The State of IT Consumerization:Mobility Trends in SMBs

Dell and UBM TechWeb

For more information contact: Amy Doherty, Research Director, adoherty@techweb.com

• Tablets, smartphones and ultrabooks give employees the tools to work more productively. Anywhere, anytime access to critical information can improve customer service and mitigate bottlenecks in business processes.

• SMB IT managers express concerns about data security and device management, two areas where technologies and policies are still evolving to fully meet today’s business needs.

• New UBM TechWeb research brings the pros and cons of ubiquitous mobility into clear focus. Just over 200 SMB executives in a cross-section of industries reveal how they’re coping with IT consumerization today and what moves they’re planning for the future.

• One overriding theme emerged: The true value of IT consumerization emerges when it becomes part of a larger strategic plan to reduce overall costs, attract and retain more customers, and sharpen an SMB’s competitive edge.

Executive Summary

Implementation

Authorization or approval

Selection of vendor/solution

Evaluation or recommendation

Defining requirements or architecture

Determining the need to purchase

56%

39%

58%

76%

52%

68%

All Respondents Are Involved in Purchase of End-User Devices & Related Software & Services

Which of the following describe your involvement in the purchase process for end user devices and related software and services?

Note: Multiple responses allowed.

Other

Green initiatives (energy efficiency, etc.)

Regulatory compliance

Business intelligence improvement

Corporate security and risk management

Business process improvement

Need to accommodate/accelerate business growth

Increase end user collaboration and agility

Reducing the overall costs of doing business

1%

5%

11%

22%

30%

45%

45%

46%

66%

Top Business Priority: Reducing Costs Helping Employees Collaborate & Become More Agile Important to Nearly Half

What are the top business priorities that will have the greatest impact on your organization's IT spending decisions over the next 12 to 18 months?

Note: Maximum of three responses allowed.

Other

Applications delivered via SaaS model

Private cloud

Data center consolidation

Desktop virtualization

Business continuity/disaster recovery programs

Server virtualization

Information security and compliance

Data protection, retention and recovery

Mobile workforce enablement

3%

10%

14%

16%

21%

30%

33%

33%

46%

55%

Most Important IT Initiative: Enabling a Mobile WorkforceFollowed by Data Protection, Retention & Recovery

What will be the most important IT initiatives to support these business priorities over the next 12 to 18 months?

Note: Maximum of three responses allowed.

Other

OPEX associated with mobile administration and data plans

CAPEX associated with mobile hardware

Management of software licensing costs

Distributed/remote offices

Mobile application development and upgrades

Growing management and support demands on IT

Data protection, retention and recovery

Personal devices outside of IT's direct control

Security

2%

9%

11%

13%

16%

35%

43%

53%

59%

68%

Key Challenges for Mobile Device Management Security, Control of Devices, & Data Protection Top the List

What are your organization's greatest challenges with respect to mobile devices?

Note: Multiple responses allowed.

Nearly Nine out of Ten Respondents Report Personal Mobile Devices Affect Internal Operations

To what extent have personal mobile devices impacted your organization's infrastructure and management processes?

38%

50%

10%2%

Significant impact (our strategy is allow

personal mobile devices for anyone who wants to

use them)

Some impact(our strategy is to

determine case-by-case who can use personal

mobile devices)

No impact (we ban all personal

mobile devices)

Little impact (we keep tight controls on personal mobile devices)

Employees Bypass Personal Device Controls: Two-Thirds of Organizations with Rules in Place Report that Workers Skirt Them

If you tightly control or ban personal mobile devices do you find some employees skirt the rules anyway?

68%

32%

YesNo

Base: 106 respondents for whom the question was applicable.

Few Plan to Tighten Personal Device Reins41% Have No Plans to Change Mobile Policies; Nearly 30% Will Loosen Them

Do you expect to alter your policies about personal mobile devices in the next 12 to 18 months?

28%

18%41%

13%

Yes, make them more restrictive

No, we have no plans to change the

existing policy

Yes, make them more flexible

Don't know

Other

Attract and retain talent

Augment telecommuting and flexible work arrangements

Achieve better Service Levels

Enhance customer service

Promote greater collaboration

Provide anywhere, anytime access to resources

Improve business agility and responsiveness

Improve end-user productivity and satisfaction

2%

14%

27%

32%

41%

47%

57%

62%

67%

User Productivity & Satisfaction Are Key DriversJust Over Six out of Ten Allow Personal Devices to Improve Business Agility

What are the leading drivers for allowing personal mobile devices in your organization?

Note: Multiple responses allowed.

Personal Mobile Devices Can Pay Off 90% are Satisfied with ROI from Allowing Personal Device Use

How would you characterize the return on investment (ROI) so far from allowing and supporting personal mobile devices in your organization?

9%22%

59%

9%1%

Meets expectations

Below expectations

Somewhat better than expected

Much better than expected

Much worse than expected

Other

CAPEX associated with mobile hardware

OPEX associated with mobile admin & data plans

Distributed/remote offices

Management of software licensing costs

Mobile application development and upgrades

Growing management and support demands on IT

Personal devices outside of IT's direct control

Data protection, retention and recovery

Security

4%

6%

8%

8%

13%

20%

41%

47%

63%

79%

Security, Data Protection & Control Remain Top Concerns as Personal Device Usage Grows

What are your primary concerns if greater numbers of end users utilize personal mobile devices in your enterprise?

Note: Multiple responses allowed.

Technology Investment Priorities Closely Track ConcernsData Wipe & Encryption Top List of Technologies for Near Future

How important will investments in the following technologies be over the next 12 to 18 months to support mobile devices?

Mobile Enterprise Application Platforms (MEAP)

Client virtualization

Software inventory and usage services

Enterprise-class mobile devices

Internal Web 2.0 capabilities (including instant messaging, wikis, blogs, social media sites)

Mobile device management services

Mobile device management software

Web-based application portals

Private or public clouds

Appliances for device management and security

VPNs

Unified threat management

Encryption technology

"Poison pill" software to erase data on lost or stolen devices

3%

4%

6%

6%

7%

7%

8%

9%

11%

11%

13%

13%

22%

24%

18%

17%

30%

33%

26%

41%

39%

37%

21%

31%

37%

38%

33%

35%

43%

42%

41%

39%

34%

37%

38%

36%

46%

39%

40%

35%

37%

27%

36%

37%

23%

22%

33%

15%

15%

18%

22%

19%

10%

14%

8%

14%

Critical Very Important Somewhat Important Not Important

Critical or Very

Important

59%

55%

51%

50%

42%

32%

46%

47%

48%

33%

39%

36%

21%

21%

Note: Ranked and sorted on “critical” score.

Mobile Management Priorities: Manageability & Security

How important is it that the following key features are part of solutions that support your mobile management activities?

Move approved corporate images to mobile devices

Scalable

Create partitions between corporate and personal data

Support multiple mobile platforms

Easy to manage

Provide endpoint security

5%

12%

16%

21%

30%

32%

26%

41%

30%

42%

60%

50%

47%

39%

42%

28%

9%

15%

22%

8%

12%

9%

1%

3%

Critical Very Important Somewhat Important Not Important

Critical or Very Important

82%

90%

63%

46%

53%

31%

Note: Ranked and sorted on “critical” score.

Respondent Demographics

Respondent Profile: Job Title

ITCIO/CTO 7%Chief compliance officer 0.5%CSO (chief security officer)/security management 0.5%

Vice president, IT or infrastructure 5%Director/manager, IT or infrastructure 8%Director/manager, IT operations 7%

Director/manager, network systems 3%

Director/manager, storage or data center 0.5%IT director/manager, other 14%

IT/IS staff 10%

Consultant (IT) 4%Corporate

CEO/president/owner/partner 16%CFO/financial management 2%COO/operations management 4%Vice president, non-IT 3%Director/manager, facilities 3%Line-of-business management 5%Consultant (non-IT) 3%Other 5%

Which of the following best describes your job title?

Respondent Profile: Company Size

Approximately how many employees are in your organization?

62%

24%

13%

10 to 99100 to 249

250 to 499

Respondent Profile: Vertical

Biotech/biomedical/pharmaceutical 1%Consulting and business services 12%Chemicals 0.5%Consumer goods 1%Construction/engineering 8%Distributor 2%Electronics 1%E-marketplace including portals, auction, and verticals 1%

Energy 0.5%Financial services/banking 3%Financial services/securities and investments 2%

Financial services/other 1%Food/beverage 1%Healthcare/medical 7%Hospitality/travel 2%Insurance/HMOs 1%IT vendors 8%Logistics/transportation 3%Manufacturing/industrial, non-computer 9%Media/entertainment 8%Metals & natural resources 1%Non-profit 7%Retail/e-commerce 6%Telecommunications/ISPs 4%Utilities 2%Other 8%

What is your organization's primary industry?

Methodology

In March 2012, UBM TechWeb conducted an online study on behalf of Dell on The State of IT Consumerization. The questionnaire was developed by Dell and UBM TechWeb.

Email invitations were sent to UBM TechWeb’s qualified database of business technology decision makers with an embedded link to the online survey, which was hosted on SurveyGizmo.com.

A total of 202 qualified respondents make up the final data set. Qualified respondents are those involved in the purchase process for end-user devices and related software and services at companies with between 10 and 500 employees.

Results in this deck are based on these qualified 202 respondents unless otherwise noted.

As incentive to take the survey, respondents (qualified or not) could enter a drawing to receive a digital media player, valued at $299.00 from UBM TechWeb.

The results of this research will be presented in a forthcoming white paper, and the complete set of data tables has been provided.

The greatest possible margin of error for the total respondent base (N=202) is +/-6.6 percentage points. UBM TechWeb was responsible for all programming and data analysis. These procedures were carried out in strict accordance with standard market research practices.