Presented by the HR/NY Staffing Management SIG

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• Next year, 1/5 of the workforce will be 55+ years old.

• The mass exodus of baby boomers is expected to continue until 2020.

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• We will be marketing our opportunities to a new generation of professionals who live in virtual communities and engage through experiences. • Gen Y may be the most high performing workforce we’ve ever known. • How we successfully attract and retain them will be our competitive edge.

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• Why you should do it

• SoMe Superstars

• How you can be a SoMe Superstar too!

• Q&A

• hrny.brandemix.com

Socialize Your Talent Strategy

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• SoMe Starter: You don’t know a hashtag from a hashbrown. Keyword: STARTER

• SoMe So-So: You use LinkedIn profile updates to post jobs, and have a company page on Facebook. Keyword: SOSO

• SoMe Superstar: You’re a mayor on Foursquare and spent your vacation at SXSW. Keyword: SUPERSTAR

Quick Poll: How SoMe Savvy Are You?Text Keyword to 22333

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Why You Should Do It

If I was looking for a new job, the first place I’d start is:

LinkedIn Survey March 2011

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Jobvite Survey Jobseeker Nation 2010

Why You Should Do It

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• 83% of employers surveyed will recruit in social networks

• 46% will spend more on social recruiting

• 36% will spend less on job boards

Jobvite 2010

Why You Should Do It

Social Recruiting Survey

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FUNCTIONAL “MICROSITES” WITH

CONTENT & CHAT

WEBSITEJob Boards SEM

SoMe Superstars: Integrated Digital Brand

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SoMe Superstar

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• UPS’ Mobile-Friendly Careers Page: 600

• Facebook: 226

• Text Messaging: 84

• Twitter: 45

UPS 2010 Hires Through Social Media

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Jobvite Survey Jobseeker Nation 2010

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The 4 Essential Profiles

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Contacts and Connections

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SoMe Superstar

Text

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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• You have your mission and values in the LinkedIn Overview tab.

• You post jobs and discuss your company in the Careers tab.

• You ask your connections and your organization’s contacts to follow you.

• You are a member of 50 groups

SoMe Superstars

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Fans and Likes

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Facebook

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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SoMe Starter

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SoMe Starter

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SoMe Starter

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SoMe Superstar

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• Your Facebook Careers page looks like your website’s Career page.

• You post videos, links, and photos on your Wall, and encourage employees to do the same.

• You put relevant search terms and keywords in the image description.

• You respond quickly to comments and questions on your Wall.

• You “Like” other pages and make comments as your Facebook page.

• You avoid censoring negative feedback or positive words for competitors.

SoMe Superstars

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Followers and @Mentions

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SoMe Starter

#nycshrm@jordioni@brandemix

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• Number of new accounts created on March 12, 2011?

• Tweets sent on March 11, 2011?

• Current TPS record?

• Twitter Job seekers:

Twitter572,000

177 million6,939

57% male/43% female

23%- 18-24

36%- 25-34

15%- 45+

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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SoMe Starter

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SoMe Starter

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• You have a specific Twitter profile page just for hiring.

• You tweet at least once a day.

• You use scheduling software like TweetDeck or HootSuite.

SoMe Superstars

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SoMe Superstars

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Views, Comments, Viral

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SoMe Superstar

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SoMe Superstar

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SoMe Starter

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SoMe Superstar

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SoMe Superstar

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• You create videos that showcase your location, environment, and office life.

• You post videos from trade shows and events.• You share sneak peeks of products, projects or works in development

SoMe Superstars

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Other

SoMe Superstars: Have a Strategy

PurposeGoals

MetricsTarget Group

ManagersMessagesFrequency

Plan on spending 2 - 3 hours per site

per week

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–You Know Who To Talk To, What To Say and How to Say It

• Follow people, companies and industry groups that are relevant for your brand and your talent needs.

• Post links to articles and sites you think followers would find interesting — even if they’re not your sites or aboutyour company.

SoMe Superstars

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Who To Talk To? You are talking to everyone including:• Customers• Shareholders• Vendors• Employees• Job Seekers• Alumni• Rejected Candidates

SoMe Starters

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What To Say?• Our company is a great place to work because…• We have positions open that may match your skills.• People like you have found rewarding careers here.• If you love our brand, come live our brand.

SoMe Starters

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How To Say It?

• Keep it Relevant and Real - Discuss the job market and industry in general. - Offer career tips and advice - Be honest.

• Train employees and stakeholders on what to share and how to write on-brand.

SoMe Starters

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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SoMe Superstar

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How Passionate are YOU?

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Linkedin.com/in/jodyordioniSoMe@brandemix.com@brandemix

You know you have succeededwhen your customers, employeesand business partners all share

a core belief in your brand.

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