Ektron - SF Developer Meetup

Salim HemdaniSalim.Hemdani@razorfish.com

@shemdani

Hello

Salim HemdaniRazorfish@shemdaniFB:/shemdaniBlog: www.askdude.com

RAZORFISH AT-A-GLANCE

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Publicis Network

Advertising Brands

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CREATIVE TECHNOLOGY

Marketing + Complex Experiences + Technology•DIGITAL LEADERSHIP REQUIRES MORE THAN MARKETING LEADERSHIP ALONE

FORRESTER WAVE: DIGITAL MARKETING FORRESTER WAVE: DIGITAL TRANSACTION

Razorfish creates experiences that build business

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World-Class Clients

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Integrated, Holistic Approach

Consumer Research & StrategyKPIs & ROI evaluationOptimization

Brand Definition & ReinvigorationDesign, UX + Dev

Site Conversion Flow + AnalyticsTesting + OptimizationTransaction PerformanceMeasurement & Analytics

CRM & Loyalty ProgramsSocial Networks & Private ForumsSupport Platforms

ATTRACT ENGAGE CONVERT RETAIN

AWARENESSEXPERIENTIAL

LOYALTY

COMMUNITY

TRAFFICCOMMERCE

Search

WebMobile

eCRM

Display

Platforms

DirectNetworks

ForumsRetail

Events

Support

Facts

• Full-service agency with digital/technology at the core

• One of the largest interactive marketing & technology companies

• 2,000+ employees worldwide• 8 US offices: Atlanta, Austin, Chicago, New York,

Philadelphia, Portland, San Francisco, Seattle• 6 International hubs: Frankfurt, Hong Kong, London,

Sao Paulo, Shanghai, Sydney

RANDOM THOUGHTS

Pace of Change

• The Singularity is Near

Internet Backbone is Growing & Computing Power is Growing

Our Brains are Processing Faster

Mobile Soaring+

Social Soaring+

There has been a proliferation of application platforms and devices

Interfaces ExpectationsEnablers

CHANGE – Only Constant

Marketing and IT – TUG of WAR

Product / Business Cycle

TIME

GRO

WTH

ConceptCreation

ConceptDevelopment

MarketDevelopment

BusinessOptimization Harvesting

Re-InventingBusiness

How quickly the landscape is changing?

The need is more than ever

3 RULES FOR ENGINEERS

Engineering Enables Experience

Platform needs to know ART + Science

Think Ahead not Just NOW!

Salim HemdaniGroup Vice President, Razorfish

@shemdaniFB:/shemdani

Blog: www.askdude.com