Embed Size (px)
Citation preview
www.treacyinfo.com
Why Social Media?
Ann Treacy
www.byteoftheweek.com
www.treacyinfo.com
Impact of Social Media
http://www.youtube.com/watch?v=QUCfFcchw1w
www.treacyinfo.com
Ask Yourself…
• What would be a social media success?– Rent out a cabin, get in the newspaper– Move to online reservation
• Who do you want to reach?– New guests / current guests– Families, hunters, spring breakers, couples,
teens, Canadians, Minneapolitans…• What are your strengths?
www.treacyinfo.com
Create a story that…
• highlights your strengths• speaks to the right people• leads to action
www.treacyinfo.com
What do you? • People want to connect
– How do people connect with you?
• People want to get worthwhile info– What info do you have?
• People want to share worthwhile info– What info do you have
that sharable?
www.treacyinfo.com
Interesting Stats*: Facebook
• An average Facebook users has 130 friends. (AllTwitter)
• 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community)
• 8 pm is best time for interaction• 1-3:00 is a great time to be seen
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
www.treacyinfo.com
Facebook Tech Talk
• Tell people about your FB page– Tell FB friends– Send out an email with
a link– Post a link on your
web site– Mention it everywhere – Get e-fluencers to talk
about you
• Be active– Best time to post – 8
pm
• Interact with other sites to build a rep
• Promote on your site• Use pictures• Ask questions
www.treacyinfo.com
Interesting Stats: Twitter
• 56 percent of customer tweets to companies are being ignored. (AllTwitter)
• The average user follows (or is followed by) 51 people. (Diego Basch's Blog)
• 32 percent of all Internet users are using Twitter. (Marketing Land)
• 34 percent of marketers have generated leads using Twitter. (Digital Buzz Blog)
www.treacyinfo.com
Twitter Tech Talk
Inform• Send specials• Send RT-worthy
messages• Set realistic
expectations• Use #
Engage• Find folks to follow• Listen and RT• Use @• Link to articles et al
for more details• Tweet during
conferences
www.treacyinfo.com
Interesting Stats: Pinterest
• 80% of Pinterest users are women; 50 percent of all Pinterest users have children. (Search Engine Jrnl)
• Pinterest referrals spend 70% more money than visitors referred from non-social channels. (Search Engine Jrnl)
• Pinterest pins with prices get 36% more likes than those without. (Shopify)
• 69% of online users who visit Pinterest found an item to buy, compared with 40% of Facebook users. (All Facebook)
www.treacyinfo.com
Pinterest Tech Talk• Use good descriptions• Use good alt tags on your website• Pin other pictures too• Think about your audience• Include prices
www.treacyinfo.com
Interesting Stats: Instagram
• 13% of Internet users use Instagram• Brands with Instagram accounts share an
average of 98% of the photos they post to the site to Facebook, and 59% to Twitter
• Instagram user upload 40M pictures each day
• 59% of brands have presence on Instagram
www.treacyinfo.com
Instagram Tech Talk• Use lots of hashtags• Thursday is best day to post (to be
seen)• Sunday is best day for interaction• Video is best for off-work hours• Mayfair filter gets a lot of likes
www.treacyinfo.com
Interesting Stats: Google+
• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (Bright Edge)
• Only 8 percent of Americans 12+ have a Google+ profile page. (Edison Research)
• 625,000 new users on Google+ every day. (AllTwitter)
www.treacyinfo.com
Why Google+?• Similar to Facebook with an
option to segment connections
• Big with online marketers• Big with emerging
musicians• Ties into Google Tools
(Flickr, YouTube…)• Google+ Recommendations
may influence SEO
www.treacyinfo.com
Management Tools
• HootSuite– www.hootsuite.com
• Use AdminTools
• Be cautious
www.treacyinfo.com
Be Social
• Like people, places and things• Share each other’s stuff• Make a plan to cross promote
@
www.treacyinfo.com
Pay Attention and React
• People want to know about the inside stuff• Watch what folks in the area and industry
are talking about and post accordingly• Use the weather!!
www.treacyinfo.com
Get the presentation here:http://byteoftheweek.com/
Thank you!
