Why technology needs to be disruptive

Prasad Narasimhan – Technical Architect

What is changing

• Customers preference has changed , their channel of interaction has changed.• Lot of information to decide which product suits the best• Information spread through Social Media and other channels• Opportunities available in new geographies and new segments• Evolving customer needs • Business cycles are very short

Business Model getting disruptive

• Focus who is the customer , what the customer wants• Using tools to identify in terms of relevance marketing what message

has to be conveyed and what medium• Identifying how effective the medium and trying to analyze how and

why it went right or wrong…• Dynamic Business Model based on changing customer needs..

Technology being disruptive

• When the business model is disruptive , Objectives of the business change frequently Technology has to cater to it.• Technology has matured more in SMAC , Big Data – Lot of data to

harness, Analytic Model (Operational , Predictive..).• IOT, 3D printing , Virtualization makes any dream come true.• Powerful Web End (HTML5, Angular, Back Bone) and light weight

servers (Node.js) • Cloud enabled development approach.• Enterprise API’s help in wiring

Process for being Disruptive

• Chances for getting lost is very high..• Defined model , process with proper checkpoints and feedback loops

will help in innovative methodology realizing its full potential.• Would like to create a collaborative platform where we can pull our

thoughts on how the disruptive innovative approach can be framed and share our thoughts.• Its collaborative and for the medium to share the information and

take disruption to next level.• For this I created a group on linked in -

Disruptive Innovative thoughts