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Power of Web 2.0
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Enterprise 2.0Enterprise 2.0Christopher C. Crummey | WW Lotus Executive & Lead Lotus Evangelist
© 2009 IBM Corporation
Web 2.0 Strategy
TechnologyTechnology
Web 2.0Web 2.0SitesSites
TechniquesTechniques““Services”Services”
RSSRSSAJAXAJAX
AtomAtom
XMLXMLRESTREST
PHPPHP FlexFlex
MashupsMashups
TaggingTagging
Tag CloudsTag Clouds
FolksonomyFolksonomy
BloggingBlogging
wikiswikis
MicroformatsMicroformatsSemantic TaggingSemantic Tagging
© 2009 IBM Corporation
50 Million User Adoption
© 2009 IBM Corporation
Facebook was its own Country
© 2009 IBM Corporation
It is growing… 500,000,000
© 2009 IBM Corporation
Boston College
© 2009 IBM Corporation
© 2009 IBM Corporation
© 2009 IBM Corporation
© 2009 IBM Corporation
Power of Social Media
Ashton Kutcher + Ellen DeGeneres have more followers on Twitter than population of Ireland + Norway + Panama
80% of Twitter is from mobile devices
Youtube = 2nd largest search engine
25% of Search results for the World’s Top 20 largest Brands are links to “User Created Content”
© 2009 IBM Corporation11
On a smarter planet, people are transforming the way they interact
A social transformation is taking place in how people interact and how relationships form and develop, and this is changing the way we work and
the way we engage with our customers.
© 2009 IBM Corporation
“Regardless of your business size, IBM’s big move into Social software should be a clear indication that every business needs a broad-reaching social strategy not just a Facebook Fan page.”
© 2009 IBM Corporation
13
Collaboration Web 2.0 Principles
© 2009 IBM Corporation
Wisdom of the Crowds
http://www.flickr.com/photos/kewlio/102295714/
© 2009 IBM Corporation
How many people bought a electronic device for Christmas?
© 2009 IBM Corporation
© 2009 IBM CorporationIBM Lotus Software
© 2009 IBM Corporation
Sharing & Collaboration - Organically
http://www.flickr.com/photos/monas_fotoalbum/214995019/
© 2009 IBM Corporation
© 2009 IBM Corporation
© 2009 IBM Corporation
End User Created Content
http://www.flickr.com/photos/bluemarla/229631339/
© 2009 IBM Corporation
Consumer driven content
vs.
vs.
© 2009 IBM Corporation
Folksonomy vs. Taxonomy
© 2009 IBM Corporation
Folksonomy vs Taxonomy
© 2009 IBM Corporation
Smarter Way to Collaborate
Web 2.0 provides a “Smarter” way to work
Competitive Advantage vs MS Document centric model
Lotus Connections provides “Activities” and Social Collaboration tools
Chris Rasmussen at US National Geospatial Intelligence Agency.
© 2009 IBM Corporation
© 2009 IBM Corporation
Collaboration is Generational
© 2009 IBM Corporation
Cultural Shift – Self Help – Why do people share?
http://www.flickr.com/photos/jwlphotography/2186365129/
How to make a mess and blame it on your sister
for Dummies
Avoiding Blame for Dummies
© 2009 IBM Corporation
© 2009 IBM Corporation
1. IBM supports open dialogue and the exchange of ideas.2. Know the IBM Business Conduct Guidelines3. Be who you are.4. Be thoughtful about how you present yourself in online social
networks.5. Speak in the first person.6. Use a disclaimer. 7. Managers and executives take note8. Respect copyright and fair use laws.9. Protecting confidential and proprietary information10. IBM's business performance.11. Protect IBM's clients, business partners and suppliers.12. Respect your audience and your coworkers.13. Add value.14. Don't pick fights.15. Be the first to respond to your own mistakes.16. Use your best judgment.17. Don't forget your day job.