1.Spring IntoFitnessSocial Media Campaign

2. Platforms 3. Campaign Goals Facebook-Fans, engagement, likes, reach Twitter-Re-tweets, high reach, many followers Pintrest-Re-pins, number of followers Instagram-Followers, likes, engagement 4. Relationship Goals Gain trust Be a source for inspiration Maintain active conversations Stay useful for people throughout thecampaign 5. Facebook Highlights https://www.facebook.com/SpringIntoFitness 6. Twitter Highlights @518Fitness #springintofitness & #shapeupstate 7. Twitalyzer(5/2/2013)Twitalyzer(4/8/2013) 8. Pinterest Highlights http://pinterest.com/518fitness/ 9. Instagram Highlights http://instagram.com/springintofitness 10. Final Metrics Facebook-92 Likes, 48,251 Friends of Fans Twitter-41 Followers, Potential Reach: 43,47 Tweets Pintrest-23 Followers, 13 Boards, 120 Pins, 23 Re-pins Instagram-113 Followers, 54 Pictures, Following 26