Social Media with a dose of

@insusanity

3 Tips for Successful Inbound

Marketing for Direct Sellers

Source: Direct Selling Association Industry Statistics

Direct sales is $31+ billion dollar industry across the globe with 15.9 million active

distributors in the U.S. alone.* So how do you keep your business in front of

potential customers and prospects without turning them off with a constant feed of

“join my team, buy my stuff?”

Direct sellers who use social media successfully share valuable content on the

platforms they engage on. It’s important to keep your networks up to date on the

latest product specials and sign up offers but it’s just as if not more important to

establish yourself as a genuine relationship marketer. So how do you do this?

POST USEFUL INFORMATION that doesn’t ask your audience to buy something or make an investment. Lifestyle tips, articles, images and videos are fantastic.

LISTEN! Don’t just post stuff and expect people to flock to you for advice or a product. Is anyone frustrated because they hate their boss? Does anyone want to lose weight? Is anyone interested in hosting

a party? Listen for referrals for other companies. Help each other out.

THE GOLDEN RULE: Post more, pitch less. Establish yourself as an expert in your product line and your audience will be more receptive to business offers.

A lot of Direct Sellers avoid social media

because they don’t know what to post.

I don’t personally advise anyone to spend

hours looking for or creating content. It’s

counterproductive and not good use of your

time. You should be focusing on doing what

you do best — booking parties and building

your team.

One of my favorite sayings is “Activity doesn’t

equal productivity. Choose your tasks wisely.”

So how do you get around this?

Here’s an insider secret directly from your

Corporate Office to get around this

dilemma…

FOLLOW Your Corporate Office Social Media Accounts.Every single day your Corporate Office posts all sorts

of content with useful information that doesn’t end with

a sales pitch. Simply “share” or “retweet” with your

networks to help you keep you and your business up

front and center.

If you haven’t already done so, go “Like” or “Follow”

these accounts and check in regularly. An easy way to

find them is by going to the corporate website. Most

companies link all their social media accounts from the

homepage.

GET NOTIFICATIONS on FacebookFacebook is pretty rough on companies lately… at least when it comes to showing organic

content in news feeds. But they have a great feature that alerts you every time your Corporate

Office posts. Simply go to the company page, hover over “Liked” and select “Get

Notifications.” It’s one of my favorite Facebook features.

PARTING THOUGHT…

“WE DON’T HAVE A CHOICE ON WHETHER WE DO SOCIAL MEDIA, THE QUESTION IS HOW WELL WE DO IT.”

Erik Qualman

On Twitter @insusanity

SHARE YOUR THOUGHTS AND EXPERIENCES WITH SOCIAL MEDIA AS A DIRECT SELLER WITH ME

@

Direct Sales Leaders! Click one more slide for a special offer.

On Twitter @insusanity

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LEADERS! If you’d like to use this presentation on a future team training I’m happy to “white

label” this content specific to your company.

All I ask for in exchange is your company’s best selling item for a product/company review

series I’m developing in 2015. In addition, you’ll receive promotional consideration in the series

with a direct link to your replicated website.

If you’re interested in learning more contact me… on social media, of course.

FACEBOOK.COM/ SUSANANICHOLAS