How to Run a Successful Facebook Photo Contest

Webinar: July 27, 2011

Facebook.com/TabSite www.TabSite.com

Webinar

Mike Gingerich TabSite Co-founder

WEBINAR How to Run a Successful

Photo Contest on Facebook

Today’s Agenda: • How Contests add value to Facebook Marketing

• Setup of a Contest Photo App for Facebook

• Best practices for Promoting the Contest

• Checklist on how to maximize communication about the contest before, during, & after the event

• Question & Answer / Winner of TabSite

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Facebook.com/TabSite www.TabSite.com

Webinar Sponsor:

www.fanconnect.biz

http://facebook.com/TabSite






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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Why a Contest?

• Engagement INCREASES! •Likes, •Shares •Comments



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Why a Contest?

TRAFFIC INCREASES! -Typically after a visitor becomes a fan they come back to the page less BUT Contests drive fans back to the fan page.



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Contests provide Context to click…..a Prize



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Can a Contest = Sales?

• Promotions and Game tools draw people in to a page. It’s a reason to come.

The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand.

http://mashable.com/2012/11/01/facebook-sales/



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4 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. CONTESTS 4. Multi-Social Network

Learn more: bit.ly/4fbpromos

http://bit.ly/4fbpromos



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Contests

• Skill based, not random • Voting determines winner • Traffic comes from entrants • Traffic comes from voters • Inspires engagement • Works for many Industries



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Contest Rules for Facebook

• You must use an app if not everyone can win! • TabSite is an approved App for Facebook

Detail on Facebook Rules: bit.ly/FBpromorules

http://bit.ly/FBpromorules

http://bit.ly/FBpromorules



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Case Study

• Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day

bit.ly/FBphotocase

http://bit.ly/FBphotocase

http://bit.ly/FBphotocase



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Photo Contest Setup using

TabSite Contest Engagement App

Setup guide with visuals, instructions, and video:

bit.ly/TabSiteContest

http://bit.ly/TabSiteContest

http://bit.ly/TabSiteContest



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Case Study 2 Petopia Pet Store Singapore

Details: • Grew fans +10,000 • Mobile user 65% Full Report at: bit.ly/FBpetopia

http://bit.ly/FBpetopia


Best Practices For

PROMOTING


Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com

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Where do Facebook users spend time? Majority of user time is spent in the the news feed SO POSTING Is VITAL. This is how you “get seen”



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DRIVE FANS and FRIENDS of FANS To the CONTEST TAB! This is how you “get traction”!


Best Practice Pin the Post

More Details: bit.ly/FBBestPractice

http://bit.ly/FBBestPractice

http://bit.ly/FBBestPractice

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Smart URL that is Mobile Friendly

https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012

bit.ly/SmartURL

http://bit.ly/SmartURL

http://bit.ly/SmartURL


Smart URL that is Mobile Friendly Promotional Tools area


USE #Hashtags in Posts • Include a #hashtag you have chosen in the posts you share on Facebook, Twitter, and Google + (etc.). • Include your hashtag in the preset “Tweet” and “Facebook Share • Include your hashtag in your contest text and instructions on the contest tab for further reinforcement.


Schedule Posts for Prime Times Promotional Tools area

Use Facebook’s Page Scheduler or

Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost


POST OUTLINE:

1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email

2. Then announce the launch of Promo

3. Repeat Launch Announcement

“Reminder our contest is live!”


POST OUTLINE cont.

4. Daily Reminder Posts

5. Update Status of Promotion Post

6. Nearing End Reminder Posts

7. Announce Winners Posts


When to Post is Critical to Success 1. Links posted from 1pm to 4pm result in the highest clicks

Source Bitly, May 2012

2. However, another study….. Outside 9to5 had best results 3. Know your Audience. Use Insights

But First…. I WANT YOUR INPUT

www.Facebook.com/TabSite - Post 1 Takeaway that was

important to you from this webinar


http://www.facebook.com/TabSite

FREE Fan CONNECT for 60 Days | www.fanconnect.biz | 800-775-6751

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Page 27



Thanks for joining today!

www.Facebook.com/TabSite

www.TabSite.com

SLIDES: bit.ly/tabsitefbcontests

http://www.facebook.com/TabSite

http://www.tabsite.com/

http://tabsite.com/blog/checklist-for-running-fb-photo-contest/



Technology

How to Run a Successful Facebook Photo Contest