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IMPACT YOUR BOTTOM LINE WITH
SOCIALMEDIAJames Burnes, MediaSauceVP Development & Strategy
About usA track record for leading online initiatives
2001
2005
2009
2012
The Pipe
5 channels
Millions of “channels”
Control what people see
Everyonehas a voice
INFORMATIONAGE
INTERCONNECTEDAGE
Have you seen a revolution… where no one got hurt?
“The rate of internal change must be greater than the rate of external change, or the company will fall behind”
- Jack Welch
Options
Lead the changeFollow other's changeQuit
Dose of DesireLayer of Think Big Unyielding Commitment
Recipe for a Transformation
Every 3 seconds…
1 person buys a device to access the internet
2 blogs are started
3 youtube videos are posted
4 people sign up for Facebook
500 words are added to wikipedia
There are lots of customers out there!
Customers have constant access to information
They can make decisions 24/7
They are overwhelmed by sales messages
They need solutions (now!)
Our competitors are ready to do battle...
We have to separate from the competition
We have to be better connected...
...than our competition.
Outwit
Out maneuver
Connect more
Do more
Sell more
So how do we build a strategy?
Understand our customers'...
...needs
Understand our customers'...
...wants
Understand our customers'...
...questions
Examples of Companies engaging in social mediaeffectively
How will you connect?
Connect with me
www.mediasauce.com/rbjWatch this presentation, pose questions, and read our blog.
THANK YOU!
IMPACT YOUR BOTTOM LINE WITH
SOCIALMEDIAJames Burnes, MediaSauceVP Development & Strategy
