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It’s Time To Become Part of the
47% Scott Liewehr, President and Principal Analyst
@sliewehr | @just_clarity | #ektronsynergy
November 9, 2012
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A customer’s holistic perception of a company and its offerings based on all of the customer’s interactions with the company…
Ektron CMS100 offers a cost-effective Web content management application for Web sites...allowing anytime, anywhere publishing. Business users are empowered to update the Web pages that are assigned to them. No knowledge of HTML is necessary. It is designed for ease of use by nontechnical business users who create content, allowing site administrators to control all aspects of the system, including the look and feel and user privileges. CMS100 v2.1, Circa 2002
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From this…
Ektron Digital Experience Management enables companies to acquire more customers and deliver consistent, relevant content across all digital channels in a way that can be measured and optimized to achieve business results.
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…to this
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§ Screen size § Interaction patterns § Dynamic context -‐ Tom Wentworth, Marketer Strategist Extraordinaire, Ektron
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“The mobile shift marks an evolutionary leap to the era of
ubiquitous computing.” -‐ Tim Walters, Principal Analyst, Digital Clarity Group
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“As we enter the era of ubiquitous computing,
winning brands will offer transparently de-channeled
customer experiences.” -‐ Tim Walters, Principal Analyst, Digital Clarity Group
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“Engagement occurs when a consumer interacts with a brand, and elects to invest in it physically, financially or emotionally.” -‐ ScoO Liewehr, Principal Analyst, Digital Clarity Group
Digital Engagement: Puzzling, Isn’t It? § Multiple variables § Nearly infinite combinations § Handful of solutions § Practice makes perfect § Proven techniques exist
Engagement is complex