Update on Social ChannelsWhat’s New / What’s Different

May, 2014

Facebook is Trying to be Less Creepy

Why This Matters to Your Clients:• No information has been released on how this will affect company pages, but ensure that all new company pages

edit privacy settings to allow a public profile to increase engagement and audience• Additionally, if your company or brand pays for 3rd party app advertisements, you’ll want to make sure that you’re

not being pushed to the side and removed from News Feeds across the network

Why This Matters to Your Clients:• No information has been released on how this will affect company pages, but ensure that all new company pages

edit privacy settings to allow a public profile to increase engagement and audience• Additionally, if your company or brand pays for 3rd party app advertisements, you’ll want to make sure that you’re

not being pushed to the side and removed from News Feeds across the network

Link: http://w.cg/1wupaXO

• Facebook announced that those who join the social network will find their postings automatically set to “friends” as opposed to public.

• This is only affective for NEW users; current users will continue to have the settings they selected

• First-time posters will see a reminder to choose their audiences. Should they not do so, it will default to “friends.”

• Facebook also began downplaying passive updates from 3rd party apps

• This will lead to fewer instances of updates that clog up News Feeds

• Explicitly shared stories shared from 3rd party apps gain more engagement than implicitly shared stories

Contents are proprietary and confidential.

Facebook Introduces New Permissions & Anonymous Logins• Users will be able to decide what permissions they want to

give an app before signing-up and logging into that app

• Additionally, apps will have to gain user permission before posting to Facebook on one’s behalf

• This new process is intended to help build user trust in using Facebook as a login tool for outside apps

• The new login is set to roll out in the next few months

• Anonymous logins are NOT completely anonymous – Facebook will know who you are – but the app maker will not

• Users can log in anonymously across devices and apps

• If a user chooses to upgrade to regular Facebook login to get better features for that app, they can take a few easy steps to do so

Contents are proprietary and confidential.

Why This Matters to Your Clients:• Very important for brands/companies that produce apps, with login options via Facebook• This change will help users build trust with your app, knowing that they do not have to divulge all information upfront and

asking only for the information that users want to share and that you, as a brand, really need • As an app holder, brands will still be given access to user information, within reason, helping to reduce the abundance of

information currently provided by each user

Why This Matters to Your Clients:• Very important for brands/companies that produce apps, with login options via Facebook• This change will help users build trust with your app, knowing that they do not have to divulge all information upfront and

asking only for the information that users want to share and that you, as a brand, really need • As an app holder, brands will still be given access to user information, within reason, helping to reduce the abundance of

information currently provided by each user

Link: http://w.cg/1jmb70r

Facebook’s New App Links Are a Big Deal

Why This Matters to Your Clients:• Tracking engagement across channels will most likely become easier, as your brand will be able to follow a set click direction

from Facebook to another channel without being interrupted• For brands that develop apps on their Facebook page and direct fans to outside links (to an app), this will become very useful

– again – cross promotion without interruption• Should a brand develop their own app (with developers, etc.), this is a huge move, making it much easier and still good news

for Facebook

Why This Matters to Your Clients:• Tracking engagement across channels will most likely become easier, as your brand will be able to follow a set click direction

from Facebook to another channel without being interrupted• For brands that develop apps on their Facebook page and direct fans to outside links (to an app), this will become very useful

– again – cross promotion without interruption• Should a brand develop their own app (with developers, etc.), this is a huge move, making it much easier and still good news

for Facebook

Link: http://w.cg/1pTCvba

• Facebook announced at their F8 Conference earlier this month that they will be introducing App Links for developers

• App Links will make it easier for developers to link other applications from their own apps

• I.e. – If a user is in the messenger app on Facebook and clicks on a link to Instagram, the link will direct to that image via Instagram as opposed to opening up in the mobile browser in a new window

• This type of app-to-app linking DOES exist, but it is difficult for developers to navigate, as it works differently across different devices

• App Links is an open source and free for all users

• Currently supports iOS, Android & Windows Phone – soon to expand to other platforms

• Facebook’s own apps support App Links

• In order for this feature to work, users much have the app installed on their phone - should they not, they will be directed to the App Store

Contents are proprietary and confidential.

Twitter Adds Mute Button• Twitter has added a mute feature for users on both desktop

and the mobile app

• Users are able to mute another user without the muted user knowing that they have been muted

• You can unmute and muted user at any time

• Muted users will still be able to follow and interact with your content

• You can follow a user that you’ve muted – muting a user does NOT mean you are unfollowing them

• @ replies and @ mentions from muted users you follow will still appear in your Notifications tab

• Muted users you follow can still send you a direct message

• When you mute a user, their previous Tweets will still be displayed – they will stop showing from the time you have muted them and moving forward

• **The new mute button has NO EFFECT on promoted tweets

Contents are proprietary and confidential.

Why This Matters to Your Clients:• While users can block advertisers, brands that use promoted tweets are safeguarded from this feature, allowing those dollars to

remain in good use – advertisers are unstoppable and firmly have an upper hand in this game• Allows brands to mute users that they may have needed to follow for campaign or direct messaging purposes (courtesy follows),

without unfollowing a user and breaking ties – but be careful not to unfollow those whose tweets will benefit you!

Why This Matters to Your Clients:• While users can block advertisers, brands that use promoted tweets are safeguarded from this feature, allowing those dollars to

remain in good use – advertisers are unstoppable and firmly have an upper hand in this game• Allows brands to mute users that they may have needed to follow for campaign or direct messaging purposes (courtesy follows),

without unfollowing a user and breaking ties – but be careful not to unfollow those whose tweets will benefit you!

Link: http://w.cg/1kqRvcJ

LinkedIn Launches API for Marketing Partners

Link: http://w.cg/1jm4tau

• LinkedIn introduced a pair of new services intended to better connect marketers to their target audiences

• Sponsored Updates Partners – powered by a set of APIs, this update sets marketers up with more tools for deploying and managing sponsored campaigns

• Content Partners program – enables companies to more visibly publish content under their own brand names but within the realms of LinkedIn

• LinkedIn has already signed up a dozen credible digital publisher for the Content Partners platform (including The Atlantic, Bloomberg, and CBS Interactive)

Contents are proprietary and confidential.

Why This Matters to Your Clients:• Opportunity for higher return on investment – LinkedIn has given marketers the ability to create bulk updates

across many campaigns, target different audiences, schedule updates, and track performance. With Sponsored Updates Partners, LinkedIn makes it easier for brand (users) to use a single dashboard to manage their paid content activity. • Allowing marketers to sponsor posts from media partners attracts higher engagement than average messaging

Why This Matters to Your Clients:• Opportunity for higher return on investment – LinkedIn has given marketers the ability to create bulk updates

across many campaigns, target different audiences, schedule updates, and track performance. With Sponsored Updates Partners, LinkedIn makes it easier for brand (users) to use a single dashboard to manage their paid content activity. • Allowing marketers to sponsor posts from media partners attracts higher engagement than average messaging

Snapchat Launches Chat

Link: http://w.cg/1tR0Ywt

• Snapchat introduced “Chat,” adding instant messaging and video chatting to the platform

• To access the new features, users can swipe the screen to the right from the camera screen and a list of friends will appear, whom users can chat with or send messages

• Messages disappear when both users leave that screen

• Users can tap these messages to take a screen shot of the conversation

• To video chat, users will go into the messaging screen and if the other party is also viewing the message (and is in the chat screen), users can tap and hold the blue button to start video chatting

• Snapchat will alert a user when friends are online and actively reading the chat messages

• Can be one way or two way chat – both parties do not need to return the favor of sharing video

• Both sides of the video conversation use a gesture (upward finger drag) to flip between the front and rear camera

• To end the chat, remove your finger from the screen

Contents are proprietary and confidential.

Why This Matters to Your Clients:• While Snapchat has not yet been picked up by all brands, a few are currently using this platform to communicate with fans• Ensure that all brand and legal communication guidelines are being followed, but encompass the opportunity to provide

support and answer questions to fans via yet another social platform

Why This Matters to Your Clients:• While Snapchat has not yet been picked up by all brands, a few are currently using this platform to communicate with fans• Ensure that all brand and legal communication guidelines are being followed, but encompass the opportunity to provide

support and answer questions to fans via yet another social platform

Vine Open to the Public • Visitors of Vine.com can now view Vine videos without

creating or signing into an account

• Private Vine videos will still remain private, without a login, and users cannot re-vine private posts

• These posts will never appear on the home screen

• An additional feature – search tool – was also added to the update

• Users will be able to find new content using this tool

• The updated website will include content sections including playlists, featured videos and “popular now” videos, making content more transparent to visitors

• “TV Mode” feature is still available, located in the upper-right hand corner of the screen, playing videos in full screen mode

Contents are proprietary and confidential.

Why This Matters to Your Clients:• Expands the Vine audience, giving visitors the opportunity to view videos that are housed on Vine even if they

are not users – get your videos on Vine and utilize the free/public advertising of the platform to reach users

Why This Matters to Your Clients:• Expands the Vine audience, giving visitors the opportunity to view videos that are housed on Vine even if they

are not users – get your videos on Vine and utilize the free/public advertising of the platform to reach users

Link: http://w.cg/1kol3TY

Foursquare Splits into Two Apps: Hello Swarm

Why This Matters to Your Clients:• Businesses will be able to better understand where their target audiences are hanging out based on where they

check-in, with who, etc. since these experiences will be even more customized than before, but this information will be on Swarm so businesses will need to know where to look

Why This Matters to Your Clients:• Businesses will be able to better understand where their target audiences are hanging out based on where they

check-in, with who, etc. since these experiences will be even more customized than before, but this information will be on Swarm so businesses will need to know where to look

Link: http://w.cg/1uadbgN

• Foursquare will be splitting its app into two: Swarm will be for keeping up with friends, while Foursquare is centered on discovery

• Swarm will include more personalization, taking into account a user’s tastes, in addition to opinions of trusted friends and experts

• The act of “checking-in” will move to Swarm

• User’s will be able to share their location in a non-specific way, such as neighborhood and area without exact location

• After the debut of Swarm, Foursquare will revamp the original app to emphasize discovery

• Swarm is expected to roll out to iOS and Android users in the next few weeks, following with windows after that

Contents are proprietary and confidential.

Questions?Reach out to anyone on the Consumer team!

Contents are proprietary and confidential.