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Social Media is a Waste of Time
Chas Grundy June 2, 2011
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Small business owner… …and chief marketing officer.
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Marketing begins with strategy, not
social media.
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AUDIENCE
GOALS
MEASURE
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Product Price
Placement Promotion
Four P’s
Why are we so focused on promotion?!
The Funnel
visits website
calls salesperson
requests quote
buys something
The Funnel for Websites
visits website
looks at pages
requests info
applies
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So what about marketing?
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Marketing is a tax you pay for being
unremarkable.
“ ” Robert Stephens, founder, Geek Squad
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Word of mouth is hot.
The Dream You Your Friends Their Friends
A whole mess o’ customers
People using technology to
be social
Social Media (a defini)on)
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expend significant energy over the next three weeks
trashing comcast. “ ” Michael Arrington, TechCrunch
an @comcastcares origin story:
1. Understand your business. 2. Learn marketing 101. 3. Create a strategy. 4. Be remarkable. 5. Social media is just a tactic.
What we learned today…
