The 411 Of Social Media Networking For Small Business

Social Media Networkingfor Small Business

Londonderry, NH Meetup

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Overview

² Social Media Marketing Tools² Facebook, Twitter² LinkedIn, YouTube

² Panel Discussion/Q&A

² Networking “Meet & Greet”


Goals of Social Media Marketing

² Increase your presence on the Internet to attract more clients

² Make yourself more searchable (Google)² Connect and engage

² Promote and sell/brand yourself or your company

² Expand your community & increase prospects² Generate more revenue!


Interactive Marketing


Social media marketing is not a fad!


Who’s Using Social Media & Why?


What are most popular tools?² Facebook² Twitter² LinkedIn² YouTube² Blogging Sites

² Google Blogger, WordPress, Typepad


Top 3 Social Media Sites


Why you should care?² The more you use these “social media” tools the

better chance to get to get noticed & found!² Higher ranking of Internet search engines² 70% of users trust “organic searches” vs

paid searches


Social Media is a Cocktail Party² Similar to cocktail reception² No constraints of time or space² More public than a website

² Can have a two-way conversation with your audience


Goals of Social Media


Goals of Social Media


2 Principles to get better ranking & more followers

² Content is “King”² Relevant² Remarkable

² Links are “Queen”² Always link backto web siteURL shortner


Implement S.U.C.C.E.S. factor

² Story² Exceptional² Credible² Concrete² Emotional² Storyboard


Chris Penn – Blue Sky Technologies








Social Media & Search Engine Optimation

Other SMTools

Twitter LinkedIn

Facebook

Website/BlogOr Storefront

YouTube


The Cost² Facebook, Twitter, LinkedIn and almost all the social media

marketing tools are FREE!² The Cost: “Your Time!”

² Requires a considerable investment of time to see tangible results –new clients

² You’ll get leads over time but you’ll close a transaction because you good at what you do!

² It won’t replace print media advertising ² Social media marketing is just another form of relationship

building/networking, not a replacement² It’s not a magic bullet!


The Cost (continued)

² You don’t have to be a techno whiz² Be creative!

² You are already naturals at networking & forming community connections

² This is just another marketing tool in your portfolio!

² The butcher, the baker, the candlestick maker are all taking the leap² Your competitors are taking advantage of social media² Get a jumpstart on them!


How often do I need to post?² Post Often! Provide value to your target audience

(don’t just ramble)² Post meaningful information that builds your

brand and drives traffic to your blogs, web site or your store front!

² Posting frequently will increase your sites SEO (Search Engine Optimization or rankings– Google, Yahoo, Bing search)

² Create a strong following on Facebook, Twitter & LinkedIn² It’s a big commitment that can’t be outsourced

² Share your expertise & value – clients will begin to notice!


Social Media Tools² There are hundreds

if not thousands of tools!

² Which ones should you use?


Social Media Tools

² Which tools maximize your effectiveness, expand your presence on-line, & build awareness?


Recommended Social Media Marketing Tools

² Facebook² Twitter² LinkedIn² YouTube


Facebook² Social networking website where users can add

friends and send messages, update personal profiles to notify friends about themselves

² Also used to build a “business” page easily where you can attract fans to your page

² Users can join networks organized by city, workplace, school, and region

² January 2009 compete.com study ranked Facebook as the most used social network

² October 2009 – 350 million users & growing!


Facebook

² Biggest user demographic: 35 -55 year olds!² Users with the largest “buying power!”

² Best Buy – November 2009: 1 million + fans to the Facebook Best Buy page!

² Pepsi pulled it’s $60million TV super bowl ad for a $20 million social media ad!

² Many small businesses in the community are using these tools!


Some Local Facebook Businesses

² Nutfield Publishing

² Beantowne Coffee

² Real Time Networking

² PSNH


Facebook

² Separate your personal from your professional followers

² Build a public profile that elaborates your expertise & personality² Your clients don’t care about your cat or status

updates telling you friends you’re playing Farmville!

² Build a Facebook “Business Page”² Allows you to separate your personal friends

from your professional or business clients


Facebook Profile² First step – sign up (use your e-mail address that

your clients use to contact you)² Upload a “professional looking” photo² Create a short bio & include your Twitter account

& company website or blog² Set your Privacy settings to only allow what you

want the public to view² Don’t include religious or political views² Keep controversial groups, pages, etc. personal² No “dinner table” conversations – you’ll loose clients

² And…..they will get included in Google Search


Facebook Privacy Settings


Facebook Business PageWhat is your “Call to Action”


Measuring Facebook Metrics

² http://facebook.grader.com/² Free tool to measure the power of a

Facebook business page or user² The Facebook Grade measures the reach and

authority of a Facebook page² What is your grade & how to improve

² Visit: http://www.hubspot.com/social-media-marketing-kit-a


http://www.hubspot.com/social

Demo & Businesses Using Facebook


Twitter

² World’s Largest waterCooler*

*Chris Penn-Blue Sky Technologies@cspenn


Twitter² Free micro-blogging service that enables its users to

send and read messages known as ”tweets”² Tweets are text-based posts of up to

140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as “followers”

² Senders can restrict delivery to those in their circle of friends or, by default, allow open access

² Users can send and receive tweets via the Twitter website, Mobile phone or external applications

² Most popular and easy-to-use “microblogging” tool!


Microblogging & Tweeting² Twitter.com

² Sign up & carefully choose your “Twitter” name!² Add a short bio & picture that is relevant to real estate &

you!² Objective is to grow your followers

² Share relevant information ² Follow groups of interest

² Same King/Queen & SUCCESS concepts apply² Relevant content (99% provide link) & your comments² Use bit.ly to shortner URL² Deliver the best and freshest most relevant information

possible to potential clients (“followers”)


Twitter Home page


Twitter Profile & “tweets”


Twitter Search

² http://search.twitter.com


http://search.twitter.com

Advanced Twitter Search


Twitter Following/FollowersQuantity vs. Quality of Followers?

² You need both!² Start by building a decent size“quality”

following first (sales funnel)² Use Twitter widget to build “Quantity”

² Influencers, communicators, evangelists² See my blog for article on how to expand

followers

² Use Twitter search tool to find users by location


Measuring Twitter Metrics

² http://twitter.grader.com/² How Influential Are You On Twitter?² Free tool that allows you to check the power

of your twitter profile compared to millions of other users that have been graded

² What is your grade & how to improve?² Visit: http://www.hubspot.com/social-media-

marketing-kit-a


http://www.hubspot.com/social

Bit.ly

² A URL shortener² A must use tool for microblogging² Also provides statistics to who clicked

on link² Use the Mozilla or Google Chrome Plug-

In


Bit.ly


Bit.ly


Bit.ly


Some tools for posting to multiple sites simultaneously

² TweetDeck

² Hootsuite² My favorite & recommended to use² Can post to Facebook profile, Facebook Page,

Twitter, LinkedIn, blog at the same time² Can also use to monitor all your accounts at once

² Both applications available for mobile phones


Hootsuite

² www.hootsuite.com


www.hootsuite.com

Social Media & Smart Phones

² A very important part of the social media mix

² iPhone, Blackberry, Droid, Nokia, Palm, smart phones bring your social media message “mobile”

² Facebook, Tweetdeck, Google Reader, Meetup, LinkedIn & many social media tools are available


Foursquare

² Great example of a “location-based”mobile appliction


Foursquare

² Use & get your customers to utilize this application, especially if you have a store front!!

² Restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint “AJ Bombers” in Milwaukee, WI² Pretty impressive considering there are

approximately only 300-400 total Foursquare users in the area!!

² Increased Sunday sales by 110%!!


Foursquare


DEMO


Doreen Nicastro Social Media StrategistNetworlding Boston Facilitator and Licensee

www.networlding.proxurve.com/boston/[email protected]

*

for Business Owners


mailto:[email protected]

www.networlding.proxurve.com/boston/

www.nicastroconsultants.com

Profile Elements² Applications

² Link blog² Share presentations² Show current reading list

² Vanity URLS² Showcase business websites


Control your Brand


Next Generation Business Card


Profile Headings


Control your Brand




Professional Profile








Connections² Advance Searches by

² People² Jobs² Companies² Answers, Inbox, Groups

² Making Introductions² Showcase business websites


Advanced Job Search


Advanced Search Real Estate Company


Advanced Search Real Estate Company


Request a free LinkedIn, Facebook or Twitter tutorial. Ask about Networlding for business, individuals, executive training packages and pricing:

[email protected]://networlding.proxurve.com/boston/index.cfmhttp://www.linkedin.com/in/doreennicastro




http://www.linkedin.com/in/doreennicastro

Demo



http://www.linkedin.com/in/d

YouTube

² Video sharing website² 3rd largest “search engine”² Users can upload and share videos ² Subsidiary of Google² Great tool for viral marketing² Can embed videos within website,

blogs, social media sites (Facebook)


YouTube

² Use if applicable to your business² Some small business examples

² Real Estate² Restaurants² Bands² Advertisements, education, customer relations

(PSNH)

² Can use Smartphone, Flip Cam to create quality viral videos


YouTube

² Availability of cheap video editing and publishing tools allows video shot on mobile phones to be edited & distributed virally on the web, by email, website or social media sites² Requires some technical skills & much time

² “LiveStream” real-time to audience


YouTube

² Hire a professional to shoot/edit for your business

² Fred Light² Nashua Video Tours² Boston.Web.TV


²DEMO


ROI of Social Media Marketing

² Expand your presence in the market² Strengthen your reputation² Expand your clients!² Be patient – it takes some time to build a

presence on-line just like it does your biz² Get on-board –your competitors are using it

& getting noticed² Don’t use the tools you think will

expand your presence


ROI of Social Media Marketing² Stay on top of and understand the latest trends² Be creative! It’s OK to be funny too – tie it to your

biz!² Think about innovative ways you can use these

applications to generate traffic to your website and/or your physical store

² Harness the power of social media sites and applications to attract customers.

² Look around – I did most of this via social media marketing!


Social Media & Networking

² It will help you get leads

² It will help increase your pipeline

² It will help increase your brand

² But face-to-face typically closes deals!


Real Time Networking

Speed Networking For The Busy Business Professional


Real Time Networking

² Speed networking is by far the most productive, efficient way to network

² Format allows individuals to meet one-on-one in five-minute increments

² Fast paced, exciting and extremely effective professional networking experience


Need help?

Social Media Workshops & ConsultingNeil Deluca

M: [email protected]

Facebook: Social Media MagnetarTwitter: @njdeluca

LinkedIn: www.linkedin.com/in/neildelucaMy Blog: http://blog.themagnetargroup.com/



www.linkedin.com/in/neildeluca

² Doreen Nicastro, MPHSocial Media Strategist & Networlding Facilitator

² Nicastro ConsultantsAligning People with Technology

² Connect with me: http://www.linkedin.com/in/doreennicastrohttp://networlding.proxurve.com/boston/www.nicastroconsultants.com

² Follow: http://twitter.com/nicastrod² http://www.meetup.com/Networlding-Boston/² 617-271-3769




http://www.meetup.com/Networlding

² Email:² [email protected]

² Mobile Number:² (617) 863-0749

² Other:² (617) 863-0749

² AIM:² BostonGuy500

² Website:² http://www.NashuaVideoTours.com

http://www.BostonWeb.TVhttp://www.ElegantHomePhotos.comhttp://www.NashuaWebDesign.comhttp://www.FredLight.comhttp://www.LoveLanceALot.com



http://www.NashuaVideoTours.com

http://www.BostonWeb.TV

http://www.ElegantHomePhotos.com

http://www.NashuaWebDesign.com

http://www.FredLight.com

http://www.LoveLanceALot.com

² Real Time Networking² http://www.facebook.com/RealTimeNetworking² http://www.meetup.com/RealTimeNetworking/


http://www.facebook.com/RealTimeNetworking

http://www.meetup.com/RealTimeNetworking/

Panel Discussion/Questions

Prize Giveaways

