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Socialize Your App To Drive Discovery and User Engagement

Uncover The Mobile Black Box

Isaac MosqueraDirector, Mobile

@imosquera#sharethis

ShareThis

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2.4MM PUBLISHERS

120 SOCIAL CHANNELS

85% OF ONLINE AUDIENCE

ShareThis is the largest sharing platform reaching 211 million people over 120 social channels on 2.4 MM sites. That’s 95% of the web!

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A few things about me

Co-founder of Socialize, a social mobile SDK, recently acquired by ShareThis, Inc

Co-founder of PointAbout, a mobile consulting company, acquired by 3 Pillars Global. Developed apps for enterprise customers

Co-founder of AppMakr.com, DIY website for building 100% native apps

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Adults spend an average of 141 minutes a day using their mobile devices

Did you know?

Connect. Engage. Increase.

The mobile web is twice as social as desktop.

Did you know?

50% of the US population will share on smartphones in 2014

Did you know?

CONNECT ENGAGE

INCREASE

CONNECT

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• KNOW YOUR AUDIENCE

• CONTENT CATEGORIES

Moms are 3x more social than anyone else.

Did you know?

CONNECT ENGAGE

INCREASE

CONNECT – BUILDING TRUST

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CONNECT – Know your Audience

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What is your app all about?

Who is your target market?

CHANNELS

CONNECT – Matching Social Channels

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Arts & Entertainment

Category should match

the social channels in

your appHealth

Technology

Food and drinks

Family and kids

ENGAGE

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• RIGHT TIME

• ENGAGEMENT TYPES

High volumes of shares occurs at 6pm

Did you know?

CONNECT ENGAGE

INCREASE

What is the potential?

What is the potential?

● Tablet 45% growth year-over-year w/ data growing 118%

● iPhone growing 21% with data 81%

ENGAGE – SOCIAL TOOLS

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Things to think about before adding your social tools:

• App Real Estate• Performance• Connectivity

Help your users help you

Don’t be afraid to ask

Make Sharing Easy

Web Module Authentication

Native Single Sign On

ENGAGE – Playstation’s new controllers

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Make Sharing Easy

Don't create unnecessary roadblocks

ENGAGE – THE RIGHT TIME

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SU M TU W TH F SA

Engage your MOBILE Audience at the Right Time

12am-5:59am 6am-11:59am 12pm-5:59pm 6pm-11:59pm

Average Shares per Day

Average Shares by Time of Day

ENGAGE – Engagement Types

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Other ways to keep users engaged @UserName #hashtag

ENGAGE – MULTI-SCREEN PLATFORMS

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• Device Device

• Tracking across platforms

• Content availability in different formatsImportance of Multi-Screen Engagement

INCREASE

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• SOCIAL BUTTONS

• ANALYTICS

81% of video views are social

Did you know?

CONNECT ENGAGE

INCREASE

INCREASE – SOCIAL CHANNELS

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SMS

TwitterEmail

Facebook

Other

Don’t forget mobile specific channels such as SMS that

garner almost half of all shares on mobile.

SHARES BY CHANNEL

23%

11%

12%9%

45%

INCREASE – You can only improve what you measure

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Most Shared Content

Help your users help you

Track failure as much as you track success

USE CASE - EVALUATING DJ LOBO’S SOCIAL CYCLE

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PROBLEM:

Looking for a social solution to• Unlock content that only lives within the

app and not on web• Build a community within the app• Track trending content

DJ Lobo is NYC’s #1 Tropical Music DJ for La Mega 97.9, mixing top hits from salsa, tipico, bachata, merengue, raggaeton, hip-hop to house.

CONNECT ENGAGE

INCREASE

CONNECT

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Audience:Latin music lovers all over the world

Customized solution that allowed his users to share every mix

ENGAGE

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DJ Lobo keeps his users engaged by creating a feedback loop by sending

notifications to users who have shared, liked or commented his music.

NOTIFICATIONS

LikeShare

Comment

INCREASE

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Notifications Drive Shares

SU M TU W TH F SA

Shares Drive Usage

SHARES

NOTIFICATIONS

USAGE

INCREASE – Highly targeted notifications

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Shares Drive Usage

TAKEAWAYS

Gain the trust of your users

Connect. Engage. Increase

Make sharing easy

Make your notifications highly targeted

Remove unnecessary road blocks Increase your users trust

Questions for Prizes

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1

How much more social are moms than other users?

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What hours of the day does most sharing happen on mobile?

QUESTIONS

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THANK YOU!

Isaac MosqueraDirector, Mobile

@imosquera#sharethis