Group – 4:Ankit MalhotraKautilya Tyagi

Prajakta TalathiRashmi Lagisetty

Venkataram Grandhi

Purview• Open Source• Wikipedia• Pain points• Innovative use of Current Wiki• Future of Wikipedia• Future of Shared Economy

Open Source• Open source as a development model promotes • Universal access via free license to a product's design or blueprint• Universal redistribution including subsequent improvements if any

• Includes the concept of • Concurrent yet different agendas and differing approaches• Peer production by bartering and collaboration• End-product: source-material, blueprints, and documentation available at no cost to the public

• Applications• Computer software, Electronics, Beverages, Digital content, Medicine,

Science and engineering, Fashion• Largest open source digital content community – Wikipedia

Wikipedia• Characteristics • Collaboratively edited – Community portal• Multilingual (287 languages)• Free-access• Free content Internet encyclopaedia – reference desk • Non-profit Wikimedia Foundation

• Policies• Neutral Point of View• Verifiability• No original research

• Wiki etiquette• Good faith• Civility• Discussion

Key Facts • 130,858 active editors (May 2014) 21,520,968 (21.5 mn) total accounts

• Alexa Rank and Google Display Network Ad Planner – 6

• In links – 2,154,423 (2.15 mn)

• 18 billion page views and nearly 500 million unique visitors a month

English Wikipedia – over 4.5 million articles •

Key Facts…In Links for PageRank

Key Facts…Topics

Quality-wise

Topic -wise

Importance-wise

Key Facts… Contributors - Wikipedians

Contributor’s Stats

Active vs Strategy

Servers• 300 servers

• Uses geographical DNS to distribute requests between two main sites (US and Europe) depending on the location of the client

• 4 Colocation facility servers:• Ashburn, Virginia• Tampa, Florida• Amsterdam, the Netherlands (cache)• United Layer in San Francisco (cache)

• Donations trembles future plans

• Operational expenses are increasing

• International expansion needs funds

• Scalability is difficult

Suggestion

• Differentiate contributions by companies on wiki pages to limited lines and charge

• Sell few data analytics to companies on search incomings

• Donor analysis and required steps to be taken to decrease churn rate

Revenue Model For Sustainability

Threats by Search Engines

Encourage ContributorsProblem: • To retain current users and to train new users

• Switching cost low for contributors/users

Nominations

Get-togethers

Suggestion:

• Incentivize to produce data

• Chat service for tap back

• Award program for to contributor

• Mentoring, Guiding Hand for new contributors

Encourage Contributors…

Reliability of Data: Wikipedia

• Criticized for being an open model for anyone to edit• Often been questioned over quality of data• Consensus reached without any direction over neutrality• Lack of authority to an expert• Editing data for self-centered gains• Verifying and improving data could take lot of time• Little diversity among editors

Reliability of Data…Suggestions• Scholarly experts to review the edited data• Start monitoring the user editing activities• Improve the diversity of pool of editors• Do not give significant authority to an administrative editor• Editors to reach neutral conclusion through knowledge and

not consensus of each other

Competitors

17

• Google’s child• Picture and name along with

content• Profit sharing platform• Comments and personal views

• Fork of Wikipedia to show only reliable data

• In active

• English open access academic journal

• Peer reviewed• Expert contributors

Competitors…

18

• Specific financial content wiki, exam preparation material, videos, tips

• Registered people add content

• Specific content- news, information and opportunities on energy industry

• Community on chemistry• Open to all to contribute

• Real time editing• Peer review by experts

Current Innovative Use• Apps of wiki on Android (different app for mobile and tablet)

and MAC

• Online textbooks and tracking of assignments

• Offices use to peer review – protected page

• Intellipedia- United States Intelligence Community (IC)

• Share notes

19

Other Wikimedia Projects

For UsersFacilitiesCreate a book, printable version, save file, citations and other handy tools

Current Innovative Use…• Book of useful pages• WikiHow• Fan clubs• Fund raising for social cause• Merchandise

22

Generate Cash

Max $15 shipping charges

Social Networking• Twitter, Pinterest, Facebook, LinkedIn

Future of Wikipedia

PROBLEMS• Shrinking contributor

base• Largely Male dominated • Attracting contributors

from music, art literature & economics.

• Attract recognized experts as editors to garner support

• Historical & scientific articles are full of errors

Future Projects…• The WikiWomens Collaborative

• WikiProject Women Scientists

• WikiProject Biography: Science and academia task force

• WikiProject Physics: Biographies, Publications and History task force

• WikiProject History of Science

Monmouthpedia• Deletionists" are proponents of

selective coverage • Inclusionists" are proponents of broad

retention• Monmouthpedia – Elaborate info about

a town using QR Codes• http://www.youtube.com/watch?v=H9

guSj8fFAg

• Wikitude – Augmented Reality

• displays information about the users' surroundings in a mobile camera view

• image recognition and 3d modelling.

Wikitude

It’s not just “Sharing”, it’s the future

• Digital divide will increase• Network effects will have a clear winner• Continued shift from traditional to Peer-to-peer economy• Increased sustainability• Opportunities in commercial real estate, healthcare,

experience sharing, and sharing executives

• http://www.youtube.com/watch?v=hTwPucuYC08• http://www.youtube.com/watch?v=F93xds_o-RM

Challenges in Future• Redefinition of Jobs• Regulation• Long term growth

A healthy Community doesn’t eliminate the problems… But it understands how to

deal with them!!