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Social Networking Gets Social. With the Paul Clarke Nonprofit Resource Center. What is Web 2.0?. Tools Social Movement Thoughts?. Web 2.0 is FREE!. Think: Free as, in Kittens! Concept from Meredith Farkas at ALA Chicago’s Life After 2.0 Panel - PowerPoint PPT Presentation
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Social Networking Gets Social
With the Paul Clarke Nonprofit Resource Center
What is Web 2.0?• Tools
• Social Movement
• Thoughts?
Web 2.0 is FREE!
• Think: Free as, in Kittens!
Concept from Meredith Farkas at ALA Chicago’s Life After 2.0 PanelImage from http://www.flickr.com/photos/elnegro/185169520/
Questions to Ask First*
• Who is responsible?
• Where is our audience?
• What is our purpose?
• How much time do we have?
• How do we know what works? *adopted from Life After Library 2.0, an American Library Association Panel, Chicago, July
2009, including http://www.slideshare.net/librarianmer/life-after-20 and http://www.slideshare.net/hblowers/life-after-20-1692911
Keep Asking
• How does our Social Media work meet our mission?
• What needs are we meeting?
• What is working? What should we stop doing?
Consider: Who is responsible?
• Make social media part of everyone’s job
• Your “Techie” Person?– What happens when they leave? Or take
vacation? Get angry?
Consider: Where is our audience? • Who is our audience?
http://www.emarketer.com/Article.aspx?R=1007202
How much time do we have?
• Devote staff time for 2.0 work like all other work projects
• Learn + implement: edit, create, interact
• FREE ≠ EFFORTLESS (OR MAGICAL)
What is our purpose?
• $$$$$ • Friends• Advocacy• Interaction• Messaging• Information
• Guides strategy, workflow, content
How do we know what works?
• What do we measure?
• Our Goals!
• Interaction?
• Feedback?
• Fans?
• $?
www.facebook.com/nonprofits
http://www.nten.org/research/2009-nonprofit-social-network-survey-report
http://philanthropy.com/media/audio/socialgood/socialgood.htm
Further Facebook for Nonprofits Resources
Facebook Nonprofits Guide (handout)
Beth’s Blog (topic: Facebook)
http://beth.typepad.com/beths_blog/facebook/
http://www.nten.org/search/node/facebook
Thank you!
Lettie Haver, LibrarianPaul Clarke Nonprofit Resource Center
www.pcnrc.wordpress.com