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Ski Resorts
Brands on Social Media
Jan 01 2016 – Mar 31 2016
Ski Brands: Social Media Report
This report looks at how
Ski Resorts Brands performed on social media between
January 1st – March 31st, 2016
Generate Your Own Social Media Report
This report was generated entirely by the
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Jackson Hole Mountain Resort had the largest fan base of 298,812 while Steamboat Resort showed the highest fan growth of
8.11%.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0K 50K 100K 150K 200K 250K 300K 350K
Gro
wth
%
Number of Fans
Winter Park Resort Aspen/Snowmass Whistler Blackcomb
Steamboat Resort Vail Beaver Creek Mountain
Telluride Ski Resort Jackson Hole Mountain Resort Snowbird Ski and Summer Resort
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United States Countries < 2% Mexico Canada Argentina Brazil Australia Other Countries Germany United Kingdom
Fans - Geography
Steamboat Resort had the highest PTAT of 18.75% as a percentage of its average number of Fans during this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
0K 50K 100K 150K 200K 250K 300K 350K
Pe
op
le t
alk
ing a
bo
ut
(as %
of
Fa
ns)
Average Number of Fans
Winter Park Resort Aspen/Snowmass Whistler Blackcomb Steamboat Resort
Vail Telluride Ski Resort Beaver Creek Mountain Jackson Hole Mountain Resort
Snowbird Ski and Summer Resort Alta Ski Area
Conversations
Winter Park Resort published the greatest number of posts (284). Steamboat Resort had the highest average engagement,
with a score of 966.
0 50 100 150 200 250 300
0 200 400 600 800 1000 1200
Winter Park …
Aspen/Snow…
Whistler …
Steamboat …
Vail
Beaver Creek …
Telluride Ski …
Jackson Hole …
Snowbird Ski …
Alta Ski Area
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Jackson Hole Mountain Resort received the most number of Likes (249,926), Jackson Hole Mountain Resort got the most
number of Comments (10,838) and Jackson Hole Mountain Resort had the most number of Shares (45,792).
0K 50K 100K 150K 200K 250K 300K
Winter Park Resort
Aspen/Snowmass
Steamboat Resort
Whistler Blackcomb
Vail
Telluride Ski Resort
Beaver Creek Mountain
Jackson Hole Mountain Resort
Snowbird Ski and Summer Resort
Alta Ski Area
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand Posts Steamboat Resort
24-MAR-16, THU 7:00PM
#TBT to March 2014, when the trail signs
were getting short. Our summit base hit 100
inches again th ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 2,433 124 394 Uncategorized
Jackson Hole Mountain Resort
23-MAR-16, WED 10:52AM
This is the story of Nate and Aaron Pruzan
and a father-son relationship shaped by
powder turns, Cor ..
Steamboat Resort
16-MAR-16, WED 7:00PM
Over a foot of fresh at the summit in the
past 48 hours.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 4,696 376 1,430 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 1,211 108 634 Uncategorized
Most Engaging Brand Posts Jackson Hole Mountain Resort
16-MAR-16, WED 10:16AM
41” in three days and this is what one day of
powder skiing looks like with Owen Leeper.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 7,716 806 1,826 Uncategorized
Beaver Creek Mountain
05-MAR-16, SAT 4:49PM
Over the next few days, we'll be
introducing you to the dogs of Beaver
Creek Ski Patrol! Photos by P ..
Jackson Hole Mountain Resort
01-MAR-16, TUE 8:00PM
Looks like the faucet is about to turn on.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 3,227 118 318 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 3,666 554 1,537 Uncategorized
Whistler Blackcomb's Facebook Page saw the highest number of Fan posts (492).
0 100 200 300 400 500 600
Winter Park Resort
Aspen/Snowmass
Whistler Blackcomb
Steamboat Resort
Vail
Beaver Creek Mountain
Telluride Ski Resort
Jackson Hole Mountain Resort
Snowbird Ski and Summer Resort
Alta Ski Area
Number of Fan Posts
Fan Posts
Snowbird Ski and Summer Resort received the highest percentage of Positive Sentiment (67.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Winter Park Resort
Aspen/Snowmass
Whistler Blackcomb
Steamboat Resort
Vail
Beaver Creek Mountain
Telluride Ski Resort
Jackson Hole Mountain Resort
Snowbird Ski and Summer Resort
Alta Ski Area
Negative Neutral Positive
Sentiment Analysis
Winter Park Resort responded to the highest percentage of Fan posts (12.88%).
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (mins)
Winter Park Resort Aspen/Snowmass Whistler Blackcomb Steamboat Resort
Vail Beaver Creek Mountain Telluride Ski Resort Jackson Hole Mountain Resort
Snowbird Ski and Summer Resort Alta Ski Area
Brand Responses
Winter Park Resort published the most with 284 posts, among the brands in "Group 2" Group.
9%
13%
14%
7%
19%
7%
9%
5%
7%
10%
Beaver Creek Mountain Jackson Hole Mountain Resort Whistler Blackcomb Steamboat Resort
Winter Park Resort Alta Ski Area Aspen/Snowmass Snowbird Ski and Summer Resort
Vail Telluride Ski Resort
Share Of Voice – Volume of Posts
Jackson Hole Mountain Resort received the largest volume of Likes (249,926), among the brands in "Group 2" Group.
10%
29%
10% 9%
5%
3%
6%
8%
15%
5%
Beaver Creek Mountain Jackson Hole Mountain Resort Whistler Blackcomb Steamboat Resort
Winter Park Resort Alta Ski Area Aspen/Snowmass Snowbird Ski and Summer Resort
Vail Telluride Ski Resort
Share Of Voice – Likes
Jackson Hole Mountain Resort received the largest volume of Comments (10,838), among the brands in "Group 2" Group.
8%
29%
15% 7%
6% 3%
5%
9%
13%
5%
Beaver Creek Mountain Jackson Hole Mountain Resort Whistler Blackcomb Steamboat Resort
Winter Park Resort Alta Ski Area Aspen/Snowmass Snowbird Ski and Summer Resort
Vail Telluride Ski Resort
Share Of Voice – Comments
Jackson Hole Mountain Resort received the largest volume of Shares (45,792), among the brands in "Group 2" Group.
6%
37%
6% 14%
8%
2%
4%
6%
10%
7%
Beaver Creek Mountain Jackson Hole Mountain Resort Whistler Blackcomb Steamboat Resort
Winter Park Resort Alta Ski Area Aspen/Snowmass Snowbird Ski and Summer Resort
Vail Telluride Ski Resort
Share Of Voice – Shares
During this time period, Bud Light Spring Jam 2016 was the most engaging run by Aspen/Snowmass. Vail published the most
(17) in its #VailSnow Sunday campaign.
0 2 4 6 8 10 12 14 16 18
0 100 200 300 400 500 600 700 800
Bud Light Spring Jam 2016
(Aspen/Snowmass)
#VailSnow Sunday(Vail)
#mfilm15(Telluride Ski
Resort)
Contour Music
Festival(Jackson Hole
Mountain Resort)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
Analysis of
Aspen/Snowmass Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
95,974 3,651 3.95% United
States
Mostly Older, Male and
Attached.
Aspen/Snowmass
Engagement Score Total Fan Posts
601 276
Total Posts Brand Response Rate
130 0.00%
Total Likes Avg. Reply Time
55,129 0 sec
Total Comments General Sentiment
1,937 Neutral
Total Shares
4,958
Most Engaging Content Type
Deals
Least Engaging Content Type
Contest
Most Prolific Content Type
Travel Destination
Information
Most Engaging Campaign
#mindbodyspirit
Most Recent Campaign
Bud Light Spring Jam 2016
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
90K
91K
92K
93K
94K
95K
96K
97K
31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar
Fan Growth
Total Fans
95,974
New Fans
3,651
Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Aspen/Snowmass had an average engagement score of 601 and a highest of 1000.
Community Analysis
Aspen/Snowmass fans are mostly Older, Male and Attached. Aspen/Snowmass fans are largely from United States followed by
Australia.
Fan Demographics Distribution of Fans
55%
45%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K
United States
Australia
Brazil
Argentina
Germany
Mexico
Canada
United Kingdom
Italy
Georgia
0
1
1
2
2
3
3
4
4
5
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Snowmass 18
Ski 15
snow 14
Aspen Snowmass 14
mountain 13
2%
98%
Brand Participation Brand Non Participation
58%
2%
40%
Posititve Negative Neutral
Brand Posts - Engagement
Aspen/Snowmass responded to 3 conversations generated by the
130 Posts they published.
Aspen/Snowmass receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
30-JAN-16, SAT 9:45AM
The X Games Buttermilk venue looking
small against Pyramid Peak yesterday. 2
more days of competiti ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 4,563 94 642 Positive
20-JAN-16, WED 12:12PM
With up to 2 feet of snow in the past 2
weeks, conditions are all-time at all FOUR
mountains, and mo ..
27-JAN-16, WED 11:00AM
#XGames Aspen kicks off tomorrow!
Experience the mountains worthy of
hosting the best show on snow f ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
998 3,177 92 237 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
995 3,779 52 105 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80
0 100 200 300 400 500 600 700
Videos
Photos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Aspen Snowmass 185
Ski 46
Snowmass 42
day 38
Colorado 22
User Posts
0
2
4
6
8
10
12
14
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative
Aspen/Snowmass appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
36%
3%
61%
Posititve Negative Neutral
Most of Aspen/Snowmass posts were around 'Travel Destination Information', and posts around 'Deals' received the highest
engagement.
Content Intel
0 5 10 15 20 25 30
0 100 200 300 400 500 600 700 800 900 1000
Brand News
Others
Deals
Travel Destination …
Event
Food
Photos
Contest
Question to fans
Like This/Engagement …
Number of Posts
Engagement Score
Engagement Score Number of Posts
There were no Brand Posts in the category Hospitality during this period. In Posts about General Happenings, the category
Festival/Greetings received the highest engagement.
Content Intel
Posts About General Happenings
0 5 10 15 20 25 30
0 100 200 300 400 500 600 700 800
On Sports
Others
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
Jan 01, 2016 - Mar 31, 2016 Entire Campaign
0 1 2 3
0 200 400 600 800
Bud Light Spring Jam
2016
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 200 400 600 800 1000
Bud Light Spring Jam
2016
#mindbodyspirit
#themeeting11
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Jackson Hole Mountain
Resort Facebook Page Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
298,812 15,671 5.53% United
States
Mostly Older, Male and
Attached.
Jackson Hole Mountain Resort
Engagement Score Total Fan Posts
805 278
Total Posts Brand Response Rate
199 0.36%
Total Likes Avg. Reply Time
249,921 16 mins
Total Comments General Sentiment
10,837 Neutral
Total Shares
45,790
Most Engaging Content Type
Event
Least Engaging Content Type
Like This/Engagement
Oriented Posts
Most Prolific Content Type
Travel Destination
Information
Most Engaging Campaign
#TaterTuesday
Most Recent Campaign
Contour Music Festival
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
275K
280K
285K
290K
295K
300K
31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar
Fan Growth
Total Fans
298,812
New Fans
15,671
Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Jackson Hole Mountain Resort had an average engagement score of 805 and a highest of 1000.
Community Analysis
Jackson Hole Mountain Resort fans are mostly Older, Male and
Attached.
Jackson Hole Mountain Resort fans are largely from United States
followed by Canada.
Fan Demographics Distribution of Fans
59%
41%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K 300K
United States
Canada
Australia
United Kingdom
Italy
Germany
Mexico
Brazil
France
Georgia
0
1
1
2
2
3
3
4
4
5
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Jackson Hole 56
day 22
2016 17
16 16
storm 13
10%
90%
Brand Participation Brand Non Participation
74%
3%
23%
Posititve Negative Neutral
Brand Posts - Engagement
Jackson Hole Mountain Resort responded to 19 conversations
generated by the 199 Posts they published.
Jackson Hole Mountain Resort receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
23-MAR-16, WED 10:52AM
This is the story of Nate and Aaron Pruzan
and a father-son relationship shaped by
powder turns, Cor ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 4,696 376 1,429 Uncategorized
16-MAR-16, WED 10:16AM
41” in three days and this is what one day of
powder skiing looks like with Owen Leeper.
01-MAR-16, TUE 8:00PM
Looks like the faucet is about to turn on.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 7,715 806 1,826 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 3,666 554 1,537 Uncategorized
NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 200 400 600 800 1000 1200
Links
Videos
Photos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Jackson Hole
Mountain Resort
258
Mountain Resort 249
Ski 41
snow 14
powder 14
User Posts
0
2
4
6
8
10
12
14
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative
Jackson Hole Mountain Resort appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
26%
8%
66%
Posititve Negative Neutral
Most of Jackson Hole Mountain Resort posts were around 'Travel Destination Information', and posts around 'Event' received
the highest engagement.
Content Intel
0 5 10 15 20 25 30 35 40 45 50
0 100 200 300 400 500 600 700 800 900 1000
Others
Deals
Travel Destination
Information
Event
Photos
Contest
Question to fans
Like This/Engagement
Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Jackson Hole Mountain Resort Posts about Hospitality,
Advice/Tips posts received the highest engagement.
In Jackson Hole Mountain Resort Posts about General
Happenings, the category On Sports received the highest
engagement.
Content Intel
About Hospitality About General Happenings
0 1 2 3
0 50 100 150 200
Others
Advice/Tips
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60
0 200 400 600 800 1000
On Sports
Others
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
0 1 2 3 4
0 200 400 600 800 1000
Contour Music Festival
#TaterTuesday
Happy Moose Monday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Unmetric delivers tagging for social media campaigns brought out by Jackson Hole. These are a few
samples that are not confined to the period covered here
Analysis of
Snowbird Ski and Summer
Resort Facebook Page Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
116,974 2,840 2.49% United
States
Snowbird Ski and Summer Resort
Engagement Score Total Fan Posts
820 3
Total Posts Brand Response Rate
83 0.00%
Total Likes Avg. Reply Time
68,873 0 sec
Total Comments General Sentiment
3,292 Positive
Total Shares
7,449
BRAND POSTS FAN POSTS
Brand Overview
113K
113K
114K
114K
115K
115K
116K
116K
117K
117K
118K
31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar
Fan Growth
Total Fans
116,974
New Fans
2,840
Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Snowbird Ski and Summer Resort had an average engagement score of 820 and a highest of 999.
Community Analysis
Snowbird Ski and Summer Resort fans are largely from United States followed by Canada.
Distribution of Fans
0K 20K 40K 60K 80K 100K 120K
United States
Canada
Australia
United Kingdom
Mexico
Argentina
France
Germany
Italy
0
1
1
2
2
3
3
4
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
photo 36
Matt Crawley 25
Bird 11
Snowbird 11
snow 10
28%
72%
Brand Participation Brand Non Participation
72%
0%
28%
Posititve Negative Neutral
Brand Posts - Engagement
Snowbird Ski and Summer Resort responded to 23 conversations
generated by the 83 Posts they published.
Snowbird Ski and Summer Resort receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
01-FEB-16, MON 5:53PM
Over 10 FEET of new snow fell at Snowbird during January. Then this happened.
Riders: Brooks Finlin ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 2,454 174 444 Positive
05-FEB-16, FRI 5:22PM
TODAY WE SHRED POW! Our year-to-date
snow total just reached over 300". This. Is.
Snowbird.
photo: ..
18-FEB-16, THU 2:17PM
The best things to come out of the '70s:
bell-bottoms, David Bowie and Snowbird's
first ever promo v ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
997 3,429 108 273 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 918 121 466 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70
0 200 400 600 800 1000
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Snowbird Ski and Summer Resort appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
67%
33%
0%
Posititve Negative Neutral
Analysis of
Steamboat Resort Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
64,809 4,860 8.11% United
States
Mostly Older, Male and
Attached.
Steamboat Resort
Engagement Score Total Fan Posts
966 121
Total Posts Brand Response Rate
111 10.74%
Total Likes Avg. Reply Time
77,815 1 day, 13 hrs, 11 mins
Total Comments General Sentiment
2,859 Neutral
Total Shares
16,564
BRAND POSTS FAN POSTS
Brand Overview
57K
58K
59K
60K
61K
62K
63K
64K
65K
66K
31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar
Fan Growth
Total Fans
64,809
New Fans
4,860
Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Steamboat Resort had an average engagement score of 966 and a highest of 1000.
Community Analysis
Steamboat Resort fans are mostly Older, Male and Attached. Steamboat Resort fans are largely from United States followed by
Australia.
Fan Demographics Distribution of Fans
54%
46%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 10K 20K 30K 40K 50K 60K 70K
United States
Australia
United Kingdom
Canada
Italy
Mexico
Brazil
Germany
Argentina
Belgium
0
1
1
2
2
3
3
4
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Photo 19
Steamboat 17
snow 11
fresh snow 5
sunshine 5
29%
71%
Brand Participation Brand Non Participation
71%
4%
25%
Posititve Negative Neutral
Brand Posts - Engagement
Steamboat Resort responded to 32 conversations generated by
the 111 Posts they published.
Steamboat Resort receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
24-MAR-16, THU 7:00PM
#TBT to March 2014, when the trail signs
were getting short. Our summit base hit 100
inches again th ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 2,431 124 394 Uncategorized
16-MAR-16, WED 7:00PM
Over a foot of fresh at the summit in the past
48 hours.
16-FEB-16, TUE 7:00PM
USA TODAY 10Best names Steamboat among
top 10 ski towns
"Part working cowboy town, part ski resort, ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 1,211 108 634 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 1,914 93 382 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 200 400 600 800 1000 1200
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Steamboat Resort 89
Colorado 10
gondola 10
Luke Joyce Madeline
Schorlemmer
9
Ariel shots today 9
User Posts
0
2
4
6
8
10
12
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative
Steamboat Resort responded to 13 conversations generated by
the 121 Posts fans published.
Steamboat Resort appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
11%
89%
Brand Participation Brand Non Participation
33%
5%
62%
Posititve Negative Neutral
Analysis of
Vail Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
195,733 6,949 3.68% United
States
Mostly Older, Male and
Attached.
Vail
Engagement Score Total Fan Posts
773 254
Total Posts Brand Response Rate
113 1.57%
Total Likes Avg. Reply Time
132,205 3 days, 2 hrs, 3 mins
Total Comments General Sentiment
4,759 Neutral
Total Shares
12,795
Most Engaging Content Type
Others
Least Engaging Content Type
Deals
Most Prolific Content Type
Photos
Most Engaging Campaign
#VailSummer
Most Recent Campaign
#VailSnow Sunday
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
184K
186K
188K
190K
192K
194K
196K
198K
31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar
Fan Growth
Total Fans
195,733
New Fans
6,949
Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Vail had an average engagement score of 773 and a highest of 999.
Community Analysis
Vail fans are mostly Older, Male and Attached. Vail fans are largely from United States followed by Argentina.
Fan Demographics Distribution of Fans
56%
44%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
United States
Argentina
Mexico
Brazil
Australia
Canada
United Kingdom
Chile
Germany
0
1
1
2
2
3
3
4
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
morning 21
week 15
snow 13
forecast 7
sun 6
4%
96%
Brand Participation Brand Non Participation
85%
4%
11%
Posititve Negative Neutral
Brand Posts - Engagement
Vail responded to 5 conversations generated by the 113 Posts
they published.
Vail receives more positive than negative vibes from comments on
their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
22-JAN-16, FRI 11:49AM
Vail has had new snow every day for the past
7 days totaling over 3 feet! Here is a video
recap of t ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 1,947 232 818 Positive
13-JAN-16, WED 8:00PM
Beautiful evening in Vail.
29-MAR-16, TUE 8:02PM
It's been such a great season, we figured
we'd stay open one more week. Our new
closing day is April ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 5,622 203 514 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
993 1,304 141 651 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 200 400 600 800 1000
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Colorado 24
ski 21
SkiGuru.tv 19
Timeline 19
snow 18
User Posts
0
2
4
6
8
10
12
14
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative
Vail responded to 4 conversations generated by the 254 Posts
fans published.
Vail appears to participate more when Fan conversations have
greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
2%
98%
Brand Participation Brand Non Participation
33%
4%
63%
Posititve Negative Neutral
Most of Vail posts were around 'Photos', and posts around 'Others' received the highest engagement.
Content Intel
0 5 10 15 20 25 30 35 40 45
0 100 200 300 400 500 600 700 800 900 1000
Others
Deals
Travel Destination
Information
Event
Photos
Contest
Question to fans
Like This/Engagement
Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Vail Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
0 2 4 6 8 10 12
0 200 400 600 800 1000
On Sports
Question to fans
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
0 2 4 6 8 10 12 14 16 18
0 100 200 300 400 500 600 700
#VailSnow Sunday
#VailSummer
#GoProMTNGames
Number of Posts
Engagement Score
Engagement Score Number of Posts
Unmetric tags brand posts based on their content. This is a sample taken from Vail that is not
confined to the quarter covered in this report
Analysis of
Whistler Blackcomb Facebook Page
Jan 01, 2016 - Mar 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
242,065 11,375 4.93% Canada Not Available
Whistler Blackcomb
Engagement Score Total Fan Posts
369 458
Total Posts Brand Response Rate
207 6.55%
Total Likes Avg. Reply Time
85,121 12 hrs, 6 mins
Total Comments General Sentiment
5,838 Neutral
Total Shares
7,663
BRAND POSTS FAN POSTS
Brand Overview
224K
226K
228K
230K
232K
234K
236K
238K
240K
242K
244K
31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar
Fan Growth
Total Fans
242,065
New Fans
11,375
Engagement
0
250
500
750
1,000
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar
Whistler Blackcomb had an average engagement score of 369 and a highest of 874.
Community Analysis
Whistler Blackcomb fans are largely from Canada followed by United States.
Distribution of Fans
0K 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K
Canada
United States
Australia
United Kingdom
Germany
Brazil
Mexico
France
New Zealand
0
1
1
2
2
3
3
4
4
5
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
http://bit.ly/1QxiaVV
Photo
90
Coast Mountain
Photography
82
high 71
today 61
snow report 59
23%
77%
Brand Participation Brand Non Participation
66%
8%
26%
Posititve Negative Neutral
Brand Posts - Engagement
Whistler Blackcomb responded to 48 conversations generated by
the 207 Posts they published.
Whistler Blackcomb receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
01-JAN-16, FRI 3:17PM
Happy New Year, friends. As we carve into
2016, Mark Abma looks back and gives a
recap of the epic s ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
982 2,366 139 481 Positive
12-JAN-16, TUE 9:40AM
Wake up and smell the fresh snow! We've
received 7cms overnight and there's another
5-10cms in the f ..
21-MAR-16, MON 4:13PM
Great news, our cumulative snowfall this
season has officially exceeded our average
annual snowfall. ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
972 4,005 146 229 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
961 1,865 224 357 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 100 200 300 400 500
Links
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Whistler Blackcomb 475
day 74
skiing 68
year 56
snow 54
User Posts
0
5
10
15
20
25
30
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative
Whistler Blackcomb responded to 30 conversations generated by
the 458 Posts fans published.
Whistler Blackcomb appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
7%
93%
Brand Participation Brand Non Participation
39%
4%
57%
Posititve Negative Neutral