$6.1M

Vertical Wallet

Aston Club [Melbourne, Australia, 2013]: Aston Club is a mobile app that allows patrons to pay for food and beverage in bars, restaurants and

pubs through their mobile phone. This eliminates the need to leave credit cards in bars and the waiting phase while the final bill is arranged. The

app which is free for users, makes money by charging merchant fees to restaurants. Aston Club ensures secure transactions through Braintree

technology. The Melbourne-based startup, which has already signed up 1,000 venues for its service, is looking to raise its Series A funding round.

They have already tied up with companies that will help them enter Hong Kong, Singapore and New Zealand.

$2M

Vertical Wallet

Dash [Brooklyn, United States, 2011]: iOS Mobile app that lets users pay on phone at restaurants and bars. Dash utilizes a proprietary API to

connect patron mobile devices with merchant's point of sale systems. The app allows diners to view, split-up and pay their check. Merchants

benefit from increased efficiency, social media exposure, patron loyalty, and a CRM for customer profiles. Currently available in select restaurants in

NYC and Chicago including Agave, Los Feliz, Edward’s, Tammany Hall and Opal among others. Recently, Henry Lihn from Single Platform and

Thomas McNulty from ZocDoc have joined the core team.

$1.9M New York Angels

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Vertical Wallet

Flypay [London, United Kingdom, 2013]: Flyapp is a smartphone application that enables users to make payments through their mobile in

restaurants based on a QR code/NFC system. The app enables users to scan the QR code at the restaurant and make the payment for their bill

along with the feature to split the bill with others through the app. For restaurant merchants, this allows them to enable a faster payment rather than

involving waiters of the restaurants to manage it manually. Additionally as the restaurants partner with Flyapp, they can offer customer loyalty

schemes in which Flypay integrates with restaurant marketing and CRM systems to potentially provide rewards and discounts for a restaurant’s

most valued customers and retain customers or attract new customers.

$1.7M Entree Capital

Vertical Wallet

Settle [Kiev, Ukraine, 2014]: Settle is simple app to make an order and pay for a check at restaurants and bars. Customers benefit form new

hospitality and dining experience: order from a menu without a waiter, pay and go, don’t wait for a check and get a cash back as a loyalty perk.

Merchants benefit from payments settlement, strong connection with customer, social media exposure and detailed analytics. Thanks to

partnerships with a number of Eastern European banks, the app connects directly to a user’s bank card without Settle having to store that card

information themselves. Currently operating in CIS countries and Europe.

$1.5M Life.SREDA

Vertical Wallet

Momoe [Bangalore, India, 2014]: Mobile application that enables users pay instantly at various outlets that are Momoe payment enabled. Friends

can split the bill among themselves using the app. Gives consumer insights to vendors and also updates customers with new deals. Increasing their

store base for implementation. 20,000 app users and 100 merchants using the platform as on Mar 2015. Planning to expand to 500 merchants by

May 2015.

$1.2MJungle Ventures, IDG Ventures

India, India Quotient

Vertical Wallet

HouseTab [New York City, United States, 2011]: HouseTab is a mobile payment and social network application targeting bars and restaurants.

Merchants, incentivized by saving on expensive credit card processing fees, invite customers into the network to become users of HouseTab. Users

check-in to a venue, start a tab and pay their check from their phone and receive special deals exclusive to members, and socialize with other

users on the network.

$0.6M

Vertical Wallet

Elepago [Monterrey, Mexico, 2013]: Elepago is a mobile payments platform for restaurants, bars, and clubs in Mexico and wider Latin America.

Through Elepago, the user has access to his bill in real-time from his phone, can set the tip and pay whenever he is ready. Users can divide the

check by selecting items or equally amongst a group. Restaurants can use Elepango to give personalized promotions, attract new customers, retain

current ones and do targeted marketing through big data. Supports multiple form of payments including as credit/debit cards, loyalty accounts, bank

accounts and prepaid cash. Operating in over 40 locations with over 5,000 registered users.

$0.4M

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 43: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Vertical Wallet (4/11)

Company Details Funding Investors

Vertical Wallet

Downtown [Palo Alto, United States, 2013]: Downtown is a smartphone app that allows shopping from local brick-and-mortar businesses from

mobile device and get it delivered instantly. App had curated items from around 35 local stores at launch. For restaurants, it uses iBeacon

technology to identify who has placed order from which table. Allows users to save their debit and credit cards within the app to make instant

payments through their wallet. Was incubated at blackbox.vc, an accelerator for non-US startups.

$0.3M Archimedes Labs

Vertical Wallet

Zuldi [Las Vegas, United States, 2011]: Zuldi is a mobile payment processing system for restaurants, bars, and nightclubs. Zuldi's mPOS

integrates via cloud with major legacy POS systems. Through Zuldi, wait staff can conduct tableside ordering, bill split, e-mail digital receipts, and

process payments via mobile devices. Patrons can split and pay for their bill, and receive an email or SMS of their receipt via mobile. Also offers

data insights, loyalty management/CRM along with the integrated POS solution.

$80k Start-Up Chile

Vertical Wallet

Kites Circle [Panama City, Panama, 2013]: Offers Pacatio, a digital wallet aimed at the Latin American market. The solution aggregates loyalty

and other cards from various stores and enables the user to pay from his/her wallet. Enables merchants to offer rewards to loyal customers and

promote their products. Currently raising $500k at a valuation of $2.5M on AngelList.

$75k

Vertical Wallet

Zerved [Copenhagen, Denmark, 2013]: If a merchant is signed up for Zerved, the place can offer guests to order and pay for food, drink and

ticket/entrance products directly from their mobile phone. Zerved provides everything that is necessary in order for the venues to receive mobile

orders from their customers.

$60k

Vertical Wallet

Split [Atlanta, United States, 2013]: Split is a mobile app that allows diners make payments for takeout or dine-ins from their phones. Users also

have the option of splitting the bill with their friends. For restaurant managers and staff it provides real-time customer profiles and feedback and

faster table turnaround. The app integrates in the restaurant's existing POS system. Launched in Atlanta in 2014

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Vertical Wallet (5/11)

Company Details Funding Investors

Vertical Wallet

Velocity [London, United Kingdom, 2014]: Velocity is a restaurant app that allows users to book a table, pay for the meal (including an option to

split the tab with friends) and collect loyalty points, with their smartphone. Velocity plans to integrate into leading Point of Sale (POS) systems,

making it free to install for venues, with no extra hardware required. It had plans to roll out to more than 200 restaurants in 2015.

Vertical Wallet

Peckishly.com [London, United Kingdom, 2013]: Peckishly is a rewards programme for leading London restaurants. Every time users pay for a

meal electronically using the free Peckishly app, they will receive a 6% bonus reward split between them, their friends, and Peckishly partner

charities.

Vertical Wallet

Waitless [Minneapolis, United States, 2011]: Waitless is a mobile application to view menu, reserve tables, order, pay and review restaurants and

bars on the go or while in a restaurant. Merchants can send users personalized promotions. Payment can be done in person or via a credit/debit

card registered with the app or via Dwolla.

Vertical Wallet

Boppl [London, United Kingdom, 2012]: Boppl is a mobile payments app for restaurant industry that allows customers to pre-order food and

drinks from mobile. They can also split bills and get loyalty rewards. Available for Android and iOS. Named ME Top 50 Mobile Innovators 2013.

Vertical Wallet

Tables App [Waterloo, Canada, 2014]: Users can search restaurants, view visual menu and order from the Tables app. Payment for the user's

order can also be done through the app. Tables app provides merchants full service restaurant management, including the ability to configure the

number of seats available, send orders per guest and assign and transfer tables between servers. Tables received one of top 3 best idea/pitch

awards at the 2015 C3 Inspire.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Vertical Wallet (6/11)

Company Details Funding Investors

Vertical Wallet

Waitress [Stockholm, Sweden, 2013]: A mobile app to discover local restaurants. Users can view the menu, order and pay on the app itself.

Users can choose to take away the order or dine in. Waitress app reduces wait time and the need of a waiter/waitress. Additional features include a

push notification for estimated waiting time. Waitress claims that mobile payments can increase order size by 30%, annual restaurant revenue by

10% and increase recurring guests.

Vertical Wallet

Drink Pass [Irvine, United States, 2011]: Drink Pass is a mobile application where users can check-in at bars, clubs and lounges. Once checked

in, users can order drinks from the menu, pay via their stored credit card, and pick-up their drinks when notified. Additional to the drink ordering

feature is a social network designed specifically for the nightlife. On the merchant side, Drink Pass increases sales of the bars since customers are

served faster and not limited by bar space and can market and publicise via check-ins on the social network.

Vertical Wallet

Binge [Bangalore, India, 2014]: Binge is a mobile wallet which users can use to track and pay bills at restaurants and bars. Users add cards to

their binge account and connect with the POS sytem of the restaurant/bar using their binge ID. Allows users to split bill equally among four other

binge users. The total bill can be settled only after each friend settles his share. Users can also avail offers on each payment. Currently available in

select locations in Bangalore.

Vertical Wallet

Tabio [Orange, United States, 2015]: Tabio is a mobile app start-up that allows users to open, view, split and close bar tabs from their smart

phone by integrating with the merchant's existing POS system. Tabio uses GPS to detect which bar the user is in (or the user can simply select the

bar), also has features like real time view of accumulated bill on the user's tab, make the payment using your choice of credit card and additional

novelty features like male-female ratio, booking Uber cab from the bar location etc.

Vertical Wallet

Zash [Hong Kong, Hong Kong, 2014]: The Zash App has different functionalities for users. 1. Zash Pay@Table - User can order from the

restaurant/cafe menu in Zash app and pay the bill without the need of a waiter. 2. Zash PreOrder – User can preorder and pay in advance by

“Checking In” to the merchant store with the Zash App prior to arriving at the location. 3. Zash Pay@Cashier - User can pay at the cashier simply

by scanning a QR code or checking in, instead of paying with cash or card. Zash asks for fingerprint or PIN authorization before charging the card.

Zash transactions are done faster and more secure in comparison with cash or card. Zash Platform provides API to be integrated into any 3rd party

platform. R-keeper, Swedwise, Alfa Bank are among its clients.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Vertical Wallet (7/11)

Company Details Funding Investors

Vertical Wallet

Rewardmyway [Chicago, United States, 2013]: RewardMyWay is a technology company that offers mobile payment solution. RewardMyWay has

developed MobilePay, a mobile payment app with calibrated cash back, customer feedback and loyalty features. RewardMyWay also provides a

branded, captive Wi-Fi solution that collects data and allows for targeted communication with customers. For consumers, they can add debit/credit

cards to their MobilePay wallet to pay at any partner merchant. Has more than 12k active users.

Vertical Wallet

PaidEasy [New York City, United States, 2014]: PaidEasy is a mobile payments application that allows people to pay to the merchants easily.

The application integrates with the merchants Point of Sale system and allows users to pay for their bills through the secure PaidEasy platform. No

additional hardware is required. Users can earn rewards for purchases and receive exclusive coupons based on his location. The company is

currently in stealth mode.

Vertical Wallet

Wolt [Helsinki, Finland, 2014]: Wolt is a Finnish startup focusing on developing mobile payments app. Enables users to skip production queues

and waiting in restaurants, bars and cafeterias. The company is partnering with retailers to provide them with software/app to receive payments from

the consumer Wolt's app. The company is currently in stealth mode.

Vertical Wallet

Silvr [Dallas, United States, 2014]: Silvr is a payment platform that allows consumers to pay for goods or services with no person or hardware

necessary on the merchant end. Reduces transaction processing times, eliminates the need to carry cash, and allows receipts to be emailed to

users. Removes the risk of a credit card being cloned or the number stolen. The card number is tokenized on the phone and is never disclosed to

the merchant. Silvr App is free to download and does not charge any convenience fees.

Vertical Wallet

Preo [New York City, United States, 2011]: Android and iOS app that lets users order and pay for food & drinks from their phone and get a

notification when the order is ready. Restaurants and bars get an online order management system with receipt printer and wireless router and real-

time promotions system in the app. Based in New York, company testing the app in downtown Las Vegas restaurant and bar businesses.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 47: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Vertical Wallet (8/11)

Company Details Funding Investors

Vertical Wallet

SpeedETab [Boston, United States, 2013]: SpeedETab is an iOS mobile application that lets users order & pay for drinks at the bar from their

smartphone. Allows bars/clubs to increase serving efficiency, provide users with real-time announcements, events, specials, offer loyalty programs,

and receive analytics on their customer base. Currently in private beta.

Vertical Wallet

Thumb Tab [Atlanta, United States, 2012]: ThumbTab is a smartphone application that allows to order and pay bar tab with your iPhone or

Android phone. Stores credit or debit card information, encrypted securely on the phone with only the last 4 digits displayed on the screen. User can

save as many as 5 cards in the Thumb Tab wallet. Hasn't launched for public usage.

Vertical Wallet

InvisiCorp, Inc. [San Francisco, United States, 2009]: InvisiCorp enables mobile payments through QR code scanning for merchants. Sellers

enter the details of the product they are selling and InvisiPay generates an Invisicode, which is a unique QR code that can be used along with the

product advertising. Buyers can scan the code through their smartphones and the company confirms the identity of the seller and enables the

transaction. Also provides a Dining Guide that gives information on location, cuisine, rewards, VIP status of various restaurants.

Vertical Wallet

GoDutch [Chicago, United States, 2012]: GoDutch offers a mobile wallet for payment at partner restaurants. Users can load as many cards as

they want to the smartphone app and then at the time of payment choose through which card to pay. Users can also split the bill between friends

using the wallet itself. Receipt of the bill paid is directly sent to the users email address.

Vertical Wallet

Saída Certa [Rio de Janeiro, Brazil, 2013]: Saída Certa is a mobile app wallet to avoid huge payment lines in Brazilian nightclubs. For the

nightclubs, it reduces the overload at the payment line and also helps increase their image by providing their customers a unique experience. The

app charges a small fee for each customer transaction. Saída Certa also have a partnership with a company that make the management software

for many nightclubs in Brazil.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 48: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Vertical Wallet (9/11)

Company Details Funding Investors

Vertical Wallet

Tab [Toronto, Canada, 2013]: Tab is a mobile payments app for dining. Provides a mobile wallet where users can load their cards and make

payments at the Tab partner restaurants and dining places. Tab users set a default tipping percentage, which they can change anytime if the

service is spectacular, or turns out to stink. Tab supplies restaurants with iPad Minis. Servers check customers in, and can see a profile of who

they’re serving, allowing for a more personalized experience. After the meal, the server enters the total amount that is owing, to which the Tab then

adds the specified tip and collects from the customer’s credit card, and passes along to the restaurant. Tab takes a small percentage for every

transaction made through its application. Has 25+ partner restaurants.

Vertical Wallet

Silent Order [Gothenburg, Sweden, 2012]: Silent Order is a mobile order system that is used to order and pay for drinks and food in restaurants

and bars. Solution is an intelligent reservation, queue and payment systems that streamline all sales flows of products via a smartphone app

through Silent Order.

Vertical Wallet

Clipp [Sydney, Australia, 2013]: Clipp is a mobile payments company which is integrated with some of the largest point of sale (POS) vendors

across Australia. Clipp allows consumers to securely open, view, share and pay and bar tab using a free app on their smartphone. Clipp launched

in Sydney in April 2013 and will roll out across leading bars and restaurants nationwide over the coming months. Has partnered with more than 5k

venues in Australia and 2.5k internationally.

Vertical Wallet

QBuddy [Sydney, Australia, 2013]: QBuddy is a mobile payments solution that allows customers to order and pay for food, drinks and

merchandise at festivals and other large events. Its cloud-based order management, queue management and mobile payments capabilities improve

the customer experience, increase revenue and drives brand engagement. Their mobile app enables customers of a business to "order, pay and

pick-up" all from their mobile phone. Their vendor app allows businesses to focus on fulfilling order. Their payment engine allows vendors to

choose their preferred payment providers as well as sponsorship and loyalty options.

Vertical Wallet

Spot Park [Boston, United States, 2013]: Spot is a mobile app based marketplace where drivers can find, book and pay for parking space in

Boston listed by private space owners. The GPS enabled app allows payments through credit and debit card and takes a commission per sale.

Launched beta in June 2014.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 49: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Vertical Wallet (10/11)

Company Details Funding Investors

Vertical Wallet

SpotVendr [Sioux City, United States, 2013]: Spotvendr is a mobile app to book parking spots during events like football games in advance.

Customers can buy the spots directly from vendors, i.e. garage owners, space owners etc.

Vertical Wallet

AppyParking [London, United Kingdom, 2013]: AppyParking (earlier known as Yellow Line Parking) tells drivers where they can find free on-

street parking in London. The app also show the driver if there are any restrictions for parking or if there are any paid parking bays. It is also an

aggregate for most off street parking providers so drivers can book a space before they arrive at their parking spot. Other features include a Satellite

Navigator service, Virtual Anchor to mark the geolocation of the parked car. Additional functions include Motorcycle Bays Locations, Disabled Bays

Locations, Petrol Station Locations, Electric Charging Station Locations, Paid Car Park Locations. Received runner-up in Stuff Gadget Awards

2014. AppyParking is a part of Microsoft's Ventures program for start-ups.

Rosemont Luxury Brand Group

Vertical Wallet

Payhop [Cincinnati, United States, 2014]: Payhop offers payments for vehicle parking booking at partner locations. Users vist phop.me on their

mobile browsers and can pay for parking using Credit/debit cards, amazon wallet, google wallet, phone bill etc.

Vertical Wallet

HonkMobile [Toronto, Canada, 2013]: HonkMobile is a smartphone app which allows finding parking space and paying for parking using the credit

card stored in the application. App sends alerts when the parking time is running out and allows simple tap and top up from where ever the user is.

HonkMobile app for iPhone and iPad provides a "minute-by-minute" update of the time left on a parking meter.

Vertical Wallet

MobileNow [New York City, United States, 2011]: MobileNow is a digital parking transaction and management system enabling mobile phone

payments. It is used in more than 30 countries with more than 10 million transactions processed since its launch. Has office in Bay Side, New York.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 50: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Vertical Wallet (11/11)

Company Details Funding Investors

Vertical Wallet

CurbStand [Los Angeles, United States, 2013]: CurbStand is a technology startup, which offers a modern payment platform for the valet and

parking industries. CurbStand allows previously cash-only valets to accept credit cards, while also providing customers an easy way to pay for

parking services.

NCLUSIVE

Vertical Wallet

PayByPhone [Vancouver, Canada, 2001]: PayByPhone is the forerunner in mobile payment solutions for the parking industry with operations in

Vancouver, New York, London, Paris and Melbourne. PayByPhone has over 7 million registered users and hundreds of city, municipal, university

and private operator clients, including San Francisco, Miami, New York, Seattle, Dallas, Vancouver, Ottawa and New Orleans. PayByPhone is part

of PayPoint.

Vertical Wallet

TicketZen [Boston, United States, 2012]: TicketZen is a mobile app that allows citizens to pay a parking ticket instantly via their iPhone or Android

mobile device. TicketZen lets anyone with a parking violation to scan the barcode on their ticket using the app, and pay the fine on the spot. Users

can scan the citation once they discover it on their windshield, and then when the payment option is available, a push notification within the app will

go off and let them know. Once the transaction is complete and successful, they will then receive an email confirmation from the city. A user’s credit

card information is stored within the TicketZen app, so there is no need to enter it every time they need to make a payment. TicketZen also partners

directly with local municipalities to facilitate mobile parking ticket payments. Currently available in Boston, Cambridge, Los Angeles, Chicago,

Washington DC, San Francisco, and State College and hopes to expand nationwide in the future.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Carrier Billing (1/7)

Company Details Funding Investors

Carrier Billing

Boku [San Francisco, United States, 2009]: Enables unbanked consumers who may have a mobile phone, but no credit card or traditional bank

account, to make secure and efficient purchases online. Started as a result of the merger of Paymo and Mobillcash. Operates in 65 countries,

across 230 carriers globally and has potential market of 3B+ consumers worldwide. Acquired Qubecell to enter the Indian market in Nov 2013.

Acquired Mopay in Oct 2014 to enter the European markets to offer Carrier Billing Payments.

$78M

Benchmark, Khosla Ventures,

Index Ventures, Andreessen

Horowitz, SV Angel, New

Enterprise Associates, DAG

Ventures, Telefonica

Carrier Billing

Mopay [Munich, Germany, 2000]: Mopay’s core platform enables merchants of virtual, digital and now physical goods to charge bills directly to

consumers’ cell phone, landline and broadband accounts. Mopay operates in more than 80 countries across the globe, reaching more than 4.3

billion consumers. Customers include major blue-chip brands such as Bigpoint, Gameforge, Sulake and Travian. It was developed as flagship

product by MindMatics, a German mobile marketing company. Expanded to US in 2010 as Mopay Inc.

$20MHV Holtzbrinck Ventures, T-

Venture

Carrier Billing

Zong [Menlo Park, United States, 2000]: Mobile payments company that enables micropayments for virtual goods, mostly online games, with the

transaction showing up on postpaid mobile phone bills. Partnered with 250 mobile carriers globally having combined network of 3.2 billion mobile

users at time of acquisition by Paypal in 2011.

$15M Matrix Partners

Carrier Billing

Bango [Cambridge, United Kingdom, 1999]: Bango products allow the collection of payment for online content and services using carrier based

billing, and provides web analytics for mobile marketing campaigns and sites. Customers include Facebook, BlackBerry World, Windows Phone

Store, Amazon and major mobile brands including CNN, Cartoon Network and EA Mobile.

$10.2M

Carrier Billing

Fortumo [Tartu, Estonia, 2007]: Fortumo is an international mobile payment provider through mobile operator billing. The company offers various

mobile payment solutions for web services and mobile applications. Fortumo services allow customers to make mobile payments in 78 countries.

Enables app and game developers to monetize their users through mobile operator billing. Also provides the Developer API for advanced

integrations and white-labelling, giving developers full control over the payment flow and user experience.

$10M Intel Capital, Greycroft Partners

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Carrier Billing (2/7)

Company Details Funding Investors

Carrier Billing

PaymentOne [San Jose, United States, 2000]: PaymentOne Corporation operates as a payment services provider. It provides payment and

marketing services that accelerate the adoption of digital services and content. The company connects digital merchants/service providers, network

operators, and consumers with payment, commerce, and co-marketing services. Users just have to enter their mobile number to make purchase

online, the bill will be added to their next month's mobile phone carrier bill. Provides necessary gateway support to merchant partners for consumers

to make purchases using Payone. PaymentOne Corporation is a former subsidiary of Integretel, Inc.

$7M

Carrier Billing

Pango [Baltimore, United States, 2011]: Drivers use Pango to park activate the app, which determines their location. Using a built-in database,

the app turns on an on-phone meter, registering the car with a municipal database. Parking enforcement officials who check meters and give out

citations for vehicles parked in spaces with expired meters query the database, and pass over vehicles that have the Pango app running. Upon

returning to their vehicle and ending the parking event, drivers are told how much they owe, and the sum is added to their cellphone bill, to be

collected later on by the parking enforcement agency. Pango is currently in use in 60 cities worldwide, serving 1M+ active accounts, and processing

5M+ transactions monthly.

$6.5M

Carrier Billing

Paymo [San Francisco, United States, 2007]: Paymo is a mobile payments network that allows to buy online and pay with their mobile phone.

Paymo is currently available in more than 50 markets around the globe, enabling mobile payments to over 1.5 billion consumers in Europe, North

and South America, the Middle East, Africa and Asia. Customer doesn’t need a credit card or a bank account, Simply by entering a mobile phone

number and replying to a text message, a user can make a purchase. The charges are deducted from a pre-paid balance or appear on a monthly

cell phone bill.

$5M

Carrier Billing

Coda Payments [Singapore, Singapore, 2012]: Coda Payments offers mobile payment solutions that enable customers to make payments for

online digital content and services from their mobile phones. The users are prompted for their phone number which triggers an SMS with the

confirmation code.The users then reply with the confirmation code to confirm their purchase. The application charges merchants minimally for the

transactions and the rest are shared with the mobile network operators. For mobile operators, Coda helps increase customer loyalty and provide

new income opportunities through revenue-sharing. Has relationships with over 30 digital content providers from Asia. Skype co-founder Toivo

Annus and Rakuten, Japanese e-commerce giant are investors in the company.

$3.2M

Golden Gate Ventures,

Rakuten.com Shopping,

CyberAgent Ventures, Inc., GMO

VenturePartners, GMO

PaymentGateway,Inc.

Carrier Billing

DaoPay GmbH [Vienna, United States, 2001]: DaoPay offers international carrier billing that enables online merchants of digital goods to bill

charges and fees directly to the consumer’s mobile or home phone accounts. Customers can pay for virtual goods and digital content by selecting

DaoPay as their preferred payment method, then call/SMS the service number provided and the purchase is directly charged to the customer's

phone bill. Offers an end consumer portal, my.daopay.com, where DaoPayers can access their transaction history and collect DaoPoints and

rewards for their loyalty.

$2M Techstars, ACE & Company

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Payments-Carrier Billing (3/7)

Company Details Funding Investors

Carrier Billing

Fonix [London, United Kingdom, 2014]: Fonix offers solution in mobile payments, messaging and telephony. Fonix's product offering include

SMS, Direct to Mobile Billing, Premium SMS and Interactive Mobile CRM platform solutions. Fonix offers businesses/merchants payments

solutions for them to accept carrier billing payments from their customers. Channel 5, Powwownow, DMG Media are among their clientele.

$1.8M South Yorkshire Investment Fund

Carrier Billing

PayMins [Dublin, Ireland, 2012]: PayMins enables smaller organizations, content owners and developers to start selling with mobile phone

payments in a really simple way. Bill for the product bought on PayMins is added to the mobile carrier bill of the user. PayMins is backed by

Telefonica, a Telecom operator.

$0.2M Techstars, Wayra

Carrier Billing

Yippster [Gurgaon, India, 2013]: Enables micropayments for digital goods through the consumers’ mobile phone operator. Becomes a payment

gateway and makes the telephone connection (prepaid or postpaid) the account. Users need to send an SMS to a short code toll-free number or

scan a QR code. Charges the merchant, has partnered with Airtel and Vodafone. TLabs Alum.

$17k TLabs

Carrier Billing

Dimoco [Brunn am Gebirge, Austria, 2000]: DIMOCO was founded in 2000 and is one of the leading mobile payment and messaging service

providers today. Dimoco Mobile Payments is a subsidiary of Dimoco GmbH. Users are billed for their purchases in the post paid mobile phone bill.

They do not require a bank account or a credit card. Dimoco also provides subscription billing. Dicomo offers its services in 32 countries and claims

to have 1 billion mobile subscribers.

Carrier Billing

Sepomo [Madrid, Spain, 2002]: Sepomo offers mobile payment solutions to customers, merchants and mobile carrier operators. Merchants can

integrate Sepomo payment as one of the options for consumers to choose and get the bill charged to their mobile carrier. This payment system

allows merchants to reach a larger customer base who do not own/choose to pay through their debit/credit cards.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 54: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Carrier Billing (4/7)

Company Details Funding Investors

Carrier Billing

Siru Mobile [Helsinki, Finland, 2011]: Provides carrier billing solutions through its platform, Siru Mobile. The customer dials a number on their

mobile phone and enters a product code, after which payment is confirmed and the Siru Mobile platform sends a confirmation message to the

cashier. The amount charged will appear on the customer’s mobile phone bill. Merchants using Siru Online have access to a Merchant Panel that

conveys the details of all mobile payment transactions.

Carrier Billing

Mobile Payment Solutions [Stockholm, Sweden, 2009]: MPS (Mobile Payment Solutions) provides end-to-end solutions for mobile payments.

Under their brand MobiVending they deliver a mobile payment solution to Selecta and Coca-Cola that enables the customer to make a purchase

with their mobile while the cost is charged to the phone bill. Also offers white label mobile wallet for merchants looking to provide their loyal

customers with a store credit, loyalty credit and cash loaded mobile wallet.

Carrier Billing

Mopaso [Mumbai, India, 2014]: Stealth Mode startup. Provides carrier billing gateway and storefront creation software. Founded by ex-employees

of Boku, Hungama and OnMobile Global.

Carrier Billing

2Bill [Dublin, Ireland, 2012]: 2Bill direct carrier billing allows the user and merchants to instantly charge varying amounts up to a maximum of 30

Euro per transaction directly on to a mobile phone for both pre-pay and post-pay customers. Available on O2 & Vodafone networks.

Carrier Billing

M-Coin [Lisbon, Portugal, 2010]: M-Coin is a carrier billing solution that allows micropayments on web and mobile. M-Coin solution can be used

by developers and publishers for in-Game and in-App monetization and by online merchants for digital goods and digital services monetization. Has

presence in over 75 countries.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 55: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Carrier Billing (5/7)

Company Details Funding Investors

Carrier Billing

3pay [Istanbul, Turkey, 2008]: Mikro Odeme - 3pay is a micro payments service provider in Turkey and Middle East. The company enables users

to make payments via mobile phones, credit cards or pre-paid game cards through its 3pay brand. Customers can pay via mobile upto 100 TL

(approx. 40 Euro, 55 USD). Supports the three largest network operators in Turkey viz. Avea, Turkcell, and Vodafone. Has over 65% market share

in Turkey as of Jan, 2012 and more then 1000 active merchants as partners.

Mediterra Capital Private Equity

Carrier Billing

Onebip [London, United Kingdom, 2005]: Onebip provides mobile payment solutions to online game publishers, social networks and ecommerce

companies. Enables consumers to make payments on the Web (for online games, virtual goods) through carrier billing. Acquired by Neomobile in

March, 2011.

Carrier Billing

PayChamp [Noida, India, 2013]: Paychamp, product of ACL Mobile Ltd., offers a mobile payment service that enables users to purchase digital

goods and services through operator billing using the mobile phone bill or airtime. It is integrated with operators in India & Middle East. It offers real-

time reporting capabilities to ensure access to critical analytics that enable better decisions for businesses. Merchants can partner and offer the

payment option on both web & mobile for users to get billed on their mobile operator bill which is securely made over a pin sent to the user's mobile

number. It has been launched in 2013 in partnership with Quikr.

Carrier Billing

PaymentPin [Montreal, Canada, 2005]: PaymentPin's online micropayment service leverages both phone line and mobile billing platforms allowing

Internet users to transact without a credit card by adding the charges to their phone. International coverage and multiple price points enables web

based micro-payments for social networks, photo sharing, gaming and virtual world sites. The mobile payment platform works by way of secure

premium SMS transactions and independent agreements with mobile carriers. Phone line billing issues secure one-time-use PINs to callers who

authorize the charges.

Carrier Billing

PencePay [Podgorica, Montenegro, 2004]: PencePay provides direct carrier billing and SMS billing mobile payment methods. Customers can

make payments by entering their mobile phone numbers and can proceed to One-Tap mobile payment. Customers' mobile phone bill or prepaid

balance is charged for the purchase, and no registration is necessary before customer can make the purchase. Provides a web payment widget for

mobile billing on websites and an API which is used to integrate applications with PencePay.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 56: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Payments-Carrier Billing (6/7)

Company Details Funding Investors

Carrier Billing

iPayy [Bangalore, India, 2013]: iPayy is a carrier billing platform launched by Ver Se Innovation Pvt. Ltd., that will allow billing of virtual goods on

mobile. Allows merchants to price their products anywhere between Rs 100 and Rs 500. It also provides a merchant-portal and high end analytics to

help merchant view transactions history. It also provides integration to popular analytics account available in market, like Google Analytics, so that

merchants can analyze their data at single place. It has also partnered with Paypal so that its global merchants like Facebook and Zynga can also

be billed from the mobile. While the operators will get approximately 30% of the revenue, the rest will be shared between the merchant and iPayy.

Used by over 4M unique customers for payments as of Feb 2015.

Carrier Billing

Zaypay [Amsterdam, Netherlands, 2007]: Zaypay, part of Velti, offers billing methods like premium SMS, premium rate numbers and content

billing for online businesses. Using Zaypay's payment gateway as one of the options for customers to choose, merchants can bill customers

worldwide directly on their mobile or fixed line phone. Users can enter their mobile number, receive a pin code and enter that for completing their

transaction for digital purchase through web or mobile. With Zaypay, merchants can also integrate its carrier charging system into their mobile apps

for in-app purchases. Mobile Interactive Group (MIG) has acquired Zaypay in September 2011.

Carrier Billing

Qubecell [Mumbai, India, 2012]: Qubecell is pure-play mobile billing aggregator. It integrates with telecom operators in the country and enables

mobile payment service through carrier billing. Apart from that, it also provides mobile app developers and mobile publishers with services such as

event billing, daily, weekly or monthly subscriptions at multiple price points. It also provides analytic platform with real-time information of customers

based on device, browser, network, location, historical behavior, among others. The real time information is further used to provide its clients with

recommendations on pricing, content and marketing. Acquired by Boku in Nov 2013 for an undisclosed amount.

Kae Capital, TA Venture, Mumbai

Angels, Blume Ventures

Carrier Billing

JunglePay [Devon, United Kingdom, 2009]: JunglePay, developed by TxtNation, provides payment options to mobile or web site user, in the form

of mobile billing(primary option), IVR Billing (Phone Billing) and credit card payments. It has customizable interface, customer service support and

an extensive mobile payments API to personalize the billing platform. JunglePay provides solutions for over 80 countries for mobile payments and

over 200 for premium phone billing and credit card payments.

Carrier Billing

ImpulsePay [London, United Kingdom, 2009]: ImpulsePay is a facilitator of the UK Mobile billing mechanism, Payforit and its underlying “direct-

to-bill” technology. The key component leverages “Direct to Bill” technology which allows them to apply a charge directly to the consumer’s mobile

phone bill or credit within the network operators accounting systems. Once a consumer hits their payment gateway, they authorise the purchase by

a sending or receiving a pin code to their mobile and the transaction is complete by making the payment through Payforit and charging the amount

to the mobile operator. Merchants can integrate ImpulsePay into their website or web app to start charging through consumer mobile operator.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 57: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Finance-Carrier Billing (7/7)

Company Details Funding Investors

Carrier Billing

Cashlog [Milano, Italy, 2011]: Cashlog is part of Buongiorno, a company managing digital transactions. Cashlog is ideal for selling items of low unit

value to people unable or unwilling to use a credit card. It is a payment system that lets users buy digital goods using mobile phone. Users do not

need to have a smartphone as the payments are done by SMS and are billed via mobile carriers. Cashlog works with more than 130 mobile carriers

globally. It provides a plug-and-play option for smaller stores, or a full API plan for vendors desiring tighter integration and control of the payment

flow.

Carrier Billing

JunoTele [Bangalore, India, 2011]: JunoTele delivers on-demand, real-time billing solutions with micro-charging capability for mobile carriers. The

solutions enables merchants, content providers, OTT players and operators to bill the users in real time for services like music and video streaming,

voice sms etc. instead of on a monthly subscription basis. Based out of Bangalore and Singapore.

Carrier Billing

Text2Pay [New York City, United States, 2011]: Mobile payment solutions for virtual goods and currencies like bitcoin. Integrates premium SMS,

direct carrier billing and in-app payment options into merchant websites and applications.

Carrier Billing

boxPAY [Dublin, Ireland, 2011]: boxPAY is a mobile payments platform for digital goods that enables web merchants, game developers and other

e-businesses to charge customers in their postpaid carrier bills or prepaid balance. boxPAY utilizes SMS and direct carrier billing which can be

integrated into a merchant website. Partners with over 230 telecom providers in over 70 countries.

Carrier Billing

Centili [London, United Kingdom, 2011]: Centili mobile payment solutions offer an alternative to the standard credit card or other online payment

products. Online merchants large and small are able to offer customers a quick and powerful payment solution chargeable to their phone bill.

Consumers can enter their phone number on the centili portal after registering to get a login pin to their mobile. Users can enter this pin for their

online or mobile purchases and get billed to their mobile operator. Their solution is useful for making online payments, buying tokens, downloading

music or e-books and making in-app purchases. For merchants it offers an integration with their payment system and with web/mobile in-app

purchases along with features such as real time transaction and revenue monitoring. Also provides an API for developers to integrate this payment

option into their web/mobile apps or estores along with white-label payment solutions for merchants.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 58: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

ENTERPRISE-FOCUSEDCONSUMER-FOCUSED

Consumer Mobile Finance Company List

Carrier BillingsPayments added to mobile prepaid or subscription prepaid bills

Boku ($78.0M), Mopay ($20.0M)

Vertical WalletMobile wallets that facilitate payments in a particular industry

TabbedOut ($17.5M), OrderAhead ($10.0M)

Horizontal WalletMobile wallets that facilitate payments across different industries

Dwolla ($32.5M), BlingNation ($28.0M)

BankingMobile apps that serve as banking frontends.

Simple ($15.3M), Moven ($12.4M)

Personal Finance ManagementMobile apps for tracking and managing personal finances

Check ($47.0M), BillGuard ($16.5M)

Alternate SavingsMobile apps for periodic micro savings

Qapital ($5.0M), Acorns ($32.0M)

Public Market InvestingMobile apps that facilitate trading or feature investment research

Robinhood ($66.0M), StockTouch ($500K)

Mobile Accounting

Mobile apps that facilitate business accountingAcctapp

Fin

an

ce

Pa

ym

en

ts

$92M

$50M

$86M

Business Expense Management

Mobile apps that help manage business expensesExpensify ($10.2M), Abacus ($3.5M)

$80M

$290M

$160M

White Label WalletWallet solutions provider to merchantsMonitise ($290.0M), LevelUp ($50.75M)

Mobile Point-of-sale Point of Sale for handheld devices such as mobile or tablet

SquareUp ($490.0M), iZettle (108.9M)

$1B

$830M $1.48B

$460M

$19M$75M

Note: Indicates cumulative funding in the segment over last 7 years

Page 59: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Finance-Banking (1/3)

Company Details Funding Investors

Banking

Simple [Portland, United States, 2009]: Consumer banking startup with a web/mobile interface that provides users with access to data around

their financial history, as well as tracking of expenditures and savings goals, with automated purchase data collected when its customers use their

Simple Visa debit card. Simple is an intermediary between users and FDIC-insured institutions (Bancorp). Has over 100,000 customers and

processed a total transaction value of $1.7B. Acquired by BBVA in Feb 2014, and will continue to operate separately, in parallel with BBVA's

existing US banking operations.

$15.3M

SV Angel, Anthemis Group, Neu

Venture Capital, First Round

Capital, IA Ventures, Village

Ventures, Thrive Capital, Lerer

Ventures, 500 Startups, Shasta

Ventures

Banking

Number 26 [Berlin, Germany, 2013]: Number26, product of Papayer GmbH, offers mobile banking services to consumers. The company offers

opening of a free checking account along with a mastercard, and a smartphone application that enables users to manage their finances in real-time.

The revenue model includes a tiny cut from MasterCard on every transaction. The service is currently available only in Germany and Austria for now

with 8500 people already signed up and 15000 others waiting for an invite. The company recently received $10.6M in round A funding.

$12.6MValar Ventures, EarlyBirdCapital,

Redalpine Venture Partners

Banking

Moven [New York City, United States, 2011]: Moven is an alternative to traditional bank deposit. Provides mobile banking service where users

have access to real-time updates and spending alerts, spending analysis across all their bank cards and credit cards, the ability to send money to

friends from the app via Facebook, email or their mobile number. Its accounts and associated MasterCard debit card are backed by CBW Bank, an

FDIC member based in Kansas. Has grown to 5,000 registered users and over 100,000 have signed up for invites. Managed over $300 million in

customer spending. Looking into launching Host Card Emulation (HCE) instead of Mastercard Paypass sticker. Debuted in mid-2013, exited beta in

Mar 2014. Available for both iOS and Android

$12.4M

Anthemis Group, Raptor Ventures,

Life.SREDA, SBT Venture Capital,

Route 66 Ventures, LLC, Standard

Bank, New York Angels

Banking

Accumulate [Stockholm, Sweden, 2005]: Accumulate AB provides mobile payment solutions for financial services. It offers Mobile Everywhere

platform, a solution that enables secure transactions using the mobile phone as the tool to authenticate. The company also offers mobile payment

service, a 360 degree solution that supports various types of payment situations, such as point of sale, person-to-person money transfers,

remittance, online payments, man-to-machine payment, payment information services, and other services. Enables mobile banking that provides

transactional and information services. In addition, it offers mobile security services that include mobile authentication and signature; mobile 3D

Secure service that eliminates the need of hardware tokens; and mobile eID, a solution that consists of secure login and signature

$12.1M Teliasonera

Banking

Numbrs AG [Zurich, Switzerland, 2012]: Numbrs is a mobile banking application that allows users to conduct transactions, track spending, pay

bills, and predict future income and expenses.The application supports all major banks and is compatible with iOS iPhone and iPod Touch. It is a

product of Swiss software company Centralway and has been receiving funding from the same.

$11.5M Centralway

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 60: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Finance-Banking (2/3)

Company Details Funding Investors

Banking

Osper [London, United Kingdom, 2013]: Osper offers a banking service that can be used by children by combining prepaid debit cards and

smartphone apps controlled by both them and their parents. Its prepaid debit card is issued by IDT Financial Services Limited and backed by

MasterCard and comes with a simple mobile app (Android or iOS), which has separate login for the young person and their parents. Participated in

TechStars London 2013.

$11.2MHorizons Ventures, Index Ventures,

Conversion Capital

Banking

Avuba [Berlin, Germany, 2013]: Avuba provides a bank account and features such as cash withdrawals, expense analytics and online payments

in the place of PayPal, to consumers. The company partners with net.m privatebank and offers web and mobile apps to users for online banking. It

provides free debit and credit cards, user interface to monitor spending, new account setup services. Users can request for an invite on the portal. It

has received funding from Startupbootcamp. Revenue model comprises of monthly fee charge for customers along with an interest and cut of credit

card transaction fees. Incubated at Techstars and Startupbootcamp.

$0.6M Startupbootcamp

Banking

Monese [London, United Kingdom, 2013]: Monese provides an online banking service for individuals and businesses with an online process for

free current account opening. Consumers can use the account for storing money and make online payments and are also provided with a debit card

with no transaction fees and to withdraw cash from ATMs. Consumers can download the mobile app and link their account to manage their

finances, make purchase payments directly through the app. Users can request an invite through the online portal.

Banking

Cheddar Card [Redwood City, United States, 2014]: Cheddar is a consumer banking app that acts like an aggregation tool by integrating with

bank accounts, credit cards, investments, loans, and insurance. User can view activity, setup transfers, and make payments without leaving the

app. The app has features like no minimums, FDIC protection, bill pay, direct deposit, institutional transfers, p2p transfers, ATMs, photo check

deposit, chat support, EMV debit card and apple pay.

Banking

GoBank [Pasadena, United States, 2013]: GoBank is a brand of Green Dot Bank. It offers a smartphone application for customers. With the

GoBank app, users can make mobile payments, send & receive money from friends via email or phone number, make a deposit by clicking a picture

of the check, pay phone and electric bills directly through the app. Also offers a customizable debit card, checking banking balance through the app,

custom alerts for purchases, withdrawals and budget reminders set by the users, personal finance management tools integrated into the app along

with setting budget goals, ATM locater based on the location. More than 50k downloads on Android platform.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 61: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Finance-Banking (3/3)

Company Details Funding Investors

Banking

Hello bank! [Paris, France, 2013]: Hello Bank is a mobile digital bank launched by BNP Paribas Group, offers the customers a free current

account with an interest rate of upto 2% paid quarterly. It also includes "Hello Saving!", a digital savings account where savings for small personal

projects can be held, with the option to receive contributions from friends and family members through social networks. Offers "Hello Personal!", a

personal budgeting tool providing a detailed view of the individual's financial situation, can be used to organise and rationalise debits and credits

automatically. Launched its services in Belgium, France, Italy and Germany. Hello bank! is supported through BNL in Italy, Cortal Consors in

Germany, BNP Paribas Fortis in Belgium and BNP Paribas in France.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 62: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Finance-PFM (1/7)

Company Details Funding Investors

PFM

Check [Palo Alto, United States, 2007]: Check (formerly Pageonce) offers smartphone apps that enables users to manage and track their daily

finances, spendings, savings and monthly budget. The app keeps a track of the bills to be paid by the users and pushes reminders for the same.

Users can link the app to multiple cards and bank accounts and monitor their banking activity from the app. Charges 4% for each credit card

transaction through the app. Bill pay volumes hit $1M mark in Jan 2013. 2011 Android Editor's Choice Award and Apple’s Best of 2010 and 2011.

Acquired by Intuit in May 2014 for $360M.

$47M

Pitango Venture Capital,

Morgenthaler Ventures, Menlo

Ventures

PFM

BillGuard [New York City, United States, 2010]: illGuard is a personal finance security company harnessing the collective knowledge of millions

of consumers to protect everyone from unwanted and unauthorized charges on credit card bills. The application scans card activity daily and alerts

users to hidden charges, billing errors, misleading subscriptions and scams found by others.

$16.5M

Bessemer Venture Partners,

Founder Collective, SV Angel, IA

Ventures, Social Leverage,

Innovation Endeavors, Founders

Fund, Khosla Ventures, OurCrowd

PFM

Money Dashboard [Edinburgh, United Kingdom, 2008]: Money Dashboard offers a web & mobile based platform that provides users with

personal finance management tools. Users can register on the platform and enter multiple bank accounts to link them with the app. The platform

allows users to view all the current accounts, savings accounts and credit cards from whichever institutions they bank with, all together in one

secure place. The platform aids users to track day-to-day spending, savings, contingency funds, financial advice based on the targets input by the

customer etc.

$7.8MCalculus Capital, Par Equity,

Ariadne Capital

PFM

Level [San Francisco, United States, 2012]: Level links up with user's bank accounts to deliver real-time metrics on user's spending, savings and

general financial standing. It is building a Financial GPS, enabling effortless personal financial control and new models for financial services. Instead

of categorizing transactions and tracking bank balances, Level empowers members to easily understand cash flow by automatically detecting

income and fixed expenses from linked financial accounts. The app was acquired by capital one in Jan 2015 but continues to remain a standalone

application. It has 700,000 users at the time of acquisition

$5M Kleiner Perkins Caufield & Byers

PFM

ReadyForZero [San Francisco, United States, 2010]: ReadyForZero creates online financial software that helps people manage personal debt or

credit. Users create plans, make payments, monitor credit and track their progress via the web or mobile. Users import data from their bank

accounts, credit card accounts and loans. It then uses this data to make recommendations as to how users could make extra payments to save on

interest or consolidate loans with various partners for better rates and a faster exit from debt. The company claims to have helped its customers pay

down $220 million in debt. The company was acquired by Avant, an online lending platform in March 2015.

$4.8MY Combinator, 500 Startups,

Polaris Partners, Citibank

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 63: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Finance-PFM (2/7)

Company Details Funding Investors

PFM

Tink [Stockholm, Sweden, 2012]: Tink is a personal finance management mobile app that gives new insights and fun facts about money every

time user open it. Tink continuously collects, sorts and analyses everything about personal finances and delivers a feed so the user can see exactly

where the money is going. Available for both iOS and Android phones, Created in Stockholm in 2012

$4M Sunstone Capital

PFM

Tykoon [New York City, United States, 2011]: Tykoon (currently in private beta) is a new social, personalized financial services platform for

families where kids can earn, save, give and spend real money. With Tykoon, parents can implement money management via chores, jobs,

allowance, spending and giving. Kids can earn money through jobs, chores, and gifts, save based on goals, spend in a kid safe environment

powered by Amazon.com and give to charities via the platform.

$1.8MRRE Ventures, Signia Venture

Partners

PFM

Moneytree [Tokyo, Japan, 2012]: Moneytree is a personal finance management app that automatically display balances and transactions from

user's Japanese bank and credit card. It features bank-level security, and a simple yet intelligent user experience centered on personal financial

data. The Moneytree mobile app has won the App Store's highest honor two years in a row, awarded Best of 2013 for iPhone and Best of 2014 for

iPad by Apple in Japan.

$1.6MPayPal, Mastercard, DG

Incubation, Morgan Stanley

PFM

Splitwise [Providence, United States, 2011]: Splitwise is a mobile app and web platform that helps people share and split common expenses with

their friends. Users enter shared bills, IOUs, and payments as they occur, and Splitwise calculates and tracks who owes who how much. Splitwise

users can settle up their debts either by cash or Paypal or Venmo. They have raised $1.4 million seed funding in December 2014.

$1.4MSilicon Valley Bank, Great Oaks

Venture Capital, IDG Ventures USA

PFM

Squirrel [London, United Kingdom, 2013]: Squirrel is a financial welllbeing app that works by providing simple and intuitive tools to help people

save, budget and manage their bills directly from their payroll. It work in partnership with employers to offer practical and intuitive payroll-backed

tools. It was one of only 11 companies out of 340 global applicants selected to join the inaugural Barclays Techstars accelerator program in summer

2014 and went on to join the Wayra UNLTD programme for social impact businesses, partly funded by the government Cabinet Office. The

company generates revenue by charging £10 per employee to the employers.

$0.8MSparkLabs Global Ventures,

Techstars

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 64: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Finance-PFM (3/7)

Company Details Funding Investors

PFM

Pocketbook [sydney, Australia, 2012]: Pocketbook is an online money management tool. It provides information about user's past and future

spending immediately after signup thus helping to simplify personal and household budgeting. It is the only popular app that gives an option to

synchronize with Australian banks. Has more than 10K downloads till date.

$0.5M Tank Stream Ventures

PFM

Wally [San Francisco, United States, 2013]: Wally is a personal finance app that compares user's income to expenses, understand where the

money goes, and set and achieve goals. Available for iPhone and Android. Features all currencies. Currently free but plans to add optional premium

features in future. More than 10k downloads on android. Has been features in top 10 start-ups by Forbes Magazine

$0.4M

PFM

CoinKeeper [Saint Petersburg, United States, 2011]: CoinKeeper is personal finance app with intuitive touch interface and gamification system

that rewards responsible spending and savings. Available on Android and iOS. More than 100k downloads.$100k

PFM

BillPin [Singapore, Singapore, 2012]: BillPin helps split and track shared expenses among users. Singapore based company. App is available on

iOS, Android and mobile web.$40k

PFM

TheBudgetBoss [Florida, Puerto Rico, 2012]: The BudgetBoss aims to provide provides techniques and training to help consumers manage their

spending. The app allows subscribers to establish and monitor actual spending versus planned spending.Also provide subscribers with mobile

acces to digital discounts to reduce their costs to purchase goods and services. Features on-line training and education on personal spending In

stealth mode as in May 2015. Launch date 1st July 2015.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 65: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Finance-PFM (4/7)

Company Details Funding Investors

PFM

Dollarbird App [Cluj-Napoca, Romania, 2011]: Dollarbird is made by Halycon Mobile, a Romania-based agency. The app provides an all-round

perspective on where user stand now and where will it lead in the future, financially. It has a calendar interface that helps track expenses to see

where the money goes, track income, forecast balance, and make a plan to improve user's finances. Charges a fee for the pro version. More than

10K downloads.

PFM

Spendee [Prague, Czechia, 2013]: Spendee is a product of CLEEVIO budgeting tool app that tracks money in and money out. Users can organize

expenses by set categories, such as: bills, groceries, travel, and hobbies. Categories are not customizable. Spendee doesn’t require a third-party

account to get budgeting, so all financial data stays secure on mobile device. Available on iOS($1.99) and Android($2.39). More than 100K

downloads

PFM

Goodbudget [San Francisco, United States, 2009]: Goodbudget (formerly EEBA), a personal and household budgeting app for Android and

iPhone, is a product of Dayspring Technologies. Users divide their estimated income into categorized budget "envelopes" such as groceries,

entertainment, gas and utilities. Then, as users record their expenses, they are categorized into the relevant envelope, where cash is taken out. The

free version of the app allows users to create 10 custom "envelopes," while premium subscriptions allow users to create unlimited envelopes and

sync their budget across five devices. More than 1M installs.

PFM

Mvelopes [Salt Lake City, United States, 2000]: Mvelopes is a mobile finance app owned and developed by Finicity. The service enables online

envelope budgeting that helps users categorize spending, plan budget ahead of time, and track how much money is left throughout the month. This

leads to a more informed spending decision by letting users know where they stand in relation to their budget and plan.The app also tracks users

bank account and credit card balances. Charges a subscription for premium features. Available on iOS and Android. More than 50K downloads.

Privately funded through management.

PFM

Monyq (Nederlands) [Rotterdam, Netherlands, 2013]: Monyq offers a mobile app for personal finance management. It allows to organize

contracts, invoices, receipts instantly with its document scanning feature. Users can save their documents and can email them when required. Also

allows users to budget their expenses with live-feedback debit card. .

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 66: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Finance-PFM (5/7)

Company Details Funding Investors

PFM

Budgt [Zurich, Switzerland, 2012]: Budgt is a smartphone personal finance management application that enables users to manage their

expenses, enter details of their monthly budget, track their daily spending in a visual representation by making entries of their spends, helps users to

categorize spending, allows users to access their transaction history, offers a feature to export the data into a csv file. The app also allows people to

set saving targets, reminders to enter the spends and also offers projections of the savings by month end. The company is based in Zurich.

Available on iOS at 1.99 euro.

PFM

Boomerang Wallet [San Francisco, United States, 2014]: Boomerang Wallet is a mobile wallet that helps users earn a fixed daily return on user's

money in the bank. Promises 3-4% return and round the clock access to money. In stealth mode as for April 2015

PFM

Plot [Stockholm, Sweden, 2013]: Plot is a free iPad app that allows users to explore future, using current finance's as it's base. User can drag and

drop wishes onto a timeline / bar chart that visually shows the repercussions of present day actions. Founded in 2013, company is based out of

Stockholm. As of April 2015, the app is in stealth mode.

PFM

Toshl [Mountain View, United States, 2012]: Toshl is a spending tracker client for mobile phone platforms (Android, iOS, Windows Phone) that

automatically sync with Toshl web platform, accessible via Toshl.com web page. Users are invited to track their daily purchases in order to simplify

their financial lives. Enter the price, connect it with a tag and organize and follow the expenses by automatically created modules that provide better

understanding of users spending habits. Supports all major currencies. Annual subscription of $20 for premium features. 1.75m+ users.

500 Startups

PFM

MoneyWiz [San Francisco, United States, 2010]: MoneyWiz, product of SilverWiz, offers both web and mobile based platform that provides users

with personal finance management tools. Users can register on the portal and link their bank accounts to get features such as budget forecasting,

bill payments and reminders of exceeded spending of a set target, expense reporting, data importing from files (OFX or QIF formats) etc. Users can

sync their personal finance data across various devices and view reports on net worth, average spending, projected income etc. The app plans to

launch a new version for Android and Windows. 150k+ customers and more than $1bil under management.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 67: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Finance-PFM (6/7)

Company Details Funding Investors

PFM

Sweep [San Francisco, United States, 2014]: Sweep is a personal finance app that help its user's to save money, pay bills and manage cash

flow. The Sans Francisco based company was founded in 2014 and their app is still in stealth mode.

PFM

MoneyView [Bangalore, India, 2014]: Mobile app that auto-tracks and organizes the user's expense, bills and account balances from SMS

notifications from banks and billers. Also works as a bill tracker and reminder, showing loan EMIs, credit card, mobile and utility bills in one place.

Shows daily, weekly and monthly summary for efficient budget planning. Part of WhizDM Technologies. For Android. Raised funding from Tiger

Global in Feb 2015. Also part of the portfolio of Ribbit Capital.

Tiger Global Management, Ribbit

Capital

PFM

Money Lover [Hanoi, Vietnam, 2011]: Money Lover app is a finances and expenses manager for individuals. It allows user's to track expenses

over time and manage monthly or annual budget. It acts like like a financial calendar, alerts user's to debts, and reminds them of transactions. The

app currently has more than 1 million downloads.

PFM

WalletApp [Prague, Czech Republic, 2010]: Walletapp, a product of BudgetBakers, is a personal expense management mobile and web

application with full cloud synchronization between devices. Wallet optimizes user monthly budget, track and analyse user's income & expenses. It

also has additional family account sharing feature. Based out of Prague, the app is available in 220 countries and has more than 500,000

downloads till date.

PFM

Billofy [Bay, United States, 2012]: Billofy is a social expense management app that allows users to share common expenses. The platform

organizes all the bills, expenses and payments centrally so everyone can see who owes what to whom.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 68: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Finance-PFM (7/7)

Company Details Funding Investors

PFM

JARS App [Eindhoven, Netherlands, 2014]: JARS is an expense settling app that allow user's to keep a transaction history and has an additional

feature of instant money transfer to settle the debt. Available for both Android and iOS.

PFM

Tab [New York City, United States, 2011]: Tab is a mobile application to split a bills. Users can scan a receipt, select their items and pay for what

they bought. Tax and tips are automatically calculated for everyone. Tab app belongs to bring10.com.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 69: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Consumer Finance-Public Market Investing (1/2)

Company Details Funding Investors

Public Market

Investing

Robinhood [Redwood City, United States, 2012]: Robinhood is a stock trading app that enables the users to trade on the stock market without

paying any brokerage. The company generate revenue by charging interest on the margin accounts of its customers and through accrued interest

on customers' uninvested account balance. The company launched its app in December 2014 and has raised $50M as round B funding from NEA,

taking its total funding to $66M.

$66M

Index Ventures, Ribbit Capital,

Slow Ventures, Google Ventures,

Susa Ventures, QueensBridge

Partners, Rothenberg Ventures, IT

Ventures, Andreessen Horowitz,

New Enterprise Associates

Public Market

Investing

TradeHero [Singapore, Singapore, 2012]: TradeHero is a learning and trading tip platform for financial retail products. It start out with $100,000 in

virtual cash to spend, choosing which and how much stock to buy - there are no live trades going on, it’s a simulation - and getting to see whether

the trading decisions would have panned out, because the app follows actual market movements. Most successful traders become part of a

leaderboard that other users can pay to follow so they get the inside track on their trading decisions. Raised $10M as series A funding.

$10.5MTNF Ventures, Kleiner Perkins

Caufield & Byers, IPV Capital

Public Market

Investing

StockTwits [San Diego, United States, 2008]: StockTwits is a financial communications platform for the financial and investing community.

Founded in 2008 the company created the $TICKER tag to enable and organize streams of information around stocks and markets across the web

and social media.The company acquired chart.ly and Abnormal Returns in 2009 and 2010 respectively Currently, the platform has more than

300,000 users who share information and ideas about the market and individual stocks which are viewed by an audience of over 40 million across

the financial web and social media platforms.

$8.6MBetaworks, True Ventures, Foundry

Group

Public Market

Investing

Draftapp [Austin, United States, 2014]: Draft is a portfolio management app that provides insight and guidance to common and professional

investors by leveraging crowd sourced data. It allows users to pull all their investment accounts into one single location and compare performance,

fees and asset allocation against real portfolios from other users. Draft's platform focuses solely on diversification strategies and low fee options to

fill potential investment opportunities. In Beta mode as in may 2015.

$0.7M

Public Market

Investing

StockTouch [New York City, United States, 2011]: StockTouch is a visual stock market analysis and tracking app for iPad and iPhone offered by

Visible Market, Inc. It enables users to get a visual picture of the overall state of the stock markets by merging real-time financial information with

data visualization technology. It is consistently rated in the top finance apps for iPad, and is one of the top 5 stock market apps.

$0.5M

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Finance-Public Market Investing (2/2)

Company Details Funding Investors

Public Market

Investing

Bux [Amsterdam, Netherlands, 2013]: BUX is a mobile application that includes a trading game as well as a real-time trading platform that trades

only on CFD's. The transaction costs are as low as 35 pence per trade for trading CFD's. Business model does not focs on equity trading to cut

transaction fee. The application is focused young investors as their target market. The app has more than 10,000 installs till date.

Public Market

Investing

Stockflare [London, United Kingdom, 2013]: Stockflare provides information about stock prices. It provides users with the tools they need to

value, understand and manage their portfolio by simplifying investment data and news. The available data is published with a 15 minute delay.

Revenue model does not exist yet, but they plan to introduce it in near future

Public Market

Investing

BullsEye [Boston, United States, 2014]: BullsEye is a mobile platform that allows users to follow friends, professionals and a limited watchlist of

stocks. Users can track their performance, monitor activity in their network, and create a personalized community to discuss and discover their next

investment.

Public Market

Investing

Portfolio [Palo Alto, United States, 2014]: Portfolio is a mobile app for tracking live stock performance. Also allows users to input their trades into

the app and track their portfolio performance. Available as iOS application.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Finance-Micro Savings (1/2)

Company Details Funding Investors

Micro Savings

Acorns [Newport Beach, United States, 2012]: Acorns is a micro-investment app that sets up a portfolio for its users by collecting spare change

from everyday transaction. The app automatically rounds off the user's transactions to nearest dollar and invests it. Users also have control over the

type of portfolio they choose with five options ranging from conservative to aggressive. The company has raised $32M in funding and is backed by

investors like Greycroft Ventures and e.Ventures

$32M

Greycroft Partners, e.ventures,

JAM Equity Partners, Great Oaks

Venture Capital, Steelpoint Capital

Partners, Cruttenden Partners, LLC

Micro Savings

Digit [San Francisco, United States, 2013]: Digit is a mobile app that automatically saves cash for the users. It transfers a certain amount to a

non-interest bearing, FDIC insured savings account. The amount saved is based on the analyses of the income and spending habits of the users.

The user can withdraw the saved amount anytime. The company is earning its revenue by pocketing the interest on the saved money. It has raised

$2.5 million as seed funding from investors, including Baseline Ventures and Google Ventures.

$13.8M

Cooperative Capital, Google

Ventures, Upside Partnership,

Freestyle Capital, Baseline

Ventures, General Catalyst

Partners, Bessemer Venture

Partners

Micro Savings

Qapital [Stockholm, Sweden, 2012]: Qapital is a financial management app that allows its users to set saving goals and funds are automatically

transferred in small increments to FDIC-ensured Qapital's banking partner's account. Its a Sweden based company preparing to launch in US. The

seed round was led by early Spotify investor and board member, and Northzone partner Pär-Jörgen Pärson. Has an office in New York also.

$5M Entree Capital, Northzone

Micro Savings

SavedPlus Inc. [Mountain View, United States, 2012]: SavedPlus is a mobile app that allows consumers to automatically save money as they

spend. It works like a sales tax by adding an extra percentage on each transaction and transferring it from a source account to a savings destination

account. Available for iOS and Android. The service is free currently but they plan to release a new versions of the application with enhanced

functionality, that will have fee based features.

$0.3M

Micro Savings

Dyme [San Francisco, United States, 2014]: Dyme is a text based mobile saving tool. It works with the existing bank account. To save money,

user has to text the dollar amount he wants to save. The app is still in its alpha phase.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Consumer Finance-Micro Savings (2/2)

Company Details Funding Investors

Micro Savings

Lawnmower [San Francisco, United States, 2015]: Lawnmower helps users convert their spare change into bitcoin. Lawnmower integrates with

and leverages leading companies in the bitcoin and general financial sectors. Offers a wallet for bitcoins or integration with Coinbase. Lawnmower’s

innate dollar-cost-averaging structure makes frequent bitcoin purchases to smooth out cost-basis. Have launched their app for iOS only.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 73: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

ENTERPRISE-FOCUSEDCONSUMER-FOCUSED

Enterprise Mobile Payment Company List

Carrier BillingsPayments added to mobile prepaid or subscription prepaid bills

Boku ($78.0M), Mopay ($20.0M)

Vertical WalletMobile wallets that facilitate payments in a particular industry

TabbedOut ($17.5M), OrderAhead ($10.0M)

Horizontal WalletMobile wallets that facilitate payments across different industries

Dwolla ($32.5M), BlingNation ($28.0M)

BankingMobile apps that serve as banking frontends.

Simple ($15.3M), Moven ($12.4M)

Personal Finance ManagementMobile apps for tracking and managing personal finances

Check ($47.0M), BillGuard ($16.5M)

Alternate SavingsMobile apps for periodic micro savings

Qapital ($5.0M), Acorns ($32.0M)

Public Market InvestingMobile apps that facilitate trading or feature investment research

Robinhood ($66.0M), StockTouch ($500K)

Mobile Accounting

Mobile apps that facilitate business accountingAcctapp

Fin

an

ce

Pa

ym

en

ts

$92M

$50M

$86M

Business Expense Management

Mobile apps that help manage business expensesExpensify ($10.2M), Abacus ($3.5M)

$80M

$290M

$160M

White Label WalletWallet solutions provider to merchantsMonitise ($290.0M), LevelUp ($50.75M)

Mobile Point-of-sale Point of Sale for handheld devices such as mobile or tablet

SquareUp ($490.0M), iZettle (108.9M)

$1B

$830M $1.48B

$460M

$19M$75M

Note: Indicates cumulative funding in the segment over last 7 years

Page 74: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Enterprise Payments-mPOS (1/14)

Company Details Funding Investors

mPOS

Square [San Francisco, United States, 2009]: Square offers a Point-of-sale system for the iPhone, iPad, and Android devices for a low

transaction rate of 2.75% per swipe including a registry app, mobile wallet and card reader which goes into the jack for headphones. Square

Register, its mobile app, allows individuals and merchants to accept offline debit and credit cards on their iOS or Android smartphone or tablet

computer. The app supports manually entering the card details or through the card reader. Square Wallet allows customers to set up a tab and pay

for their order simply with their name (or a barcode) using a stored credit, debit, or gift card. Raised $100M in Debt round in April 2014 from

Goldman Sachs, Morgan Stanley and Silicon Valley Bank.

$490M

Khosla Ventures, First Round

Capital, Sequoia Capital, Visa

Panamá, Kleiner Perkins Caufield

& Byers, Tiger Global

Management, CrunchFund,

Citibank, Rizvi Traverse

Management, Starbucks, GIC

mPOS

Revel Systems [San Francisco, United States, 2010]: Revel Systems is a hybrid cloud-based Point-of-Sale system for restaurant, grocery and

retail businesses, which integrates payroll, inventory tracking, customer relationship management, etc. The company delivers cloud-based

comprehensive enterprise point-of-sale products and solutions, which are designed to serve as the central system for restaurant and store

operations, giving staff and management a central place to view and retrieve critical transaction and billing information. The Revel Marketplace

allows POS users to integrate directly into third-party enhancements, such as mobile payments, online ordering, gift or reward cards and advanced

financial software suites. Revel Systems integrates with third party vendors, and offers an open API, allowing others to customize the POS system.

Customers include food trucks to major franchises (Popeyes Chicken, Goodwill, and Belkin). Received a grant of $1.2M, from Invest Northern

Ireland, to open an office in the capital of Belfast.

$113.8MDCM, Rothenberg Ventures,

Welsh, Carson, Anderson & Stowe

mPOS

iZettle [Stockholm, Sweden, 2010]: The iZettle app and card readers allow individuals and small businesses to accept card payments on their iOS

or Android smartphone or tablet. The App supports both chip cards and magnetic stripe cards. iZettle card readers can either plug into the audio

jack or connect wirelessly via Bluetooth. Provides services in Sweden, Finland, Denmark, Norway, the UK, Germany, Spain, Mexico and Brazil.

$108.9M

Index Ventures, Creandum,

Greylock Partners, Northzone,

American Express, Intel Capital,

Dawn Capital, Zouk Capital, Hasso

Plattner Ventures

mPOS

PowaPOS [London, United Kingdom, 2010]: PowaPOS (earlier known as mPowa) provides payment solution that includes POS app and a card

reader which connects to a smartphone either by plugging into its headphone socket or via Bluetooth. It also offers an integrated in-store solution

which includes a tablet, card reader, tablet stand and a thermal printer. Businesses can record all the cash and cheque sales in one integrated

system. The POS system seamlessly integrates with any customer databases and other back-end systems. PowaPOS is a mobile POS solution of

Powa Technologies which also features web commerce and QR Code reading app. Founded by serial Dan Wagner who is known for ventures

MAID, Venda and Locayata.

$76M Wellington Management

mPOS

Leaf [Boston, United States, 2011]: Leaf provides its clients with a tablet computer built specifically for Point of Sale (POS). Offers a cloud-based

software tool for business management, analytics, and customer engagement. With technology including a magnetic stripe card reader, near field

communication (NFC) and front & rear-facing cameras, it is capable of accepting payments via traditional credit cards, gift cards, next-generation

payment methods such as PayPal or LevelUp, and a number of mobile wallets. Developers could also create customized apps that cater to specific

business needs or vertical markets such as payroll and inventory management, restaurant reservation systems or salon appointment tools.

$26M Heartland Payment Systems

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Enterprise Payments-mPOS (2/14)

Company Details Funding Investors

mPOS

WAY Systems [Woburn, United States, 2002]: WAY Systems, Inc. designs, develops, and sells mobile POS solutions and gateway services for

mobile merchants. It provides mobile POS devices and printers, as well as various accessory items, including antenna kits, printer papers, car

chargers, cigarette lighter adapters, holsters, printer batteries, and AC chargers through its store. Acquired by VeriFone in Sep, 2010 for $9M.

Website currently defunct.

$25M

Austin Ventures, Bessemer

Venture Partners, GIV Venture

Partners, Visa Panamá

mPOS

Flint [Redwood City, United States, 2011]: Flint Mobile is a mobile payments company that uses the phone’s camera to scan credit and debit

cards. Developed Android and iPhone apps for taking payments, which can handle invoices and send out customer receipts. Available online also.

In its new feature for Apple, Flint merchants can create customized coupons within the app or merchant portal, which can be emailed to customers

who then add the coupons to Apple's Passbook. Flint charges 1.95% for debit card and 2.95% for credit card transactions.

$20.4M

Storm Ventures, True Ventures,

Digicel Group, SVG Partners,

Verizon Communications, Inc.

mPOS

SumUp [Dublin, Ireland, 2012]: SumUp offers a mobile payment solution to merchants to accept payments from customers at the point of sale

through mobile to mobile transfer of money via text messaging. Works on iPhone, iPad, iPod touch and Android devices. Merchants enter the

amount to be paid in the app, send a payment link to customer's phone number and customers enter their card details to complete the transaction.

Both P2P and B2C payments possible. Company charges 1.95% / transaction. To merchants, company also offers a card reader to connect with

smartphone/tablet for faster checkout. SumUp has expanded into 14 countries, including the UK, Germany, Russia and Brazil. The company has

major offices in London, Berlin, Sofia, Moscow, and São Paulo.

$20M

Tengelmann Ventures, Shortcut

Ventures GmbH, b-to-v Partners

AG, BBVA Ventures, Groupon,

American Express

mPOS

SecureNet PayOS [Austin, United States, 1997]: Empowers merchants of all sizes to turn any iOS mobile device into a secure mobile payment

solution. Mobile PayOS enables business owners to quickly and easily accept payments and manage their business on-the-go. SecureNet’s mobile

solution includes a free mobile application and fully encrypted card reader, available for mobile iOS devices today, and soon Android.

$18M Sterling Partners

mPOS

QFPay [Beijing, China, 2012]: QFPay’s main product is QPOS, a Square like crad reader which can be connected to a smartphone. It connects

wirelessly to Android tablets or phones, or iPhone or iPad. There is also a wired version that hooks up to a PC. Charges RMB 900 for the device

and 0.78 percent fee per transaction. Claims to have 110,000 businesses using its solution and the service sees over RMB 100 million (more than

17 million) processed in payments each day. 55Tuan, a Chinese eCommerce giant is one of its customers.

$16.5M Sequoia Capital

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Enterprise Payments-mPOS (3/14)

Company Details Funding Investors

mPOS

Payleven [Berlin, Germany, 2012]: Payleven offers a mobile app and bluetooth-enabled wireless card reader that connects with iOS or Android

smartphones or tablets to accept credit and debit card payments. Merchants can take payments with card swipe or manually entering details. The

device connects to phone's internet connection to complete the transaction over Payleven's servers. Operates in 10 European countries at present.

$15M

New Enterprise Associates, HV

Holtzbrinck Ventures, ru-Net

Holdings, Rocket Internet

mPOS

Coiney [Tokyo, Japan, 2012]: Coiney is a startup focused on providing mobile payments solutions in Japan. Coiney was launched back in March

of 2012 by ex-PayPal Japan employee Naoko Samata, and has been providing mobile payments solutions using swipe card readers for

smartphones. Instead of conventional credit authorisation terminals (CAT), the company provides merchants with a small attachment that can be

connected to an iPhone and enables card processing by swiping their customer’s card. The company expects to transact more than 1 trillion yen

($10 billion) through its payment platform in the next five years. The last funding round valued Coiney at around $50M.

$13M

CyberAgent Ventures, Inc., 半導体エンジニアの毒舌な妹bot, Credit

Saison

mPOS

iBoxPay [Shenzhen, China, 2011]: iBoxPay provides China and Asia operators with Square-like mobile payment solutions and services, which are

certified and secured by an exclusive partnership with China UnionPay. The solutions feature dual audio verification and safeguarded encryption, as

well as RFID reader, barcode scanner, and e-signature. Iboxpay plugs its independently developed audio encryption card reader into mobile

terminals’ headphone jack. Cliams it is the first company that has passed security accreditation of China UnionPay and Banking Card Test Center.

More than 1 million deals have been sealed on iBoxPay platform with a turnover of 1 billion yuan.

$12.2M SMiT

mPOS

Ezetap [Bangalore, India, 2011]: Ezetap is a Square-like mobile-based payments service provider for emerging markets. Provides card reader (for

$50) which can be attached to a mobile phone to accept payments. The startup sold around 12,000 card readers as of Mar 2014. Customers

include Myntra, BookMyShow, BigBasket, Ola, RedBus, Reliance Mutual Fund, Bajaj FinServ. SBI is deploying around 500k mPoS terminals with

Ezetap's solution.

$11.5M

American Express, Helion Venture

Partners, The Social+Capital

Partnership, Berggruen Holdings

mPOS

PayClip [Redwood City, United States, 2013]: PayClip enables merchants in Mexico to accept payments on their smartphone or tablet using the

Clip card reader. Takes a commission fee of 3.6% per transaction. Provides secured transactions with Cliplock, a SMS-based verification system.

Headquartered in San Francisco, the team serves and is based out of Mexico City. In addition, Clip has a new product called Mensualidades. This

allows any Clip merchant in Mexico to offer payments in up to 12 instalments.

$8.8M Accion, Alta Ventures Mexico

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Enterprise Payments-mPOS (4/14)

Company Details Funding Investors

mPOS

2can [Moscow, Russia, 2012]: 2can (Smartfin) allows merchants to use iOS and Android smartphones or tablets as secure terminals for accepting

card payments with a special app and a small card reader that connects via a 3.5 mm audio jack. Additional options by 2can include ERP

integration, use of order number, bar code/QR-code scanning from the order form, integration with the mobile fiscal register and fiscal check print-

out option. Its mobile terminals have processed more than 300 million rubles (approximately $9 million) to date, with more than 13,000 card readers

distributed and 6,000 of these have been activated.

$7.3M Inventure Partners, Almaz Capital

mPOS

Jusp [Cagliari, Italy, 2011]: Jusp offers a card reader technology for mobile POS solution to merchants. The hardware can be connected to the

merchant's smartphone and can be linked to the Jusp app on the smartphone. Through the app merchants can enter the amount to be charged

from the customer post which credit card of the user is swiped and asked to enter the secure pin on the device. This mPOS solution aids for a faster

checkout at retail stores and the revenue generation of Jusp is on the basis of costing 2.50% commission for every transaction of the business.

$7.2MPrincipia SGR, Vertis Investments

Solutions

mPOS

Dream Payments [Toronto, Canada, 2014]: Dream’s cloud based payment platform combined with its mobile point of sale device allows

merchants to accept credit and debit cards, and provide digital receipts to customers. The Dream Mobile Point of Sale works with existing iOS or

Android smartphone, tablet or integrated traditional point of sale (POS) system. The Dream Payments solution also provides merchants a

comprehensive dashboard with in-depth sales and inventory reporting as well as portal with analytics and customer insights. Dream’s solutions

accept contactless, chip-based payment cards as well as payment services like Apple Pay. It is the IVIE award winner for the Canadian Payments

Benefiting Acquirers Innovation Award by ACT Canada.

$6MBlueSky Capital, Real Ventures,

Rouge River Capital

mPOS

Orderbird [Berlin, Germany, 2011]: Orderbird's iPad POS system provides a complete POS system for bars, restaurants, cafés and other

businesses involved in the catering industry. The system lets restaurants use iOS devices to take customer’s food orders and acts as a “cash

register” to process the payments at the end. Restaurants can customize menus and offering other tags that are typical for food ordering. Also

provides detailed reports per day, month, waiter and shift. Has more than 2000 customers in Germany, United Kingdom, Ireland, Austria and

Switzerland.

$4.6M ALSTIN

mPOS

Payfirma [Vancouver, Canada, 2011]: Payfirma offers a mobile POS solution to retailers with both software and card reader hardware offerings.

Provides a payment processing system to enable businesses to accept credit & debit cards in their stores, online and on their mobile devices on the

same platform/account. Merchants get a backend dashboard system with real-time reporting to get insights into customers' purchase behaviour and

target their marketing for customer attraction and retention. Payfirma boasts just under 3,000 customers, has handled close to 10M transactions,

and is processing nearly $1 billion a year. Merchants pay Payfirma a two-percent fee on every transaction.

$4.4M

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Mobile FinTech – Sector Overview

Enterprise Payments-mPOS (5/14)

Company Details Funding Investors

mPOS

LifePay [Moscow, Russia, 2012]: LifePay is the mobile solution for payment acceptance market. Company provides admission of the credit card

payments on smartphones with full guarantee transaction security. Payments can be accepted with the help of a special Life Pay cardreader,

connected to a smartphone (based on Android or iOS) with the installed mobile app. Cardreader is free – Generates revenue by subtracting a 2.7%

percentage of each transaction. Operation’s safety meets the requirements of PCI DSS. All of the statistics are accounted in the personal office.

$2.6M Life.SREDA

mPOS

Tappr [Newstead, Australia, 2012]: Tappr is a mobile payments technology company that designs and develops an end-to-end mobile payment

solutions suited to the Australian and Asian markets. Tappr's flagship product Juvo consists of its mobile app and a card reader that attaches to

iOS or Android devices to accept credit card and debit card transactions with PIN and Signature verification. According to its Wiki page, Tappr is

developing a virtual wallet application project named "Nero".

$1.9M

mPOS

Punchey [Boston, United States, 2011]: Punchey helps local merchants to get discovered and accept payments. The company provides an end-

to-end payment processing and marketing solution for small and medium-sized merchants. Punchey offers physical card readers that allow

merchants to swipe credit cards and handle customer checkout. The Punchey Mobile Card Reader authorizes sales, captures signatures and sends

digital receipts to customers. It is compatible on any iOS device and connects through Wi-Fi or a 3G/4G connection. The company also offers the

Punchey Countertop Card Reader which is compatible with the PCs and Macs. It also provides a retention program that enables merchants to

automatically create accounts for each customer and populate them with personalized rewards, special offers and communications, providing

additional post-sale engagement opportunities.

$1.7M Stevens Ventures

mPOS

ePaisa [Mumbai, India, 2011]: ePaisa has developed a multi-lingual Mobile based Chip & PIN solution which not only enables everyone to take

credit and debit card payments with their smartphone, tablets etc, but also accepts bill utility payments, mobile top-up / recharge, connects to loyalty

programs and more. Currently available in 32 languages. Based out of Palo Alto, Singapore and Mumbai. Winner of the 2013 Techcrunch India

Most Disruptive company award. Entered into a partnership with New India Co-operative Bank, offering its mobile POS to the lender's merchant

customers. Reported to be planning to raise INR 42 crore from fundraising along with more partnerships with banks, retail stores and SMEs.

$1.7M

mPOS

Cardflight [New York City, United States, 2011]: CardFlight provides an encrypted PCI compliant card reader that works with both iOS and

Android devices. CardFlight also provides CardFlight SDK to integrate mobile POS system into user's apps. Developers use CardFlight's encrypted

mag stripe reader and SDK/API so that they can easily and securely accept card present payments in their apps. It works with virtually any payment

processor or merchant account. CardFlight won the 2014 Technology Innovation Award from the Electronic Transactions Association in April 2014.

Raised a debt round of $750k in Sept. 2014.

$1.6M

Plug & Play Ventures, Payventures,

Great Oaks Venture Capital, ff

Venture Capital

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 79: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Enterprise Payments-mPOS (6/14)

Company Details Funding Investors

mPOS

Wallmob [Copenhagen, Denmark, 2012]: Wallmob offers a mobile payment POS solution for retailers to enable them accept payments easier and

faster in their stores. Wallmob offers an iPad based POS software which provides features such as managing inventory and integration with

frontend hardware such as barcode scanning and card swipers. Serves as a custom-built enterprise solution, with integrations to leading ERP- and

eCommerce platforms. User interface and even hardware can be customized, and specific features are built per request. Enables retailers to take

payments from customers through mobile via Bluetooth. The backend software offers dashboard analytics to help retailers get customer insights

and aid them to better market their business and better target their customers.

$1.2M

mPOS

Sr. Pago [Mexico City, Mexico, 2013]: Sr. Pago offers mobile point-of-sale system that includes a Square-like card reader, mobile apps for

managing payments they receive, and a prepaid debit card. Provides a secure, chip-based debit card, a chip card reader that connects to any

smartphone or tablet, and an app for managing transactions. This enables individuals and small businesses to accept credit card payment for the

services they provide, transfer that money to a MasterCard debit card. Seed investors include Silicon Valley tech veterans Jay Adelson and Barrett

Lyon. Has more than 3k merchant customers and $1M in monthly transactions as of August 2014.

$1.1M Center Electric, Defense.Net

mPOS

Mosambee [Mumbai, India, 2012]: Mosambee (Synergistic Financial Networks) offers multi-mode payment solutions for merchants, banks and

payers. Mosambee, its flagship product, enables vendors to accept credit and debit cards by using a simple EMV device which connects to a mobile

phone using Bluetooth technology. Currently operating in Dubai and India. Has a user base of 10,000+ users in India, and claims to be aiming to

increase this number to over 250k+ users in the next two to three years.

$1MSIDBI Venture Capital, Rajasthan

Asset Management Company

mPOS

Card.io [San Francisco, United States, 2010]: Card.io has developed SDKs for iOS and Android apps, which enables them to scan credit cards

with mobile phone camera for taking payments. It also launched its own consumer app for P2P payments. The app uses 128-bit SSL encryption and

doesn’t save the credit card data or image. Users can decide to receive processed payments through their own checking or savings account or

through PayPal. If they don’t set up a pay out method, Card.io will hold on to the funds until they do. Card.io takes 3.5% +30 cents per transaction.

$1MHarrison Metal Capital, SoftTech

VC, K9 Ventures

mPOS

Zoop [Rio de Janeiro, Brazil, 2012]: Zoop offers mobile point of sale terminals to facilitate magnetic stripe, EMV chip and PIN, NFC and

contactless payments. Its multifunctional wireless card terminal works with phones, computers and tablets, and its application is compatible with

both Android and iOS. Also enables online payments Intends to target small and medium-sized enterprises and individual entrepreneurs in Brazil.

Zoop is the Brazil finalist in its international QPrize™ 2012 venture investment competition and received $100k as investment from Qualcomm

Ventures.

$0.8MRiverwood Capital, Qualcomm

Ventures

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

mPOS

SalesVu [Round Rock, United States, 2007]: Payment application for the iPhone and iPad, which connects to a secure cloud-based infrastructure

for centralized management, reporting and marketing. The SalesVu app allows mobile workers to process different types of transactions (cash,

checks, credit cards, and gift cards) and automatically emails a receipt to customers. Also provides a free card reader to businesses who choose to

process credit cards directly from their mobile device. Takes a 2.7% cut on all credit card transactions.

$0.6M

mPOS

Circle Plus Payments [Santa Monica, United States, 2013]: "Circle Plus Payments" provides a mobile based POS solution to small merchants

through a credit card scanning app. The user downloads the free app, connects a banking account and scans any major credit card using Card.io

scanning technology. A proprietary online account portal allows merchants to view transactions while tracking the geolocation of each payment.

Charges 2.9% fee per every swipe through the app. Claims that the app and backend processing system is PCI DSS Level 1 Security Compliant.

Currently in beta mode.

$0.2M

mPOS

SmartTrade [London, United Kingdom, 2012]: SmartTrade App is a free mobile app that lets merchants and local service providers to scan credit

cards and accept payments from their mobile. Charges 1.6% fee per transaction and $19 extra fee for availing an online dashboard. Its used by

plumbers, tradesmen, mobile workers and small business owners

$70k

mPOS

Paynata [Los Angeles, United States, 2012]: Paynata provides of mobile based Point of sale solutions for merchants with integrated hardware

and software. The company uses beacons, a Bluetooth Low Energy device, to connect to a customer’s PaynataPay app when they enter a store to

perform contactless mobile payments. The app reminds the customer that he has checked in with a sound or vibration and then the customer can

pay by selecting the Paynata Pay app as their form of payment and choose which credit, debit, loyalty card or bank account they want to use for the

purchase. Provides Back Office cloud based management system to set hierarchical roles and manage inventory and loyalty programs.

mPOS

MoBBeT [Sittard, Netherlands, 2014]: MoBBeT offers a hardware system to merchants who want to accept payments through credit/debit cards. It

is a card reader that connects to smartphone or tablet (plug or via bluetooth) and an App (iOS and Android) that turns tablet or smartphone into a

mobile POS. The company is looking to sell the system for 100 Euros. The company is in stealth mode as of Jan 2015

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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mPOS

Tortuga Mobile [Kuala Lumpur, Malaysia, 2012]: Toruga is a Mobile POS solutions provider offering end-to-end OEM for banks, retailers and

mobile carriers. Card reader along with smartphone apps, prepaid cards, merchant portal development along with payment servers setup along with

other payment services. Tortuga Mobile is a subsidiary of Xgemina Innovation, a Payments Startup incubator.

mPOS

Yeahka [Shenzhen, China, 2011]: Provides a Square like credit card reader for merchants in China. The card reader priced at RMB 9.8 (~$1.5) is

plugged into the audio jack. The accompanying mobile app is available for both Android and iOS. Users can replenish call charges, Q coins, game

coins and also third-party payment tools through yeahka.com. Curently only supports two banks: Industrial and Commercial Bank of China and

Construction Bank of China and is in plans to support more banks.

Tencent, Infinity Venture Partners

mPOS

GoPago [San Francisco, United States, 2009]: GoPago is a total commerce solution, comprised of a point-of-sale system with a fully integrated

mobile payments platform. GoPago LIVE connects merchants with consumers, enabling interaction throughout the entire transaction, and after with

rewards capability. Merchants can access real-time data analytics straight from the tablet or via a web portal, empowering merchants to act on

business insights anytime, anywhere. Was acquired by Amazon in 2013 for an undisclosed amount.

J.P. Morgan

mPOS

Airpay [Mumbai, India, 2012]: Airpay offers payment services for merchants whether offline or online. Offers a Card Reader point of sale system

on mobile for merchants to accept any type of card. Charges 2.5% per transaction or an option to skip transaction fees and pay one time INR 2500

for 6 months for a maximum of INR 1,50,000 total aggregate payments charged by the merchant.

mPOS

PagPop [Ribeirao, Brazil, 2006]: PagPop is a Brazilian e-payment company that provides merchants with card reader point of sale to accept all

kinds of major cards. The startup has participated in the acceleration program offered by 21212. Has more than 75k+ active users. Was one of the

10 companies that will share a $40 million investment from Intel Capital.

Intel Capital

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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mPOS

MOA Payment [Seoul, South Korea, 2013]: MOA Payment is a Korean startup developing cloud-based tablet mobile payment systems. Its virtual

point of sale (POS) and mobile payment solutions include features such as built-in card readers, payment docking stations, and host-USB interface

and peripheral connectivity. Also provides a Smart Credit card Approval Terminal (Smart CAT).

mPOS

Inner Fence [Redmond, United States, 2007]: Inner Fence develops credit card reader for a mobile POS system and credit card processing apps

for iOS, Android and Windows platforms. Inner Fence allows merchants to accept credit card payments on smartphones and tablets. Charges 2.9%

fees per every transaction that takes place through the platform.

mPOS

Fortune Payment [Bangalore, India, 2011]: FortunePay offers a mobile PoS to merchants, along with a card reader for credit cards, debit cards

and EMV smart cards. Company also offers a payment gateway for checkout to eCommerce merchants. Opening a new office in Mumbai.

mPOS

SetPay [Barcelona, Spain, 2012]: SetPay offers a hardware solution for merchants which comprises of a card-reader to accept payments from

customers at the point of sale. Along with the credit card reader, merchants can get an access to the platform on invitation basis and register the

bank account to which they want the money to be transferred. Merchants can then download the SetPay app on their smartphone (supported on

iOS and Android) which can be linked to the card reader. Through bluetooth connectivity between the phone and the reader, merchants can now

use it for card swiping and accepting payments from customers.

mPOS

2Pay [Sao Paulo, Brazil, 2011]: 2Pay is a Brazilian startup focused on payment service market. Its first product, 2Pay, is an electronic payment

service that allows users in Brazil to conduct financial transactions directly via their iPhones and iPad. 2Pay is a credit and debit card payment

service that uses a small and inexpensive card reader that plugs into the dock connector of an iPhone, iPad and iPod. 2Pay supports EMV cards

(chip cards) and allows to conduct offline transactions. Has no monthly fee but charges a small fee on every transaction.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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mPOS

AvilaPay [Miami, United States, 2013]: Stealth mode. AvilaPay enables small and medium-size businesses to accept card payments in a simple,

secure and cost-effective way.

mPOS

AppNinjas [Columbus, United States, 2009]: AppNinjas makes Swipe, a mobile-based credit card terminal. AppNinjas’ “Swipe” app allows

merchants to accept credit card payments from customers on their smartphones. The company also supplies a credit card reader that can be

attached to iPhone, iPad, iPod Touch, and Android devices, making it possible to swipe the customer’s credit card. Acquired by Merchant Focus

and Innerfence in May, 2010.

mPOS

PayClip [San Francisco, United States, 2012]: PayClip enables merchants in Mexico to accept payments on their smartphone or tablet using the

Clip card reader. Takes a commission fee of 3.6% per transaction. Provides secured transactions with Cliplock, a SMS-based verification system.

Headquartered in San Francisco, the team serves and is based out of Mexico City.

mPOS

Circle It Up [Mumbai, India, 2012]: Circleitup provides a card swiper and PoS mobile app to merchants which allows them to accept credit card

and debit card payments on their smartphones. In beta

mPOS

MobiSwipe [Mumbai, India, 2011]: MobiSwipe enables merchants to accept credit & debit card payments using card swiper (mobipay) with

android smartphone or tablet loaded with mobiswipe app. The company will not charge a rental from merchants but will levy a transaction fee, which

would vary from merchant to merchant depending on the volume and value of the transactions. Payments will be settled the next day

One97 Communications

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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mPOS

Mswipe [Mumbai, India, 2009]: Mswipe’s mobile swiper enables feature phones to be used as a mobile POS by businesses. Customers swipe

their payment cards at Mswipe's swiper connected with merchant's phone and put-in payment details to complete a purchase. Claims to have 6000

merchants across india and 1000+ in Sri Lanka. Customers includes McDonalds, MakeMyTrip, Idea Cellular, Asian Paints, Reliance Life Insurance,

Max Bupa, Cinemax, Carzonrent.

Matrix Partners

mPOS

Swish [Hong Kong, Hong Kong, 2012]: Swish Payment is offering mobile point-of-sale payment solution for merchants including card reader and

payment app (for iPhone or iPod Touch and Android). The app facilitates collection of digital signatures and sending of electronic receipts. Company

recently secured PCI PTS 3.1 certification for its payment device. The company operates its own payment gateway and offers white label solution to

banks, payment service providers and telecommunication companies looking for a fully branded and certified, market-ready mobile commerce

platform.

Y Combinator

mPOS

goSwiff [Singapore, Singapore, 2010]: Flagship product of SCCP Group. goSwiff provides a white-label mobile payment solution including

credit/debit card reader device that is connected to the audio port of your phone for processing payments. Aldo provides mobile wallet solution.

Works on iOS, Blackberry, Android, and soon on Windows Phones. Serves the Asian markets, where Square is not available.

mPOS

SwitchPay [Irving, United States, 2011]: SwitchPay is a mobile payment processing application for merchants to accept debit and credit card

transactions along with real-time alerts and custom reporting tool. Payment done through its smartphone app and a card reader. Merchants can also

manually enter transactions details. Charges 2.75% flat rate. Can be used with iPhone, IPad, Blackberry and Android smartphones. It is a part of

Switch Commerce, US-based ATM Terminal Management System.

mPOS

Phone Swipe [San Rafael, United States, 2012]: Phone Swipe is a free app and credit card reader that transforms your smartphone or tablet into

a mobile point-of-sale terminal. Merchants can send email receipts to customers for sales, refunds and voids, manage inventory and see reports on

transactions. Product of SONIC Payments, powered by North American Bancard.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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mPOS

Aasaanpay [Hyderabad, India, 2011]: Allows merchants to accept card payments using a mobile phone and card reader. To receive payment,

merchant insert the device in the audio jack, open the AasaanPay app, enter the amount, swipe the card (debit or credit), ask the customer to sign

and a receipt can be sent through an email or an SMS.

mPOS

PayAnywhere [Troy, United States, 2010]: PayAnywhere is a mobile and tablet point-of-sale payment service powered by North American

Bancard. Its free app and credit card reader allow users to accept credit card payments on smartphone or tablet. Available for iPhone, iPad, iPod

and Android devices. Merchants using its store-front service get a free tablet and stand with in-built reader. Charges 2.69% per swipe and 3.49% +

$0.19 per keyed transaction (and $12.95 monthly service fee for storefront users). Merchants can accept Visa, MasterCard, Discover, and American

Express credit and debit cards.

mPOS

SalonSwipe [Brea, United States, 2004]: SalonSwipe provides a free card reader and payment app for the iPhone, iPad and Android phones for

salon businesses. Also has credit card terminal based payment option. Beauty experts can list different products with prices and check-out options,

create invoices for customers and get optional tip in the app itself. Takes a flat-rate of 2.69% per swipe for all credit card payments (3.49%+15c for

keyed in transactions).

mPOS

Instore [San Francisco, United States, 2009]: Instore offers point-of-sale solution for iPad which includes a cloud-based POS platform, free credit

card reader along with analytics backend to manage the business. The platform allows merchants to integrate payments, online ordering, employee

management, loyalty services, social media and accounting. Instore also offers a gift cards program to the merchants to boost their sales. Used by

local merchants like restaurants, bars, coffee shops and cafes.

mPOS

SnapComplete [San Francisco, United States, 2014]: SnapComplete uses the phone camera to quickly capture credit card information. Card

information is scanned and used on the browser. Nothing is transmitted to their servers. Wallet is encrypted and stored on the browser with user

defined PIN. The company is currently in Beta mode.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

mPOS

Jumio Netswipe [Palo Alto, United States, 2010]: Junio offers payments and ID scanning & validation products for mobile and web transactions.

Jumio's Netswipe SDK for mobile apps enables users to scan credit cards along with credit card numbers, expiration date and cardholder’s name

for making payments. PCI compliant with 256 bit encryption of data for both mobile and online payments. Available for Android and iOS platforms.

Andreessen Horowitz, Citibank

mPOS

AmburApp [Buffalo, United States, 2011]: AmburApp's flagship product is an iOS app called Ambur, that serves as a point of sale system for food

service establishments. Ambur stores all the information locally on one iPad acting as the hub. Other iOS devices, like iPods and iPhones can then

connect to the hub over Wi-Fi and wirelessly share data among all devices. This allows waiters and waitresses at restaurants to take orders right

from the table and print them wirelessly to the kitchen, saving time in the hectic conditions of the hospitality industry. Ambur also features completely

integrated credit card processing, a powerful reservation system, advanced customer relationship management, and powerful financial analysis

features. Charges one time fee of $999 for a license. Has more than 50 merchants using their product.

mPOS

Shopwave [London, United Kingdom, 2013]: Shopwave provides merchant infrastructure as a service, combining an iPad based PoS, with

loyalty, couponing and payment services. Each of these services provides an opportunity for retailers to increase footfall, revenue and profit, yet in

many cases retailers are held back by their current PoS systems. Provides easy to use, cost effective merchant infrastructure with an open API for

retailers that require advanced flexibility.

mPOS

XBTerminal [London, United Kingdom, 2014]: XBTerminal designed a Point of Sale system for merchants to easily accept bitcoins for a trade.

The terminal is NFC based and can interact with the Mobile Wallet for any information exchange. QR codes may also be used on mobile devices

without NFC, enabling any phone with a camera. XBTerminal contains a bitcoin node and does all required payment verifications internally. Also this

means that core Bitcoin advancements like the Bitcoin Payment Protocol are to be supported. Chargebacks and payment card frauds are not

applicable to Bitcoin, so this system is much more secure and existing fraud percent is virtually none. Have raised $28k in private equity.

mPOS

iKaaz [Bangalore, India, 2012]: iKaaz turns consumer phones to NFC enabled phone with iKaaz low cost NFC tags (less than $2). Consumers can

pay to the merchants using iKaaz mobile app. Primarily designed for low end phones. Launched in Nigeria and Kenya. Founding team was part of

Nokia Money business. In the process of raising Series A funding of $5M

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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mPOS

LikeUs [San Francisco, United States, 2011]: LikeUs Network manufactures and sells hardware that can be installed in vending machines,

parking meters, and retail PoS systems. When thei hardware is plugged into vending machines, it enables merchants to accept payments from

paypal, google wallet, saved credit cards and other payment solutions. Mark Cuban is an Investor and Advisor at LikeUs.

mPOS

PayRange [Portland, United States, 2013]: PayRange provides a hardware device to be installed on the vending machines. The device called

"BluKey" stores the credit card information of the user using the vending machine. Provides a smartphone application using which customers of the

vending machine can choose what product to buy and pay via the mobile only. No personal information is sent to the machine and credit card

numbers are managed securely by a PCI compliant processor. Charges one time fee for the device and 4% commission on every transaction. Made

a record of getting orders of $1.5M in NAMAOneShow 2014. Raised $350k from freinds and family. Looking to raise around $2M.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Enterprise Payments-Technology (1/4)

Company Details Funding Investors

Technology

obopay [Redwood City, United States, 2005]: Obopay lets consumers and businesses purchase, pay, and transfer money through any mobile

phone using on its mobile app, by text message, mobile Web, or Obopay.com. Obopay works on all mobile phones and carriers in the U.S. It has

partnerships with Citi, Fidelity Information Services, MasterCard MoneySend, Bancorp, Verizon Wireless, AT&T and RIM. Acquired BillMonk, a

social money management tool, which got later acquired by BillPin, a Singapore bill-splitting spartup in 2013.

$145M

Qualcomm, AllianceBernstein,

Citigroup, Redpoint Ventures,

Societe Generale, Richmond

Global, Essar, ONSET Ventures,

Olayan Group, Promethean, Nokia

Technology

Zapp [London, United Kingdom, 2013]: Zapp offers a mobile payment solution to both retailers and consumers through a smartphone application

which users can register and link their bank account for payments through mobile at partner retail stores. Zapp acts as an interface between the

bank app within Zapp and enables users to review their transactions and balance details. Its service will allow users to make payments directly from

their bank accounts by scanning a barcode or tapping an NFC reader with their mobile phones. Zapp allows businesses to receive instant payments

from customers using a simple mobile enabled checkout process, enabling businesses to sell more with a low transaction cost. Zapp is part of the

VocaLink group of companies, who in 2012 processed over 10 billion UK payments with a value of over £4.5 trillion. Has received £16m of funding

from VocaLink.

$25.7M VocaLink

Technology

CardSpring [Palo Alto, United States, 2010]: CardSpring is a payments infrastructure company that enables developers to add applications to the

payment network. The CardSpring web service API makes it easy for payment companies and point-of-sale vendors to work with developers to

create card-linked services that help merchants connect with their customers and grow their business. CardSpring recently launched CardSpring

Connect, a new service that brings the power of mobile and internet performance marketing and analytics tools to local merchants’ existing POS.

Connect makes it easy for local merchants to work with leading publishers to create online-to-offline promotions that drive new customers, repeat

business, and greater spend to their stores. CardSpring enables retailers to offer online shoppers coupons that they can automatically sync to their

credit cards in order to receive discounts when they shop in physical stores. Was acquired by Twitter in July 2014 for an undisclosed amount to

boost Twitter's ad business.

$10M

Accel Partners, Greylock Partners,

Webb Investment Network, SV

Angel, Morado Venture Partners,

Felicis Ventures, Data Collective

Technology

Mobeewave [Montreal, Canada, 2010]: Mobeewave is a provider of dongle-free NFC mobile payment terminal solutions enabling payment

acceptance on smart devices. This technology turns any NFC-enabled phone (or other smart device) into a secure, contactless payment terminal

(mobile POS) to receive payments from ApplePay, contactless cards, or any NFC wallets without the use of any additional hardware. Mobeewave is

present in North America and Europe with offices in Montreal, Canada and Paris, France.

$6.5M SBT Venture Capital

Technology

Judo [London, United Kingdom, 2012]: JudoPay API helps developers integrate mobile optimised card payments into native iOS and Android

apps with a single line of code. Using judo's full tool kit, entrepreneurs can create their own mobile payments solution to change the way their

business monetizes traffic without an investment required to create a payment system. Customers can automate the creation of 3rd party Merchant

Accounts, control the flow of funds on their platform and automate payouts to UK bank accounts with a single API. The company's revenue model

comprises of a pay-as-you-go model with 2.4% + .20 GBP / transaction or a custom pricing for high volume transaction customers.

$5M

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Technology

eThor [San Francisco, United States, 2010]: eThor is a mobile and web platform that connects customers with point of sale systems through

Facebook, web and mobile channels. The company's solution provides a complete two-way communication between retail POS systems and user

devices, enabling retailers and restaurateurs to push live product and pricing information from their POS system directly to the consumers. The

eThor API lets developers connect their application with POS systems, access and make efficient use of customer data, and bridge the gap

between merchant and mobile. Launched in November, 2013, its beta application has seen over 500 developers sign up to use its API in the first 4

months. Incubated at Plug and Play International Accelerator.

$2.1M AVAC Ltd

Technology

SlidePay [Mountain View, United States, 2011]: SlidePay, formerly Cube, is an API that enables any app to accept credit cards that are

processed in person. The SlidePay API supports instant merchant onboarding on their platform, card-present and card-not-present payments,

payouts, and split settlements while reducing fraud and compliance complexity. Company owns the merchant account and handle underwriting and

identity verification, which increases Slidepay’s risks and liabilities. Slidepay takes 2.5 percent of each transaction plus 10 cents, or 2.9 percent plus

30 cents per transaction if a card isn’t present.

$2.1M Data Collective, FundersClub

Technology

C-sam [Terrace, Canada, 1998]: C-SAM is a technology company that creates enterprise-grade mobile wallets for payment and non-payment

transactions. The Company licenses technology and provides turnkey services to carriers, banks, merchants, settlement networks, healthcare

providers, and large infrastructure providers. It was acquired by MasterCard in Feb 2014

$2M

Technology

CardFlight [New York City, United States, 2013]: CardFlight empowers app developers to take payments within their own iOS and Android apps.

It provides them an encrypted magnetic stripe and connects their apps with payment processors/merchant service providers through API and SDKs

for in-person credit card payments. Clients retain full control of their integrated app experience without dealing with the typical complexity of

payments integrations.

$1.6M

ff Venture Capital, Great Oaks

Venture Capital, Plug & Play

Ventures

Technology

mFino [Hyderabad, India, 2009]: mFino delivers mobile financial services to financial institutions, mobile operators, distributors and retailers.

mFino MFS platform enables customers to make remittances, retail purchases, merchant payments, issue digital vouchers, branchless banking,

agent banking, bill payments, airtime top-ups, send invoices, payroll management. Subscribers can access bank accounts, credit cards, stored

value cards and pre-paid cards from a single platform.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Company Details Funding Investors

Technology

Geodrop [Milan, Italy, 2012]: Geodrop provides an API to enable developers make their applications communicate through SMS text messaging

and been monetized through direct mobile micropayments. Geodrop is also developing new mobile services API to be chosen to mash up

applications with features typical of mobile ecosystem: IVR API to build voice based application, device and subscribers detection and recognition

API, higher abstration layer API to connect valued services as Twitter, Facebook, Google+, Google Apps etc.

Technology

Triangle.io [Toronto, Canada, 2012]: Triangle is a free card scanning API for mobile applications. It’s a tool that allows an online purchaser to

simply tap their credit card to the back of their mobile phone or tablet upon checkout. The near field communication (NFC)- powered interface of the

phone or tablet sends signals to the RFID chip of an enabled card. When the card comes close to the device, it gets activated and a series of data

exchange between the device and the card occur. The chief architect is from Amazon, Microsoft, Google and IBM.

Technology

CardMobili [Porto, Portugal, 2009]: CardMobili provides mobile loyalty and payments services that improve customer engagement,

communication, and purchase frequency for retail brands and membership organizations. Its product, M|Payments, provides the ability to pay and

access purchases, payment history and invoices in the cloud. M|Payments product suite includes a set of processes that support integration

scenarios for 3rd Party Payments Processors & Card Vaults, Store Valued Accounts and Trusted Services Manager. The suite enables and links

payments with marketing programs and campaign strategies, such as loyalty cards and “offers” campaigns.

Technology

IONIX [Santiago, Chile, 2008]: IONIX is a Chilean based company that provides a mobile payment solution for the Chilean and Latin American

Market. IONIX developed an in-house platform with a technological infrastructure, which enables Financial Institutions, Mobile Network Operators

and Retailers to accept mobile payments. It offers development of mobile applications and interfaces for various transactional applications such as

mobile banking and mobile payments through its IMPS platform.

Technology

EVO Snap* [Denver, United States, 2013]: EVO Snap*, a division of EVO payments, helps developers simplify payment acceptance & business

operations for merchants and their customers. EVO Snap* enables developers to create customized, multi-channel commerce applications &

services to support their customers across traditional POS, mobile and eCommerce touch points. Snap* streamlines the inclusion of multiple

payment and value-added services via one integration, and delivers bundles of services to developers through one family of APIs.

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Company Details Funding Investors

Technology

AerCard [Denver, United States, 2014]: AerPass claims to provide organizations and consumers with cost effective mobile payment and digital ID

technologies that protect confidential information and work across all platforms and software/hardware integration. AerCard allows secure payment

with any mobile device at participating locations without communicating confidential information and hence protecting the users from data breaches,

charge backs, and financial information losses. AerCard is an application download for consumers and plug-and-play for retailers who simply attach

the Aerius bridge, which is provided free of cost, to their existing checkout equipment. They invested nearly $2 million in development of its

proprietary technologies and is currently accepting applications from retailers to pilot it.

Technology

Aimbrain [London, United Kingdom, 2014]: AimBrain’s product is a behavioural biometric security layer that can be used with any mobile

application. It uses machine learning to track advanced user biometrics such as touch pressure, typing speed, location and movement as the user

enters their PIN on the device’s screen. This allows them to reduce authentication steps and password complexity. The product is in development

stage (planning to enter market by securing mobile payments) and they are actively collecting experimental data to make the biometric security

layer more robust. AimBrain is a part of the Entrepreneur First accelerator program and has received funding from the accelerator as well as Chris

Mairs, who is an early stage investor.

Technology

Omlis [Newcastle upon Tyne, United Kingdom, 2012]: Omlis technology is a patent pending method of encryption that is designed specifically to

address the major issues impacting mobile payments and broader mCommerce. It is a mobile payment solutions provider bringing effective

solutions to mobile payment security. Omlis provides completely secure, unique and uncompromised technology with 100% fault-tolerant tracking of

all payments in real-time for full transaction accountability. Secured strategic partnerships in Latin America with ISN Technologies and Stratus

Technologies Mexico. In Feb 2015 it secured $31M in contracted revenues over the next 5 years.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

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Enterprise Payments-White Label Wallet (1/3)

Company Details Funding Investors

White Label Wallet

Monitise [London, United Kingdom, 2003]: Monitise offers technology to enable financial institutions and other service providers to offer a wide

range of mobile banking and payments services to their customers. Along with partnerships with most UK high street banks, Monitise provides

services to over 240 financial institutions in the United States and has a global partnership with Visa International to deliver its services to more than

1.7 billion card-holders. Its mPOS, which is a mobile payment service is designed specifically for banks and financial service institutions. Its

solutions include a product for retail bank account management including account balance services, transfers and alerts. Its 'Bank Anywhere'

enables financial institutions to provide mobile banking with features such as peer-to-peer payments, balance and transaction history, transfers and

bill payments. The company is public.

$290MVISA, Mastercard, Telefonica,

Banco Santander (Geoban)

White Label Wallet

LevelUp [Boston, United States, 2011]: The LevelUp app for iPhone and Android allows registered users to securely link their debit or credit card

to a unique QR code displayed within the app. To pay with LevelUp, users scan the QR code on their phone at LevelUp terminals located at local

businesses who accept it as a form of payment. Users without smart phones can order a physical LevelUp card on which their unique QR code is

printed. Supports NFC and iBeacon payments also. Businesses accept transactions for 1.95% flat rate. Has 1.5M+ active users with 14k+

businesses using the service.

$50.8M

Highland Capital Partners, Google

Ventures, Balderton Capital,

Continental Investors, Transmedia

Capital, Deutsche Telekom

White Label Wallet

mFoundry [Larkspur, United States, 2004]: mFoundry provides mobile banking and mobile payment solutions to banks and retailers. mFoundry

developed the Starbucks mobile and loyalty program accepted at more than 6,800 locations. MFoundry had 850 clients at the time of its acquisition

by FIS Global including Bank of America, PNC Bank, Zions Bank.

$40.3M

Motorola Mobility, PayPal, NCR,

Ignition Partners, Apax Partners,

Upfront Ventures, Mastercard, Intel

Capital, FIS

White Label Wallet

YellowPepper [Miami, United States, 2004]: YellowPepper offers Mobile payment services in Latin America. Offers Yepex, a mobile payment

platform that provides financial institutions, corporations and merchants a means to revolutionize the purchasing experience. Also offers a white

label wallet solution to merchants and banks to offer to their customers. White label clients include Citi Bank, Scotiabank, Banamex, BCP, Banco

Pichincha and Diners Club International. Has offices in Colombia, Mexico and Ecuador. Company claims over five million customers, over 30 million

transactions per month and an 85% market share in Latam.

$39M

International Finance Corporation,

CORPORACION MEXICANA DE

INVERSIONES DE CAPITAL, S.A.

DE C.V., Sun Mountain Capital,

Latin Idea Ventures

White Label Wallet

Paydiant [Wellesley, United States, 2010]: Paydiant is a provider of an open platform that enables existing stakeholders in the payments value

chain to launch their own branded (white label) mobile payment, offer management, and loyalty solutions without involving intermediaries. It is

currently deployed in partnership with card-issuing banks, retailers, restaurants, merchant processors, debit/ATM networks and POS providers.

Acquired by Paypal Inc in March 2015.

$34.8M

North Bridge Venture Partners,

General Catalyst Partners, Stage 1

Ventures

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 93: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Enterprise Payments-White Label Wallet (2/3)

Company Details Funding Investors

White Label Wallet

CodaMation [Buenos Aires, Argentina, 2005]: CodaMation is an Argentine company backed by Grupo Roggio. CodaMation develops turn-key

mobile wallets and mobile commerce solutions, easying the provision of mobile financial services. The mobile wallets provided by CodaMation can

be accessed in a completely secure way through different channels (applications, WAP, USSD, SMS, and online). CodaMation has a proprietary

Mobile Framework that helps developing multi-platform solutions both for smartphones and feature phones. Customers include DirecTV, BanelCo,

La Nacion and GranDT, each having 50k+ users.

$6.5M ROGGIO

White Label Wallet

WoraPay [Vilnius, Lithuania, 2013]: Worapay offers eWallet solution for banks, financial institutions, payment service providers and merchants to

develop mobile wallet systems to accept mobile payments from customers for their service. WoraPay solution integrates with POS software

providers to build QR code solutions at merchant locations. With this integration, any mWallet on the platform can be used to pay a bill. The

company currently operates in Lithuania and Estonia with 150 customers and has launch plans for Latvia, Poland, Czech Republic, Finland and

Spain. Customers include Paysera, Medicinos Bank, Moblet etc.

$0.7M

White Label Wallet

zappit [London, United Kingdom, 2011]: Zappit offers a mobile POS solution and provides a platform for brands to generate and analyse

customer data while adopting a more targeted and personalised approach to their client communications. The zappit platform can be used to

maximise brands’ relationships with both new and existing customers by using Near Field Communication (NFC), Quick Response (QR) Codes and

Mobile Payment technology. Digital couponing, customer loyalty, mobile payments, data capture, app downloads are offered as a package for

customers to enable mobile payments in-store for faster customer checkout and a backend dashboard to understand customers and better target

them for retention and more sales.

$0.6M Entree Capital

White Label Wallet

Pyx Payments [New York City, United States, 2012]: PyxPay provides technology and payment systems to entities across the world to quickly

establish mobile payment services under their own brand, or one of the many brands employed by PyxPay. Their mobile payment technology has

been specifically designed to work on any mobile phone in any country and incorporates PCI products to ensure that Pyx payments are accepted at

any Merchant Retailer. Received a Remittance license in Philippines in 2014. Hub Culture partnered with PyxPay for Mobile Services and Payments

Gateways to Embed Ven Digital Currency into a Global Systems Network Processing +2 Billion Annual Transactions. Has a second office in Manila,

Philippines.

White Label Wallet

mPOSSY [Hong Kong, Hong Kong, 2014]: mPOSSY helps merchants to create their own customized mobile app in order for their customers to

shop and pay using the mobile phone. Has set its goal to become Asia's leading self app creation and mobile point of sale platform. Currently in

stealth mode.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 94: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Enterprise Payments-White Label Wallet (3/3)

Company Details Funding Investors

White Label Wallet

Mobikasaba [Istanbul, Turkey, 2013]: Mobikasaba provides merchants a white label mobile payment solution integrated with a loyalty system.

The company’s product line includes a mobile application for consumers & merchants as well as a real-time analytics dashboard for merchants to

gather insights about their customer base. Have a pending patent for the wallet payment processing technology. Mobikasaba's first target market is

Turkey. Have a office in Boston, US.

White Label Wallet

Arcadier [Singapore, Singapore, 2012]: Arcadier provides a white label solution for merchants to provide wallets in their name for easy payments

at offline stores or online commerce store. It enables merchants to accept all forms of payments and sell - anywhere & anytime, online & offline –

with valuable analytics to understand consumers better. Founder has experience from PayPal and VISA International. Has a second office in

Sydney, Australia.

White Label Wallet

PayMet [London, United Kingdom, 2012]: PayMet is a platform that facilitates payments between users and businesses or companies without

ever being financial intermediaries, this means that PayMet never holds third party funds. PayMet business model is based on being a payment

gateway, standardizing the process of mobile payments in physical or online stores for all retail partners. Paymet offers a mobile wallet for

merchants to provide their customers with ease of payment for commerce or in-app payment on mobile. Paymet charges per transaction. Their

solution 'Paymet SMS' Facilitates the purchase and re-purchase management by bank card with a SMS sent to merchant's customer, complying

with all PCI Council security standards. Have clients such as Sodexo, Cespa, Fintonics and Azkoyen. PayMet is certified as ISO-MSP of Sabadell

Bank.

White Label Wallet

MeaWallet [Sandvika, Norway, 2012]: MeaWallet offers a white label solution that supports mobile payments via NFC, Bluetooth LE, host card

emulation (HCE), QR etc. Their technology solutions enable merchants to develop their own mobile wallet solutions offered to their customers. The

solution is customizable based upon the business of the merchant. Its solutions include MeaESB for connectivity infrastructure to integrate

applications and services in the mobile wallet ecosystem, MeaSafePay solution which is a flexible multi-merchant mobile payment solution,

available with MeaWallet app or other selected applications for consumers. This solution includes support for payment schemes of both credit and

debit cards, loyalty cards maintenance along with an easy integration with the merchant payment gateway.

White Label Wallet

PayApp [Atlanta, United States, 2012]: PayApp provides technology solution for merchants for them to give their users a mobile wallet for

payments. PayApp provides mobile app developers framework that would enable them incorporate wallet (buyer) feature as well as mPOS

(merchant app) features in their existing or new mobile apps. Also provide a wallet with partner stores displayed for payments on mobile.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 95: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

ENTERPRISE-FOCUSEDCONSUMER-FOCUSED

Enterprise Mobile Finance Company List

Carrier BillingsPayments added to mobile prepaid or subscription prepaid bills

Boku ($78.0M), Mopay ($20.0M)

Vertical WalletMobile wallets that facilitate payments in a particular industry

TabbedOut ($17.5M), OrderAhead ($10.0M)

Horizontal WalletMobile wallets that facilitate payments across different industries

Dwolla ($32.5M), BlingNation ($28.0M)

BankingMobile apps that serve as banking frontends.

Simple ($15.3M), Moven ($12.4M)

Personal Finance ManagementMobile apps for tracking and managing personal finances

Check ($47.0M), BillGuard ($16.5M)

Alternate SavingsMobile apps for periodic micro savings

Qapital ($5.0M), Acorns ($32.0M)

Public Market InvestingMobile apps that facilitate trading or feature investment research

Robinhood ($66.0M), StockTouch ($500K)

Mobile Accounting

Mobile apps that facilitate business accountingAcctapp

Fin

an

ce

Pa

ym

en

ts

$92M

$50M

$86M

Business Expense Management

Mobile apps that help manage business expensesExpensify ($10.2M), Abacus ($3.5M)

$80M

$290M

$160M

White Label WalletWallet solutions provider to merchantsMonitise ($290.0M), LevelUp ($50.75M)

Mobile Point-of-sale Point of Sale for handheld devices such as mobile or tablet

SquareUp ($490.0M), iZettle (108.9M)

$1B

$830M $1.48B

$460M

$19M$75M

Note: Indicates cumulative funding in the segment over last 7 years

Page 96: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Enterprise Finance-Business Expense Management (1/2)

Company Details Funding Investors

Business Expense

Management

Expensify [San Francisco, United States, 2008]: Expensify is a software/mobile app that imports expenses and receipts from your credit

card/bank account and creates expense reports for companies. It also enables invoicing and billing clients from inside its cloud-based dashboard.

The company has attracted 1.4 million users from more than 200,000 companies to date.

$10.2M

Baseline Ventures, SV Angel,

Redpoint Ventures,

CoyoteRidgeVC, Barracuda

Networks, Point Judith Capital

Business Expense

Management

Abacus [New York City, United States, 2013]: Abacus is a software-as-a-service for small businesses(5-100 employees) to reimburse their

employees for company expenses. Employees can take a photo of a receipt with its iOS or Android app or add a credit card transaction. Synced to

cloud accounting software like Quickbooks Online or Xero. Monthly charges $5/employee. Y Combinator 2014 batch. Abacus has 60 customers,

including Pinterest. Transactions on its platform are growing at around 30 percent per week.

$3.5M

Y Combinator, Homebrew,

Sherpalo Ventures, Google

Ventures, CrunchFund, Bessemer

Venture Partners, General Catalyst

Partners, FundersClub

Business Expense

Management

Certify [Portland, United States, 2008]: Certify offers online travel expense software and other expense report solutions on-demand, allowing its

client’s employees to capture expense receipts through mobile. It offers features like automating expense reports, scanning receipt images to

extract expense data, reporting suite to identify spending patterns.

$2.2M

Business Expense

Management

Control [Vancouver, Canada, 2014]: Control provides online payment accepting businesses with real-time revenue reporting and the ability to

respond to time sensitive transaction events from mobile devices and the desktop. It is payment platform agnostic, securely connecting to all

payment providers and consolidating transaction data. Supported payment platforms include Stripe, Paymill, Dwolla, PayPal, PIN Payments in

Australia, Pagar.me in Brazil, Conekta in Mexico and more. Control is a company-in-residence at Invoke Labs. Launched in May 2014, the

company acquired Pay Pad and Striped within the same year.

$1.5M

Business Expense

Management

Happay [Bangalore, India, 2012]: Offers a web platform that enables businesses to manage expense workflow from expense reporting to

accounting. Employees can be provided with happay Visa cards with the business being able to approve expenses, load or withdraw money, set

limits and manage cards from the happay dashboard and mobile app. Real-time expense tracking, setting budgets, switching cards on/off based on

the use along with usage restriction are few of the offerings on the dashboard.

$0.5M TLabs, AngelPrime

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 97: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Enterprise Finance-Business Expense Management (2/2)

Company Details Funding Investors

Business Expense

Management

Paybook [Austin, United States, 2011]: Paybook offers cloud-based web/mobile expense management software for both individuals and

businesses with near real-time visibility of spending. Users can scan the receipts to build expense reports without manual input. Other features

include batch invoicing, time tracking for billable, offers for freelances and contractors, customizable invoices and invoice pdf generation. Allows

individuals to link multiple bank accounts, receipt snapshot to extract transaction data, e-receipt mailing, spend tracking, group expense

categorization and budget goal setting. For businesses if offers similar features as for individuals along with automated expense reporting, time

tracking based payments for freelancers, consultants, team budget tracking, customizable invoicing and even dashboard & reporting for financial

management.

$0.5M

Business Expense

Management

HQ. [London, United Kingdom, 2014]: HQ is a mobile app that allows independent professionals to do their business finances from their phone. It

reduces the need to enter the data manually, sturctures this data and can be sent to accountants and other support staff. Also allows payments of

bills, multi-account management and employee or contractor payments. In Beta mode as in May 2015.

Business Expense

Management

Get Dash News [San Francisco, United States, 2014]: Dash is a product of Karmic Labs. Using Dash app, employees can request funds for

business expenses from their managers and receive money instantly. Business owners and managers can control a number of expense related

matters including: spending allowances, real-time funds management and the ability to pause or suspend usage. Dash has been running in beta

since November 2014 and has emerged out of it in April 2015. Our employee expense cards are tied to a mobile app that can handle expense

reporting at the point of transaction and has the ability to request spending limit changes in real time. Received funding from institutional investors.

Business Expense

Management

Trippeo [Vancouver, Canada, 2014]: Trippeo offers SaaS based travel and expense management solutions which allows company employees

and administrators automated importing and tracking of business expenses, expense reporting and reimbursement through mobile and web based

applications. Features include multiple bank connections, currency conversion, automatic expense reporting and more. It also offers real-time

insights with analytics for spend management.

Base Ventures, RSE Ventures

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 98: Tracxn! Mobile FinTech Startup Landscape June 2015

Mobile FinTech – Sector Overview

Enterprise Finance - Accounting (1/1)

Company Details Funding Investors

Accounting

Acctapp [Toronto, Canada, 2013]: Acctapp is a comprehensive, stand-alone, smartphone accounting program. The app is designed for all levels

of users, offering linked customer, supplier, item, project, invoice and expense databases on the front-end, and an active General Ledger linked to

financial reports on the backend. Invoices, purchase orders, receivables, payables and more. Available on iOS, Android and Blackberry.

Consumer Payments Consumer Finance Enterprise Payments Enterprise Finance

Page 99: Tracxn! Mobile FinTech Startup Landscape June 2015

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Founders

Neha Singh

IIT Bombay, Stanford GSB,

BCG, Sequoia Capital Abhishek Goyal

IIT Kanpur, Yahoo, Amazon,

Accel Partners