The Impact of Digital Technologies on our Lives

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    08-Aug-2015

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  1. 1. THE IMPACT OF DIGITAL TECHNOLOGIES ON OUR LIVES
  2. 2. Current World Population: 7.3 billion Births: 64 million Deaths: 26 million Population growth: 1.14% 2015 Data courtesy: www.internetlivestats.com
  3. 3. Number of internet users worldwide: 3.17 billion which is 43% of the worlds population Data courtesy: www.internetlivestats.com / www.statista.cm
  4. 4. In 1995, less than 1% of the total population were internet users The number of internet users has increased tenfold from 1999 to 2013. The first billion was reached in 2005. The second billion in 2010. And the third billion in 2014. Data courtesy: www.internetlivestats.com
  5. 5. THE CURRENT DIGITAL LANDSCAPE DEVICES
  6. 6. 50% of all mobile internet traffic is driven by iPhone. Data courtesy: www.marketingland.com
  7. 7. Time spent on the internet > Time spent on television Major chunk of internet time is spent on mobile apps. Data courtesy: www.marketingland.com
  8. 8. Mobile conversions get 2X boost when businesses use accurate locations. Data courtesy: www.marketingland.com
  9. 9. 40% of mobile phone owners access a social networking website from their phone. Data courtesy: www.pewinternet.com
  10. 10. Mobile users spend 80% of their time on just 5 apps (Facebook and Google dominate). Data courtesy: www.marketingland.com
  11. 11. Digital media accounts for 52% of time spent on mobile. Time spent on digital media: 60% through mobile 40% through desktop Data courtesy: www.techcrunch.com
  12. 12. App activity is higher on smartphones (88%) than on tablets (82%). Data courtesy: www.marketingland.com
  13. 13. 84% of store visitors use their mobile device(s) before or during shopping. Data courtesy: www.marketingland.com
  14. 14. The shopping behavior of 75% Americans is influenced by product information they find on social media. Data courtesy: www.marketingland.com
  15. 15. 46% people tweet about the shows they are watching on TV. Data courtesy: www.marketingland.com
  16. 16. 36% people tweet about the shows that they are looking forward to watching. Data courtesy: Nielsen
  17. 17. social networking sites THE CURRENT DIGITAL LANDSCAPE - SOCIAL NETWORKING SITES
  18. 18. 74% of adults who use internet, use social media. Data courtesy: www.pewinternet.com
  19. 19. 71% use Facebook 23% use Twitter 26% use Instagram 28% use Pinterest 28% use LinkedIn ADULTS ON SOCIAL MEDIA USA Data courtesy: www.pewinternet.com
  20. 20. REASONS WHY PEOPLE USE SOCIAL MEDIA
  21. 21. To stay connected. Data courtesy: www.pewinternet.com
  22. 22. An average social networking site user is more likely to have closer ties and is half as likely to be socially isolated. Data courtesy: www.pewinternet.com
  23. 23. Facebook users are friendlier and usually develop closer relationships. Data courtesy: www.pewinternet.com
  24. 24. SOCIAL MEDIA USAGE BEHAVIOR
  25. 25. Facebook is the most popular social media platform among teens; 50% American teens use Instagram, and nearly as many use Snapchat. Data courtesy: www.pewinternet.com
  26. 26. Teens from the middle and upper income brackets lean toward Instagram and Snapchat. Data courtesy: www.pewinternet.com
  27. 27. A typical teen sends and receives 30 texts per day on smartphones. Data courtesy: www.pewinternet.com
  28. 28. While boys are more likely to play video games, social media is dominated by girls. Data courtesy: www.pewinternet.com
  29. 29. 71% American teens use more than one social networking site. Data courtesy: www.pewinternet.com
  30. 30. Internet users receive immense support from their social ties; Facebook users get the most. Data courtesy: www.pewinternet.com
  31. 31. A survey was conducted in Oct 2014 among 1,066 American users on how digital technology has impacted their lives. Some interesting results.. Data courtesy: www.pewinternet.com
  32. 32. have improved their ability to learn new things. like receiving information via the internet. are well informed about products and services today than they were five years ago. are well informed about friends than they were five years ago. feel they know more about their family than ever. feel better informed about civic and government activities. find it easier to share ideas and creativity with others. 72% 60% 81% 67% 49% 72% 87% Data courtesy: www.pewinternet.com
  33. 33. INTERNET & DATING
  34. 34. 66% Americans who found their date online found a date through a dating site/ app. 42% know someone who has used online dating services. 7% adults aged between 30- 49 met their spouse or partner online. 85% say online dating is socially acceptable. 94% singles accepted that online dating expands their dating pool. 10% of men have used online dating sites at least once. 17% of adults aged between 25-34 have used online dating sites. (USA, APRIL 2015) Data courtesy: www.pewinternet.com/ www.statista.com
  35. 35. ONLINE SHOPPING BEHAVIOR
  36. 36. Consumers are overall satisfied with online shopping.83% Feel that satisfaction level drops when they are asked for details. Consumers spend more money shopping through digital media as compared to offline stores. Shoppers spend more than they had intended to while using social media. Store visitors use their mobile devices before/ during shopping. Shoppers get influenced by product information on social channels. 50% 25% 84% 22% 75% Data courtesy: www.cmo.com
  37. 37. THE LANDSCAPE OF DIGITAL VIDEO CONSUMPTION
  38. 38. In 2014, 64% of the world's total internet traffic was through videos. 68% of mobile video consumption is via an iOS device. Data courtesy: www.reelseo.com
  39. 39. Data courtesy: www.internetlivestats.com By 2019, 80% of global internet consumption will be through videos. Data courtesy: www.reelseo.com
  40. 40. Data courtesy: www.reelseo.com Currently, there are approximately 10 million cat videos on YouTube. Data courtesy: www.reelseo.com
  41. 41. TV SHOWS AND ONLINE WATCHING BEHAVIOR
  42. 42. Why do people watch TV shows online? 18% say that someone in their household watches another show at the same time. 18% stay occupied with some other activity during the time of the show. 29% say that it is cheaper than cable or other pay TV services. 35% prefer to watch multiple episodes at once. 38% like the fact that they have the option to skip commercials. 56% prefer to watch shows at their own convenient time. (USA 2014) Data courtesy: www.emarketer.com
  43. 43. THANK YOU