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Roundtable discussion with Atlanta chapter of IABC, Independent Contractors SIG
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You Have Time for Social Media
Dawn Gartin
Social Mediaologist
Brian Solis and JESS3
http://www.theconversationprism.com/
Think: Wow!
Customers Want:
• Real time
• Channels
• + / –
• Questions
• Recommend
Think: Relationship
Think: Not me!
• Connect
• Engage
• Listen
Think: Know-Like-Trust
Social Media Uses
• Grow client base
• Brand Awareness
• Listen
• Engage
• Monitor• Monitor
• Credibility
• Recruit
• Leads
• Add your own
Think: BUSINESS
Think: One
Think: Profile
Think: Capture
Think: Audience
• http://Bit.ly
• http://hootsuite.com/
• https://www.dropbox.com/
• http://tweetchat.com/
• http://gist.com/
Think: FAST
Plan Act Reply Test You
Measure
Think: PARTY