Social Media OutreachCommunicating in the Online World to Enhance

Planning in the Real World

Power to the people.

They’re now the publishers.

Social Media Overview

Expensive & Unidirectional

Old Media

T.V., radio, newspapers & magazines require significant infrastructure for production and distribution.

Inexpensive & bi-directional (social)

New Media

Internet, blogs & social media services provide infrastructure, making entry costs affordable for individuals and organizations.

via text, audio & video

Anyone can publish

(Whether or not they have something meaningful to say.)

News, announcements, best practices, reviews, tutorials...anything can be shared.

They Do Have Something to Say

Some of it is quite useful.

Web-based services, blogs and applications.

Social Media Tools

Friends, old school chums, causes, organizations, businesses & more.

Facebook

Not just for job searches. Connect with peers & professionals.

LinkedIn

140 characters is not as limiting as you might think.

Twitter

Monitor mentions (replies) & share lists

Twitter

Tweetdeck: Making sense of your Twitter stream.

Twitter

Photosharing - Archiving - Events/Places/People

Flickr

Channels, playlists, subscriptions, comments...link to your site.

YouTube/Vimeo

Publish & promote via social media & embed on your site.

YouTube/Vimeo

Crowdsourcing what’s important (or not)

Digg

A salvation for insomniacs & a place to share interesting sites

StumbleUpon

Bookmark sites by tags - easier to find later - from any computer

Delicious

Social bookmarking & organization

Delicious

Monitor responses & mentions - following related news

Google Reader

Skim feeds & read articles in reader or click through to article on site.

Google Reader & Feedly

Niche networks for organizations, clubs & topical groups.

Ning

Measurable Goals • Clear Strategies • Audience Specific Tactics

Goal Planning

Create useful conversations.

How to have new conversations

Intentional Model from Instructions from the Cook

Conversations that have the power to reveal, inspire & engage our strengths

New Conversations

Conversations that have no power to reveal, inspire & engage our strengths

Old (Shadow) Conversations

Seven Habits

7

Using social media to connect with your peers.

Collaboration

Create Public or Private Communities - Discussion Boards, File Sharing & More

Ning Networks

Real-time Twitter chats - when you can’t meet in person, meet in real time.

Twitter • Google Docs

Private Beta

Google Wave

Threaded discussions let you add people to conversations, share documents, etc.

More than just conference calls

Skype

Chat boards & screen sharing make it easier to meet online (small groups only)

Connecting with constituents.

Outreach

BlogsBackbone for social media strategy.

Plans, documents, surveys, visitor comments, RSS feeds, social media sharing, SEO.

BlogsConversation is archived on blog and may spread to other sites.

FacebookAugment your blog with a Facebook Page

FacebookUsing pages to connect with constituents & promote events

Twitter ChatsReal-time meetings via Twitter. Simply set a time, hashtag and moderator.

LinkedIn GroupsCreate a group for your community.

Social Media Press ReleaseMainstream media is listening. (They’re also following you on Twitter & Facebook.)

Integrated CommunicationCoordinate your blog with social media efforts as part of comprehensive plan.

social media consultants

Google “Heidi Cool” or “George Nemeth” to find us online, or visit:

http://georgenemeth.com/

http://www.heidicool.com

Many of the resources mentioned can be found online at:http://delicious.com/hacool/APAClevelandMeeting

Heidi Cool & George Nemeth