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Copyright © 2014 Ektron, Inc.
YOU WILL LEARN
• Changes in the Marketplace
• What is the Ektron CMP
• Where to learn more
Copyright © 2014 Ektron, Inc.
78% of CMO’s think that custom content is the future of marketing
Digital Marketing trends 2014
Copyright © 2014 Ektron, Inc.
$135 billion
Marketing teams will spend
on digital marketing collateral
Digital Marketing trends 2014
Copyright © 2014 Ektron, Inc.
25 percent
Internet advertising will account for
of the entire advertising market by 2015
Digital Marketing trends 2014
Copyright © 2014 Ektron, Inc.
Digital Marketing trends 2014
54% more
Inbound marketing delivers
leads than traditional outbound marketing
Copyright © 2014 Ektron, Inc.
In 2014, marketers will use Dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time.
Digital Marketing trends 2014
Copyright © 2014 Ektron, Inc.
25%
26%
33%
40%
50%
57%
0% 20% 40% 60%
Website integration
Develop an influencer relations or ambassador
program
Provide direct customer support through social
channels
Listen/learn from customers
Develop ongoing dialog and engagement with customers
Content Marketing
IN 2013, WHAT IS YOUR TOP EXTERNAL SOCIAL STRATEGY OBJECTIVE?
Content Marketing is the top go to market priority
Copyright © 2014 Ektron, Inc.
INTEGRATION WITH MARKETING AUTOMATION
39%
15.1%
26%
28%
36.1%
36.7%
We don't use marketing automation
We sporadically use content for marketing automation
campaigns
We use marketing automation to engage with
customers
We actively create content to feed automated
campaigns
We use marketing automation to nurture leads
We use marketing automation to generate
leads Adoption and use of Marketing Automation is on the rise
B2b Content Marketing Trends 2013
Digital strategy priorities From the Ektron’s 2014 Digital trends survey results, from web professionals
Content creation
social
Landing Pages/ cta’s
Built in, Actionable
seo
targeting
blogs
Copyright © 2014 Ektron, Inc.
Enhance acquisition of customers with easy to use cloud based marketing tools that get results
Drive leads with landing pages, CTAs, and content pages to support your inbound marketing strategy
Increase engagement and gain insight with targeted, relevant content and contextual analytics
Introducing the Ektron Content Marketing Platform
Copyright © 2014 Ektron, Inc.
Digital Marketers
Do SEO Well
Write content effectively
Utilize CTAs
Utilize landing pages
Develop and utilize personas
Testing and targeting
THE EKTRON CMP don’t currently
Copyright © 2014 Ektron, Inc.
The only platform that combines enterprise tools with the power of content marketing to drive digital results
MOBILE M U L T I L I N G U A L
S E A R C H WORKFLOW
Copyright © 2014 Ektron, Inc.
THE EKTRON CONTENT MARKETING PLATFORM
CMP FEATURES: • Quick setup and account
creation; Easy integration • Easy content creation • in-line SEO Analysis • Landing pages, blogs, and CTAs • Performance Analytics &
Optimization • Built-in mobile support • Social amplification • Search driven
recommendations
CMP BENEFITS: • More site visitors
• Enhanced visibility to target market
• More conversions and acquisitions of leads and visitors
• Optimized content for SEO and enhanced engagement
Copyright © 2014 Ektron, Inc.
Increase relevancy and engagement with more leads utilizing easy to use marketing tools that get results
Copyright © 2014 Ektron, Inc.
Fuel your inbound marketing strategy with blogs, landing pages, CTAs, and analytics
Copyright © 2014 Ektron, Inc.
Seamless transition from your existing CMS • Easy account set-up • Clear migration path • Rapid integration • Quickly start creating content
Copyright © 2014 Ektron, Inc.
Increase productivity and benefit from rapid ROI without worrying about upgrades and infrastructure
Copyright © 2014 Ektron, Inc.
Provide an optimized mobile experience with natively responsive page design
Copyright © 2014 Ektron, Inc.
Generate high quality leads and close more sales with cloud based marketing automation and email software
Copyright © 2014 Ektron, Inc.
Powerful, easy to use technology that provides relevant, personalized information to your visitors
Copyright © 2014 Ektron, Inc.
Northern Trail, Ul/mate Guide to Camping and Other Outdoor Ac/vi/es Connect
campaigns in your CRM to the Ektron CMP
Copyright © 2014 Ektron, Inc.
QUESTIONS?
Megan Menesale Sr. Product Marketing Manager, Ektron
@mmenesale
Bob Canaway VP of Marketing, Ektron
@bobcanaway